The typography is the format of Castellar It shows that the clothing is classic, not like other clothing.

This shows one of the five media languages. Image-Picture of an eagle is the logo of a clothing design It picture shows a strong powerful image also with the American flag. So they are trying to prove that there clothing is bold and made in America.

The colours show Red White and Blue. It trying to let everyone know that it is American made and are proud of it by putting their symbol of the eagle merged with the American flag The layout is mainly the about the picture and colour but they still make the writing noticeable by changing the font and making it quite big at the bottom of the advertisement.

The background of the advertisement is purely black so that the writing/font and image stand out more. It makes the image and writing look more fantastic and bright! It really works.