Pso133 Slide Chapter 5 - Sikap Pengukuran Sikap
Pso133 Slide Chapter 5 - Sikap Pengukuran Sikap
Sikap: evaluasi positif atau negatif subjek, objek atau isu tertentu
KOMPONEN SIKAP
Teori-teori sikap
COGNITIVE CONSISTENCY BALANCE THEORY COGNITION AND EVALUATION SOCIO-COGNITIVE MODEL
Aplikasi Sikap
Berhubungan dengan pembuatan keputusan. Memprediksi perilaku
SPECIFIC ATTITUDE
Specific attitudes General attitudes Reasoned action Planned behaviour
FORMING ATTITUDE
* Pendekatan Behavioral - Effect dari pengalaman langsung - Classical conditioning - Instrumental conditioning - Observational learning * Perkembangan Kognitif * Sumber Pembelajaran - Orang tua - Mass media
PENGUKURAN SIKAP
1. 2. 3. 4. 5. 6.
Metode Thurstone Metode Likert Metode Bogardus Osgoods Semantic Diferensial Gootmans Scalogram Method Fishfbeins Expectancy Value Techniq