#16-Gepra Newsletter December 2009
#16-Gepra Newsletter December 2009
2009
dekemberi
#15
griboedovis q.12
info@gepra.ge
SemogvierTdiT !
gv.7
qarTuli gegmis socialuri mediis strategia jepram daamuSava jepra socialur mediaSia
piar-skolelebi jepraSi
gv.7
gv.8
gv.5
saqarTvelos sareklamo bazarma, marTalia, gamococxleba daiwyo, Tumca samomavlo prognozi kvlav pesimisturia. rogorc piar da marketinguli komunikaciebis kompania `jepras` xelmZRvaneli soso galumaSvili acxadebs, bazris gamococxlebas xels saarCevno weli SeuSlis, radgan am periodSi mxolod politikur piarze akeTeben aqcents. seqtemberSi qarTuli sareklamo bazari 1510%iT gaizarda, Tumca wina welTan SedarebiT aqtivoba 45 %iT naklebia. samomavlod galumaSvili aqtivobis zrdas da isic mcirediT, mxolod internetreklamaze prognozirebs.
`miuxedavad imisa, rom 2008 wels omi iyo, sareklamo bazari maSin ufro aqtiurobiT gamoirCeoda, vidre wels. rac Seexeba prognozs, samwuxarod, tendencia zrdisken namdvilad ar aris imis miuxedavad, rom omis Semdeg erTi weli gavida, Tanac msoflioSi finansuri krizisi metnaklebad daiZlia da Cveni xelisuflebac acxadebs, rom saqarTveloSi krizisi gadalaxulia, realoba saxarbielo ar aris. sareklamo sfero kvlav stagnaciaSia da, simarTle giTxraT, arc gaumjobesebas veli, acxadebs soso galumaSvili. misi ganmartebiT, saarCevno wels biznesi reklamas erideba, radgan misi reklama SesaZloa politikur piarkampaniebsa da procesebSi CaiZiros. aqedan gamomdinare, eqspertis varaudiT, martiivlisis periodi sareklamo sfero aqtiuri ar iqneba. `ar viziareb im kompaniebis optimizms, romlebic amboben, rom 2010 wels bazari gaizrdeba. es aris sakuTari Tavis SecdomaSi Seyvana. me getyodiT, rom bazari kidev ufro Semcirdeba. televiziebis sareklamo eTeris naxevari carielia. CaxedeT biujets da naxavT, rom 2010 wels yvela Sida valis gastumreba SeCerebulia. fuli saidan unda Semovides? ar gveqneba daxmareba. investiciebi, rogorc wesi, saarCevno periodSi Cerdeba xolme, anu Tebervalivlisis CaTvliT. es niSnavs imas, rom investiciebis dabandebisTvis yvelaze kargi Tveebi investiciebis gareSe Caivlis., aRniSnavs soso galumaSvili.
#15
dekemberi
2009
info@prschool.
ge
tiko@gepra.ge
piarskolelebs mediamenejmentis leqcia gamocdilma Jurnalsitma zviad qoriZem waukiTxa. mini kursis msvlelobisas studentebi gaecnen media-menejmnetis ZiriTad sakiTxebs, maT Soris, Tu rogor keTdeba Jurnalsitika, iqmne asiuJeti, rogor xdeba informaciis moZieba da rodis aris is srulyofili. aseve saleqcio dro daetmo dRevandel JurnalistikaSi Semnili problemebis mimoxilvas. SegaxsenebT, rom zviad qoriZes JurnalsitikaSi muSaobis 19 wliani gamocdileba aqvs, maT Soris, beWvdiT mediaSi, televiziasa da radioSi.
www@prschool.ge
2009
#15
dekemberi
28 dekembers, gau-Tbilisis piar skolis gamosaSvebi saRamo gaimarTa, sadac skolis 17 kursdamTavrebuls sertificirebuli di plomebi gadasces, xolo samma warmatebulma studentma di plomebTan erTad specialuri sarekomendacio werilebi miiRes.
#15
dekemberi
2009
cxonebuli babuaCemi igonebda xolme xSirad sad iyo Cems dros burTi naWrebisgan gakeTebuli gorgaliT vTamaSobdiTo maSin vicinodi da axla mec xSirad vxmarob am sityvebs _ dRes informaciis mopovebas da gadamowmebas ra unda, saqme Cems dros iyo mTeli kvira unda dalodebodi respondents kabinetis karTan, rom rogorme fxizeli, mTvrali, an nabaxusevi mainc gamogeWira da ori sityva xeliT migejRabna bloknotSi-meTqi albaT vinmes Zalian beberi vegonebi ara batonebo, arc asea saqme, magram, Cems Taobas iseT dros mouwia cxovrebam, didxans ver gaverkvieT _ es raRac pluralizmi kargi iyo Tu cudi . Jurnalisti Tavadac unda azrovnebdes Tu mxolod vinmes azrebi unda mihqondes sazogadoebasTan saqarTvelo damoukidebeli qveyanaa Tu maincdamainc vinmes gavlenis qveS unda iyos piari reklamaa Tu kidev rame sxva hoda, erT mSvenier dRes, roca sadRac pirvelad wavikiTxe sagnis dasaxeleba: integrirebuli marketinguli komunikaciebi, vifiqre amas vin gaigebs,ra ubedurebaa amdeni ucxo sityva, netav Tu icis, vinmem, ras niSnavs-meTqi (es manamde iyo, sanam damoukidebeli qarTuli mediis erT-erT flagmans gazeT kavkasions dviJokze vbeWdavdiT da misi korespondentebi peijerebs amayad vatarebdiT, rogorc done Jurnalistebi) mere gavida wlebi pluralizmic gavigeT ra iyo da globalizaciac, magram `integrirebuli marketinguli komunikaciebisadmi~ interesi mainc damrCa, ai ise, SenTvis rom ifiqreb es Tu gavige,ese igi,yvelafers gavigebo ase movxvdi Cemi cxovrebis 45-e weliwadSi PR skolaSi da,ukve leqtoris mantiamosxmuli,studentad viqeci
piar-skolelebi jepraSi
piar skolelebma prezentaciis momzadeba jepraSi daiwyes. kompaniis ofisSi sam jgufad dayofili msmenelebi proeqtebis marketingul gegmebs adgenen.
#15
dekemberi
2009
2009
#15
dekemberi
SemogvierTdiT !
piar skola koncefciiT gaiziare codna, gaige pasuxi ukve 1500 fans ukavSirdeba. es kidev erTxel usvams xazs,rom skolis mimarT loialurobis xarisxi yoveldRiurad izrdeba. miawvdine xma Sens megobars,SemouerTdes 1500-s!!!
2009
#15
dekemberi
Goverement 2.0
momsaxureba iTvaliswinebs, rogorc sabaziso, aseve sruli paketis SeTavazebas saxelmwifo struqturebisaTvis. SemuSavebuli modelis adaptireba iusticiis, garemosa da bunebrivi resursebis dacvisa da ltolvilTa da gansaxlebis saministroebSi ganxorcielda, sadac jepras konsultantebi sakomunikacio strategiis SemuSavebaSi monawileobdnen.
#15
dekemberi
2009