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LIN: TV audience fragmented in recent years due to proliferation of viewing options. Emerging digital technologies presage a "wire only" infrastructure delivered by cable systems. Advertisers must understand, how audiences "behave" in the emerging media environment.
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Audience Fragmentation in a Competitive Video Marketplace
LIN: TV audience fragmented in recent years due to proliferation of viewing options. Emerging digital technologies presage a "wire only" infrastructure delivered by cable systems. Advertisers must understand, how audiences "behave" in the emerging media environment.
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Attribution Non-Commercial (BY-NC)
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Unduh sebagai PDF, TXT atau baca online dari Scribd
LIN: TV audience fragmented in recent years due to proliferation of viewing options. Emerging digital technologies presage a "wire only" infrastructure delivered by cable systems. Advertisers must understand, how audiences "behave" in the emerging media environment.
Hak Cipta:
Attribution Non-Commercial (BY-NC)
Format Tersedia
Unduh sebagai PDF, TXT atau baca online dari Scribd