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  • Schofield Media's - Food and Drink Magazine

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    62 tayangan1 halaman

    Schofield Media's - Food and Drink Magazine

    Diunggah oleh

    Schofield Media
    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
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    SUPERMOMS 7/24/08 11:17 AM Page 82

    supermom’s llc

    <<
    SuperMom’s manufactures fresh bakery goods, salads, and fresh and frozen sandwiches for its convenience store network. Quality is one of the company’s competitive advantages.

    Driving in Business
    Will prices at the pumps hurt food sales at convenience stores? SuperMom’s,
    which serves Speedway and Super America stores, says ‘no.’ By Brooke Knudson

    R
    ising gas prices have done little to deter SuperMom’s LLC seven days a week. We have 12 routes
    from inventing new and innovative flavor profiles for its bak- that cover more than 200 stops.”
    ery and sandwich lines. This is despite the fact that the com- In addition to the SuperMom’s brand,
    pany’s bakery and deli products are sold in convenience product is sold under the Seventh Street
    stores throughout the north- and south-central regions, and it Deli and Pleasant Hill Ovens names.
    is, in some ways, dependent on trends at the gas pump. Aside from steep The company manufacturers fresh
    gas prices, other factors such as pay-at-the-pump options have encour- bakery items, salads, and fresh and
    aged the St. Paul, Minn.-based food manufacturer to think creatively about frozen sandwiches for its convenience
    the products it offers. store network.
    company profile SuperMom’s has thrived since it was established in
    SuperMom’s LLC 1985 because of its fresh, high-quality product, says New Options
    www.supermoms.com Operations Manager Brian Epperson. Today, approx- Offering more healthful options is a trend
    Headquarters: St. Paul, Minn.
    Employees: 400 imately 90 percent of its business is dedicated to to which SuperMom’s was quick to
    Specialty: Bakery and commis- Speedway and Super America stores in 11 states. respond. “One of the biggest trends
    sary items
    Tom Haertl, commissary man- “Our business is driven geographically, and we we’ve adjusted to is incorporating more
    ager: “I never want to be in a know that any fresh program is going to sell better, healthy items,” Commissary Manager
    position where I have to apolo-
    gize for quality.” and our transportation and logistics is what drives Tom Haertl says. In addition to its salad
    that,” Epperson says. “We’re delivering fresh product line, the company is testing snack trays

    82 food and drink • fall 2008 • www.fooddrink-magazine.com

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