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Ansoff MaLrlx on lphone

SubmlLLed Lo SubmlLLed by
rof nulkar 8ahul kumar
Ayush CupLa
ur Ansoff maLrlx ls on Apple lnc
1he flrsL lphone was launched by Lhe
former CL of Apple SLeve !obs ln Lhe
year 2007 and Lhe 3
Lh
generaLlon
lphone ln Lhe year 2011
1here are flve generaLlons of lphone
each accompanled by flve ma[or
releases of lS
MarkeL eneLraLlon SLraLegy
llrsL lphone launched ln Lhe year 2007 ln uS
A a llne of lnLerneL and mulLlmedla enabled
smarLphones markeLed by Apple lnc
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roducL uevelopmenL SLraLegy
?ear 2008 launched lphone 3C whlch added #C capabllly along
wlLh ACS locaLlon Lo Lhe orlglnal verslon
?ear 2009 Apple launched lphone 3CS whlch had compass
fasLer processor and a hlgher resoluLlon camera lncludlng
vldeo recordlng aL 480p
ln Lhe year 2010wlLh a hlgherresoluLlon 960 x 640 dlsplay
lphone 4 came ln Lo Lhe markeL wlLh a rear and fronL faclng
camera for face Llme vldeo calllng and use of Apps llke Skype
LaLer on on Lhe same year came Lhe CuMA verslon
1he flfLh generaLlon lphone 4s was launched recenLly ln
cLober Lhls year added wlLh a hlgh resoluLlon camera (8mega
plxel) wlLh 1080p vldeo recordlng face deLecLlon and vldeo
sLablllzaLlon dual core processor and a naLural volce
recognlLlon sysLem called Slrl
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MarkeL uevelopmenL SLraLegy
pened Lhemselves ln LwenLyLwo counLrles
worldwlde
AusLralla AusLrla
8elglum uenmark
llnland lrance Cermany
Pongkong lreland lLaly !apan
Mexlco neLherlands new zealand norway orLugal
Spaln Sweden SwlLzerland uk
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ulverslflcaLlon
lpad ls a llne of LableL compuLers deslgned developed
and markeLed by Apple lnc
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Ansoff maLrlx lphone
lphone ln uS
l pad
lphone 3C
lphone 3CS
lphone 4
lphone 4S
22 counLrles
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