ITM BUSINESS SCHOOL WARANGAL

MARKETING REPORT ON CUSTOMER BUYING BEHAVIOR TOWARDS

TELEVISION

SUBMITTED TO: MR. MUBASHERUDDIN AHMED

SUBMITTED BY: PRERNA CHAUHAN (18)

PRIYANSHU CHOUDHARY (04) DEBDEEP LAHIRI GOURAV KUMAR TUSHAR CHHAPARWAL (15) (26) (40)

ACKNOWLEDGEMENT
We would like to express our profound and sincere gratitude to all those who helped us to carry out this project successfully. Our sincere thanks to Mr. MUBASHERUDDIN AHMED, faculty of marketing department, for his valuable suggestions and guidance throughout the project for its successful completion.

CONTENTS
TOPICS
Objectives by study 1. 2. 3. 4. 5. Defining the problem Research Methodology Sampling Plan Research Method Analysis

PAGE NO.
1 1 1 1 1 1 2-17 18

Data analysis and interpretation Conclusion

OBJECTIVES OF STUDY
To examine the customer preferences in the buying process of TELEVISION. To know the real driving force that pushes the customers to buy a TELEVISION

1. DEFINING THE PROBLEM

To study the buying behaviour of customers towards television.

2. RESEARCH METHODOLOGY
Steps in research process: RESEARCH PLAN: Data Sources: The present project is studied mainly with the help of a questionnaire given to the customers. Research Approaches: The primary data was collected through survey collected by the team. Research Instruments: A questionnaire was prepared seeking replies from the customers and options were given.

3. SAMPLING PLAN
SAMPLING UNIT: In the present survey, the sampling unit were the customers of Television. SAMPLE SIZE: sample size for the survey was 30.

4. RESEARCH METHOD
Personally face to face method was applied to collect the primary data. The raw data obtained from the customers was converted into pie charts and column charts for interpretation of the data for better decision making and understanding. 5. ANALYSIS The data was analysed with the help of pie charts and column charts.