Name ID Title Type

: Ms. Sinida Petchveerakul : 112256 : Business Strategies For Sustainable Growth At PTT Global Chemical PCL : EMBA Project

Abstract In the era of global megatrend where the center of growth has gradually shifted from the West to the East, PTT Global Chemical sees an opportunity to respond to Asias emerging economy by seeking to become one of the leading petrochemical companies in the region. In order to reach for this achievement and maintain its international identity on a sustainable basis, the Company shall be able to bring out all of its core strength, at the same time, understand its shortfalls and seek ways to cope with them. Through recent mergers since 2005, PTTGC has become one of the leading chemical companies in Asia. Looking forward, however, many chemical players with a newer technology are approaching Asian market where it is regarded as an emerging economy. PTTGCs current position and its core strength, hence, could be immensely pressured by upcoming competitors and squeezed margins. This case research tackles PTTGCs current and utmost challenges that could potentially devastate its sole competitive advantage the Company has long been addressed to all stakeholders. The research has been mainly conducted through the interview of PTTGCs executives to better investigate PTTGCs in-depth business and analysis. Both internal and external challenges are identified and analyzed using business strategy tools to better derive its core strength and shortfalls, and come up with a proposed strategic direction to match with the analysis outcome.

Keywords: Oil and Gas, Petrochemical, ASEAN, competitive advantage, Olefins, Commodity-Based Chemicals, Merger & Acquisition, Specialty Chemicals, High-Volume Specialty, Polyurethane