Anda di halaman 1dari 7

Top 10 Soft Drinks 1. Coca-cola Classic (coca-cola) 2. Pepsi-cola (PepsiCo) 3. Diet Coke (coca-cola) 4. Mountain Dew (PepsiCo) 5.

Diet Pepsi (PepsiCo) 6. Dr Pepper (Cadbury-Schweppes) 7. Sprite (coca-cola) 8. Fanta (coca-cola) 9. Caffeine-Free Diet Coke (coca-cola) 10. Diet Mountain Dew (PepsiCo)

Both Coca-cola and Pepsi lost market share. Coca-cola can blame it on the CEO after all they only paid him $32 million dollars for his years work. Soft drinks still hold the majority market share 51% (down 0.6% from previous year). Energy Drinks had a massive 49% growth but total market share is just 0.8% (which makes you wonder about all the over-enthusiastic media reporting). Red Bull has 0.4% market share, Rockstar has 0.2% market share.

List of Best Soft Drinks


This is a ranking list of soft drinks. Only top dozen Best Soft Drinks, according to different criteria, are presented. The ranking is in particular based on the number of occurences of each soft drink in web pages, news, pictures and people votes in corresponding context.
BEST SOFT DRINKS

Overall popularity

Rank

Score

Item

1.

4866

Coca-Cola

2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

765 715 631 517 515 341 303 282 275 261 232

Mountain Dew Dr. Pepper Pepsi Diet Coke Beer Lemonade Iced Tea Diet Pepsi Sprite Cherry Coke Ginger Beer

BEST DRINKS

RankScoreItem

1. 12920

Hot Chocolate

2. 9004 3. 8645 4. 8299 5. 7738 l6. 7154 7. 6562 8. 5281 9. 4862 10. 4524 11. 4405 12. 4378

Coca-Cola Orange Juice Green Tea Alcoho Chocolate Milk Starbucks Vodka Beer Coca Cola Water Red Wine

Top Soft Drink Brands in India


Coca Cola Pepsi Mountain Dew Maaza Nimbooz

Soft drinks

FIGHTER Energy Drink introduced new variants The Indian market for energy drinks is in the focus of various companies. Dominated so far by Red Bu...

Xtazy, another energy drink for the Indian market The Indian market for energy drinks was estimated recently to have a size of Rs 500 crore, about 90 ...

PepsiCo to invest $ 500 million in India to triple revenues PepsiCo Chairman and CEO Indra Nooyi has announced that PepsiCo would invest USD 500 million in its ... Coconut drink from Gujarat At Food & Technology Expo, most exhibitors in the processed food section have come under the various...

Energy drinks on the upswing The Indian beverages market, be it beer, vodka, soft drinks or juices, is on the target list of many...

Juices, flavored milk edging out colas in Indian supermarkets Indian supermarket refrigerators are overflowing- not with colas but with juices and flavored milk- ... TERI: No pesticides in water used for Coca-Cola drinks in India Coca Cola India, the local unit of the world's largest beverages maker, on Monday got a confirmation...

Non-Carbonated Beverages Shine In 2007 The year 2007 seems to have ended on a good note for the non-aerated soft drink industry in India. T...

X35 Energy drink launched Energy Drinks is a drinks segment which seems to be attractive for new companies. X35 Ltd. is a new ...

Huge bottling machinery requirement seen in India Foodindustryindia.com interviewed Mr. R.J.Oswal of HILDEN Bottling, one of India's leading bottling ...

Pet bottles edging out glass bottles

Indias soft drink packaging is dominated by glass bottles which constitute over 60% of the market....

Tantra launched its party drinks in alu-bottles What is Tantra? In India, a country with hinduistic and buddhistic traditions, Tantra means an accum...

Wellness and fitness drinks are booming The drink business is booming. Certain segments like energy drinks, malt drinks and sugar free, well... Drink technology plus PET India to be held for the first time Drink technology plus PET India, the trade show for hard and soft drinks besides bottling and preser... Pepsi brands have faith-seal In order to ally consumer fears over pesticides, Pepsi India has decided to put a purity seal on its... PepsiCo sends two more top managers abroad PepsiCo's India has transfered two more top managers to global assignments. PepsiCo India's executiv... Coca-Cola to acquire Glaceau for $4.1 billion The Coca-Cola Company on May 25 announced that it has reached an agreement to acquire Energy Brands,... Investors eye Cadbury's drinks business Cadbury Schweppes Plc of Great Britain has received several expressions of interest in its U.S. drin...

Pepsi's new marketing campaign: More Happy Be More Happy. That is the new slogan for the soft drink, which Pepsi Co Inc. unveiled in an adverti... HLL, Pepsi review marketing alliance Hindustan Lever Ltd's three years old marketing alliance with Pepsi Foods for jointly marketing hot ...

Soft Drinks has become part and parcel of the lifestyle of Indians, irrespective of middle aged people or kids. Particularly, after the arrival of a number of fast food joints in India, soft drinks have gained more and more popularity. Foods like French fries, burgers and pizzas go hand in hand with soft drinks. Gone are the days when soft drinks were preferred only during sunny days, nowadays soft drinks are enjoyed with almost every meal that is had by people outside their home. In spite of several issues that crept up with respect to ingredients used in the manufacture of soft drinks, the market remained stable. Categorization of soft drink industry: The industry of soft drinks is divided into two main categories namely non-carbonated and carbonated drinks. The non-carbonated drink segments include mostly mango flavors, squashes and fruit juices, while carbonated drinks include orange, lemon and lemon flavors. Some of the top brand names in the soft drinks sector in India are Thumps Up, Pepsi and Coco-cola, Limca, Sprite, Mirinda, 7UP, etc With a view to meet the requirements of different segments of the society, these soft drinks are being offered in varied sizes. Top players in the soft drinks industry in India: The soft drinks industry in India is dominated by some of the top players and the names of these top players are given below: Coco-Cola India PepsiCo India Rasna International Some of the details regarding these top soft drink manufacturers in India are given below: Coco-Cola India: Coco-Cola Company entered into India in the name of Coco-Cola India, which is its wholly owned subsidiary. The company was launched in India in the year 1993 and this launch was actually a re-launch since India encouraged foreign investments in different industries. The company has more than 1.3 million retailers and more than 7000 distributors in India and their brands are the leading brands in the soft drinks industry in India. Some of their popular brands in India are Thumps up, Sprite, Limca, Fanta Apple, Fanta Orange and of course coco-cola. Their recent introduction to the soft drink industry in India is Minute Maid Juice. PepsiCo India: PepsiCo is an international company that entered into Indian soft drink industry in the year 1989 and within a short period of its entry, the company has started dominating the Indian soft drink market. The company is operating with the vision of Performance with purpose and the meaning of this vision is that when the business increases the value of the shares, they become responsible for improving the society they serve and the environment whose resources are being used by them. Thus, Pepsico India serves the society to grow along with it. Some of their popular products are Slice, Pepsi, Nimbooz, Mountain Dew, Mirinda and 7UP. Rasna International: Rasna is another popular name in the soft drinks industry in India and this company has in-depth and adequate information and knowledge on market behaviors, market sizes, finances, government policies, project viabilities, etc They have emerging and huge market for their products all over the world and they have made their mark in the food &

beverages industry in India. They have introduced a wide range of ready to make soft drinks that can be prepared at the comfort of the home of users. On the basis of pattern of consumption, the pattern of soft drink industry can be classified into two segments, namely based on the premises in which they are sold like cinema halls, restaurants, shops, railway stations, etc and the other segment is in-house consumption, which indicates that soft drinks consumed at home by the consumers. Even though, the soft drinks industry is growing in India, it is comparatively growing at a slower pace as compared to that of soft drinks industry in other countries.

India

Appy Fizz Banta (lemon-flavoured soft drink) Bovonto (grape soda produced by Kali Mark) Campa Cola (popular Indian soda introduced in 1977) Cloud 9 (energy drink) Frooti (mango-flavoured drink from Parle Agro) Gold Spot Grappo Fizz Guptas (8 flavoureds soft drinks introduced in 1947) h2o (powered carbonated soda) Limca (lemon-lime soda) LMN (lemon drink produced by Parle Agro) Kalimark Mangola Slice Maaza (mango drink from Coca-Cola) Mohammad Cola Oneday Mango Mastana Oneday Jeera Fresh Oneday Club Soda Raja Rasna (powdered soft drink) Real (fruite juice from Dabur) Slice Solluna Tang (powdered soft drink) Thums Up (Cola drink) Tropicana Twister 777 (soft drink) (Panner,Cola,Orange,Lemon,Clear Lemon Lime,Mango) XXX (energy drink)

X.ray energy drink Mirinda grappo fizz Nimbooz orange pulp nimbu pulp brion .apple,mango pinapple,litchi,strabury

Anda mungkin juga menyukai