Language, Image, Sound, Behavior JaptTnw ualuyMedia Theory describes the ways in which our means of communication determine what and who we are, how we behave, what we do and do not think about, how our feel- ings develop and are limited, and who we can and cannot reach. It offers an explanation for practically everything we think, de and experience in our world. This explosive body of thought has been developed over the past fifty years by var- ious authors around the world, but no synthesis of their ideas has existed until now. Understanding Media Theory pro- vides such a synthesis. Arjen Mulder does not summarize the work of previous authors, but makes media theory under- Standable by discussing all its important concepts, ap- proaches and areas of interest through concrete examples and experiences. The book therefore remains clear and acces= sible, even when it addresses complex subjects such as the history of language use, artistic methods, and the uncon- scious ways in which we allow ourselves to be influenced by the media of the information society. Sometimes humorous, often fascinating, and always highly informative, Understanding Media Theory is a book meant not only for students and artists but for anyone interested in the times we live in. Arjen Mulder is an Amsterdam-based media theorist who has taught at various art schools in the Netherlands and Belgium. He has published four collections of essays in the Dutch language and cowrate Book for the Electronic Arts (2000) with Maaike Post. V2_/NAi Publishers 153M 90-5662-386-5 Mil! 905: Hl 623883" > ind pe baundin the NetherlandsLanguage, Image, Sound, Behavior RIBS ep: Sa N 2 £ S = s = 5 s a > a =z = 2 = = 2 = — = Va_/NAA Publishers