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Report on field study submitted to Anna University in Partial Fulfillment of the requirement for the award of the degree of

Master of Business Administration

Submitted by

REGN.NO: 922011631047 Supervisor



1.1 HISTORY Edible cones were mentioned in French cooking books as early as 1825, when Julien Archambault described how one could roll a cone from "little waffles. Another printed reference to an edible cone is in Mrs. A. B. Marshalls Cookery Book, written in 1888 by Agnes B. Marshall (18551905) of England. Her recipe for "Cornet with Cream" said that "the cornets were made with almonds and baked in the oven, not pressed between irons" In the United States, ice cream cones were popularized in the first decade of the 20th century. On December 13, 1903, a New Yorker named Italo Marchiony received U.S. patent No. 746971 for a mold for making pastry cups to hold ice cream; he claimed that he has been selling ice cream in edible pastry holders since 1896. However, his patent was not for a cone and he lost the lawsuits that he later filed against cone manufacturers for patent infringement. In St. Louis, Missouri during the 1904 St. Louis Worlds Fair, The Banner Creamery's owner George Bang was selling ice cream. Allegedly, he ran out of bowls and was given rolled-up waffles to serve it in instead.

The earliest cones were rolled by hand, from hot and thin wafers, but in 1912, Frederick Bruckman, an inventor from Portland, Oregon, patented a machine for rolling ice cream cones. He sold his company to Nabisco in 1928, which is still producing ice cream cones as of 2012. Independent ice-cream providers such as Ben & Jerry's make their own cones.

Pre-Filled Cones
In 1928, J.T. "Stubby" Parker of Fort Worth, Texas created an ice cream cone that could be stored in a grocer's freezer, with the cone and the ice cream frozen together as one item. He formed The Drumstick Company in 1931 to market the product, and in 1991 the company was purchased by Nestle. In 1959, Spica, an Italian ice cream manufacturer based in Naples, invented a process whereby the inside of the waffle cone was insulated from the ice cream by a layer of oil, sugar and chocolate. Spica registered the name Cornetto in 1960. Initial sales were poor, but in 1976 Unilever bought out Spica and began a mass-marketing campaign throughout Europe. Cornetto is now one of the most popular ice creams in the world An ice cream cone, poke or cornet is a dry, cone-shaped pastry, usually made of a wafer similar in texture to a waffle, which enables ice cream to be held in the hand and eaten without a bowl or spoon. Various types of ice cream cones include waffle cones, cake cones (or wafer cones), pretzel cones, sugar cones and chocolate-coated cones.


1. To make precautionary action 2. To match the demand at peek 3. To find opportunity in the market 4. To analyze the segment of market 5. To measure the brand image of LMS.. 6. To know consumer suggestion for improving the product (cone) around Tamilnadu & Kerala.

SCOPE OF THE STUDY The study was carried out to know dealers satisfaction toward wafer cone Project work is a systematic study of a real issue of a problem and bring up the solutions. With special reference into Madurai.

The scope of the study covers the following points:

1. To find out the brand stuff dealers among several of Cone. 2. To identify the present market position and future implementation of Cone products in Tamilnadu & Kerala. 3. To find out the dealers satisfaction toward using cone and its current market position. 4. To derive promotion strategies for the organization based on information gathered and analysis of data.

INTRODUCTION Today the ice cream cone is a standard in any ice cream store or stand. This tasty treat is known as a way to cool down in the summer and makes an edible container for a cold snack. The frosty smoothness of the ice cream complements the crispy crunch of the cone for an interesting taste combination. There are almost as many stories of how the ice cream cone was invented as there are flavors that it holds. The market environment gives to the cogeneration plant a chance to play an active role on the wafer cone market. Beside heat cogeneration plants can also sell ice cream cone on the organized market. The optimal strategy is highly dependent on the presence of the heat storage which gives an additional flexibility of the heat and power production. We wanted to show the added value of the heat accumulator in making an additional profit with trading ice cream cone on the organized power market. Optimization is based on the mixed integer linear programming considering hot water demand schedule for district heating and industrial steam demand schedule, all technical limitations, and the spot price on the organized ice cream cone market. The criteria function is based on the profit maximization, and as a result a schedule for cone production is given. We focused on two different cases, with and without heat accumulator in the system. Heat accumulator gives an opportunity to shift the stored heat between intervals, which also reflect in a quantity of produced ice cream cone. The results show a significant impact of the heat accumulator on the flexibility of cone production which reflects in higher average selling price on the organized ice cream cone market, which means a better economic result for a company.


1. The present study is an opinion survey. 2. The analysis has been carried out based upon the information collected from the respondents. 3. The result of the study applies more specially to the consumers in Madurai and has to be exercised in extending the result to other area. 4. Many respondents considered researched as a sales person so they hesitated to give some information about the demerits of the cone. 5. Since most of them respondents ice cream stall was up to the customer it was difficult for the researcher to get more information about the product.

Research Methodology The Research Methodology is a way to systematically solve the research problems. It may be understood as a science of studying how research is done scientifically. Here we study various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the research to know not only research but also methodology. Type of Research Descriptive research includes surveys and fact finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this method is that the researcher has no control over the variables the researcher can only report what has happened.

Descriptive research Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. However, it does not answer questions about e.g.: how/when/why the characteristics occurred, which is done under analytic research. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Thus, Descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity.

ADVANTAGES The subject is being observed in a completely natural and unchanged natural environment. A good example of this would be an anthropologist who wanted to study a tribe without affecting their normal behavior in any way. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject. Descriptive research is often used as a pre-cursor to quantitative research designs, the general overview giving some valuable pointers as to what variables are worth testing quantitatively. Quantitative experiments are often expensive and time-consuming so it is often good sense to get an idea of what hypotheses are worth testing. DISADVANTAGES Because there are no variables manipulated, there is no way to statistically analyze the results. Many scientists regard this type of study as very unreliable and unscientific. In addition, the results of observational studies are not repeatable, and so there can be no replication of the experiment and reviewing of the results.

Source of Data A study mainly based on primary data. Primary data refers to those data which are collected first hand by the investigator. The data collected in Madurai unit.

Method of Data Collection The data collect by using the questionnaire

Sampling Techniques: Random sampling. The sample has choose randomly Sampling Size This refers to number of items to be selected from the universe to constitute a sample. This is a major problem before a researcher. The size of sample should neither be excessively large, nor too small. The sample size was fixed at random basis. The sample size of the study is restricted to 100 samples. Tools for data collection: Tools of analysis There are different types of statistical tools for analyzing the collected data. The important tools used in the present study are such as percentage. Tools of presentation The researcher has used the following tools for presentation of this project work. 1. 2. Tables Bar Diagram