OFFERS AND QUOTATIONS

OFFERS AND QUOTATIONS

An offer is an invitation extended by the manufacturer at supplier to his potential and existing customers for placing an order for the product

KINDS OF OFFER
There are two kinds of offers. They are;

1.General offer 2.Special offer

1.GENERAL OFFER
It is general voluntary letter made in the form of a circular letter addressed to likely customer in general including the existing customers. The extension of general offer is; 1. To boost sales and to clear old stock. 2. To expand the existing market.

2. SPECIFIC OFFER(QUOTATION)
It is an offer made to a particular customer in reply to an enquiry letter. It is a specific invitation for an order to a particular customer in response to his enquiry specific offer is a quotation. It involves detailed description of the products, their prices, terms of payment, mode and condition of delivery etc.

Points to be considered while writing letter of quotation

SPECIMEN
Sreehari Associates Thalassery replies to an enquiry of Areekkadan Associates of Chalakkudy about electric heaters.
Dear sirs, many thanks for your enquiry ofin reply to which we can offer you best quality electric heaters at Rs. 400 each and at 7% discount against cash in 20 days. On order for 30 and more we would give you a special discount of 10%. The offer remains open for your acceptance for 15 days from date. We hope our offer will interest you. yours faithfully, manager

CONCLUSION
so, offers and quotations are essential to create new market and also boost up the sales. so., this is an effective tool for communicating with the customers and public at large.

REFERENCE
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Business communication :-H. C. GUPTHA S. G. TENANG Wisdom publications, New Delhi Business communication:- BALA SUBHRAMANYAM
VISKAS PUBLISHING HOUSE NEW DELHI

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