Ques.

1: A major consulting firm that has been a leader in extending marketing knowledge and in the area of brand development is the Boston Consulting Group. Other companies that have actively been involved in brand development are Lexicon Branding and Corporate Branding. Access each of these Websites. What kinds of services does each provide? a. Boston Consulting Group (www.bcg.com) b. Lexicon Branding Inc. (www.lexiconbranding.com) c. Corporate Branding (www.corebrand.com) Ques.2 Websites are an important element of a companys image. Access the websites of the following companies to get a feel for the image each company tries to project. Is the image projected consistent with the image portrayed in the companys advertisements? a. b. c. d. BMW Motorcycles (www.bmwmotorcycles.com) McDonalds (www.mcdonalds.com) Hewlett Packard (www.hp.com) Procter and Gamble (www.pg.com)

You are supposed to write a brief report( 1page each on all websites) on the above questions focusing on major points. Ques 3: Name 3 influential commercial spokespersons. What are the five characteristics used to evaluate spokespersons. Make a list of 3 poor spokespersons. Discuss each of the five evaluation characteristics foe each of these individuals. What differences exist between an effective and a poor spokesperson? Ques 4: Identify a commercial that uses each of the following executional frameworks: a. Animation b. Slice of life c. Dramatisation d. Testimonial e. Authoritative f. Demonstration g. Fantasy h. Informative. You are supposed to write a brief report( 1page each on all websites) on the above questions focusing on major points. You need to mail it within 48 hrs on marketingmanagement.global@gmail.com