INDUS INTERNATIONAL UNIVERSITY

ASSIGNMENT NO. 1

Student Name:-________________ Course:-MBA Subject Name: Advertising & Brand Management Issue Date:- 22.02.2012 Actual Returned Date:-___________

Student Roll No.:-___________ Semester: 4th

Faculty: - Gagan Gulati Return Date :-29.02.2012 Assignment Weight age:-10 Marks

PURPOSE:The assignment is designed to assess what students have learnt over last two weeks.

ASSIGNMENT OBJECTIVE/ OBJECTIVES;The objective of the assignment is to reinforce what students have already learned and to increase the knowledge and improve the abilities and skills of the students. Task 1- Critics charge that advertising seeks to manipulate its audience, whereas advertisings supporters claim that it merely seeks to persuade. Which interpretation do you agree with? Why?

Task2 - Conduct an advertisement recall survey (25 persons) of the product fair and lovely cream

ASSESSMENT GUIDANCE:Individual or in group? To obtain 40%:To obtain 50%:To obtain above 60%:Individual Presentation Presentation + Interpretation Presentation + Interpretation + Innovation

Marks/Grades Obtained:-____________________

COMMENTS:Criterion (Grade): Presentation: Interpretation: Innovation: Adequate reference to sources: Relevance of Content: Excellent Excellent Excellent Excellent Yes Well Focused Good Good Good Good Satisfactory Satisfactory Satisfactory Satisfactory No Irrelevant Poor Poor Poor Poor

Faculty Signature

Date:-______________