Introduction About Paint Industry

Introduction
Business Plans and Organizational Strategy
Introduction
Interior design has played a vital role in property pretty
Business Pl easible Study & Planning Report for the Shamel much since man began Decorative
living in caves. The endless debate between art and design could of course rear its' head again, however when caveman decorated his cave interiors with scenes Products from hunts and feasts, surely these can be seen as enhancing the interior!? From those early days on we've been celebration to
Launching in Thiruvitamkoor Zone interior designers from every
walk of life decorating property with materials from all round the planet, with antique furniture and contemporary furniture, luxurious interior paints and tiles, fantastically modern
India is the main fixtures and fittings, kitsch doilies and window coverings from glamorous plantation shutters
to interior designed be spine shutters...The list is truly
focus of all the international endless! companies in the world those who Interior design can be floral and romantic like the flowing lines of a planning to are song. Materials used for interior design have played a great role in the development of implement this discipline of
design as an interest, obsession and way of life for many people today and historically. In
their innovative businesses. All amazingly detailed items of interior design, but played an enormous role in education, the Indian heating and decoration - take the world famous Bio tapestry. Religiousmarkets are icons which have decorated churches together with stained glass windows for centuries could booming only come about as molten lead, gold leaf and other skills were introduced and these served to educate, In tremendously. this juncture the provide light, offer hope and inspiration to every pair of eyes which viewed them. decision
medieval times the decorated wall hangings which adorned castle walls were not simple
behind the thought to start and a luxurious male styled bathroom in dark concrete... Glass, metal, plastic, fabric, paint... business here is Just about every material known to man has been utilized to design really or interiors. appreciable. This market has carrying a wide range of scope
transformed, but interiors were captivated by this hard, cold new material, think Layer Cake -2-
In the early part of the 20th century concrete was invented - not only were exteriors
for the decorative
Business Pl easible Study & The beauty of interior design as a subject and interest, there are no boundaries, form Planning Report and beauty can meet in function, as long as we're talking of items for the Shamel for the home or workplace, which serves to fulfill a function, interior design, meets its needs. Decorative The Use of Colour in Interior Design Products Launching in Thiruvitamkoor The biggest influence on the humanZone mind state of
with the possible exception of the weather is colour. We are surrounded by references: "a red rag to a bull", "blue with cold",is the main India "green with
focus of colour envy", "in the pink". The psychology ofall the international and how colour affects human behavior is now a world those who are planning to behavior and mood of the people who use these spaces. Even the products on the shelves of implement
rooms, classrooms, fast food restaurants and offices are painted in colours to influence the your local supermarket have been packaged in colours carefully chosen to attract your attention and encourage you to buy. So why are people so hesitant theircolour in their to use innovative
companies in the serious course of study at universities. Hospital
businesses. All home environments? Why is the neutral space currently the ideal? Why are we afraid of
colour?
the Indian markets are booming The first step to relinquishing fear in the use of colour is to understand the psychological tremendously. In effects it has on us. Red is known to stimulate the appetite - so its an excellent colour for this juncture the dining rooms. Both blue and green are fresh and calming. They are the colours of nature and decision
could be popular choices for bedrooms. Yellow and orange are energizing like the sun, so are good choices in rooms where your energy may need boosting - thebehind the kitchen perhaps.
thought to start Orange in its toned down terracotta form can be ideal in a home office; it has the energizing
effect of both red and orange but isnt so bright that you wont be able to stay at your desk!
business here is really Scientists have studied the effect of color on our mood, health and way of thinking for many appreciable. This market has carrying a wide range of scope
-3-
for the decorative
years. Our preference of one color over another may have something to do with the way color makes us feel.
Business Pl easible Study & Planning Report for the Shamel Decorative
Light is absorbed by the eye and converted into another form of energy, which enables us to
Products see color. This energy affects and is felt even by people without sight. Light energy
stimulates the pituitary and pineal glands, which regulate hormones andLaunching in other physiological systems in the body.
Thiruvitamkoor Zone
We know that red stimulates, excites and warms the body, increases the heart rate, brain wave activity and respiration. Mothers are encouraged to stimulate infants' brains by
India is the main focus of all the international If high blood pressure, hypertension or poor coordination afflicts a person, they should not companies in the decorate their rooms with the color red. world those who are planning to Pink has a soothing effect and can even relax the muscles. Pink's tranquilizing effect has implement gained its entrance in prisons, hospital rooms and drug centers.
dangling mobiles containing bright red balls on them.
their innovative businesses. All Orange stimulates the appetite and reduces fatigue. Of course, if you're on a diet, avoid the Indian orange. markets are booming Yellow is a memory stimulator. A touch of yellow in every room might just help you tremendously. In remember where you left your keys or eyeglasses. Yellow also raises blood pressure and this juncture the pulse rate but not to the degree that red does. decision
Are there finicky eaters in your kitchen? Try using an orange tablecloth or placemats. Green reminds us of spring and therefore new beginnings. It brings behind the feelings of calm,
thought to start anticipation and hope, and it has a soothing, relaxing effect on the body as well as the mind.
Still on that diet? Green is good as it could help control the anxiety associated with the
business here is really discipline of controlling yourself from impulsive and over-eating. Maybe that avocado green appreciable. This refrigerator isn't such a bad thing after all. market has carrying a wide range of scope
-4-
for the decorative
Blue is another relaxing color. Pleasant dreams might be the end
Business Pl result of coloring the bedroom in shades of blue. It has a calming effect on the body: it & easible Study lowers blood pressure, heart rate and respiration and in hot, humid Planning Report weather has a cooling for the Shamel effect. Decorative Products Launching to Another study shows that blue in the classroom can be a good thing. Children prone in Thiruvitamkoor tantrums and aggressive behavior became calmer after being in a classroom painted blue. Zone
Both blind and sighted children reacted the same when placed in blue surroundings. More likely than not, if a particular color is preferred, it most likely is needed by the body.
India from body to The pleasant and appealing response the body gives is a sort of "thank you" is the main
brain.
focus of all the international companies in the COLOUR PSYCHOLOGY AS THERAPY world those who are planning to Several ancient cultures, including the Egyptians and Chinese, practiced chromo implement
therapy, or using colors to heal. Chromo therapy is sometimes referred to as light therapy or colourology and is still used today as a holistic or alternative treatment.
their innovative businesses. All the Indian In this treatment: markets are booming Red was used to stimulate the body and mind and to increase circulation. tremendously. In Yellow was thought to stimulate the nerves and purify the body. this juncture the Orange was used to heal the lungs and to increase energy levels. decision

Blue was believed to soothe illnesses and treat pain. Indigo shades were thought to alleviate skin problems.
behind the thought to start Most psychologists view color therapy with skepticism and point business here is out that the supposed really effects of color have been exaggerated. Colors also have different meanings in different appreciable. This cultures. Research has demonstrated in many cases that the mood-altering effects of color market has carrying a wide range of scope
-5-
for the decorative
may only be temporary. A blue room may initially cause feelings of calm, but the effect dissipates after a short period of time.
Business Pl easible Study & Planning Report for the Shamel Decorative Products Launching in Thiruvitamkoor Zone
A BRIEF HISTORY OF MILK PAINT - IN THE BEGINNING
Paint has been used by mankind since before recorded history, first as decoration, and much later as a protective coating. The oldest painted surfaces on earth were colored with a form of milk paint. Cave drawings and paintings made 8,000 years ago, even as old as 20,000
India is the main focus of all the years ago, were made with a simple composition of milk, lime, and earth pigments. When international King Tutankhamen's tomb was opened in 1924, artifacts including models of boats, people, companies in the and furniture found inside the burial chamber had been painted with milk paint. those who world are planning to Because the original formula for milk paint was so simple to make and use, it was for implement
thousands of years a major form of decoration throughout the world. Over time, and in
their innovative businesses. All tried, producing varying results in durability. Many of these coatings also provided the Indian weatherproofing, while others disintegrated, leaving only a permanent stain on the painted markets are surface. The variations included adding substances such as olive oil, linseed booming oil, eggs, animal glue, or waxes. Over the centuries, better recipes were found that could produce a durable In tremendously. this Dendaras, even coating, which could last indefinitely. The colors on the walls painted at juncture the though exposed to the open air for centuries, are as vivid today as they mustdecision have been 2000
various places, different recipes, including milk protein (casein), lime, and pigments were years ago.
behind the thought to start RENAISSANCE business here is really The first revolution in the make-up of paint came with the Flemish artists in the fifteenth appreciable. This century. The Greeks and Romans had some earlier success with adding olive oil to their market has carrying a wide range of scope
-6-
for the decorative
paint mixture, but had difficulty with it drying properly. The first
Business Pl use of a good oil- based paint has been accredited to the Flemish artist,easible Study & Jan van Eyck, around Planning a stable 1410. While not the first to use oil paint, he was believed to be the first to establish Report for the for a long varnish as a pigment binder. His innovations produced an art that set the standard Shamel Decorative time to come.
Jan van Eyck's varnish was improved upon later in the fifteenth century by such Italian masters as Leonardo da Vinci, Tintoretto, and Antonello da Messina.
Products Launching in Thiruvitamkoor Zone
In the early seventeenth century, the recipe was improved again by Rubens while studying in
India oxide main Italy. He used warm walnut oil and also copied da Messina in using leadis thein his
pigments.
focus of all the international companies in the COMMERCIAL PAINT world those who Over the next 200 to 300 years, the old water-based milk paint, as well are planning to as the newer oil paint implement remained relatively unchanged. Artists mixed their own paints, as did house painters and
furniture makers. Recipes for oil paints were closely guarded secrets. their innovative Milk paint continued
businesses. All the Indian In Colonial America, as earlier in Europe, itinerant painters roamed the countryside, carrying markets are pigments with them, which could be mixed with a farmer's or householder's own milk and booming lime. Often, the itinerant painter would be a tinker or farrier, or have tremendously. In some trade in addition to his knowledge of paint. Practically every household had their own this juncture the cow or goat, and each community had its own lime pit. Even though there exist many examples ofdecision early American
to be made the way it had been for thousands of years before. furniture that was painted with some form of oil paint, the look associatedbehind the most widely with the country homes and furniture of the 17th, 18th, and 19th centuries is that of to start thought the soft
business here is really This scene doesn't change much until after the Civil War. In 1868, the first patent was given appreciable. This for the metal paint can with its tightly fitting top. With this development came the market has carrying a wide range of scope
velvety, rich colors of milk paint. -7-
for the decorative
commercial oil paint industry. For the first time, paint could be
Business Pl manufactured in great mass, packaged in the new patented cans and shipped Study & easible to stores Planning Report throughout the country. for the Shamel But this kind of operation does not lend itself to the use of milk paint. Made from natural Decorative
milk protein, it will spoil just like whole milk. Therefore, from the very beginning of the
Products Launching in paint, to which was added lead, mildewcides, and other poisonous additives. Other types of Thiruvitamkoor casein paints were developed that could not be considered milk paint. Zone
commercial oil paint industry, up until 1935, the only paint sold commercially was oil-based
India is the main focus of all the international Casein was mixed with fromaldehyde, or with ammonia, or with borax, to create much companies paint different types of paint recipes. Around 1935, a new water-based casein(milk protein) in the world those who was developed with the use of synthetic rubber and styrene. This was called Kem-Tone, the are planning to first latex paint, which met with great commercial success. implement
THE GREEN REVOLUTION
their innovative businesses. All After World War II, chemists working for major paint manufacturers began developing new the Indian formulas for paints. Along with these developments came a burgeoningmarketsamong awareness are American consumers that many of these developments posed a growing health problem. The booming tremendously. lead and mercury in the paint was highly toxic, as were the many solvents (now called VOCs In and HAPs), mildewcides, germicides, and numerous other additives. this juncture the decision
The first Earth Day was celebrated in 1970. This date more than any other established the
behind the thought to start harmful to their users. Since that time, the use of lead and mercury has been outlawed in business here is paint, as have many of the solvents (VOCs) traditionally used. really appreciable. This market has carrying a wide range of scope
determination by a consuming public to execute a change in American products that were -8-
for the decorative
Business Pl in 1974. We have made every effort to produce a paint that not only gives the look of & easible Study Planning Report Colonial America, with many historic-based colors, but is also completely biodegradable, for the reproduce with no VOCS, HAPs or EPA-exempt solvents added. We've found a safe way to Shamel Decorative the old look and make a milk paint the old-fashioned way. Yes, it will spoil, just like whole
milk, but its also as safe as drinking whole milk. (Not that you'd want to, of course.) Products
The Old Fashioned Milk Paint Company was established
Launching in Thiruvitamkoor Zone
PAINTING INDIAN HISTORY
India is the main focus of all the international companies in the world those who are planning to implement businesses. All subcontinent. The paintings varied from large frescoes
of Ajanta to the intricate Mughal miniature paintings to
Indian paintings historically revolved around the religious deities and kings. Indian
their innovative art is a collective term for several different schools of art that existed in the Indian the Indian markets are the metal embellished works from the Tanjore school. booming The paintings from the Gandhar Taxila are influenced tremendously. In by the Persian works in the west. The juncture of this eastern style the painting was mostly developed around the Nalanda decision behind the thought to start business here is History really appreciable. as The earliest Indian paintings were the rock paintings of prehistoric times, the petro glyphsThis market has found in places like the Rock Shelters of Bhimbetka, and some of them are older than 5500 carrying a wide range of scope
scenes from Indian mythology. -9school of art. The works are mostly inspired by various
for the decorative
BC. Such works continued and after several millennia, in the 7th
Business Pl century, carved pillars of Ajanta, Maharashtra state present a fine example Study & easible of Indian Planning Report paintings, and the colors, mostly various shades of red and orange, were derived from for the Shamel minerals. Decorative
Bhimbetka rock painting
Products Launching in Ajanta Caves in Maharashtra, India are rock-cut cave monuments dating back to the 2nd Thiruvitamkoor century BCE and containing paintings and sculpture considered to be masterpieces of both Zone
Buddhist religious art and universal pictorial art.
Madhubani painting
India is the main focus of all the Madhubani painting is a style of Indian painting, practiced in the Mithila region of Bihar international state, India. The origins of Madhubani painting are shrouded in antiquity.style,. Pahari and companies in the Rajput miniatures share many common features. world those who are planning to implement
Rajput painting
their innovative businesses. All Rajput painting, a style of Indian painting, evolved and flourished, during the 18th century, the Indian in the royal courts of Rajputana, India. Each Rajput kingdom evolved a distinct style, but markets are with certain common features. Rajput paintings depict a number of themes, events of epics booming like the Ramayana and the Mahabharata, Krishna's life, beautiful landscapes, and humans. tremendously. In Miniatures were the preferred medium of Rajput painting, but several manuscripts also this juncture the contain Rajput paintings, and paintings were even done on the walls of palaces, inner decision
chambers of the forts, havelies, particularly, the havelis of Shekhawait.
behind the thought to even The colors extracted from certain minerals, plant sources, conch shells, and were start business here is derived by processing precious stones, gold and silver were used. The preparation of desired really colors was a lengthy process, sometimes taking weeks. Brushes used were very fine. appreciable. This market has Mughal painting carrying a wide range of scope
- 10 -
for the decorative
Mughal painting is a particular style of Indian painting, generally
Business Pl confined to illustrations on the book and done in miniatures, and which emerged, developed & easible Study Planning Report and took shape during the period of the Mughal Empire 16th -19th centuries). for the Shamel Decorative Tanjore painting Products Launching in Tanjore in Tamil Nadu. The art form dates back to the early 9th century, a period dominated Thiruvitamkoor by the Chola rulers, who encouraged art and literature. These paintings are known for their Zone
Tanjore painting is an important form of classical South Indian painting native to the town of elegance, rich colors, and attention to detail. The themes for most of these paintings are Hindu Gods and Goddesses and scenes from Hindu mythology. In modern times, these paintings have become a much sought after souvenir during festive occasions in South India.
India is the main focus of all the international companies in the world those who are planning to implement their innovative
The process of making a Tanjore painting involves many stages. The first stage involves the
making of the preliminary sketch of the image on the base. The base consists of a cloth businesses. All pasted over a wooden base. Then chalk powder or zinc oxide is mixed with water-soluble the Indian adhesive and applied on the base. To make the base smoother, a mild abrasive is sometimes markets are
booming used. After the drawing is made, decoration of the jewellery and the apparels in the image is tremendously. done with semi-precious stones. Laces or threads are also used to decorate the jewellery. On In
top of this, the gold foils are pasted. Finally, dyes are used to add colors to the figures in the paintings.
this juncture the decision behind the
The history of Indian Paint Industry is as old as the history of the Indian people. start thought to The earliest examples of Indian painting are cave paintings going back to 10,000 B.C. The is business here tradition of painting in Indian subcontinent grew and developed over time, really in a resulting
appreciable. This fully developed and finest style, incorporating the culture and faith of the region and market has carrying a wide range of scope for the decorative
- 11 -
religion. Indian paints always embrace rich color and clear
Business Pl symbolism, using specific iconography to make religious figures clearly recognizable easible Study & Planning Report INDIAN PAINT INDUSTRY for the Shamel Decorative Today India has more than 20,000 outlets in operation, probably the
Size of the Industry highest for any country.
Geographical distribution
Products Launching in Mumbai, Ahmedabad, Coimbatore, New Delhi, Surat, Chennai, Delhi, Jaipur, Bangalore, Kolkata, Karur, Tirupur, Thiruvitamkoor Ludhiana, Bhilwara, Zone Erode, Jodhpur, Rajkot, Noida, Panipat, Amritsar, Vadodara, Kanpur,
Madurai, Gurgaon, Hyderabad, Navi Mumbai, Tirupur ,Thane, Shanghai, Pune, Karachi, Faridabad, Indore, Ghaziabad, Varanasi,
Output per annum
Market capitalization
India is the main The high volumes of low cost distempers sold infocus of amounts India, which all the international to approximately 200,000 tonnes per annum at an average cost of Rs35 companies in the per kg ($0.88) at the present rate. world those who The market for paints in India is expected to grow at 1.5 times to 2 are planning to times GDP growth rate in the next five years implement
Faisalabad, Cochin - Alappuzha.
their innovative businesses. All the been the History of Indian Paint has fascinated culture throughout the years. Color has Indian markets are major attraction for more than 20,000 years. Two anthropologists conducted a worldwide booming study of color naming in 1960's. Many languages only contained two color they are the tremendously. In white (light) and black (dark).Today after all the research and finding we have numerous this juncture the combination colors of : black, white, red, orange, yellow, green, blue, purple, pink, grey and decision
brown. Paint is generally made up of a pigment.
behind the thought to start Paint Companies in India bring to you a wide range of paints, varnishes, pigments and coatings for the perfect finishes for the home interior andbusiness here is exteriors dcor and really beautification. The paint industry in India has flourished into a full-fledged manufacturing appreciable. This and sale market catering to the international standards being demanded for the painting jobs. market has carrying a wide range of scope
- 12 -
for the decorative
Business Pl easible Study & Planning Report for the Shamel While choosing paint for your home or office, check if the paint is: Stain Resistant, Decorative
Grease and Dirt Resistant, Scrub Resistant, Heat Resistant and Water-Resistant
&
industrialization, expansion of the railways and introduction of electric power a couple of
Products Launching in The earliest paint factory in India dates back to 1902, when Shalimar Paints, Colour Thiruvitamkoor Varnish Company, A Pinchin Johnson unit, was established at Calcutta. Growing Zone
years earlier had all kept business confidence soaring high. However, this did not provide a ready and expanding market for the nascent paint industry then. Imports from Britain
India is the main focus of all the still consisting of one lone unit went through a rather prolonged periodinternational of infancy, till the World War II brought in dramatic opportunities. With the stoppage of imports owing to war companies in the conditions, the domestic market at last became almost the exclusive reserve of those who world the domestic are planning to industry. European manufacturers, hitherto exporting to India, readily saw the advantages of implement setting up manufacturing facilities here.
continued to swarm the market and raw materials were not easy to come by. The industry
their innovative The period between the wars thus saw the greatest ever influx of foreign paint businesses. All companies into India- Goodlass Wall (1918), Elphant Oil Mills (1917) the Indian in Bombay, and markets are British Paints, Jenson & Nicholson and Macfarlances in Calcutta. Macfarlanes was brought over by the Poddars and became a completely Indian company, while booming the other three: tremendously. Shalimar Paints (Pinchin Johnson), British Paints and Jenson Nicholson continued as British In this juncture the operated units. decision
While talking about the post independent development of the Paint industry in India, mention must be made of Asian Paints, a completely Indian unit which behind a very started on the
thought only the small scale, grew so big and so beyond recognition over the years that it is today notto start business here largest unit in India but way ahead of the second largest, Kansai (Goodlass) Nerolac Paints is
Ltd., formerly a unit of Goodlass Wall (UK).
- 13 -
really appreciable. This market has carrying a wide range of scope
for the decorative
Business Pl easible Study & Planning Report for the Shamel Decorative Besides Asian Paints, numerous factories, wholly Indian in ownership and with rare
exceptions in technology as well were set up in Calcutta, Kanpur and Bombay. The British Products units, though a few in number, were technically strong and financially sound and, with the Launching in
Thiruvitamkoor active support and patronage of the Government, controlled a vastly higher share of the Zone market. The post independence period witnessed a steady growth in the paint industry. From
a mere Rs.200 million turnover in 1950, the paint industry crossed the Rs.14000 million marks in 1990-91.
India is the main But even in this period, paints were considered a luxury item. Only people with high focus of all the international incomes were expected to decorate their houses with the use of paints. Paints, as a protective element, were totally unheard of. The industrial segment, which was companies in the traditionally a low user world those who of paints, vis--vis its counterparts in the decorative segment, too contributed to this notion. are planning to In line with this misconceived notion, the government drastically increased duties on paints implement
in the early nineties with an aim to bolster exchequer revenues. The result was obvious. This
their innovative inevitably brought about a downturn in the fortunes of the industry. The products, which are businesses. All highly price elastic, saw a negative growth rate of 20 % in 1991-92. The next year was also the level, thus not good, registering a growth of only 2%, bringing it back to the 1990-91 Indian
corroborating the fact that the industry needed lower excise levels to grow.
markets are booming tremendously. In The industrial slowdown during that period also did not help matters. In line with the this juncture the liberalized policies and the realization that paints are not necessarily a luxury item, duties decision
were progressively reduced from 1993-94.
behind the
This squared growth as most companies passed on duty reductions. thought to start Further, the entry of world majors in the automobile and white goods market in India since 1993 helped the is business here
really market to expand. Demand for auto paints shot up suddenly. Form a modest 8% growth rate
in 1993-94, paint demand touched 12% in 1995-96.
- 14 -
appreciable. This market has carrying a wide range of scope for the decorative
Business Pl Rapid industrialization and improvements in the infrastructure such as transport, energy and
communication during the last decade gave a further fillip to the easible Study & growth of the paint industry. Aided by Governments liberal policy of technology import, the automotive and
Planning Report for the Shamel consumer durable segments expanded phenomenally, with a flurry of foreign collaboration. Decorative
Increased demand for decorative, protective and functional coatings was a natural fall out, which brought, in its stride, a host of indigenous developments as well asProducts of the injection new technology. Types of Paints in India
Launching in Thiruvitamkoor Zone
Paint has been used by mankind since its origin. The evidence can be found in the cave paintings. The Chinese are considered to be the pioneers of manufacturing paints the main India is thousands of years ago. In modern times paint is made artificially and is used in focus of all the many different ways. There are three basic things required to make paint. You need a Pigment to get the exact color you want
Binder to hold the paint together
international companies in the world those who are planning to implement
their innovative Thinner so that it can be applied easily. businesses. All the Indian There are different types of paints available today. Till the 19th century the are markets word paint was used to describe oil-bound types only. The paints bound with glue were called booming distemper. For farmhouses and cottages an alternative was found andtremendously. In was called lime wash this juncture the or color wash. decision behind the thought to start The industrial paint is different than marine paint. Now colors are made by using different business here is ingredients for specific surFor example enamel paint, when dries it becomes especially hard really and usually has glossy finish. The term enamel paint today means hard surfaced paint and appreciable. This usually it is used in reference to paint floor coatings of a gloss finish or spray paints.has market It can carrying a wide range of scope
different type of paint than the exterior of the house. Automobiles use different type of paint. - 15 Different things need different paints. The interior of the house is painted by
for the decorative
Business Pl be used for concrete, stairs, porches and patios. Fast dry enamel is ideal for refrigerators, easible Study counters and other industrial finishes. High-temp enamel may be used for engines, brakes &
and exhaust. Enamel is also used on wood to make it water resistant. The types of paints available in the market and their utility are: Acoustic Paint: It is specially designed for acoustic tiles
Planning Report for the Shamel Decorative
Products Launching in Thiruvitamkoor Alkyd Resin Paint: Best suitable for trim, doors, faux finishes and other maximized use Zone
areas. Dripless Paint: This paint is thicker and is most suitable for application on ceilings Latex Paint: The applicability of this paint is easier than most other and it dries much quickly. It is also easier to be washed.
India is the main focus of all the One-Coat Paint: It is the more expensive version of the latex and alkyd paints and is mostly international chosen for surfaces that require flawlessness in color. companies in the Primers: This paint is the initiation for all interior paint works. world those who are planning to Rubber-Base Paint: This is best for concrete and bricks. implement Textured Paint: If need is to cover any flawed surface in your house get this paint. It works
well on ceilings
their innovative New Trends in Decorative Painting businesses. All Besides these home decorating and improvement paints and office paint the can also get you Indian markets are industrial paints, aircraft paint, airplane paint, aviation paint and many other paint products booming with the paint shops in India. The paint companies in India house a wide range of paint tremendously. In products that cater to all your needs. A whole spectrum of colors with your own textured this juncture the options and application patterns are available with the paint companies. Each company has decision
its own specialized product and some also offer home paint services. The cost of a painting job may vary with the paint chosen - acrylic, emulsion, primer etc., thebehind the paint tools being used and the painting
World Wide Painting Concept is changed to Decorative Decorative Painting are developed.
- 16 -
tohired. start business here is really Concept and the Products for appreciable. This market has carrying a wide range of scope for the decorative
thought company
Business Pl easible Study & Planning Report for the Shamel Decorative Products Launching in Thiruvitamkoor Zone Growth of the Industry
There is a phenomenal growth on the housing sector front with rapid urbanization main India is the and
focus of growth availability of easy to secure housing loans which have become the prime drivers of all the international in the decorative paint segment, which comprises 70% of the $2 billion Indian Paint companies in the industry. An average increase of growth of about 10% in the automobile sector contributes
to 50% of the revenues in the industrial paints segment. Paints can be classified as Decorative Paints & Industrial Paints.
world those who are planning to implement
Decorative Paints are usually meant for the housing sector. Distemper is mostly affordable their innovative by all and used in the suburban and rural markets. Interestingly, 20% of all decorative paints businesses. All in India are distempers. Indian Paint products are highly in demand in countries of United the Indian
markets are States, China, India, United Kingdom, Australia, Pakistan, Hong Kong, Canada, etc forming booming the turning points in the Paint Industry of India. The paint products are being governed by
FERA (Foreign Exchange Regulations Act) and MRTP (Monopolies & Restrictive Trade
tremendously. In this juncture the Practices Act), Indian companies were restricted from enhancing their production capacity. decision
Due to liberalization there shackles were taken off and the industry expanded. Today
behind the manufacturers in India hardly face any threat from the foreign players. Most of them have thought deals with global players in terms of latest technology and markets accessibility.
Prominent Destinations to source Indian Paint Products Mumbai, Ahmedabad, Coimbatore, New Delhi, Surat,
- 17 -
to start business here is really appreciable. This market has Chennai, Delhi, Jaipur, carrying a wide range of scope for the decorative
Bangalore, Kolkata, Karur, Tirupur, Ludhiana, Bhilwara, Erode, Business Pl Jodhpur, Rajkot,
easible Study Noida, Panipat, Amritsar, Vadodara, Kanpur, Madurai, Gurgaon, Hyderabad, Navi &
Mumbai, Tiruppur ,Thane, Shanghai, Pune, Karachi, , Faridabad, Indore, Ghaziabad, Varanasi, Faisalabad, Cochin-Alappuzha.
Planning Report for the Shamel Decorative
The Indian paint market in many ways is different from other markets. It Products has been unique market when compared to the other markets in the world. India has over more than 50000 Launching in
Thiruvitamkoor paint shops or outlets. Indian paint companys distribution policy directly cater to more than Zone 25,000 shops and is unlike other industries where companies operate through distributors.
Each Paint company has a large number of depots to service these outlets and a large sales force for this purpose.
India is the main Size Of the Industry focus of all the international A large number of Paint outlet or shops have automated/manual dealer tinting systems. companies in the Today India has more than 20,000 outlets in operation, probably the highest forthose who world any country. are planning to There are only approximately 7,000 tinting systems in China for a market two and half times implement of India's size. 30% to the paint industry revenue in India is accumulated from Industrial
Paints. The size of the Paint Indian industry is around 940 million litres and is valued at their innovative approximately $2 billion. The organized sector comprises 54% of the total volume and 65% businesses. All of the value.In the last ten years, the Indian Paint Industry has grown at a compounded the Indian
markets are booming Total contribution to the economy/ sales tremendously. In this juncture the The market for paints in India is expected to grow at 1.5 times to 2 times GDP growth rate in decision
annual growth rate (CAGR) of 12-13%. the next five years. With GDP growth expected to be over and above 7% levels, the top three players are likely to clock above industry growth rates. There are high volumes of low cost
behind the thought to start distempers sold in India, which amounts to approximately 200,000 tons per annum at an business here is average cost of Rs35 per kg ($0.88) at the present rate. really appreciable. This Employment opportunities market has carrying a wide range of scope
- 18 -
for the decorative
Business Pl
The employment potential in this industry is huge. Job prospects are many for the one who is & easible Study professionally qualified in Paint Technology. One will find employment in large paint Planning Report
for the Shamel manufacturing companies like Asian Paints India Limited, Shalimar Paints, Jenson and
Nicholson, Berger Paints India Limited, Nerolac Paints Limited, etc.
Decorative
Products Launching in Technical Executive. In this capacity, one will have to visit the site when required. Thiruvitamkoor Zone Moreover, one can also work in the research and development department, if one has an M.
One may also be posted in the technical service department as a Technical Assistant or Tech. Degree under one's belt. Production of Paints & Varnishes Apr-Feb Feb 09 In Tonnes % of growth Source:CSO 63,526 -4.7 Feb 10 86,200 35.7 10 753,289 -0.4
India is the main focus of all the international 09companies in the Apr-Feb 10-11 world those who 943,324 are planning to implement 25.2
their innovative businesses. All the of an auto Besides, one will also find employment as a Supervisor in the application unitIndian industry. There is huge demand for Paint Technologists in companies markets are which are into the booming manufacture of home furnishings like almirahs, refrigerators, etc. One will be able to find tremendously. In employment in such home furnishing industries. this juncture the decision Latest developments
behind the thought to start paints which is relatively price-elastic but is linked to the industrial and economical is business here growth. really Indian per capita consumption of paints is at 0.5 kg per annum if compared with 4 appreciable. This market has kgs in the South East Asian nations and 22 kgs in developed countries. carrying a wide range of scope
Indian Paint Industry today is about Rs 49 billion sector which has demands for - 19 -
for the decorative
Business Pl Organized sector in India controls 70% of the total market with the remaining 30% easible Study & Planning Report In India 30% accounts for the industrial paint segment in paint Industry while the for the Shamel decorative paint segment accounts for 70 % of paints sold in India. Decorative
being in the hands of nearly 2000 small-scale units.
Globally, Indian Industrial Paints segment accounts for a major share which indicates that Products this segment offers many opportunities for paint manufacturers. In Launching in June 2009 with a
Thiruvitamkoor recovery in realty sector, the production volumes in the sector have substantially recovered.
In the year 2009-2010 the Production of paints grew by a robust 25.2% duringZone as compared to a 40 basis points drop in production in the corresponding year-ago period. As the production of passenger cars is expected to grow by 15.3% in 2010-11 the demand India is the main for automotive paints will continue to remain healthy as sales are focus of growthe expected to all in
international double-digits. And with realty majors launching new projects, construction activity is companies in the expected to gain momentum and generate demand for decorative paints. Rise in demand is
expected to be supported by higher supply as the industry is expected to commission additional capacity in 2010-11. Highlights
world those who are planning to implement
their innovative businesses. All The Indian paint industry is Rs. 49 billion sector. the Indian markets are The demand for paints is relatively price-elastic but is linked to the industrial and booming economical growth. tremendously. In this juncture the The per capita consumption of paints in India is very low at 0.5 kg per annum if compared decision
with 4 kgs in the South East Asian nations and 22 kgs in developed countries. The global
behind the thought to start In India the organized sector controls 70 percent of the total market business here is with the remaining 30 really percent being in the hands of nearly 2000 small-scale units. appreciable. This market has carrying a wide range of scope
average per capita consumption is 15 kg. - 20 -
for the decorative
Business Pl easible Study & In India the industrial paint segment accounts for 30 percent of the paint market while the Planning Report decorative paint segment accounts for 70 per cent of paints sold in India. for the Shamel Decorative
Most of the paint leaders have technical tie-ups with global paint leaders.
Products Boom in Indian Housing Sector: Increasing urbanization, cheaper housing loans and a shift Launching in Thiruvitamkoor from semi-permanent to permanent housing structures have been driving growth in Zone decorative paints segment, which constitutes 70% of the $2 billion paint industry in India
Strong Industrial growth: An average growth of about 10% in the in automobile sector
India is the main focus of all the Industrial paints account for 30% of the paint industry revenue in India. international companies in the Heavy Infrastructure Spending: New projects in roads, ports and industrial segments world those who increases revenues from protective coatings for civil applications and road-marking paints to are planning to all parts of the building paints sector, whether interior, exterior, waterproofing or floor implement
which provides 50% of the revenues in the industrial paints segment. coatings.
their innovative businesses. All 50:50, more in line with the global trend. Currently it is 30:70. the Indian With the decorative segment bottoming out, companies are increasingly focusing on markets are industrial paints booming Demand for paints from new housing is expected to constitute approximately 30 percent of In tremendously. this juncture the total demand; the rest comes in from repainting, mainly after themonsoon rains and before decision the festive season.
Over the next few years, the ratio of industrial paints to decorative paints are expected to be
behind the thought to start business here is The recession in the construction and automobile sector had thrown in shades of grey across really the Industry spectrum, but the revival in these sectors is cause for cheer for the paint industry appreciable. This as well. The balance sheets of the industry majors are now painted with bright colours. market has carrying a wide range of scope
Sector trends - 21 -
for the decorative
The market can be further split into decorative paints
Business Pl easible Study & Planning Report for the Shamel and industrial paints. The Decorative
demand for decorative paints is highly price-sensitive and also cyclical. Monsoon is a slack
Products season while the peak business period is Diwali festival time, when most people repaint their Launching in houses. The industrial paints segment, on the other hand, is a high volume-low margin
business. In the decorative segment, it is the distribution network that counts while in the industrial segment the deciding factor are technological superiority and tie-up with automobile manufacturers for assured business.
Thiruvitamkoor Zone
India is very low The share of industrial paints in the total paint consumption of the nation is the main
compared to global standards. It accounts for 30 per cent of the paint market with 70 per
focus of all the international cent of paints sold in India for decorative purposes. In most developed countries, the ratio of companies in the decorative paints vis- -vis industrial paints is around 50:50. But, with the decorative world those who segment bottoming out, companies are increasingly focusing on industrial paints. The future are planning to for industrial paints is bright. In the next few years, its share would go upimplementin to 50 per cent,
line with the global trend.
their innovative businesses. All the Indian markets are booming tremendously. In this juncture the decision behind the thought to start business here is really appreciable. This market has carrying a wide range of scope for the decorative
The Indian Paint Industry
- 22 -
Business Pl easible Study & million. The organized sector of the industry is 55%. The 45% unorganized sector has about Planning Report 2500 units. for the Shamel Decorative
In India, Indian Paint industrys total market size is US$1400
The Indian Paint Industry
Unorganized Sector 45%
Organized Sector 55%
India is the main focus of all the international companies in the world those who are planning to implement their innovative businesses. All the Indian markets are booming tremendously. In this juncture the decision behind the thought to start business here is really appreciable. This market has carrying a wide range of scope for the decorative
- 23 -
Business Pl easible Study & Planning are: The big players and their market share-value of the organized sectorReport for the Shamel Decorative Asian Paints 37% Goodlass Nerolac 15.9% Berger Paints 13.8% ICI 11% Jenson &
Nicholson 5.7% Shalimar 4% Others 12% ( Including Jotun).
Products Launching in The overall organized sector market share is shown in the following graph. Asian Paints Thiruvitamkoor leads with a market share of 37 per cent; Goodlass Nerolac has 16 per cent while Berger Paints has 14 per cent share. Zone
Market Share of Organized Sector

SHLIMAR 4% JENSON & NICOLSON 6% ICI 13% BERGER PAINTS 13% OTHERS 12%
India is the main focus of all the international companies in the world those who ASIAN PAINTS 36% are planning to implement their innovative businesses. All the Indian markets are booming tremendously. In this juncture the decision behind the thought to start business here is really appreciable. This market has carrying a wide range of scope for the decorative
NEROLAC PAINTS 16%
- 24 -
The market segment is divided into two sectors. Architectural 70% Industrial 30% The total volume of the market is 600,000 MT.
Products Launching in Thiruvitamkoor The leader in the high volume medium and mass segments of decorative paints, Asian Paints Zone has been consolidating its market leadership over the last six years and now has the biggest
slice of 37per cent of the market for decorative paints in the organized sector as shown in on the next page.Trailing behind are Goodlass Nerolac and Berger Paints with market shares of
India is the main focus of all the includeJenson&Nicholsonwith a low 6 per cent and ICI with 8 per cent. international With the exception companies in the ofAsianPaints,themarketshares of most of the major players have been stagnating over the world those the lastfewyears.Thiswasprimarily due to extensive focus on urban markets and neglecting who are planning to high-potential semi-urban and rural markets. implement
13 per cent and 11 per cent respectively. Other major players from the organized sector On the other hand, one of the earliest entrants to take a lead, Goodlass Nerolac their innovative dominates the market for industrial paints with an impressive share of 43 per cent of the businesses. All
the Indian market as shown in the following graph. Though other players trail behind Goodlass Nerolac markets are booming Berger have a market share of 14 per cent each, ICIs share is lower at 8 per cent. tremendously. In this juncture the decision
by a wide margin, competition in industrial paints is increasing. While Asian Paints and
Top leading Companies
- 25 -
behind the thought to start business here is really appreciable. This market has carrying a wide range of scope for the decorative
Asian Paints India Nerolac India Paints Berger Dulux India Paints Shalimar Paints
I. ASIAN PAINTS:-
India is the main Asian Paints is India's largest paint company and the third largest paint company all the focus of in Asia international today, with a turnover of Rs 30.2 billion (around USD 680 million). The company has an companies and enviable reputation in the corporate world for professionalism, fast track growth,in the world those who building shareholder equity. Asian Paints operates in 21 countries and has 29 paint are planning to manufacturing facilities in the world servicing consumers in over 65 countries. implement their innovative businesses. All the Indian First, it understood the requirements of the Indian paints market better than the markets are MNCs which did not bother to respond to local consumer needs. It was the booming first to introduce tremendously. In small pack sizes, a variety of shades and a wide range of paint types (enamels, distempers, this juncture the emulsions) to suit different pockets. decision
The company Succeeded where others failed in three areas: Asian Paints is a great marketing success in a branded consumer product business.
behind the thought to start business here is really Thus, in the sixties, the company came out with plaster distemper, Tractor, to suit the needs appreciable. This market much of the mass market for a product that was much cheaper than costly emulsions buthas carrying a wide range of scope
- 26 -
for the decorative
Business Pl easible Study & distempers. This opened up a huge market and today distemper accounts for 25% of the Planning Report decoratives market in volumes and 15% in value. And as recently as in 1992, theShamel for the company introduced a synthetic distemper, branded Utsav, aimed at the same rural and low income Decorative
better than the widely used whitewash and crude powder urban markets.
Products Launching in Secondly, in the highly competitive market emulsions segment, the company Thiruvitamkoor introduced as many as 151 shades in its Apcolite range when the competition was offering a Zone
maximum of 40 odd shades. The strategy paid off and Asian Paints today commands a 40% share in this segment. It set up an extensive national distribution network to tap demand in smaller towns. Today it has direct dealers in 3,200 towns and 10,000India is the main stockiest. Investments
focus of all the were also made in computer technology to ensure up-to-date information interface between international companies in the considerable savvy in its advertising campaigns, dealer relations, point of sale publicity and world those who product demonstrations to consolidate and expand markets. In fact, theare planning to company has played a pioneering role in expanding the Indian paints market by identifying highimplement demand potential
the marketing and production sides of the business .And finally, the company has displayed areas and then tapping them to maximum effect.This ratio is defined as profit after tax
their innovative
divided by the shareholders fund. It measures the profitability of the businesses.the funds invested in All firm. It is regarded as a very important measure because it reflects the productivity of the the Indian risk capital employed in the firm. 2. KANSAI NEROLAC (GOODLASS NEROLAC) It was established in 1920 as Gahagan Paints and Varnish Co.
markets are booming tremendously. In this juncture the Ltd. at Bombay. In 1930, decision
three British companies merged to formulate Lead Industries Group Ltd. In 1933, Lead
behind the thought to start Goodlass Wall (India) Ltd. was born.Subsequently, by 1946, Goodlass Wall (India) Ltd. was business here is known as Goodlass Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as really appreciable. This market has carrying a wide range of scope
Industries Group Ltd. acquired entire share capital of Gahagan Paints in 1933 and thus, - 27 -
for the decorative
Business Pl easible Study & same year and established itself as Goodlass Nerolac Paints Ltd. Planning Report for the Shamel It is among the oldest paint companies of the country and the undisputed market leader in Decorative
Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in the industrial paints, with a 43% share of this segment. It is a dominant player in the auto paints
Products market which accounts for around one-third of the industrial paints segment. Goodlass
Nerolac paints strength comes from the higher end of the auto paints market - passenger cars and light commercial vehicles (LCVs)
Launching in Thiruvitamkoor account for 60% of the companys auto paint Zone
sales. The rest comes from heavy trucks and two wheelers. n auto paints, the market share of Goodlass is now estimated to be around 50% with a 90%
India is the main
share in passenger cars, 60% in LCVs, 40% in two wheelers and heavy trucks. of all the focus Right now, the company is the only significant producer of CED (cathodic electro-deposition) primer, international
companies only with technical know-how from its Japanese promoters, Kansai Paints. Goodlass is the in the world those who company offering a complete automotive paint system comprising pre-treatment chemicals,
primers, anti-rust coatings,intermediate and top coatings as well as auto refinishes. GNPL supplies 90% of the requirements of Maruti Udyog Ltd., which produces 300 cars a day.
are planning to implement
their innovative businesses. All The company has a tie-up with Nihon Toshuku Tokyo of Japan for sophisticated coatings for automotive and industrial sectors. Having lost Daewoos Cielo contract the Indian to Asian Paints, markets are GNPL is pursuing business opportunities with car majors planning to enter the country. It booming recently tied-up with Dupont, USA for supplying automotive paints to DuPonts clients in tremendously. In India this juncture the decision Goodlass Nerolac Paints Ltd. Changed its name to Kansai Nerolac Paints Ltd. in 2006. The
present human asset consists of over 2000 professionals and a sales turnover of 1226 crores. behind the It is the second largest coating company in India with a market share thought to start of over 20% and also the leader in powder coatings.
- 28 -
business here is really appreciable. This market has carrying a wide range of scope for the decorative
3. BERGER PAINTS:-
Business Pl easible Study & Berger Paints is the culmination of over seven-decade process of evolution and growth that Planning Report began in 1923. Its growth has been closely linked with the businessthe Shamel for and industrial Decorative development of modern India. Products Launching in Industrial paints which continue to gain an increasing share of the highly competitive Indian Thiruvitamkoor paint market. Being an ISO 9001 company its quality products have attained instant and Zone
The performance of this company is anchored today in a wide variety of Decorative and worldwide recognition, and continues to meet quality requirements that are demanded today even in the domestic market. The Country's third largest paint manufacturer,with its
India is the main Headquarters in Calcutta, Berger controls a distribution network comprising of 66 stock focus of all the international companies in the BPIL has technical tie-ups with Herberts, a subsidiary of the German pharmaceutical major world those who Hoechst for automotive paints, Tendor NV of Holland for powder coatings and Valspar are planning to Corporation, USA for heavy duty coatings. implement
points and approximately10,000dealers, spread across the country.
their innovative The company is particularly active in the powder coating segment and is a supplier to most businesses. All the Indian is expandingitspowdercoatingcapacityfrom840metrictonsto 1,840 metric tons at its existing markets are plant. booming tremendously. In Recently, it introduced Color Bank, a computerized mixer tinting this juncture the machine in technical collaboration with Ital Tinto of Italy. Special software, Tintovision installed in the Color decision
OEMs in the white good segment. With its thrust shifting to industrial coatings, the company Bank gives the customers a choice of more than 5,000 shades and can even produce the colors offered by the companys competitors. Another achievement of Berger is the setting thought to start up of Berger Prolinks. Prolinks is Berger Paints' response to a market environmenthere is business that is
behind the
really increasingly driven by technology and calibrated by expertise. Prolinks is aimed at placing appreciable. This market has carrying a wide range of scope for the decorative
- 29 -
Business Pl easible Study & enable them to directly source innovative products and services. The team is entrusted with Planning Report maintaining a seamless interface between paint specifiers and products and processes for the Shamel databases, technical services, color consultancy, site inspection, etc. Prolinks experts ensure Decorative
the initiative in the hands of builders, architects and designers to specific solutions to specific problems, whether it is a particular shade that needs development, special climatic factors to be provided for, or application factors that have to be maintained. 4. ICI INDIA
ICI India was the subsidiary of the $15bn British multinational company ICI Plc. Brunner Mond & Co., one of the four Companies that combined to form ICI inIndia1926, opened a UK in is the main
focus of all the international incorporated and the company's name was subsequently changed to Imperial Chemical companies in the Industries (India) Ltd., in 1929. world those who are planning to ICI (India) is ranked fourth in the paint business, after Asian Paints, implement
trading office to sell alkalis and dyes in Calcutta. In 1923, Brunner Mond & Co. (India) was Goodlass Nerolac -17-Paints and Berger Paints. Unlike the other paint companies, ICI (India) was a diversified unit and paint constituted 43% of its net sales. It identified paints as
their innovative businesses. All a thrust area and was aggressively moving to improve its position. the Indian markets are The company invested $11 million in a new decorative booming paints plant near Bombay and constructed a $16.7 million plant for industrial paints near Chandigarh in North In tremendously. this juncture the India. In order to increase its presence in the paints market, ICIs growth plan is to beef up decision its distribution network, widen the purview of specialty products, access newer technologies
through joint ventures and of course, targetting the urban and semi-urban markets by behind the
thought to ICI introducing more products in the lower and middle segment of the paints market.start
launched Color Solutions which can be used for both exteriors and interiors.
- 30 -
business here is really appreciable. This market has carrying a wide range of scope
for the decorative
This comprises a menu driven, computer that helps consumers visualize as many resembling their homes.
Business Pl easible Study & Planning Report user friendly touch color screen on a for the Shamel as 6,000 shades on house structures Decorative
Products Launching in 5. JENSON AND NICHOLSON:Thiruvitamkoor Zone Jenson & Nicholson, a leading paint company in the country today was established in the
year 1922. It has a country wide presence with 33 branches and stock points across the country and manufacturing plants at Naihati (near Kolkata), Sikandrabad (near Delhi) and
India is the main focus of all the brand name of Robbialac. international companies in the It ventured into the Powder coatings market in 1986, thus becoming the first world those who company in the organized sector to offer this extremely environment friendly coating are planning to implement technology. Subsequently, it introduced Instacolor, in technical collaboration with M/s
Panvel (near Mumbai). In 1955, it launched Indias first Plastic Emulsion paint, under the Tikkurilla OY of Finland. It is the first company in the country to introduce innovative their computerized dispensing system.Jenson and Nicholson launched the Standox brandbusinesses. All of products in 1996
the Indian which offers over 45,000 colours to the Indian car owner. In the very next year, he company
in order to cater to highly specialized Marine paints sector, entered into a markets are 50:50 joint venture project with M/s Chugoku Marine paints of Japan.Chugoku is the second largest supplier of
booming tremendously. In marine paints in the world with 30% market share. The new company also handles heavy this juncture the duty coatings. decision behind the thought to start business here is really appreciable. This market has carrying a wide range of scope for the decorative
- 31 -
New Competitor in the Market

Jotun Paints to expand retail network in India
Norwegian paint manufacturer Jotun Paints is planning to strengthen its retail network in the country by doubling its retail chains from the current 130 through the franchise model. The
expansion will happen on a pan-India basis by the end of next year. The proposed expansion plan would require around Rs 25 crore of investment.
India is the main focus of all the international Meanwhile, the paint manufacturer is expected to close the current calendar year with a companies in the turnover of Rs 200 crore and is set to double in the next two years. One of the main focus world those who markets for Jotun Paints is the decorative market, which at present is dominated by brands are planning to including Asian Paints, Berger, Kansai Nerolac and ICI. implement
The company inaugurated its first manufacturing facility in April 2008their innovative at Ranjangon in Pune
businesses. All with an investment of Rs 110 crore. The total capacity of the plant is 50 million litres of the Indian markets are booming In the next 4-5 years the plant will run on full capacity, and by that time the company will tremendously. In set up a manufacturing unit in North India. this juncture the decision The manufacturing unit in Pune mainly caters to Kerala, Karnataka, Tamil Nadu and
paint and 10,000 tonnes of powder. Maharashtra and will move to the northern markets such as Gujarat, Delhi and Haryana
behind the
subsequently. The company has provided for expansion at the present location and start thought to may double the present installed capacity, if necessary, he added.
- 32 -
business here is really appreciable. This market has carrying a wide range of scope for the decorative
Production from the Ranjangon unit will serve the needs of the
Business Pl domestic market, and will be retailed through exclusive Jotun brand easible Study & shops. The company, Planning number which already has a presence in the country with 130 retail outlets, is increasing this Report for the Shamel to 300 by next year. Decorative Products Launching in Thiruvitamkoor Zone model, wherein the the
The new outlets will be developed through the franchise
franchise will invest in the shops. The minimum investment would be Rs 15 lakh for setting up a 300 square feet shop.
India is the main focus of all the Unlike Indian paint companies, Jotun is not entirely driven by dealers on the marketing front. Rather, it has a shop-in-shop concept through which it sells paints. international Stating that India is companies in the an important market. Jotun focused on the Market. world those who are at 15 per cent Their Calculation is that: the huge potential in a market that is growing planning to implement annually." Segments such as decorative paints and marine and industrial coatings are
expected to be growth drivers.
their innovative businesses. All The expected turnover from the Indian operation is around Rs 200 crore for the current the Indian calendar year . The company has set a target of Rs 400 crore and hopes tomarkets are achieve 8 per cent market share by 2011.They have more than 40 manufacturing facilities worldwide. booming tremendously. In Jotun Paints plans 80 stores in Kerala this juncture the decision
Jotun Paints is planning to set up 80 retail stores in Kerala by 2011 to strengthen its retail footprint in the state.
behind the thought to start business here is Kerala decorative paint market was estimated at Rs 600 crore and offered opportunities to really expand production as well as distribution. At present, we have 55 retail outlets in Kerala appreciable. This and will significantly add to that number over the next few months, he addedThe group also market has carrying a wide range of scope
- 33 -
for the decorative
announced the launch of ColourAdvisor software an online
Business Pl colour visualisation tool in the Kerala market. ColourAdvisor enables the customer to & easible Study Planning Report virtually paint his own dream house with the colours of his choice, before making a purchase for the Shamel decision. The software is available through a single registration at www.colouradvisor.com. Decorative Products Launching in estimated to be Rs. 200 crore. Our strategy for this market is to open exclusive retail outlets Thiruvitamkoor supported by localized marketing activities," Zone
paint market in the state is estimated to be Rs. 600 crore, out of which North Kerala is Recent Other Development in the Paint Industry In India The Jotun admitted that The paint sector in Kerala offers huge potential. Decorative
India is the main focus of all the Berger Paints to set up plant in Andhra Pradesh - Sep 24, 2010 international Berger Paints plans new plant in south India - Aug 07, 2009 companies in the Berger Paints unit probed for groundwater pollution - Jul 19, 2010 world those who Karnataka woos auto, drug firms - Jan 30, 2010 are planning to Nippon Paint plans Rs.3.5-billion investment in Gurgaon - Mar 05, 2008 implement
Thailand paint group mulls plant in Chennai - Sep 24, 2010
their innovative businesses. All the Indian The Indian paint industry has come a long way from the days when paints were markets are considered a luxury item. Today the awareness level on preventing corrosion through paints booming is relatively high, a development That should be a huge boost to the paint industry. tremendously. In this juncture the This report provides in-depth information and analysis on the US$ 925.0 million (2000-01) decision worth Indian paint industry. The Indian paints industry offers lucrative scope for stable
Scope
revenue streams to manufacturers of both decorative and industrial paints. The report stays behind the focused on all such crucial parameters that make India a favourable proposition. Factorsstart thought to that have been given emphasis include the low per capita consumption ofbusiness here is paints (1.0 kilogram),
really growth in construction sector (it is being offered industry status) and growth in the
auto/white goods market respectively spurring demand for decorative appreciable. This and industrial paints.
- 34 -
market has carrying a wide range of scope
for the decorative
Business Pl industrial variety of paints with the entry of MNCs in auto, consumer durables etc, which & easible Study Planning Report has been The report covers both the segments of decorative and industrial varieties of paints for segments. The along with elaboration on product sub-segments within these two productthe Shamel typical characteristics of the Indian paints industry have been discussed Decorative in depth covering
the typical features of the Indian industry viz., raw material intensiveness,Products working capital intensiveness, seasonality of The current global scenario with reference to the paint industry Launching in has been covered in the
The industry has also witnessed increased activity in the
Thiruvitamkoor Zone
report with special focus on auto-coats market, which is a key growth area in the
India is has main International market.The current scenario prevailing in the Indian paint industrythe been focus of all the international detail, discussing the impact of recent issues and trends (like excise duty rationalizations, companies in the quality consciousness in user segments) on the industry dynamics. The demand-supply world those who scenario existing in the industry has been covered, detailing paint productionplanning to are trends in India, consumption across user segments, the trends in the exports and importsimplement front and factors
pictured in detail. The share of the organized and unorganized sector has been dealt with in influencing pricing.
their innovative businesses. All Raw material is a major cost-driver in the paint industry, and thus the report provides the Indian comprehensive coverage on duty structure applicable for raw materials, The organized markets are sector has been given an in-depth focus detailing major players, their forte, booming of market shares majors across product mixes and price categories. tremendously. In this juncture the decision THE POTENTIAL behind the thought to start Growth Drivers of Indian paint Industry business here is Per capita consumption at 1.5kg is way below the developed (20kgs)really the aswell as appreciable. This developing market standards. Usage of lime extracts (chuna)in ruraland semi market has carrying a wide range of scope
- 35 -
for the decorative
urban markets as well as lesser awareness of theprotective
Business Pl attributes of paints can be one of the reasons for lower consumption levels.With growing & easible Study Planning Report income levels, both in urban as well as rural India on theback of various government initiatives like NREGS, Farm loan waivers,pay commission led salary for the we expect hikes etc, Shamel the per capitaconsumption to improve in the medium as well as long term. Decorative
Rising income levels: According to McKinsey, proportion of low income groups is Products
expected todecline from 24% in FY05 to 10% in FY10e. This will Launching in act as a significant catalystfor demand growth in decorative paints.
Thiruvitamkoor Zone
India is the main Increasing media exposure: With better awareness levels, we expectfocus of all the a gradual shift from international unbranded to branded segment as well as improvement in product mix for players like companies in the Asian Paints as demand for emulsions continues to outpace enamels and distempers. world those who Rising urbanisation: This will lead to creation of new homes, in are planning to turn, fuelling incremental demand. Currently, only 28% of Indian population is urban implement their innovative Indian housing sectors boom, increasing urbanization had made easy availability of businesses. All the Indian driving growth in the decorative paints segment accounting for nearly 65-70% of the Indian markets are paint industry. booming tremendously. In Seasons: are also involved in the demand for decorative paints, where consumption peaks this juncture the around festive time. decision
housing loans and a shift from semi-permanent to permanent housing structures have been
behind the Increase in nuclear families: This is a consequence of younger demographics (60% of
Indias population is below 30 years of age), with proportion of working population expected to increase from 40% in FY05 to 48% in FY15e.
- 36 -
thought to start business here is really appreciable. This market has carrying a wide range of scope
for the decorative
Healthy growth in consumption levels expected for both, urban and rural India.
India is the main focus of all the international companies in the world those who are planning to implement their innovative businesses. All the Indian markets are booming tremendously. In this juncture the decision behind the thought to start business here is really appreciable. This market has carrying a wide range of scope for the decorative
- 37 -
India is the main focus of all the international companies in the world those who are planning to implement
Growth in Auto Sector
their innovative With production of passenger cars expected to grow, demand businesses. All for automotive paints the Indian will continue to remain healthy as sales are expected to grow in double digits. And with markets are realty majors launching new projects, construction activity is expected to gain momentum booming and generate demand for decorative paints. Globally, the industrial paints segment accounts tremendously. In for a major share, indicating that this segment offers many opportunities for paint this juncture the manufacturers. decision behind the thought to start business here is really appreciable. This market has carrying a wide range of scope for the decorative
- 38 -
India is the main focus of all the international The emerging trends in the decorative industry are: companies in the Consumers are increasingly involved in making purchaseworld those who decisions. are planning to Consumers expect better and more relevant functional benefits from paints. implement

Emulsion paints are outgrowing the industry growth rate.
innovative businesses. All Tinting systems at store level are the order of the day. the Indian Companies are getting more consumers markets are Centric and a lot of value added services are being offered, like application booming support, colour consultancy etc tremendously. In this juncture the decision Government rules and regulations behind the
Govt take steps to resolve paint industry crisis Decemberthought to start 11, 2008 (India) Government has announced several relief measures to support the paint industry from time is business here to time, which has been representing that paint exports have been affected really by the global
their Trend of dark shades complementing light shades continues.
appreciable. the recession. Steps taken by Government to help and improve paint industry include This
following: - 39 -
market has carrying a wide range of scope
for the decorative
Business Pl easible Study & launched to facilitate the Planning Report modernization and up gradation of the paint industry both in the organized and unorganized for the Shamel sector.The Scheme has been further fine tuned to promote the rapid investments in the Decorative
(1) The Technology Up gradation Fund Scheme (TUFS) was targeted sub-sectors of the paint industry. The cost of machinery has been further brought down by reducing the customs duty on imports.
Products Launching in Thiruvitamkoor (2) To provide the paint industry with world-class facilities for setting up their paints units, Zone
meeting international environmental and social standards, a Public-Private Partnership (PPP) based Scheme known as the Scheme for Integrated paint (SIP) has been introduced in
India is the main focus of all the (3) In 2004-05 Budget, the entire paint sector, except for man-made and filament yarn was international companies in the provided optional exemption from excise duty. In 2005-06 Budget, Central Value-added Tax (CENVAT) on Polyester Filament Yarn has been reduced from world those who 24% to 16%. These are planning to modifications in fiscal levies aim at attracting more investments for modernization of textile implement
August 2005. sector.
their innovative businesses. All (4) To facilitate import of state of the art machinery to make our products internationally the Indian competitive in post quota regime, in 2005-06 Budget, the customs duty paint machinery has markets are been brought down to 10% except for 23 machinery appearing in List 49, which attracts booming Basic Customs Duty (BCD) of 15%. The concessional duty of 5% continues to be at 5% on tremendously. In most of the machinery items. this juncture the decision behind the (5) Government has launched the Debt Restructuring Scheme w.e.f. thought to start Sept., 2003 with the business principal objective to permit banks to lend to the paint sector at 8-9% rate of interest. here is really appreciable. This (6) Government has allowed 100% Foreign Direct Investment in the paint sector under market has automatic route carrying a wide range of scope
- 40 -
for the decorative
Business Pl (7) Government has de-reserved the readymade garments, hosiery and knitwear Study & easible from SSI Planning Report sector so that large-scale investments may be encouraged in these sectors. for the Shamel Decorative (8) National Institute of Fashion Technology (NIFT) has been set up to provide the
leadership role in sensitizing the Industry to the concept of value addition by inducting Products trained professionals to manage the industry. This has resulted in an increased demand for Launching in trained professionals in various sectors servicing the industry.
Thiruvitamkoor Zone
(9) A series of relief measures to paint exporters such as enhanced DEPB & Duty drawback rates, reduced ECGC premium, subvention on credit rates, refund of service tax paid by
India is the main focus of all the international (10) Apparel Export Promotion Council (AEPC) has established Apparel Training Design companies in the Centres (ATDCs) throughout the country to cope with the requirement of skilled / semiworld those who skilled manpower for the paint industry. are planning to implement
exporters on various services etc.;
Industry present & future Trends:-
their innovative
The Indian paint and coatings industry is riding high on the businesses. All growth in the Indian automobile industry, new construction in the housing segment and improving infrastructure the Indian throughout the country. Thirty percent of the paint business is comprised of are markets new
booming construction projects. GDP growth projections of six to 6.5% in the current year mean a
growth of nine to ten percent in Indian paint business.
tremendously. In this juncture the decision
behind the thought to start decorative paint. The Indian automobile industry has been performing remarkably well and business here is will benefit the market leader in the segment, Goodlass Nerolac. really appreciable. This market has carrying a wide range of scope
The growth will be 12-13% in the industrial segment and eight to nine percent for - 41 -
for the decorative
Business Pl eight to nine percent for the next five years compared to last years growth levelsStudy & easible of 27.4% Planning Report for cars and 8.9% for two wheelers. The Indian housing industry is likely to do well in the current year as well, recording a growth rate of 35%last year. As a for the the overall result of Shamel health of Indias economy, it is safe to predict a nine to ten percent growth Decorative rate for the Indian
paint industry in the next five years. Consumers can look forward to new product launches, Products some for application in special areas. Companies will be increasing the value added services Launching in
As for the future, the industry has predicted a CAGR of
Thiruvitamkoor available to customers by offering a variety of finishes through specialized and trained Zone applicators. There will be more options like ranges of colors/finishes for wood applications
through the tinting machines. Additionally; the trend towards water-based coatings is likely to set in both for industrial and decorative applications. While India has not yet embraced
India is the and the DIY concept as cheap labor is still available, exclusive retail chain stores sponsoredmain focus of all the international companies in the The Indian paint industry has progressed well and moving ahead is likely to be influenced by world those who several factors including new technologies, new innovative products, new associations, are planning to consolidation of industry and poor performers getting out of the market. Ultimately, in the implement
run by Indian paint companies will become a reality. years ahead there will be only four or five key players operating in the Indian paint market.
their innovative businesses. All IN KERALA the Indian markets are booming Kerala has emerged as the number one market for exterior emulsion paint companies like tremendously. In Asian Paints, Nerolac, Dulux and Jotun. Market leader Asian Paints, for instance, is this juncture the estimated to get around Rs 400 crore worth of business from this state alone .Kerala decision
contributes to about 8-10 per cent of the company's top line..
behind the thought to start business here is For Nerolac Paints, too, the Kerala market is important, since consumers there prefer an really array of colours. The use of vibrant and more pronounced coloursappreciable. This is very popular in the market has south and so, test marketing for any new colour becomes almost imperative in this state.The carrying a wide range of scope
- 42 -
for the decorative
decorative paints market in Kerala alone is about Rs 850 core and
Business Pl growing at 40 per cent a year, the highest in India. The exterior emulsion market here is & easible Study Planning a 60-70 most competitive.Asian Paints has just 40-45 per cent market share, as compared to Report for the Shamel per cent share in every other state. Decorative
The acceptance in the Kerala market is very high. With all the money coming in from the
Products Launching in companies are also witnessing a new trend, which is the customization of paints for roof Thiruvitamkoor tiles, designed especially for the Kerala market. Zone
Middle East as well, there is more spending power with people in the region. Emulsion The houses in Kerala have slanting roofs due to the excessive monsoons. So, roof tiles are a huge business. Analysts believe this phenomenon will continue for a long time. A number
India is the main focus of all the state is a smart move, as weather and acceptability are both tested to international their highest here, explains a senior analystThe catchy and colourful exterior emulsion manufacturing companies in the companies, including Asian Paints, Nerolac, Dulux and Jatun have made Kerala a bursting world those who are planning to paint business hub of about Rs. 900 core. implement
of factors contribute to the Kerala success story. Test marketing for paint companies in this
their innovative businesses. All about Rs. 400 crore from the state alone. According to available statistics, the next in the line the Indian is Nerolac Paints giving an array of colors to homes in the state as the markets are use of vibrant and more pronounced paints is very popular in all of the south Indian states. Kerala is currently booming contributing about 5 to 10 per cent of the company's top lines exteriortremendously. In emulsions. Moreover, this juncture the the test marketing for any new brand of colors is almost imperative in Kerala and adjoining decision states.
leader in the paint market segment, the Asian Paints alone is boasting of a brisk business of
The market is still growing at a rocketing rate of about 40 per cent per annum. The
behind the thought to start business here is really appreciable. This Asian Pants, which controls 40 to 45 per cent market share in the state, is approximately market has carrying a wide range of scope
- 43 -
for the decorative
enjoying a lions share in every other Indian state. This is so
Business Pl because the acceptance in the south Indian market is very high, with all the money coming & easible Study Planning region, from the Middle East as well as there is more spending power of the people in theReport commented a paint market for the Shamel watcher. Decorative An official of the Jotun paint claimed that the Company currently enjoys about 4 per cent of
the market share in Kerala and hopes to capture about 7 per cent share in the next couple of Products years. Emulsion companies are also witnessing a new trend, which is the customization in Launching of
Thiruvitamkoor Paints for roof tiles, designed especially for the Kerala market. Since, houses in the state Zone have slanting roofs due to the excessive monsoon, therefore, the roof tiles is a huge business.
THE number of small-scale units in the State had considerably increased in the last few years particularly due to the high per-capita consumption of paints in Kerala, which is India is the main four times ahead of the national average. According to the study of Indian Small of all the focus Scale Paint Association, Kerala Region, by resolving the intrinsic problems faced by international the paint sector, the
companies 0.25 scope for expansion of the sector can be fully realized. The national average was aboutin the world those who are planning to 150 units in the State providing employment to 2500 people. Out of the total market share of implement
kgs whereas the per-capita consumption in Kerala was 1 kg. At present, there were about Rs. 275 crores, the contribution from the organised sector was Rs. 200 crores (73 per cent)
their innovative while the share of SSI sector was up to Rs. 75 crores (27 per cent). From the large number of businesses. All new entrants into the field every year, it should be presumed that the small-scale sector was the Indian markets are booming Though major paint companies in the country command good market in Kerala, none tremendously. In of these companies had ventured to start a large-scale paint manufacturing unit due to this juncture the various adverse conditions. Some of the factors which failed to attract big industries in the decision
willing to face the unfriendly labour situation and other negative factors in the State State were unfriendly labour situation, high cost of labour, difficult power situation, lack of
behind the availability of low cost industrial land and shortage of adequate infrastructural facilities. thought to start business here is really appreciable. This market has carrying a wide range of scope for the decorative
- 44 -
Business Pl big industry would change in the near future, he added. The two main problems affecting the & easible Study growth of small industries were increased competition and lack Planningfinancial of adequate Report resources. Finance continued to be a major problem for the SSI sector for the Shamel as most of the banks proceed very cautiously to provide financial assistance to this sector. The Decorative reason often cited
was that this sector accounted for most of the non-performing assets of theProducts banks. It is true that in terms of the number of units, SSI sector accounted for almostLaunching the 99 per cent of in
There was no indication that the situation regarding the
Thiruvitamkoor accounts that have resulted in the formation of NPA. But in value terms, the major portion of Zone these non-performing assets comes from non SSI units. A recent report of the Reserve Bank
of India showed that the contribution of SSI sector to the NPA was only 26 per cent accounting for about Rs. 3600 crores. This outstanding was from 2,37,000 units making the
India is the main per unit outstanding to Rs. 1.50 lakhs. The average outstanding from the non-SSI units on focus of all the international Government to enable the small units to withstand the severe competition faced by the companies in the industry. The decision of the State Government to increase sales tax on SSI products from 6 world those who per cent to 8 per cent was the biggest blow to paint manufacturers in areSSI sector in the the planning to State, according to the Association. implement
the other hand is Rs. 4.40 crores. A much more active role could be played by the State With the introduction of new sales tax reforms in the country, their units obtained the big innovative
businesses. All a net advantage of 3.15 per cent over the SSI units in the State. Because of this, the SSI units the Indian markets are share. To make the products manufactured in the SSI paint units competitive, the booming Association requested the Government to bring down the sales tax to 4 p er cent on paints. tremendously. In The opening up of the Indian economy had also made the small unitsthis juncture the more vulnerable. The competition had become so severe threatening the very existence of many small units. Prior decision
had been compelled to reduce prices by at least 3.15 per cent to retain the existing market to liberalisation, fiscal support both from the Union Government and State helped the smallscale sector in a big way.
- 45 -
behind the thought to start business here is really appreciable. This market has carrying a wide range of scope
for the decorative
Business Pl easible Study & Concessions in the central excise duty and central subsidy for investment were the Planning Report notable incentives from the Government which had helped the SSIfor the Shamel sector to offset the disadvantage they had in cost of inputs. With the dismantling of trade barriers world wide Decorative
and due to liberalisation process, the situation had changed drastically, he said. The
Products Launching in cost substantially and im prove their profitability. The fact that major companies had Thiruvitamkoor grabbed substantial business from the SSI sector was evident from the cumulative Zone
measures such as reduction in excise duties and inputs had helped big units to reduce their growth achieved by the organised sector in the last 6 years. Asian Paints, the market leader increased its turnover from Rs. 465 crores in 1992-93 to Rs. 1,120 crores in 1998-99, clocking a cumulative growth of 140 per cent. Goodlass Nerolac Paints, the second largest
India is the main focus of all the paint company in the country increased its tur nover from Rs. 228 crores in 1992-93 to Rs. international 600 crores in 1998-99 achieving a cumulative growth of 163 per cent. Berger Paintsin the companies also achieved a growth of over 150 per cent during the period. world those who are planning to These three major companies, who account for more than 50 per cent implement of the total paint
market in the country had achieved spectacular results by cutting into the markets of SSI units who were hard hit by the liberalisation policies of the Union Government .
their innovative businesses. All the Indian While the big units with their diversive portfolio and financial strength take full advantage markets are of the changed economic scenario, most of the small-scale units find it increasingly difficult booming to chalk out a strategy to overcome the present difficulties. OR the paint industry, which has tremendously. In been on an upward growth curve, one segment has been propelling growth - exterior paints.the this juncture decision
This segment has been growing at a compound annual growth rate of 25-30 per cent in the
behind the last couple of years, according to industry representatives. During the current fiscal, this
segment is expected to maintain growth. "The market continues tothoughtexpansion be on an to start
business here is really and acrylic emulsions, is largely in line with the country's housing sector's growth. With an appreciable. This market has carrying a wide range of scope
mode,'' an industry source said. The growth of the segment, which comprises cement paints - 46 -
for the decorative
improvement in the economy and satisfactory monsoon rains, housing construction activity is expected to stay firm.
The exterior paint segment has also been expanding with the introduction of acrylic
Products emulsions, which is seen as a step forward technologically. Exterior emulsion paints have Launching in been replacing cement paints over the years. However, the cement paints market has also
been growing, replacing traditional coatings. Sources also said that the market size of the exterior paints segment was in the region of Rs 450 crore. Snowcem India Ltd has had a
Thiruvitamkoor Zone
significant presence in cement paints for the last four decades. It has 26 per cent share of the cement paints market. Asian Paints (India) Ltd has the credit of entering the segment first when it introduced exterior acrylic emulsion paint under the brand name, Apex, five years
India is the main focus of all the ago. Emulsion paint, according to sources, acts as a fungus resistant, international especially in areas where rainfall is heavy. Subsequently, Goodlass Nerolac Paints Ltd introduced its version of companies in the exterior emulsion under the brand, Nerolac Excel. This product, according to the company, world those who are planning to had a high resistance of fungal growth and micro-organisms. implement
ICI India Ltd' presence in this product is through its brand, Supercote. Demand for exterior
their innovative businesses. All the industry, though the cost of application of exterior emulsion is much higher it the Indian compensates with a longer life, whereas cement paints had a shorter life. markets are booming "Exterior emulsions have a life of 3-10 years,'' Mr H.M. Bharuka, Managing Director, tremendously. In Goodlass Nerolac, said. According to him, the Indian paint industry this juncture the has helped in growing the market for exterior paints by constant innovations. "There is something called decision
paints is quite good this season, according to a Mumbai-based paints dealer. According to elastomeric paint, which is anti-bacterial and used in hospitals and hotels.''
behind the Asian Paints approached the exterior emulsions segment by setting upthought to start a large user business business here is (LUB) team. This team had the task of targeting co-operative societies, buildings, hotels and really building complexes. Though the product was sold through dealers, the marketing of the appreciable. This concept was done by this team, a source said. Kerala has witnessed the best growth in market has carrying a wide range of scope
- 47 -
for the decorative
exterior emulsions over the years. "Kerala is the largest market for
Business Pl exterior emulsion for the entire paint industry, accounting for 25 per cent of all India sales,'' & easible Study said an official of Goodlass Nerolac. "This is primarily because of Planning Report weather conditions in for the Shamel Kerala. Decorative Products Launching in Besides, construction activity is very high because of the NRI money coming in.'' The fact Thiruvitamkoor that Kerala is an important market for exterior paints is evident in the promotional Zone
campaigns taken by some paint companies. Asian Paints had signed on Malayalam film star, Innocent, for its exterior paints advertisement campaign, to capture the Kerala market. Goodlass Nerolac signed on Malayalam superstar, Mohanlal, last year to promote Excel.
India is the main focus of all the emulsions very well, the official said. "Excel has emerged as the leader in exterior emulsions international in Kerala after this campaign,'' Mr Bharuka said. He has also participated in dealer meetings. companies in the world those who are planning to implement
Mohanlal's association with Excel has helped Goodlass Nerolac grow the market for exterior
Source: reports Asian paints, Study report of Indian Export Council,
their innovative businesses. All the Indian markets are booming tremendously. In this juncture the decision behind the thought to start business here is really appreciable. This market has carrying a wide range of scope for the decorative
- 48 -

Introduction About Paint Industry

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Judul Asli

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Introduction About Paint Industry

Diunggah oleh

Hak Cipta:

Format Tersedia

Introduction

Business Plans and Organizational Strategy

Launching in Thiruvitamkoor Zone interior designers from every

for the decorative

Business Plans and Organizational Strategy

companies in the serious course of study at universities. Hospital

for the decorative

Business Plans and Organizational Strategy

for the decorative

Business Plans and Organizational Strategy

Blue is another relaxing color. Pleasant dreams might be the end

for the decorative

Business Plans and Organizational Strategy

A BRIEF HISTORY OF MILK PAINT - IN THE BEGINNING

for the decorative

Business Plans and Organizational Strategy

Products Launching in Thiruvitamkoor Zone

for the decorative

Business Plans and Organizational Strategy

for the decorative

Business Plans and Organizational Strategy

The Old Fashioned Milk Paint Company was established

Launching in Thiruvitamkoor Zone

PAINTING INDIAN HISTORY

for the decorative

Business Plans and Organizational Strategy

for the decorative

Business Plans and Organizational Strategy

Mughal painting is a particular style of Indian painting, generally

this juncture the decision behind the

Business Plans and Organizational Strategy

religion. Indian paints always embrace rich color and clear

Output per annum

for the decorative

Business Plans and Organizational Strategy

industrialization, expansion of the railways and introduction of electric power a couple of

really appreciable. This market has carrying a wide range of scope

for the decorative

Business Plans and Organizational Strategy

Business Plans and Organizational Strategy

Launching in Thiruvitamkoor Zone

Binder to hold the paint together

international companies in the world those who are planning to implement

for the decorative

Business Plans and Organizational Strategy

Planning Report for the Shamel Decorative

Business Plans and Organizational Strategy

world those who are planning to implement

Business Plans and Organizational Strategy

Planning Report for the Shamel Decorative

for the decorative

Business Plans and Organizational Strategy

for the decorative

Business Plans and Organizational Strategy

world those who are planning to implement

for the decorative

Business Plans and Organizational Strategy

for the decorative

Business Plans and Organizational Strategy

The market can be further split into decorative paints

The Indian Paint Industry

Business Plans and Organizational Strategy