Analysing Consumer Market Buyer Behavior

The beginning for understanding consumer buying behavior always is the stimulus response model. According to this model, both marketing and environmental stimuli have an impact on the buyers consciousness. Finally its the buyers characteristics and decision process that lead to certain specific purchase decisions. Therefore, its very crucial to understand as to what (exactly) happens in the consumers consciousness in between the arrival of outside stimuli and his final purchase decisions. This model also indicates that a consumers buying behavior is influenced by cultural, social, personal, and psychological factors. Culture, subculture, and social class are especially important in terms of influencing the consumer buying behavior. Culture: it is the most influential determinant of a persons wants and his consumer behavior as it determines the extent of attributes like- freedom, individualism, external comfort, humanitarianism etc. Subculture: Subcultures involve attributes like nationalities, religions, racial groups etc. often subcultures make up important & influential market segments, leading marketers to tailor products and marketing programs to their specific requirements.