Denise Zaraya
Reaching More
10.6 Million
Unique Visitors in our Network C O M P E T I T I V E A DVA N TAG E
DIY Network 1.8 M
2.5 M
DEMOGRAPHICS
GENDER
Female 7.3 M
AGE
54%
46%
3.3M
2.5 M
Do It Yourself.com 2.6 M HGTV 2.7 M iVillage H&G eHow H&G MODERN LIVING MEDIA
6.8 M 6M
st The faste &G growing H weve network % grown 43 010! 2 since Jan.
s ar old -64 yeM s 45 ye r old 35-44 2.9 18-34 4Ma year olds 1.8
M
HOUSEHOLD INCOME
$25-$50k 3M
$50-$100k 2.1 M
$100k+ 2.2 M
No
Reaching More
Heavy Spenders in Remodeling
1.8 M
11.8 M
1.7 M
.8 M
.5 M
.2 M
.2 M
.3 M
1.4 M
9.3 M
1.1 M
1.1 M
.3 M
.2 M
.2 M
.4 M
3.3 M
23.9 M
2.9 M
1.6 M
.8 M
.8 M
.4 M
1M
1.6 M
1.2 M
.5 M
.01 M
.2 M
.5 M
1M
.06 M
.4 M
.2 M
.3 M
Bought Appliances
1.6 M
.9 M
.9 M
.4 M
.3 M
.8 M
Bought Furniture
1.2 M
.5 M
.4 M
244
.3 M
.5 M
No
No
No
No
No
How can I ensure my customers engage with me, and not the competition?
Question 1
Timing is everything in this business.
No
Granular Targeting
Targeted Solutions
We believe these attributes make up potential Behr customers! And we reach millions of em.
No
Project-based Targeting
Right where you want them
Reach home enthusiasts while theyre in project planning mode and are seeking information, tips & ideas on their project.
Premium Placements
Align your brand with content specific to Kitchen Remodeling & Bath Remodeling with a focus on Faucet content
ing is Modern Liv likely to 46% more room reach bath and remodelers likely to 88% more en reach kitch remodelers
v
Living Room Bathroom Furniture Refinishing Outdoor Siding Deck Remodeling
No
Audience Targeting
No
Question 2
I want to ensure my brand is in the best possible media environments.
No
Premium Placements
Where you are on the page is as important as how much. Our publishers are selected for their ability to provide advertisers prime real estate. We make sure youre ads arent buried where no one will see them!
No
10
Question 3
I dont want my competitors to have an edge
No
How can I ensure my customers engage with me, and not the competition?
11
Getting an Edge
Be loud when you need it most
Create high impact, high visibility campaigns during seasonal promotions, product launches and more with exclusive inventory opportunities on highly relevant sites.
Roadblocks Sponsorships
v
SOV RECOMMENDATIONS
Need to make sure your brand or product is seen, and not the competition? With our 100% SOV programs, own your audience, and shut out the competition.
Top 5 H&G Site With Tim Carter With Jamie Moore Dave Vandervort
No
How can I ensure my customers engage with me, and not the competition?
12
Question 4
I want to interact with my customers where theyll be the most receptive
No
13
No
14
No
15
I Get Around
Mobile when you need it
Advertise on Home & Garden apps and the mobile web to reach your customers away from their computers on Smartphones and the iPad!
300 x 50 300 x 250 Video Units
Stellar Apps
Get on these primo apps and in front of your customers..
vv
Remodelista
Home Remodeler Home Loan Calc
No
16
Drive requests for catalogs, build your database, and drive leads on a cost per basis when customers register on endemic sites.
Buy leads when you need them via great consumer sites.
vv
#X in H&G #X in H&G
BEHR RECOMMENDATION S
#X in H&G
#X in H&G
No
17
Be a Social Butterfly
Get Liked
Turn your customers into brand advocates with Facebook ads that drive Likes and create passion in your product.
Got at app? Push it to the top of the App Store with Cost-Per-Install campaigns.
No
18
Question 5
No
If Im not measuring just CTR, how do I know if my ads are being effective?
19
No
If Im not measuring just CTR, how do I know if my ads are being effective?
20
Behr Paint
Denise Zaraya