Shaheed Sukhdev

College Of Business Studies

Table of Contents
The Institute 4

Principal Speak 5

Courses 6

Teaching Methodology 8

Summer Internship 9

Clubs and Committees 10

Placement Facts 12

Recruiters 13

The Process 14

Contact Us 16

1
 From the Principal’s Desk
“Year 2006 was an eventful one for SSCBS. Placements of the
Class of 2006 were completed in March and the trends have been
very encouraging. Our graduates chose challenging roles in new
industries and significant increases were seen in almost all areas
from the last year.
I welcome you to visit SSCBS and to spend time with the Class of
2007, acquainting them with the nuances of your industry and
your company. Managed by a responsive team, CDC offers you a
customized, flexible service that will allow you to recruit students
that adapt to the requirements of your organization. Our services
and polices have been specifically designed to facilitate a flawless
selection and recruitment process for companies. CDC will also
be available to help you conduct weekend workshops, guest
lectures or Pre-Placement talks for students.
We welcome your collaboration and look forward to working
with you in the months ahead.”
Best wishes

Dr. Sanjay K Goyal

Officiating Principal

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The Institute
Twenty years back, when undergraduate management education
was not the rage it has now become, Delhi University's Shaheed
Sukhdev College of Business Studies committed itself to
excellence in professional education and ever since, has religiously
lived up to the commitment.

Flattening of the world has witnessed a surge in demand for entry-

level managers: by domestic, as well as global organizations setting
shop in India. Over the years SSCBS' dynamically trained
professionals have successfully met with this demand.

Possessing sound managerial basics, SSCBS graduates are an

adaptive workforce that can be readily trained and groomed by
organizations into their work ethos and organizational culture.

3
 The Courses
Fabricated with a strong end-user focus, our courses have been
designed keeping different industry needs in mind. CBS offers four
programs to its students:

BBS: Bachelors in Business Studies

 A three-year course segregated into six semesters

 Batch Strength: 120
 Summer Internships at the end of Semester II & Semester IV
 Specialisation in the fifth and sixth semesters. Fields of Specialisation:

 Finance
Fields of Study: International Finance, Security Analysis, Portfolio
Management, Merchant Banking, Financial Services, Corporate
Taxation, Financial Planning

 Marketing
Fields of Study: International Marketing, Sales & Distribution
Management, Advertising & Sales Promotion Management,
Consumer Behavior, Creative Selling

 Human Resource Management

Fields of Study: Advanced HRM, Industrial Relations, Industrial &
Labor Legislation, Training & Development, Compensation
Management

 Comprehensive project in the field of specialisation during

Semester VI

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BFIA: Bachelors in Financial and Investment Analysis

 A three-year course segregated into six semesters

 Batch Strength: 40
 Summer Internships at the end of Semester II & Semester IV
 Fields of Study: Strategic Financial Management, Investment Analysis,
Corporate Restructuring, Merchant Banking, Auditing for Financial
Managers, F&O, Corporate Taxation

B Sc (H): Computer Science

 A three-year course segregated into six semesters

 Batch Strength: 40
 Comprehensive IT coverage
 Fields of Study: Artificial Intelligence, Multimedia Applications,
Operational Research Techniques, Computer Graphics,
Microprocessors, Computer Graphics

PGDCA: Post Graduate Diploma in Computer Applications

 A one and half year course segregated into three semesters

 Batch Strength: 40
 Corporate project in Semester III
 Fields of Study: Database Design, Object Oriented Programming,
Multimedia Applications, Accounting and Financial Management,
Operating Systems

5
 Teaching Methodology
The of brand SSCBS is the faculty's constant endeavor to bridge
the gap between books and the real world. The objective is
effectively achieved through following measures:

 Case Study approach wherein all theoretical teaching is

complimented through an analysis of real life situations
 Paper presentations in every subject
 Team Building Exercises through organisation of seminars, fests,
dinners and group projects
 A comprehensive project undertaken by students every year

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Summer Internships
Under the BBS and BFIA programs, students are required to
undertake a 6-8 weeks internship with organisations after
Semester IV. Most students undergo training after Semester II as
well.

The Summer Internships widen the students' perspective by

providing an exposure to real life organizational and
environmental situations. Positioned between the second and
third years, internship is the most effective aid in enabling the
students to relate management theory and practice.

The organization, in turn benefits from the objective and unbiased

perspective the student provides based on concepts and skills
imbibed in the first two years at SSCBS.

Typically, projects involve assigning independent responsibility to

the summer interns, under the guidance of a company executive.
The work done by our students has been greatly appreciated by
many organizations and frequently the recommendations made
have been successfully implemented.

7
 Student Clubs & Committees
There are over a dozen student clubs & committees in CBS. Some cater to the co-
curricular and extra-curricular interests, while rest are aimed at organizing the major
annual events of college.

Conducting events throughout the year ensures that students acquire organizational,
leadership, and coordination skills. As exercises in understanding group dynamics and
team building, the events are a necessary supplement to classroom teaching. The
mainstays of college calendar:

Convergence
A two day seminar, Convergence is the foundation of CBS' year round interactions with
corporate community. The event is spread over four sessions covering areas of Finance,
Marketing, Human Resource Management and Information Technology.

Industry experts are invited to share their views on specific themes, which is followed by
an interactive session between the students and guests.

Convergence is unique in two ways. Firstly it gives students a vital connection between
theory and practice as they learn from people who are there and are doing it all. Secondly
it is a platform for speakers to discuss among themselves ideas that are in the process of
changing the business environment and gain from each other's views.

Reminiscence
In spite of a young history, CBS alumni is rocking the top echelons of corporate world.
The annual alumni dinner is a time for these movers and shakers to catch up with each
other and, with the latest developments at their alma mater.

The alumni dinner has till date served as a prelude to the Alumni Association, which is
being formed this year. The college plans to stay in touch with the alumni, and work with
them for the progress of the college, on a consistent basis.

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Crescendo

The annual managerial and cultural festival is the place where top Delhi colleges slog it
out to be the best. The mosaic of events range from hardcore management games to
Classical Music, Fashion Show and Dramatics.

Managing the logistics of multiple events running parallel is a huge learning in itself.

Students take care of everything from getting sponsorships to getting police permits.

Some of the clubs are:

 Words of Wisdom The Public Speaking Club
 Anti Tobacco Campaign
 Kartavya Social Work Forum
 Parishram Sports Society
 The IT Club
 Illuminati The Quizzing Club
 Panchangini Choreography Society
 CBS [Creating Break-through Stage]: The Dramatics Society
 Dhwani The Music Society
 Kriti The Arts Society

9
 Placement Facts
Batch of 2006

The placements bull run of past few years shows signs of getting better this
year. The Batch of 2006 received the best placements ever.

Average salary INR 295,000 (per annum)

Highest Salary INR 600,000 (per annum)

Last year, all students who opted for campus placements were placed.
The rest decided to pursue post graduation.

Batch Strength 2007*

BBS Finance 83
BBS Marketing 26
BBS HR 11
BFIA 36
B Sc (H) Computer Science 19
PGDCA 17

*The strength includes the people who have opted to be a part of the
placement process. This includes the students have one offer from
companies that visited campus in Season 1 of placements, the ones who are
available for recruitment owing to the 1+1 policy (scroll down for further
details) and the others.

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The Recruiters
ABN Amro FCB Ulka Pepsico India
Accenture Federal Express Perfect Relations
Agency Faqs GH Financials PwC
American Express Ltd. Reliance Petro
Apollo Commercial Grail Search Roc Search
Asian Paints India Ltd. Hewitt Signature Investments
ASSOCHAM HLL Smart Analyst
AT Kearney HSBC Spectra Net Ltd.
AVIVA Life Insurance IBC Solution ST Microelectronics
Axis Risk Consulting ICI India Ltd. Standard Chartered
Ballarpur Industries ICICI Bank Star TV
Bharti Enterprises IIFCO- Tokyo Synovate
Candid Shandwick India Infoline Tata AIG
Capital IQ Indusind Bank Tata Finance Ltd.
CB Richard Ellis ITC Ltd. Tata Infotech Ltd.
Corporate Exec Board Jay Pee Capital Tata Motors
Ceat Ltd. Jones Lang Lasalle Tata Strategic Management
Cedar Consulting ltd. Keane India Ltd. Group
Citibank Kotak Mahindra Bank Tata Technologies Limited
CMIE KPMG The Smart Cube
Convergys KSA Technopak Thomas Cook
CRISIL Leo Burnett TVS Motor Company
CRY McKinsey KC UBS Investment Bank
Darashaw Met Life India Usha Martin Telecom
Deloitte Mitsubishi Oil Ltd. UTI Bank
Deutsche Bank MMTC Value Research Online
DTZ Naukri.com Watson Wyatt
Eli Lilly NTPC Wipro
Ernst & Young Ogilvy & Mather World Media (P) Ltd.
Evalue Serve Onida Yamaha Motors
EXL Services Patni Computers Zenith Media

11
 The Process
 The company is requested to mail to us a brief Job Description [JD] and expected
compensation at cbsplacementcell@gmail.com.

 In case companies are interested in giving a Pre-Placement Talk instead of mailing the
Job Descriptions, necessary arrangements shall be made.

 The list of companies, their Job Descriptions and compensations, is provided to all
the candidates opting for placements. Each student is asked to assign scores to the
companies based on personal preference.

 Based on overall scores given by students, slots are allotted to companies and same is
communicated to them.

 A maximum of two companies shall be slotted on a single day. On the scheduled

date, companies shall visit the campus and proceed with their selection process.

 A Company may adopt any combination of methods to select students, provided it

has been communicated to, and agreed upon by, the CDC beforehand.

 If two companies are visiting the campus on same day, both companies must declare
their final offers simultaneously. They are advised to maintain a waiting list, in case a
student gets multiple offers.

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Placement Policy (1+1 concept)
Once a student receives a final offer from one company, (s)he is
allowed to 'appear' for the selection procedure of only one other
dream company, irrespective of successful conversion.

On a given day, if a student gets final offers from both the

companies visiting campus, s/he must choose to accept any one
offer on that day itself. This student still retains the option of
appearing for the selection procedure of one Dream Company.

13
 Contact Us
Shaheed Sukhdev College of Business Studies
Vivek Vihar Phase II
Delhi 110095

Phone: +91-11-22160681
Fax: +91-11-22160644

Team CDC
Faculty Coordinator
Ms. Kishori R Shankar

Students
Adarsh Manpuria +91 9891367149
Mayank Jain +91 9899294095
Rahul Bajaj +91 9899779900
Savneet Kaur +91 9871211190
Vinayak Bansal +91 9810736911
Vivek Parashar +91-9911202185

Mail: cbsplacementcell@gmail.com

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