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Automated Understanding for Big Data

D i g i ti a l t Rl eR es o o ni in g C o o y ry g h g h t 2 1 2 0 1 2 D gi a a as n ng C p p i ri t 0 2 Digital Reasoning Copyright 2012

Ryo Shimizu "CNJPUS TEXT"

Digital Reasoning

A Unique Combination of Experience and Innovation


Management Team: Tim Estes, Founder & CEO Rob Metcalf, President & COO Mike Miller, EVP Sales Harry Schultz, SVP Solutions Dave Danielson, VP Marketing Matthew Russell, VP Engineering Eric von Eckartsberg, VP Sales Bill DiPietro, VP Product Management Founded in 2000

Software company with over a decade of experience in the intelligence community Supported by In-Q-Tel and investors from Silver Lake Synthesys platform uniquely powers applications on unstructured (and structured) data FinTech innovation lab validated pressing need for unstructured data solutions in large nancial institutions

Products: Synthesys SynthesysCloud Locations: Franklin, TN Arlington, VA Website: www.digitalreasoning.com

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Digital Reasoning Copyright 2012

We know there is too much data and most is unstructured

but meaning is elusive and must be understood in context


Unstructured data is human-generated, pervasive, uid, and imprecise New languages and domains require rapid adaptation
Unstructured +61.7%

TODAY

Structured +21.8%
Human Attention
2010 2011 2012 2013 2014
Source: IDC

2015

Growth in Enterprise Data

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Failure to do so leads to an understanding gap


with signicant consequences too risky to ignore

Signicant consequences Missed dots leading to lost lives Key IP and company data going out the door Customer opinions about you and your products Embarrassing emails that damage brand and reputation

Understanding Gap

Human Attention

2010

2011

2012

2013

2014

2015

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Consider just One valuable application Email


how much are you at risk?
Typical Email Data in a Financial Institution

Email can have a high cost


Barclays LIBOR $450M penalty
US Ocials Condential Contacts Wikileaks News of the World Phone Hacking Company is gone
(source: Peter Apps, Reuters, July 11, 2012)

1-3 Million per day 50-150 TB per year Millions of recipients

How much is it worth to understand?


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Synthesys compared to current alternatives


Q: When and who rst discussed the transaction in email?

Save time, eliminate reading, reduce cost, accelerate time to insights

>100 hours to get to the facts


Current Approaches

1000 Docs

100 Hours

E-mail Documents Social Media Research News

Search Entity Extraction Doc Clustering

KB
Humans must read to get facts

Minutes to get to the facts


Minutes

Synthesys

KB

Humans read to validate not to get facts

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Todays Solution vs. Synthesys: Search, Rank, Read vs. Read, Resolve, Reason
See patterns instantly based on whats inside the content of your email

From Documents to Facts about Entities

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Synthesys solves this problem

making sense of big data by analyzing entities - in context

READ

R E S O LV E

REASON

Deep processing of unstructured data

Assemble, organize, and relate information

Uncover relationships, compare and correlate

APPLICATION-READY ANALYTICS

Appl Integration Analytic Primitives Events/Alarms

Social Network Analysis

Synthesys
Synthesys converts unstructured data into an application-usable graph of enterprise knowledge

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Where does this t with the current Big Data market?


E-mail Analyzer Targeting

Established
Custom Services Visual Analytics & Vertical Applications Content Analytics and Horizontal Applications Database & Infrastructure

Emerging Cloudera, Horton Works, Palantir Palantir, Tableau, Centrifuge, Recorded Future, Opera Solutions Digital Reasoning

Fraud and Compliance

Social Media Analysis

IBM, Accenture, many others IBM, SAS, many others

Read

Reason Resolve

HP (Autonomy), Microsoft (Fast), Oracle (Endeca), IBM, OpenCalais Oracle, IBM

HDFS

PIG

MapReduce

Hadoop Community, NoSQL DBs

Hbase

Cassandra Ubuntu

Synthesys enables applications to use unstructured data as if it were structured

Structured

Unstructured Social Media Web Content E-Mail

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e impact is profound and will cut across many markets

Companies with the ability to mine the data are becoming the most powerful.
- Washington Post (June 6, 2012)

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Summary
Unstructured data has exceeded our capacity to read and understand it Software that automates understanding in context is the breakthrough is will revolutionize Applications and Businesses Processes Synthesys solves this problem for unstructured data Application-ready platform for analytics Integrated with leading scale technologies Adaptable Precise Continuous

Synthesys

Synthesys

e First Platform to empower applications with insights from Unstructured Data

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