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Yamaha Motor Company was founded in 1955 by Genichi Kawakami when he decided to diversify Nippon Gakki, a musical instrument company, into motorcycle production. Kawakami visited the US to research potential new business areas and decided to focus on motorcycles. Yamaha developed their first motorcycle, the YA-1, with a 125cc engine through rigorous 10,000km testing to ensure top quality. In 1955, Yamaha Motor Company was officially established and began motorcycle production at its new Hamakita factory, marking the beginning of Yamaha's motorcycle business.
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A Study on Customer Satisfaction Level Towards Yamaha Motors With Special Reference to R15
Yamaha Motor Company was founded in 1955 by Genichi Kawakami when he decided to diversify Nippon Gakki, a musical instrument company, into motorcycle production. Kawakami visited the US to r…