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U N I PROMOTING PRODUCT T

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Definition
Product can be good and service produced by producer to meet the consumer need. A product is promoted to be well known by the potential customer. Sales promotion is an element of the marketing processes that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchase decision.

I.

WORDS AND EXPRESSIONS TO LEARN Promote Product Representative Price made in made by made of Package Wrapper Shape Bar liquid solid type

kind form raw material imported product hygienic stall fragrance

strength brand various rub regularly introduce produced by

II. SUBSTITUTION DRILLS

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Good morning, ladies and gentlemen. My name is Rachel. I am a representative of PT. Unilever Indonesia Tbk, Surabaya.
1. 2.

In this chance opportunity occasion

I would like to

promote new product. our introduce

3. The brand of our product is Ponds Anti-Bacterial Facial Scrub and it is produced by PT. Unilever Indonesia. 4. Our product is available on , various many two packages forms shapes they are sachet and bottle solid and liquid square and triangle

5. The price of our product is

Rp 5.000 Rp 12.000

for the solid form. the liquid form

The small size, 25 ml (milliliter), cost Rp 5000, the medium one, 75 ml, cost Rp 12.000, and the large one, 150 ml cost Rp 21.000 6. Our product is made of The ingredients of our product are Aqua, Stearic Acid, Lauric Acid, and Myristic Acid and kalium Hydroxyde.

7. The functions of our product are to clean, to whiten, and to moisturize our face. or If you use this product, your face will be smooth and free of acne. 8. The directions to use are: first, push out and put 1 centimeter of Ponds Anti-Bacterial Facial Scrub on your palm and foam with water. Second, rub Ponds Anti-Bacterial Facial Scrub gently to your face. Last, rinse and clean up your face with water.

9. The strengths of our product are:

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It has long lasting effect It is durable It is cheaper than other products It has various forms The waste is recyclable It has many fragrances It has good quality because it is processed by using high technology machines

10. Here is a sample of the product for each of you. You can try it now, or at least, smell it. 11. You can buy our product in the nearest supermarket in your town in stall small shop flea market

12. Well, ladies and gentlemen, that was my explanation about our product. If you need further information you can ask me or call our customer service line.

13. Thank you for your nice attention and do not forget to buy our product.

III. PRACTICE Choose a product (good or service) and promote it.

IV. LANGUAGE FOCUS

A.

Expression used in opening a presentation

Good morning ladies and gentlemen, I at this time in this chance in this opportunity in this occasion would like to promote our companys product.

B. Expression used in closing presentation That was my explanation about our product, thank you for your nice attention. C. Some questions usually asked for the presenter/promoter; - What are the strengths of your product compare with other product?
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Can you tell me the ingredients/composition of your product? What is your product made of? Is there any side effect if we use your product continuously? Do you think your product is a good product? Etc.

V. READING CAREERS IN BUSINESS

Business is an increasingly important activity throughout the world today. Consequently, the opportunities for a business career have grown in variety and number. There are now five broad fields or areas of business that offer exciting careers: management, marketing, accounting, finance, and data processing. Within each of these fields are specific jobs in which you can specialize. For example, within the field of marketing you can specialize in market research, advertising, buying, selling, or distribution. The figure below gives an idea of the general career opportunities that are available in the various fields of business.

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BUSINESS FIELDS AND CAREER

MANAGEMENT General Manager Personnel Manager Production Manager

MARKETING Researcher Advertiser Buyer Seller Distributor

ACCOUNTING bookkeeper private accountant public accountant government accountant FINANCE banker financial analyst stockbroker

DATA PROCESSING computer operator computer programmer systems analyst

In choosing a business career, there are several questions you may want to ask. For instance, does the work interest you? Are there any areas of business for which you have an aptitude of special capability? What are the opportunities involved, such as demand (or need) for the job, salary, and chance for advancement? Answers to these kinds of questions and careful planning will help in choosing a suitable and successful career in business. 1. What are five different fields of business? 2. What are some specializations within the field of finance? 3. What are some specializations within the field of marketing? 4. What kinds of questions should you ask in order to choose a suitable and successful career? 5. Which field will do the job of promoting product?

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