ACADEMIA DE STUDII ECONOMICE BUCURETI BIBLIOTECA CENTRAL ASE

BIROUL DE REFERINE BIBLIOGRAFICE

Str. Cderea Bastiliei, et. II, cam. 0202, Tel. 402-319.19.00/166 www.biblioteca.ase.ro/servicii/referinte

Rebranding, retromarketing, retrobranding

- bibliografie

1. http://www.biblioteca.ase.ro/catalog/rezultate.php?c=1&q=brand&st=s&dela=0&tp1=1&tp2=1&tp3=1&tp4=1&tp5=1&tp6=1
(47 rezultate. Clic pe titlul lucrrii pentru afiarea detaliilor i a repartizrii n cadrul Bibliotecii ASE). 2. http://en.wikipedia.org/wiki/Rebranding 3. http://www.tutor2u.net/business/marketing/casestudy_rebranding.asp 4. http://www.brandingromania.com/?p=51

ARTICOLE DIN BAZA DE DATE PROQUEST (se acceseaz numai din campusul ASE)

Anheuser-Busch launches retro marketing for Budweiser brand Knight Ridder Tribune Business News. Washington:Jan 20, 2005. p. 1 Brand Me, Baby! Mark Lasswell. Broadcasting & Cable. New York:Aug 23, 2004. Vol. 134, Iss. 34, p. 1,24 Refocusing marketing to reflect practice: The changing role of marketing for business Patrick McCole. Marketing Intelligence & Planning. Bradford:2004. Vol. 22, Iss. 5, p. 531-539 Spurs reverting to silver to find gold in retro marketing W Scott Bailey. San Antonio Business Journal. San Antonio:Dec 19, 2003. Vol. 17, Iss. 48, p. 1 NO-MARKETING, 10 ANS APRS: POUR UNE THORIE CRITIQUE DE LA CONSOMMATION ET DU MARKETING RENCHANTS :Rsum ESSAI D'UNE THORIE DE LA CONSOMMATION RENCHANTE Dfiance institutionnelle Redimensionnement micro-social Revanche du sacr DES MARKETINGS EN MOUVEMENT: 1993-2003 Les innovations marketing de renchantement Panorama des marketing en mouvement Le marketing de rseaux Le marketing thique Le gomarketing Le marketing relationnel Le marketing exprientiel Le chrono marketing Le marketing tribal Le rtromarketing Le marketing sensoriel Knowledge Marketing VERS UN MARKETING LUCIDE DU RENCHANTEMENT RFRENCES Olivier BADOT, Bernard COVA. Revue Franaise du Marketing. Paris:Nov 2003. Vol. 195, Iss. 5/5, p. 79-77 (16 pp.) Retro marketing John Teresko. Industry Week. Cleveland:Apr 2002. Vol. 251, Iss. 3, p. 18 (1 pp.) Torment your customers Will Carlson. Greenhouse Grower. Willoughby:Dec 2001. Vol. 19, Iss. 14, p. 20 (2 pp.)

Retro-marketing: yesterday's tomorrows, today! Stephen Brown. Marketing Intelligence & Planning. Bradford:1999. Vol. 17, Iss. 7, p. 363-376 Retro marketing helps brand gain new image Marconi, Joe. Marketing News. Chicago:Oct 21, 1996. Vol. 30, Iss. 22, p. 10 (1 pp.) Peroni rolls out 4m retro branding drive Ed Kemp. Marketing. London:Apr 12, 2006. p. 5 (1 pp.) A rose by any other name: rebranding campaigns that work Jack G Kaikati, Andrew M Kaikati. The Journal of Business Strategy. Boston:2003. Vol. 24, Iss. 6, p. 17-23 Breathing new life into old brands Wilson, Steve. Chief Executive. New York:Dec 1995. Iss. 109, p. 57 (1 pp.) Retrobranding: It's got to be the real thing, and work right, like it used to Taylor, James. Brandweek. New York:May 1, 1995. Vol. 36, Iss. 18, p. 16 (1 pp.) Playing with a new attitude Hilary Cassidy. Brandweek. New York:Jul 30, 2001. Vol. 42, Iss. 29, p. 26-34 (6 pp.) Ann Summers: it's a love thong Brand Strategy. London:Aug 2003. p. P.24 If the brand fits... Betsy Cummings. Sales and Marketing Management. New York:Sep 2001. Vol. 153, Iss. 9, Part 1 p. 53-54 (2 pp.) Trust Us, You Morons Jacques Chevron. Brandweek. New York:Mar 26, 2007. Vol. 48, Iss. 13, p. 23 (1 pp.) A COGNITIVE APPROACH TO YOUR BRAND PORTFOLIO Peter Arnell. Advertising Age. (Midwest Region Edition ). Chicago:Dec 11, 2006. Vol. 77, Iss. 50, p. 25 (1 pp.) Brand That Tune Julia Chang. Sales and Marketing Management. New York:Oct 2006. Vol. 158, Iss. 8, p. 16 (1 pp.)