Scribd Logo
Unggah

Selamat datang di Scribd!

  • RK Swamy

    Diunggah oleh

    Avik Naskar
    106 tayangan5 halaman
    R.K. Swamy was a pioneering figure in the Indian advertising industry. He started his career in 1940 with J. Walter Thompson in India and helped establish their presence in South India. In 1973, at age 50, he started his own agency, R.K. Swamy Advertising Associates. The agency pioneered concepts like total communication systems and helped open up the public sector category to advertising. It joined the global BBDO network in 1986. R.K. Swamy BBDO aims to help clients achieve their marketing goals through strategic solutions.

    Deskripsi Asli:

    Judul Asli

    Rk swamy

    Hak Cipta

    © Attribution Non-Commercial (BY-NC)

    Format Tersedia

    PPTX, PDF, TXT atau baca online dari Scribd

    Apakah menurut Anda dokumen ini bermanfaat?

    Apakah konten ini tidak pantas?

    Laporkan Dokumen Ini
    R.K. Swamy was a pioneering figure in the Indian advertising industry. He started his career in 1940 with J. Walter Thompson in India and helped establish their presence in South India. In 1973, at age 50, he started his own agency, R.K. Swamy Advertising Associates. The agency pioneered concepts like total communication systems and helped open up the public sector category to advertising. It joined the global BBDO network in 1986. R.K. Swamy BBDO aims to help clients achieve their marketing goals through strategic solutions.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    106 tayangan5 halaman

    RK Swamy

    Diunggah oleh

    Avik Naskar
    R.K. Swamy was a pioneering figure in the Indian advertising industry. He started his career in 1940 with J. Walter Thompson in India and helped establish their presence in South India. In 1973, at age 50, he started his own agency, R.K. Swamy Advertising Associates. The agency pioneered concepts like total communication systems and helped open up the public sector category to advertising. It joined the global BBDO network in 1986. R.K. Swamy BBDO aims to help clients achieve their marketing goals through strategic solutions.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 5

    R.K.Swamy "Not failure, but low aim is crime.

    "

    A Brief History Of The Legend . Mr. R.K.Swamy


    Mr R K Swamy was a one of a kind in the advertising business in India. His record could well stand unbroken forever. For he was the architect of not one, but two, leading advertising agencies in his remarkable career that spanned 63 years. He started his career in J. Walter Thompson, in pre-independence India, in 1940, in Bombay, in the Indian Languages department. His talent and hard work could not be ignored. He was sent to Calcutta for several years, then brought back to Bombay. In 1955, he moved to Madras where he started not just the new office of J. Walter Thompson, but indeed the entire advertising industry in the South of India. He quit this organization after 33 eventful years, when he was its senior most director, and when this company was established as the leader in the business. He started his second innings, at the age of 50.

    A Brief History
    "We must build an institution."
    Doors of R K SWAMY Advertising Associates Private Ltd. opened for business on April 3, 1973. It was a full service Agency from day one, and it even included a Research Department. Within seven years, this company had spread its wings across the top five cities of India. They pioneered the concept of Total Communication System (a forerunner to the Integrated Marketing Communications of today), and opened up the entire Public Sector as an advertising category. The company joining hands with the BBDO Worldwide Network in 1986, long before such tie-ups became the trend in the industry.

    Goals of R K SWAMY BBDO


    R K SWAMY BBDO has a simple goal: To assist Clients by developing solutions to their marketing communication problems and providing the intelligence and support to help them reach their goals. The R K SWAMY BBDO organization is geared to deliver this to Clients, no matter how big or small, across categories and locations

    PHILOSOPHY

    All there is to thinking is seeing something noticeable which makes you see something you weren't noticing which makes you see something that isn't even visible.

    Anda mungkin juga menyukai