MARKETING PLAN FORMAT

Title page
Marketing Plan

ABC product

Prepared by

NAME SURNAME
Trim.- 3 PGDM-BE EDI

Table of Contents
Sr. No. 1 2 3 4 5 6 7 Particular Executive Summary Product/Service description Market potential Marketing strategy Financial requirements Conclusion Appendix Page

1|Page
Prepared by: Dr. Chaitanya Vyas. Ref.: Cohen & Reddick

1. Executive Summary
A. B. C. D. E. F.

Why this project will be successful? Logical and specific Realistic and Optimistic Summarized Owner/promoter details Location of business

2. Product/Service description
A. B. C.

Proposed product/service/concept Nature of product/service/concept Price, Place, and Promotion

3. Market potential
A. B. C. D. E.

Need of this product/service/concept Future of this business Market potential researched Penetration and market share Competition

4. Marketing strategy
A. B.

Strategies for 4Ps Plan for Manufacturing, if any

2|Page

Prepared by: Dr. Chaitanya Vyas.

Ref.: Cohen & Reddick

C. D.

Sales and profit potentials Growth strategies

5. Financial requirements
A. B. C. D.

Break Even Analysis Financial statements Income for at least first 5 years Pay Back and ROI

6. Conclusion
A. B.

Merits of this venture How will it succeed?

7. A. B. C.

Appendices Promoters and associates profiles Financial Statements Brochures, if any

3|Page
Prepared by: Dr. Chaitanya Vyas. Ref.: Cohen & Reddick