NeuroMarketing- A Showcase of consumer Mind

Where the hands go, the eyes have gone Where the eyes have gone, the mind has flown Where the mind has flown, there has gone emotion Where there is emotion, there goes life. The advertising is often the first point of contact with the consumer. It is all about what first impression it conveys. The main question lingers on the fact it captures, like attention of the consumer, engagement of their emotions, get retained in their memory etc. A manufacture or advertiser is always willing to spend a lot just to know the elements of the ad that are most effective. Whether the ad successfully registers novelty and awareness? Will it cut through the clutter? Cause clicks to occur? Neurological testing provides detailed, second-by-second responses to these questions, including highly actionable insights into the effectiveness of the advertising. Nows is the time of neuromarketing which helps the marketer to study the consumer response towards a product or an advertisement through the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subjects response to specific products, packaging, advertising, or other marketing elements. The present paper studies the usefulness of neuromarketing in capturing the response of consumers towards any product or advertisement in succssefully implemeting the strategies or the tactics to woo the customer. Key Words- Neuro marketing , Advertising Responses, Consumer behaviour.
AurthousJyoti Jain Faculty- JECRC, 09462358103 Dr. Meera Mathur Associate Prof. FMS, MLSU Udaipur.