A Regional Supply Chain Power House

To be the No: 1 Value Added Distributor and Service Provider for all global brands in IT and Telecommunications for the Middle East, Africa, Turkey and the CIS countries.

 To focus on large, difcult but emerging markets Invest to obtain Global Brands into our distribution offering Lead by in-country presence. 1stRegional Distributor to set up in-country presence in KSA, Qatar, Kuwait, and Egypt. Enter markets where Supply Chain is a challenge Sell ONLY through Channel Partners Provide prudent credit to Channel partners Provide post-sale support to capture services revenue Invest in dedicated resources to address different channel segments and product categories

Middle East
UAE

Africa
Nigeria Ghana

Saudi Arabia Egypt Jordan Lebanon Oman Bahrain Qatar Kuwait Turkey Iraq

South Asia CIS

Kazhastan
India Srilanka Bangladesh Singapore Maldives

Kenya Ethiopia Uganda Tanzania Libya South Africa Morocco

We feel the lack of a broad line distributor It compliments our growth plans Middle East has a large installed base of hardware MNC attach option!! Address a niche consumer segment dened by design, appeal to senses & denes individuality

Wide range of reputed global brands in this segment Higher margins than contemporary IT products

Mode of Access

Content / Services Used Communications Video Music Storage Protection Back-up Search Sharing Community Networking Management Remote Access

Customer Personal Experience / Home Network

End-user Devices

Broadband Television Communications Mobile Utility

Modem Router Structured Cables Set-top box

PCs Storage Fixed / Portable CE Rendering Mobile

Smartphone Tablet Digital Camera

MP3 Player

Network Storage

Game Console

Flat Screen TV

Home Theater DVR A/V Receiver PC & Accessories Media Adapter

Headphone / Headset (BT)

Tablets / Cases / Keypads

Laptop / Cases, Backpacks Mobile / Accessories

Memory Cards / Drive

Smartphone Tablet USB

Router

Hard Drive

Mouse

Software / Antivirus Keyboard Printer PC USB

Car Phone Holder

Car Audio

Bluetooth Headset Fm Transmitter Car Charger

GPS

RETAIL

Hypermarket
Big MNCs One Stop Commodity Shop Stringent Systems & Procedures IT/Electronics is a Working Capital generator Low Front-end Margins High(er) Backends Generic Promotions throughout the year Low to Mid-end products Commoditization leading to Explosive growth

Power Retailers
Usually local companies Specialized Stores More Flexible Core Business Minimum Front End Requirement Average Backends Specific Promotions Mid to High End Products Intrinsic Industry growth

Hard Drives

DVD Media

CD Media

Accesories Flash Drives