Semester : I

Subject Code: 101 Subject : PRINCIPLES OF MANAGEMENT Attempt any TWO questions from the following Q.1. Define the term management? What are the approaches to management? Q.2. Explain the Behavioral Approach in brief. Q.3. Explain Quantitative Approach in brief. Subject Code: 102 Subject : BUSINESS COMMUNICATION Attempt any TWO questions from the following Q.1. What are the characteristics of Nonverbal Communication? What are the components of Nonverbal Communication? Q.2. Explain the different approaches to negotiation. What are the major elements in negotiation preparation. Q.3. Explain the different methods of speaking. What are the strategies of analyzing the audience. Subject Code: 103 Subject : MANGERIAL ECONOMICS Attempt any TWO questions from the following Q.1. Discuss the salient features and significance of managerial economics. Q.2. What is Law of Demand? State the exceptions to the law of demand. Q.3. What are the important methods of demand forecasting? Subject Code: 104 Subject : MARKETING MANAGEMENT Attempt any TWO questions from the following. Q.1. What is marketing process? What is its scope? Q.2. Explain the impact of the following on the marketing management of a firm: (a) Demography, (b) Economic, Social and Cultural Environment. Q.3. Market segmentation is important for target markets. Elaborate with examples. Subject Code: 105 Subject : Financial Accounting Attempt any TWO questions from the following Q.1. Define Accounting. Explain the importance of accounting. Q.2. Explain the following concepts : a) Business Entity (b) Going concern (c) Money measurement (d) Accounting period Q.3. Explain the advantages and limitations of cash flow statement