StartupWeekend Zürich

ss ! ine ion! us B erat to Gen guage del on lan uss Mo omm disc ms. !
Jasp Bou er ! w Fou nder sma! &

Vuj d
StartU
CE Lt O ! d.!
p Wee kend! Zuric h, Switz erland ! 201203 02!

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Vujd Ltd. Supporting Forward Thinking
www.vujade.com
Photo by: Vujd Ltd. Jasper Bouwsma
A c op and n tea i evel models d iness bus
www.vujade.com
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WHAT WE DO WHO WE ARE
Jasper Bouwsma
Founder & CEO Vujd Ltd.
Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully. Through the combination of start-up and corporate activities,Jasper has a unique insight in innovation, thesuccess factors and typical reasons for failure. Jasper was born and raised in The Netherlands, studied International Business at the University of Maastricht (NL) and University of Fribourg (CH). In addition he took courses in Innovation Strategy and Management at MIT Sloan (Boston, USA) and Stanford Research Institute (Menlo Park, USA). Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial Excellence at the University of St. Gallen. Until early 2008 he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation. He lives with his wife, two daughters, and son outside of Bern, Switzerland.
Vujd Ltd. Jasper Bouwsma Photo by: Vujd Ltd Supporting Forward Thinking
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Vu-j-d
Vujd is the opposite of dj-vu and refers to something that has not yet taken place or has not yet existed. Looking for new solutions. Critically questioning existing structures and behavior. Looking at something from a different or an unusual point of view. In other words: Vujd stands for innovation.
Vujd Ltd. Jasper Bouwsma Photo by: Vujd Ltd Supporting Forward Thinking Slide | 4
Photo: Vujd Ltd. Supporting Forward Thinking
PROPOS
1. CORPORATE CONSULTING
OUR PARTNERS:
2. STARTUP SUPORT
3. INCUBATION
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TONIGHTS
TOPIC
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FreeBeer and business modeling

Vujd Ltd. Supporting Forward Thinking Slide | 7
Alexander Osterwalder Probably the most successful Swiss Business Book author.
Vujd Ltd. Supporting Forward Thinking Vujd Ltd. Supporting Forward Thinking Slide | 8
Insert Photo of book with Jaspers Name.
Co-Created by An amazing crowd of 470 practitioners from 45 countries.

AGENDA
WHAT IS A BUSINESS MODEL?
TIPS & TRICKS
2
BUSINESS MODEL CANVAS
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WATCH AND LISTEN. DONT MAKE NOTES.

THIS PRESENTATION HAS 84 SLIDES
JUST DOWNLOAD IT AFTERWARDS ON
YI F
WWW.SLIDESHARE.NET/VUJADE
AGENDA
TIPS & TRICKS
2
Slide | 12
BUSINESS MODEL
WHAT IS A ?
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60 SECONDS PAIRS OF 2
CISE
EXER
EXPLAIN THE BUSINESS MODEL
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Vujd Ltd. Supporting Forward Thinking Vujd Ltd. Supporting Forward Thinking
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Napels
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Maddoff
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BUSINESS MODEL
WHAT IS A ?
Slide | 36
A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND CAPTURES VALUE
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REVENUE MODEL
BUSINESS MODEL
FACEBOOK ANNOUNCED ITS IPO IF WE HAVE SOME TIME LEFT WE CAN QUICKLY LOOK INTO
VS. VS.
st Ps
BUSINESS MODEL, REVENUES, MARKET CAP, VALUATION AND SCALING FOR THE FUTURE.
Vujd Ltd. Supporting Forward Thinking Slide |
SUMMARY
A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND CAPTURES VALUE WHAT IS A BUSINESS MODEL?
TIPS & TRICKS
2
Slide | 40
AGENDA
TIPS & TRICKS
2
Slide | 41
WHICH BUILDING BLOCKS DOES A BUSINESS MODEL CONTAIN ?

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Business Model Canvas: Creating a common language for business modeling.

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THE BUSINESS MODEL CANVAS

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS
Alexander Osterwalder www.businessmodelgeneration.com Vujd Ltd. Supporting Forward Thinking

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CUSTOMER SEGMENTS
Photo by: Vujd Ltd Jasper Bouwsma
The target audience for a business' products and services.


KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS

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VALUE PROPOSITION
The products and services a business offers (Your Elevator Pitch)

VALUE PROPOSITION
The vacuum cleaner that doesnt lose suction.
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Nokias Value Proposition
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KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS

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CUSTOMER RELATIONSHIP
Photo by: Satbir Singh
The links a company establishes between itself and its different customer segments.

KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS

Slide | 54
CHANNELS
The means by which a company delivers products and services to customers.

CHANNELS
Remark: think beyond the value chain and include all the touch points you have with your customers.

KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS

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REVENUE STREAMS
The way a company makes money through a variety of revenue flows.


KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS

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KEY ACTIVITIES
Key activities are the activities you need to perform in order to bring your value proposition to your customer segments.

KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS

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KEY RESOURCES
Key resources are the assets required to offer and deliver your value proposition to your customer segments.

KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS

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KEY PARTNERS
Photo by: Photo by: Theen How Much? Che
Some activities are outsourced and some resources are acquired outside the enterprise.

KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS

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COST STRUCTURE
Photo by: Theen How Much?
The monetary consequences of the means employed in the business model.


KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS

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SUMMARY
9 BUILDING BLOCKS
KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS
TIPS & TRICKS
2
Slide | 68
AGENDA
TIPS & TRICKS
2
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1. 2. 3. 4.
PROTOTYPE
THERE IS ALWAYS MORE THAN ONE OPTION
TEST
GET OUT AND MEET CUSTOMERS!
ITERATE
BMS CHANGE AND NEED TO BE DEVELOPED CONTINUOUSLY
TEAM
INVOLVE EVERYBODY
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GUESS!
GUESS!
GUES S!
GUESS
GUESS!
GUES
S!
S!
S! UES G
GUESS!
GUESS!
KEY RESOURCES
S GUE
CHANNELS
GUESS!
G
S! UES
GUES
GUESS
S!
GUES
S!
COST STRUCTURE
REVENUE STREAMS
GUESS!
! GUESS
GUES
S!
! GUESS
GUESS !
GUES
S!

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It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.
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Test and iterate your business model
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Business Model Toolbox A fantastic iPad app and absolutely recommended http://businessmodelgeneration.com/toolbox
Vujd Ltd. Supporting Forward Thinking Vujd Ltd. Supporting Forward Thinking Slide | 75
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SUMMARY
9 BUILDING BLOCKS
KEY RESOURCES
CHANNELS
COST STRUCTURE
REVENUE STREAMS
TIPS & TRICKS
2
3
TIPS: 1. PROTOTYPE 2. TEST 3. ITERATE 4. TEAM TRICK: BMG TOOLBOX
Slide | 80
o S
HOW ARE WE IN TIME?
CARE FOR A QUICK

FACEBOOK INSIGHT?
FACEBOOK ANNOUNCED ITS IPO IF WE HAVE SOME TIME LEFT WE CAN QUICKLY LOOK INTO
VS. VS.
st Ps
BUSINESS MODEL, REVENUES, MARKET CAP, VALUATION AND SCALING FOR THE FUTURE.
In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists.
Eric Hoffer, (July 25, 1902 May 21, 1983) American social writer and philosopher Vujd Ltd. Supporting Forward Thinking
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Vujd Ltd.
Postal Address P.O. Box 4 CH-3257 Grossaffolterm Visiting Address Gutenbergstrasse 9 +41 (0)31 381 50 80 Online www.vujade.com contact@vujade.com
CH-3011 Bern
VujadeLtd
BAC KUP
See Slide our www .slid Sha es r And hare.net/vueade! ! Enjo j y ! :)!
VUJD LTD COLLECTION OF

BUSINESS MODEL CANVASES

www.vujade.com
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BUSINESS MODEL INSPIRATION

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. SPOTIFY APPLE * iTUNES SELL-A-BAND FACEBOOK * SKYPE Wii NESPRESSO EASYJET GOOGLE *
See Slide our www .slid Sha es r And hare.net/vueade! ! Enjo j y ! :)!
Vujd Ltd B MG Canvases ! based on file d SEC ! forms 10-k o r s-1.!
Slide | 88

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ss ! ine ion! us B erat to Gen guage del on lan uss Mo omm disc ms. !

Jasp Bou er ! w Fou nder sma! &

p Wee kend! Zuric h, Switz erland ! 201203 02!

Vujd Ltd. Supporting Forward Thinking

Photo by: Vujd Ltd. Jasper Bouwsma

A c op and n tea i evel models d iness bus

Vujd Ltd. Supporting Forward Thinking

Photo by: Vujd Ltd. Jasper Bouwsma

WHAT WE DO WHO WE ARE

Photo: Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

FreeBeer and business modeling

Insert Photo of book with Jaspers Name.

Co-Created by An amazing crowd of 470 practitioners from 45 countries.

TIPS & TRICKS

Vujd Ltd. Supporting Forward Thinking

WATCH AND LISTEN. DONT MAKE NOTES.

TIPS & TRICKS

Vujd Ltd. Supporting Forward Thinking

EXPLAIN THE BUSINESS MODEL

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

Vujd Ltd. Supporting Forward Thinking

TIPS & TRICKS

Vujd Ltd. Supporting Forward Thinking

TIPS & TRICKS

Vujd Ltd. Supporting Forward Thinking

WHICH BUILDING BLOCKS DOES A BUSINESS MODEL CONTAIN ?

Vujd Ltd. Supporting Forward Thinking

Business Model Canvas: Creating a common language for business modeling.

THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com Vujd Ltd. Supporting Forward Thinking

Photo by: Vujd Ltd Jasper Bouwsma

The target audience for a business' products and services.

THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com Vujd Ltd. Supporting Forward Thinking

Photo by: Vujd Ltd Jasper Bouwsma

Photo by: Vujd Ltd Jasper Bouwsma

The products and services a business offers (Your Elevator Pitch)

The vacuum cleaner that doesnt lose suction.

Vujd Ltd. Supporting Forward Thinking

Nokias Value Proposition

Vujd Ltd. Supporting Forward Thinking

THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com Vujd Ltd. Supporting Forward Thinking

Photo by: Satbir Singh