Version 1.0
Created By Simply Digital Marketing
Note: it is often nice to display your brand guidelines in an expressive way e.g. a PDF
brochure . This template will help you detail what to include in your guidelines before
you create your full great looking document.
Here is a good example of what I mean:
http://www.easy.com/PDFs/easyGroup_Brand_Manual.pdf
1. CONTENTS
1.
Contents .......................................................................................................................................... 2
2.
3.
4.
5.
6.
7.
8.
STRAP LINE
Strap line here
If need be, explain your strap line and its meaning
Brand
5. VISUAL IDENTITY
LOGO
Standard
Greyscale
Whitewash
NAMING
Details about the brand names in your business e.g. company, products, services brand names
In correct
COLOURS
Enter specific colour details here examples below
TYPE FACES
Details about fonts used, when and where
Helvetica Neue
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghIjklmnopqrstuvwxyz
1234567890!?.,;
Used in our marketing collateral
Arial Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghIjklmnopqrstuvwxyz
1234567890!?.,;
Used for all company documentation, communications; body trext
7. SOCIAL MEDIA
Are there any specific dos and donts, language and tones to be used on Social Media site when
representing the brand.
8. COLLATERAL EXAMPLES
For reference purposes you could put some marketing examples in here.