Report On Arong Panjabi

Marketing Research Report On
Measuring quality level of products of Aarong Bangladesh: A study on Panjabi.
Measuring quality level of products of Aarong Bangladesh: A study on Panjabi.
Prepared For
Mr. Golam Mohammad Forkan Assistant Professor Faculty of Business Administration
Prepared By Group Name Origin

MD. Shah jalal ID No:071200155
Hossain Ahmed Ahamed Imtiaj Reyad Ahmed Partha Pratim Bhattacharjee
ID No:071200069 ID No:071200116 ID No:043200044 ID No:071200066
May 22 2010
May 22, 2010 Mr. Golam Mohammad Forkan
Assistant Professor Eastern University Dhaka 1205. Subject: Letter of transmittal Dear Sir: The report at your hand is on Measuring quality level of products of Aarong Bangladesh: A study on Panjabi.. You assigned us to prepare this report as a part of Marketing Research (MKT-463). While writing this report, we have tired to follow your instructions. We sincerely hope that this report meets your approval and its appraisal will demonstrate our ability to prepare formal report. We will be glad to furnish you with any clarification if required.
Sincerely yours, (Md. Shah Jalal) ID: 071200155 (Hossain Ahmed) ID: 071200069
(P a r t h a P r a t i m B h a t t a c h a r j e e ) ID: 071200066
(A h a m e d I m t i a j ) ID: 071200116
(Reyad Ahmed) ID: 043200044
ACKNOWLEDGEMENT
First of all we pay our tribute to Almighty Allah for giving us the opportunity to complete this report. We are grateful to our course instructor Mr. Golam Mohammad Forkan for his coordination. Without his assistance we will not be able to do such report. He gave us all the directions that how we can get information to prepare such kind of report. Mr. Golam
Mohammad Forkan have taught us that how to write a
good report. Again want to thank him that the knowledge of write a report which is helps us in this semester and I hope that it will be also helping us in every semester as well as in our job lives.
Executive summery
In the report we analysis the customer perceptions as well as the how the customer think about the Arong panjabi. report is a part of our marketing Research This (MKT-463). Our
primary objective is to learn how to write a good report. In the competitive market it is the challenge for any company to survive in the market. There are many competitors in the branded panjabi market. So now-a-day Arong need to know the perception and quality of their panjabi to the customer. This report cover how customer think about the quality of Aarongs panjabi and here found some problem. Some recommendation are proposed to overcome such kind of problem as well as to increase the sales revenue to the market and to survive in the market for a long time.
1. Introduction
Established in 1978, Aarong is a fair trade organization dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women by reviving and promoting their skills and craft. Reaching out to weavers, potters, brass workers, jewellers, jute workers, basket weavers, wood carvers, leather workers and more, Aarong embraces and nurtures a diverse representation of 65,000 artisans, 85% of whom are women. Today, Aarong has become the foundation upon which independent cooperative groups and family-based artisans market their craft, in an effort to position the nations handicraft industry on a world platform of appreciation and acknowledgement.
1.1 Background of research

Arong has become very popular after the 1980s. People are now trendier about local events & festivals like Pahela Falgun, Pahela Baisakh, Victory day, Independence Day etc and they buy new and special products for these events. People who want to buy quality full and exclusive collection they like arong panjabi. People who have no enough time to find out more design they always go arong. Becouse there have lot of collection. And every type of people like this. It is very much popular for quality of the cloth.
1.2 Statement of the problem
PROBLEM DEFINITION
Management Decision Problem: Should Aarong focus on the price, brand, customer service, product variety and design to improve Panjabi quality. Marketing Research Problem: To determine the influence of price, brand, customer service, product variety and design to know the perception of the shoppers about Aarongs Panjabi quality. People search for quality while buying any apparel. Panjabi is both occasional and continuous buying apparel. But what is the perception of Quality Panjabi in peoples mind? Do they consider brand or price or some other attributes and what are those? Does it brand vary between female and male choice? If they consider a number of attributes, do they really have any impact on existing Panjabi brand retails? Several curiosities lead to a simple question, what is peoples perception about quality Panjabi considering price, brand, design, and customer service and product variety? To know if these attributes have any impact on brand retail, we choose Aarong to testify its perceived quality among customers considering the following attributes.
1.3 Objectives of the study:

This research is for educational purpose only. It is demanding for Marketing Research, code-461 course. So we can say the primary objectives of t his research is to know how to conduct marketing research and also know how to write formal report.
1.3.1 Broad objective

Broad objective of this research is to find out the report has been done to identify perceive quality regarding buying Panjabi and compare it to the renown Panjabi seller Aarong.
1.3.2 Specific objectives:

Our specific objectives can be described as follows Buying decision of the Pangabi Consumer preference of different companies Panjabi Consumers preference on quality The pricing consideration of Arong pangabi Peoples thinking about the price and design of the Arong pangabi
1.4 SCOPE OF THE STUDY

The intent of the research is to understand how shoppers of Panjabi perceive the quality of Aarongs Panjabi and their general perception of Panjabi quality.
1.5 Scope and Limitation:

We can work better and also give more emphasize on this research but there are some limitation we could not do that. The limitations are Short period of time Cost of doing research Unavailability of desired information Lack of respondents response Inaccuracy of data Lack of analyzing power
2.0Methodology
2.1 Research Design:

We make our report on the basis of conclusive research. Our report is related with the quality of the panjabi and the customer perceptions of the different segment of customer. To estimate the percentage of units in a specified population of exhibiting a certain behavior and to determine the perceptions of the product characteristic we make report under conclusive research.
2.2 Sample design:

Sample refers a portion of total population. It is a portion of the total population carefully selected to represent that population. For our research we have selected Aarong. For our research we have taken some days randomly to get a whole picture of the company to analyze the data. We have chosen shoppers of Dhaka as our population sample (100 respondents). The respondents were selected based on simple random sampling technique, which is choosing the respondent according to researchers choice. By taking the samples we have the whole idea about Aarongs Panjabi quality and general perception about Panjabi Quality
2.3 Sampling technique:

We took samples on the basis of simple random sampling method. We surveyed respondents randomly. There were some refusals during the interviews in Aarong outlets, where a few people refused to participate in the
survey either because they were in a hurry or because they were unwilling to do so. In such instances, we politely apologized for interrupting them and looked for other possible respondents. To identify the interest of people from different age and income groups
2.4 Sample size:

This type of research requires a vast sample size, but in short scale research we could not take a vast sample. The sample size we used when we took our survey was 100. The science of choosing sample size is dependent on many factors such as population size, confidence level, error level etc. For our survey determining to simplify things we took a convenient sample size because its benefits in this case out weights the problems it may cause. Having a 100 respondent survey helps in simplifying many of the complications in statistical analysis
2.5 Methods of data collection:

We have used some procedure for collecting our data. Hence, we have used two types of data such as primary data & secondary data.
Primary data
Primary refers core data. Which we get from primary sources for instance questionnaire, standardized tests, observational forms, laboratories notes which are also called raw data. We used a sample questionnaire which is made up by our group and under the observation of our faculty.
Secondary data
Secondary data refers literature studies made by others for their own purpose. Secondary data helps current researchers while working on related fields. While doing this research we have taken some secondary data which helped us to make our concept understandable. As secondary data we have collected our relevant information from the internet. We accessed internet for reviewing the information that provide us some useful information about Aarongs Panjabi and about the research related information.
2.6 Data presentation and analysis:

We used the frequency distribution, coefficient alpha , pie chart by using the Spss software.
4.0 Analysis and Discussions
4.1 Introduction: Quality product means the collection of

features and characteristics of a product that contribute to its ability to meet given requirements. People search for quality
while buying any apparel. Panjabi is both occasional and continuous buying apparel. But what is the perception of Quality Panjabi in peoples mind? Do they consider brand or price or some other attributes and what are those? If they consider a number of attributes, do they really have any impact on existing Panjabi brand retails?
Frequency distribution, pic chart and Cronbachs alpha test are discussed below.
4.2 Summary Statistic:
Do you go to brand shops to buy panjabi ? N Valid Missin g Mean Median Mode Std. Deviation Range Minimum Maximum 100 0 1.10 1.00 1 .302 1 1 2
How much do you think that a "qualit y "panja bi should cost? 100 0 2.43 2.00 2 .856 3 1 4
Color combi nation of Arong 's panja bi is good 100 0 2.45 2.00 2 1.192 4 1 5
Arrong 's panjab i color variati on is execell ent 100 0 2.58 2.50 3 1.232 4 1 5
Design of Arrong' s panjabi is good 100 0 2.41 2.00 2 1.074 4 1 5
Arrong's panjabi is comforta ble to ware 100 0 2.51 2.00 2 .990 4 1 5
Arrong' s panjabi is soft 100 0 2.55 3.00 3 .957 4 1 5
Yarn of Arrong' s panjabi is good 100 0 2.97 3.00 3 .969 4 1 5
Arrong 's panjab i is long lasting 100 0 3.09 3.00 4 .965 4 1 5
Lebelin g of Arrong's panjabi is informat ive 100 0 2.99 3.00 3 .927 4 1 5
Packagi ng of Arrong' s panjabi of function al benefit 100 0 2.80 3.00 3 1.025 4 1 5
Packa ging od Arrong 's pajabi is nice lookin g 100 0 2.55 2.00 2 .978 4 1 5
4.3 Frequency and Pic Chart:
4.3.1. Do you go to brand shops to buy panjabi?
Frequency Valid yes no Total 90 10 100
Percent 90.0 10.0 100.0
Valid Percent 90.0 10.0 100.0
Cumulative Percent 90.0 100.0
D you go to brand shops to buy o panjabi ?

yes no
From the chart we can see that, 90% people go to branded shop for buying Panjabi and 10% people do not go to branded shop for buying Panjabi.
Frequency Table
N Valid Missing Mean Median Mode Std. Deviation 100 0 1.10 1.00 1 .302
The mean is 1.10 so it represents average respondents strongly agree with the statement go to brand shops to buy Panjabi. Median is 1 so it represents average respondents strongly agree with the above statement. It is close end distribution. Mode is 1 that represents respondents are strongly agree and as it is negatively skew so mean may be smaller. Finally std. deviation is .30, 27.27% of mean so mean represent accurate data.
4.3.2. How much do you think that a "quality "panjabi should cost?
Frequency Valid less than 1500 1501-2500 2501-3500 above3500 Total 13 42 34 11 100
Percent 13.0 42.0 34.0 11.0 100.0
Valid Percent 13.0 42.0 34.0 11.0 100.0
Cumulative Percent 13.0 55.0 89.0 100.0
How much do you think that a "quality "panjabi should cost?

less than 1500 1501-2500 2501-3500 above3500
From the chart we can see that, 13% people think that quality Panjabi price should be less than tk.1500, 42% people think that quality Panjabi price should be tk.1501-2500, 34% people think that quality Panjabi price should be tk.2501-3500 and 11% people think that quality Panjabi price should be above tk.3500.
4.3.3. Color combination of Arong's panjabi is good
Frequency Valid Strongly Agree Agree can't decide Disagree Strongly Disagree Total 23 39 13 20 5 100
Percent 23.0 39.0 13.0 20.0 5.0 100.0
Valid Percent 23.0 39.0 13.0 20.0 5.0 100.0
Cumulative Percent 23.0 62.0 75.0 95.0 100.0
Color combination of Arong's panjabi is good

Strongly Agree Agree can't decide Disagree Strongly Disagree
From the charts we can see that, 23% respondent are strongly agree with the statement Color combination of Arong's panjabi is good, 39% respondent are agree with the statement, 13% respondent are can't decide with the statement, 20% respondent are disagree with the statement and 5% respondent are strongly disagree with the statement.
Frequency Table
Valid Missing
100 0 2.45 2.00 2 1.192
Mean Median Mode Std. Deviation
The mean is 2.45 so it represents average respondents agree with the statement Color combination of Arong's panjabi is good . Median is 2 so it represents average respondents agree with the above statement. It is close end distribution. Mode is 2 that represents respondents are agree and as it is negatively skew so mean may be smaller.. Finally std. deviation is 1.19, 45.57% of mean, so mean do not represent accurate data.
4.3.4. Design of Arrong's panjabi is good
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Strongly Agree Agree can't decide Disagree Strongly Disagree Total
21 37 26 12 4 100
21.0 37.0 26.0 12.0 4.0 100.0
21.0 37.0 26.0 12.0 4.0 100.0
21.0 58.0 84.0 96.0 100.0
Design of Arrong's panjabi is good

From the charts we can see that, 21% respondent are strongly agree with the statement Design of Arrong's panjabi is good, 37% respondent are agree with the statement, 26% respondent are can't decide with the statement, 12% respondent are disagree with the statement and 4% respondent are strongly disagree with the statement.
Frequency Table
Valid Missing
100 0 2.41 2.00 2 1.074
The mean is 2.41 so it represents average respondents agree with the statement Design of Arrong's panjabi is good. Median is 2 so it represents average respondents agree with the above statement. It is close end distribution. Mode is 2 that represents respondents are agree and as it is negatively skew so mean may be smaller. Finally std. deviation is 1.07, 44.40% of mean so mean do not represent accurate data.
4.3.5.Arrong's panjabi is comfortable to ware
Frequency Valid Strongly Agree Agree can't decide Disagree 13 43 27 14
Percent 13.0 43.0 27.0 14.0
Valid Percent 13.0 43.0 27.0 14.0
Strongly Disagree Total
3 100
3.0 100.0
3.0 100.0
100.0
Arrong's panjabi is comfortable to ware

From the charts we can see that, 13% respondent are strongly agree with the statement Arrong's panjabi is comfortable to ware, 43% respondent are agree with the statement, 27% respondent are can't decide with the statement, 14% respondent are disagree with the statement and 3% respondent are strongly disagree with the statement.
Frequency Table
Valid Missing
100 0 2.51
Mean
Median Mode Std. Deviation
2.00 2 .990
The mean is 2.51, so it may be 3, so it represents average respondent can't decide with the statement Arrong's panjabi is comfortable to ware. Median is 2 so it represents average respondents agree with the above statement. It is open end distribution. Mode is 2 that represents respondents are agree and as it is negatively skew so mean may be smaller. Finally std. deviation is 0.99, 39.44% of mean so mean do not represent accurate data.
4.3.6. Arrong's panjabi is soft
Percent 13.0 35.0 40.0 8.0 4.0 100.0
Valid Percent 13.0 35.0 40.0 8.0 4.0 100.0
Arrong's panjabi is soft

From the charts we can see that, 13% respondent are strongly agree with the statement Arrong's panjabi is soft, 35% respondent are agree with the statement, 40% respondent are can't decide with the statement, 8% respondent are disagree with the statement and 4% respondent are strongly disagree with the statement.
Statistics
Valid Missing
100 0 2.55 3.00 3 .957
The mean is 2.55, it may be 3, so it represents average respondent can't decide with the statement Arrong's panjabi is soft . Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are can't decide and it is symmetric distribution. Finally std. deviation is 0.95, 37.25% of mean so mean do not represent accurate data.
4.3.7 Yarn of Arrong's panjabi is good
Percent 3.0 31.0 40.0 18.0 8.0 100.0
Valid Percent 3.0 31.0 40.0 18.0 8.0 100.0
Yarn of Arrong's panjabi is good

From the charts we can see that, 3% respondents are strongly agree with the statement Yarn of Arrong's panjabi is good, 31% respondents are agree with the statement, 40% respondents are can't decide with the statement, 18% respondents are disagree with the statement and 8% respondents are strongly disagree with the statement.
Statistics
Valid Missing
100 0 2.97
Mean
Median Mode Std. Deviation
3.00 3 .969
The mean is 2.97 that is nearly 3, so it represents average respondent can't decide with the statement Yarn of Arrong's panjabi is good . Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are agree and it is symmetric distribution. Finally std. deviation is 0.96, 32.23% of mean so mean do not represent accurate data.
4.3.8 Arrong's panjabi is long lasting
Percent 4.0 26.0 31.0 35.0 4.0 100.0
Valid Percent 4.0 26.0 31.0 35.0 4.0 100.0
Arrong's panjabi is long lasting

From the charts we can see that, 4% respondents are strongly agree with the statement Arrong's panjabi is long lasting, 26% respondents are agree with the statement, 31% respondents are can't decide with the statement, 35% respondents are disagree with the statement and 4% respondents are strongly disagree with the statement.
Statistics
Valid Missing
100 0 3.09 3.00 4 .965
The mean is 3.09, so it represents average respondent can't decide with the statement Arrong's panjabi is long lasting. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 4 that represents respondents are disagree and it is positively skew so mean may be larger. Finally std. deviation is 0.96, 31.06% of mean, so mean do not represent accurate data.
4.3.9. Labeling of Arrong's panjabi is informative
Percent 4.0 26.0 42.0 23.0 5.0 100.0
Valid Percent 4.0 26.0 42.0 23.0 5.0 100.0
Lebeling of Arrong's panjabi is informative

From the charts we can see that, 4% respondents are strongly agree with the statement Arrong's panjabi is long lasting, 26% respondents are agree with the statement, 42% respondents are can't decide with the statement, 23% respondents are disagree with the statement and 5% respondents are strongly disagree with the statement.
Statistics
Valid Missing
100 0 2.99 3.00 3 .927
The mean is 2.99 that is nearly 3, so it represents average respondent can't decide with the statement Labeling of Arrong's panjabi is informative. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are can't decide and it is symmetric distribution. Finally std. deviation is 0.92, 33.76% of mean so mean do not represent accurate data.
4.3.10. Packaging of Arrong's panjabi has functional benefit
Percent 11.0 26.0 40.0 18.0 5.0 100.0
Valid Percent 11.0 26.0 40.0 18.0 5.0 100.0
Packaging of Arrong's panjabi of functional benefit

From the charts we can see that, 11% respondents are strongly agree with the statement Packaging of Arrong's panjabi has functional benefit, 26% respondents are agree with the statement, 40% respondents are can't decide with the statement, 18% respondents are disagree with the statement and 5% respondents are strongly disagree with the statement.
Statistics
Valid Missing
100 0 2.80 3.00 3 1.025
The mean is 2.80 that is nearly 3, so it represents average respondent can't decide with the statement Packaging of Arrong's panjabi has functional benefit. Median is 3 so it represents average respondents can't decide with the above statement. It is close end distribution. Mode is 3 that represents respondents are can't decide and it is symmetric distribution. Finally std. deviation is 1.02, 36.42% of mean so mean do not represent accurate data.
4.3.11. Packaging of Arrong's pajabi is nice looking
Frequency Valid Strongly Agree 13
Percent 13.0
Valid Percent 13.0
Cumulative Percent 13.0
Agree can't decide Disagree Strongly Disagree Total
40 27 19 1 100
40.0 27.0 19.0 1.0 100.0
40.0 27.0 19.0 1.0 100.0
53.0 80.0 99.0 100.0
Packaging od Arrong's pajabi is nice looking

From the charts we can see that, 13% respondents are strongly agree with the statement Packaging of Arrong's pajabi is nice looking, 40% respondents are agree with the statement, 40% respondents are can't decide with the statement, 27% respondents are disagree with the
statement and 1% respondents are strongly disagree with the statement.
Statistics
Valid Missing
100 0 2.55 2.00 2 .978
The mean is 2.55, it may be 3, so it represents average respondent can't decide with the statement Packaging of Arrong's pajabi is nice looking . Median is 2 so it represents average respondents agree with the above statement. It is open end distribution. Mode is 2 that represents respondents are agree and it is negatively skew. Finally std. deviation is 0.97, 37.85% of mean so mean do not represent accurate data.
4.4. Coefficient Alpha Analysis:
Reliability Statistics
Cronbach's Alpha .831
N of Items 12
Item-Total Statistics
Scale Mean if Item Deleted Do you go to brand shops to buy panjabi ? How much do you think that a "quality "panjabi should cost? Color combination of Arong's panjabi is good Arrong's panjabi color variation is execellent Design of Arrong's panjabi is good Arrong's panjabi is comfortable to ware Arrong's panjabi is soft Yarn of Arrong's panjabi is good Arrong's panjabi is long lasting Lebeling of Arrong's panjabi is informative Packaging of Arrong's panjabi of functional benefit Packaging od Arrong's 29.33
Scale Variance if Item Deleted 47.173
Corrected Item-Total Correlation .291
Cronbach's Alpha if Item Deleted .833
28.00
47.535
.017
.850
27.98 27.85 28.02 27.92 27.88 27.46 27.34 27.44
36.727 36.917 38.909 38.983 40.167 40.453 43.176 41.643
.714 .670 .628 .688 .609 .574 .344 .499
.797 .801 .806 .802 .809 .811 .829 .818
27.63 27.88
42.801 41.763
.344 .455
.830 .821
pajabi is nice looking
Coefficient alpha or Cronbachs alpha, is the average of all possible split-half coefficients resulting from different ways of splitting the scale items. This Coefficient varies from 0 to 1, and a value of 0.6 or less generally indicates unsatisfactory internal consistency reliability. An important property of coefficient alpha is that its value tends to increase with an increase in the number of scale. From the table we can see that the value of alpha is 0.83. As it is greater than 0.6 and between 0 to 1 so we can easily say that internal consistency reliability is satisfactory.
5.0 Summary of Findings

From our analysis summary of findings are given below.
5.1 Frequency Analysis
Go to brand shops to buy panjabi with this statement 90% people say Yes and 10% people say No.
Quality cost should with statement 13% people think that

quality Panjabi price should be less than tk.1500, 42% tk.15012500, 34% tk.2501-3500 and 11% above tk.3500.
Color combination of Arong's panjabi is good with this
statement mean is 2.45, medina is 2 and mode is 2 and std. deviation is1.19.
Design of Arrong's panjabi is good with this statement mean is 2.41, medina is 2 and mode is 2 and std. deviation is1.07.
Arrong's panjabi is comfortable to ware with this
statement mean is 2.51, medina is 2 and mode is 2 and std. deviation is 0.99.
Arrong's panjabi is soft with this statement mean is 2.55, medina is 3 and mode is 3 and std. deviation is 0.95.
Yarn of Arrong's panjabi is good with this statement mean is 2.97, medina is 3 and mode is 3 and std. deviation is 0.96.
Arrong's panjabi is long lasting with this statement mean is 3.09, medina is 3 and mode is 4 and std. deviation is 0.96.
Labeling of Arrong's panjabi is informative with this statement mean is 2.99, medina is 3 and mode is 3 and std. deviation is 0.92.
Packaging of Arrong's panjabi has functional benefit with this statement mean is 2.80, medina is 3 and mode is 3 and std. deviation is 1.02.
Packaging of Arrong's pajabi is nice looking with this statement mean is 2.55, medina is 2 and mode is 2 and std. deviation is 0.97.
5.2. Coefficient Alpha Analysis Value of Coefficient alpha or Cronbachs alpha is 0.83. So internal consistency reliability is satisfactory.
6.0 Recommendation:
Arong panjabi should cost increase because in the survey we found that about 42% people prefer that 2501-2500 and about 34% people prefer that it cost should be 2501-3500. The quality or other feature involve with the price. In the other hand the upper and middle class people is the loyal customer of Arong panjabi. So they should provide better quality by increasing the price. Arong should focus on introducing colorfully designed Panjabi in the market. This could be a concern for them if the competitors offer very well design. There is every possibility that competitors can grab the market in no time with these attractive designs. No company in the market can do business solely depending on the brand name only.
It is strongly recommended that the Arong panjabi should be soft because lower portion of customer that are satisfied with the softness of the Arong panjabi but most of the respondents are comment that they are confused and disagree about the softness of Arong panjabi.
The yarn of Arong panjabi should be improved in the survey many responds are about confused about the yarn of Arong panjabi. They have to be concern about the quality of yarn.
When the yarn of the Arong panjabi will be improved and quality then the panjabi will longer lasting from the survey we can observe that many responds comment about the longer lasting about the Arong panjabi.
7.0 Conclusion:
People who shop in Aarong dont think that the designs, color combination, design, labeling, packaging etc are the pure indicator of Panjabi quality. They also think that Aarong does not have very attractive designs for Panjabi; however, they shop because they think Aarong represents aristocracy. Shoppers of Aarong go to the stores because they perceive that Aarong maintains a supreme quality in their customer service. They also believe the designs are not as attractive as other competing brands.
Reference
www.google.com
www.arong.bd.com
Marketing Research Malhotra K Naresh
Appendix
Summary statistic
Do you go to brand shops to buy panjabi ? N Valid Missin g Mean Median Mode Std. Deviation Range Minimum Maximum 100 0 1.10 1.00 1 .302 1 1 2
How much do you think that a "quality "panjabi should cost? 100 0 2.43 2.00 2 .856 3 1 4
Color combina tion of Arong's panjabi is good 100 0 2.45 2.00 2 1.192 4 1 5
Arrong's panjabi color variation is execelle nt 100 0 2.58 2.50 3 1.232 4 1 5
Design of Arrong' s panjabi is good 100 0 2.41 2.00 2 1.074 4 1 5
Arrong's panjabi is comforta ble to ware 100 0 2.51 2.00 2 .990 4 1 5
Arrong's panjabi is soft 100 0 2.55 3.00 3 .957 4 1 5
Yarn of Arron g's panja bi is good 100 0 2.97 3.00 3 .969 4 1 5
Arrong' s panjabi is long lasting 100 0 3.09 3.00 4 .965 4 1 5
Lebeli ng of Arrong 's panjab i is inform ative 100 0 2.99 3.00 3 .927 4 1 5
Packagi ng of Arrong's panjabi of function al benefit 100 0 2.80 3.00 3 1.025 4 1 5
Packag ing od Arrong' s pajabi is nice looking 100 0 2.55 2.00 2 .978 4 1 5
Statistics
Do you go to brand shops to buy panjabi ? N Valid Missing Mean Median Mode Std. Deviation 100 0 1.10 1.00 1 .302
Do you go to brand shops to buy panjabi ?
Frequency Valid yes no Total 90 10 100
Percent 90.0 10.0 100.0
Valid Percent 90.0 10.0 100.0
Cumulative Percent 90.0 100.0
Statistics
How much do you think that a "quality "panjabi should cost? N Valid Missing Mean Median Mode Std. Deviation 100 0 2.43 2.00 2 .856
How much do you think that a "quality "panjabi should cost?
Frequency Valid less than 1500 1501-2500 2501-3500 above3500 Total 13 42 34 11 100
Percent 13.0 42.0 34.0 11.0 100.0
Valid Percent 13.0 42.0 34.0 11.0 100.0
Statistics
Valid Missing
100 0 2.45 2.00 2 1.192
Percent 23.0 39.0 13.0 20.0 5.0 100.0
Valid Percent 23.0 39.0 13.0 20.0 5.0 100.0
Statistics
Arrong's panjabi color variation is execellent N Valid Missing Mean Median Mode Std. Deviation 100 0 2.58 2.50 3 1.232
Arrong's panjabi color variation is execellent
Percent 23.0 27.0 28.0 13.0 9.0 100.0
Valid Percent 23.0 27.0 28.0 13.0 9.0 100.0
Statistics
Design of Arrong's panjabi is good N Valid Missing Mean Median Mode Std. Deviation 100 0 2.41 2.00 2 1.074
Design of Arrong's panjabi is good
Percent 21.0 37.0 26.0 12.0 4.0 100.0
Valid Percent 21.0 37.0 26.0 12.0 4.0 100.0
Statistics
Arrong's panjabi is comfortable to ware N Valid Missing Mean Median Mode Std. Deviation 100 0 2.51 2.00 2 .990
Arrong's panjabi is comfortable to ware
Percent 13.0 43.0 27.0 14.0 3.0 100.0
Valid Percent 13.0 43.0 27.0 14.0 3.0 100.0
Statistics
Arrong's panjabi is soft N Valid Missing Mean Median Mode Std. Deviation 100 0 2.55 3.00 3 .957
Arrong's panjabi is soft
Percent 13.0 35.0 40.0 8.0 4.0 100.0
Valid Percent 13.0 35.0 40.0 8.0 4.0 100.0
Statistics
Yarn of Arrong's panjabi is good N Valid Missing Mean Median Mode Std. Deviation 100 0 2.97 3.00 3 .969
Yarn of Arrong's panjabi is good
Percent 3.0 31.0 40.0 18.0 8.0 100.0
Valid Percent 3.0 31.0 40.0 18.0 8.0 100.0
Statistics
Valid Missing
100 0 3.09 3.00 4 .965
Percent 4.0 26.0 31.0 35.0 4.0 100.0
Valid Percent 4.0 26.0 31.0 35.0 4.0 100.0
Statistics
Lebeling of Arrong's panjabi is informative N Valid Missing Mean Median Mode Std. Deviation 100 0 2.99 3.00 3 .927
Lebeling of Arrong's panjabi is informative
Percent 4.0 26.0 42.0 23.0 5.0 100.0
Valid Percent 4.0 26.0 42.0 23.0 5.0 100.0
Statistics
Packaging of Arrong's panjabi of functional benefit N Valid Missing Mean Median Mode Std. Deviation 100 0 2.80 3.00 3 1.025
Packaging of Arrong's panjabi of functional benefit
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Strongly Agree Agree can't decide Disagree Strongly Disagree Total
11 26 40 18 5 100
11.0 26.0 40.0 18.0 5.0 100.0
11.0 26.0 40.0 18.0 5.0 100.0
11.0 37.0 77.0 95.0 100.0
Statistics
Packaging od Arrong's pajabi is nice looking N Valid Missing Mean Median Mode Std. Deviation 100 0 2.55 2.00 2 .978
Packaging od Arrong's pajabi is nice looking
Frequency Valid Strongly Agree Agree can't decide Disagree 13 40 27 19
Percent 13.0 40.0 27.0 19.0
Valid Percent 13.0 40.0 27.0 19.0
Strongly Disagree Total
1 100
1.0 100.0
1.0 100.0
100.0
Appendix-2
Questionnaires:
Question 1: Do you go to brand shops to buy Panjabi?

Yes No
Question 2: How much do you think that a quality Panjabi should cost?
Less than 1,500, 1,501 2,500, 2,501 3,500 Above 3,500.
SI. No 3 4 5 6 7 8 9 10 11 Color
Question
1= Strongly Agree
2= Agree 2 2 2 2 2 2 2 2 2
3= Cant decide 3 3 3 3 3 3 3 3 3
4= Disagree 4 4 4 4 4 4 4 4 4
5= Strongly Disagree 5 5 5 5 5 5 5 5 5
combination Panjabi
of color
1 1 1 1 1 1 1 1 1
Aarongs Panjabi is good. Arrongs variation is excellent. Design of Arrongs Panjabi is good. Arrongs Panjabi is comfortable to wear. Arrongs Panjabi is soft. Yarn of Arrongs Panjabi is good. Arrongs Panjabi is long lasting. Labeling of Arrongs Panjabi is informative. Packaging Panjabi 12 of has Arrongs functional 1 2 3 4 5
benefits. Packaging of Arrongs Panjabi is nice looking.

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Marketing Research Report On

Measuring quality level of products of Aarong Bangladesh: A study on Panjabi.

Measuring quality level of products of Aarong Bangladesh: A study on Panjabi.

Prepared By Group Name Origin

Hossain Ahmed Ahamed Imtiaj Reyad Ahmed Partha Pratim Bhattacharjee

ID No:071200069 ID No:071200116 ID No:043200044 ID No:071200066

May 22, 2010 Mr. Golam Mohammad Forkan

(Reyad Ahmed) ID: 043200044

1.1 Background of research

1.2 Statement of the problem

1.3 Objectives of the study:

1.3.1 Broad objective

1.3.2 Specific objectives:

1.4 SCOPE OF THE STUDY

1.5 Scope and Limitation:

2.1 Research Design:

2.2 Sample design:

2.3 Sampling technique:

2.4 Sample size:

2.5 Methods of data collection:

2.6 Data presentation and analysis:

4.0 Analysis and Discussions

4.1 Introduction: Quality product means the collection of

4.2 Summary Statistic:

Design of Arrong' s panjabi is good 100 0 2.41 2.00 2 1.074 4 1 5

Arrong's panjabi is comforta ble to ware 100 0 2.51 2.00 2 .990 4 1 5

Arrong' s panjabi is soft 100 0 2.55 3.00 3 .957 4 1 5

Yarn of Arrong' s panjabi is good 100 0 2.97 3.00 3 .969 4 1 5

Arrong 's panjab i is long lasting 100 0 3.09 3.00 4 .965 4 1 5

Lebelin g of Arrong's panjabi is informat ive 100 0 2.99 3.00 3 .927 4 1 5

Packagi ng of Arrong' s panjabi of function al benefit 100 0 2.80 3.00 3 1.025 4 1 5

4.3 Frequency and Pic Chart:

4.3.1. Do you go to brand shops to buy panjabi?

Frequency Valid yes no Total 90 10 100

Percent 90.0 10.0 100.0

Valid Percent 90.0 10.0 100.0

Cumulative Percent 90.0 100.0

D you go to brand shops to buy o panjabi ?

Percent 13.0 42.0 34.0 11.0 100.0

Valid Percent 13.0 42.0 34.0 11.0 100.0

Cumulative Percent 13.0 55.0 89.0 100.0

How much do you think that a "quality "panjabi should cost?

4.3.3. Color combination of Arong's panjabi is good

Percent 23.0 39.0 13.0 20.0 5.0 100.0

Valid Percent 23.0 39.0 13.0 20.0 5.0 100.0

Cumulative Percent 23.0 62.0 75.0 95.0 100.0

Color combination of Arong's panjabi is good

100 0 2.45 2.00 2 1.192

Mean Median Mode Std. Deviation

4.3.4. Design of Arrong's panjabi is good

Strongly Agree Agree can't decide Disagree Strongly Disagree Total

21.0 37.0 26.0 12.0 4.0 100.0

21.0 37.0 26.0 12.0 4.0 100.0

21.0 58.0 84.0 96.0 100.0

Design of Arrong's panjabi is good

100 0 2.41 2.00 2 1.074

Mean Median Mode Std. Deviation

4.3.5.Arrong's panjabi is comfortable to ware

Frequency Valid Strongly Agree Agree can't decide Disagree 13 43 27 14

Percent 13.0 43.0 27.0 14.0

Valid Percent 13.0 43.0 27.0 14.0

Cumulative Percent 13.0 56.0 83.0 97.0