DO YOU HAVE AN ATTRIBUTION PROBLEM?

MORE COMPLEX CUSTOMER JOURNEYS MORE QUESTIONS FROM YOUR BOSS 7.1Trillion
How do we analyze all this?

Bought something they didnt plan on buying because of an online review. How do you capture social in your models?

23%

Digital ad Impressions.

Growth in Mobile Marketing.

Which programs can you cut to make the shift?

50%

Forrester found that up to 48% of retail sales are either online or web-in eunced? How are you tracking online in uence Smartphones & of o ine Tablets by 2016. Do we sales? get data from Apps?

$1.1Trillion

1 Billion

of online customer journeys have 5+ touches. Are you using Last Click?.

29%

Estimated Impact of Display Ads on Search. Is that in our media plan?

27%

CAN YOU CONNECT THE CUSTOMER JOURNEY TO PROFIT AND LOYALTY?

Revenue Life-Time Value Conversion Pro t

FIRST CLICK

LAST CLICK

MULTITOUCH

WHERE SHOULD I INCREASE MY MARKETING SPEND TO DRIVE ROI?

USE MULTI-TOUCH ATTRIBUTION TO HELP SOLVE THE CMOS BIGGEST CHALLENGES USE MULTI-TOUCH ATTRIBUTION TO STAY AHEAD OF SHIFTS IN CONSUMER BEHAVIOR

Prefence of Online Banking Channels

60% 40%
42%

Change in Home Vieo Viewing 2011 vs. 2010

ALL OTHER CHANNELS

Integrating &Tracking Multiple Channels

Doing More Less

Accountability and Measurement

Managing and Keeping up with Social Media

20%

2010

2011

DVD SALES -20%

Online Movie Rentals +41%

Shift in behaviors rst shows up in search, social and visits

Sources: Argyle Group, Forrester, eConsultancy, Accenture, ClickZ, Los Angeles Times, The Gaurdian Millward Brown, comScore, Winterberry Group, American Bankers Assoc.