SMIBS Bangalore

Bajaj Allianz

EXECUTIVE SUMMARY
At the present time of cut throat competition in every industry every company want to top the chart and want to show as big as possible figure of profits in its balance sheet. It is quite clear today that at present time the growth of any organization is possible only with the help of hard working and well focused staffs that are the backbone of any organizations. It was my great pleasure that I did my internship at Bajaj Allianz Life Insurance Company.

Bajaj Allianz Life Insurance Co. Ltd. is a joint venture between Allianz SE, one of the world's largest insurance companies, and Bajaj Finserv. Allianz SE is a leading insurance corporation globally and one of the largest asset managers in the world, that manage assets worth over a Trillion. With over 115 years of financial experience, Allianz SE is present in over 70 countries around the world. Bajaj Allianz is into both life insurance and general insurance. Today, Bajaj Allianz is one of India's leading and fastest growing insurance companies. Bajaj Allianz

Life Insurance ensures excellent insurance and investment solutions by offering customized products, supported by the best technology. Here I done my project title on

STUDY

ABOUT

BAJAJ

ALLIANZ

AND

CONSUMER

BEHAVIOURTOWARDS INSURANCE INDUSTRY and learned about insurance

industry, how it is running, products of Bajaj Allianz, how to pitch the product to customers, etc.

SMIBS Bangalore

Bajaj Allianz

INTRODUCTION TO INSURANCE
Definition: A contract (policy) in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. The company pools clients' risks to make payments more affordable for the insured. Insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the insurance; the insured, or policyholder, is the person or entity buying the insurance policy. The amount to be charged for a certain amount of insurance coverage is called the premium. Risk management, the practice of appraising and controlling risk, has evolved as a discrete field of study and practice. The transaction involves the insured assuming a guaranteed and known relatively small loss in the form of payment to the insurer in exchange for the insurer's promise to compensate the insured in the case of a financial (personal) loss. The insured receives a contract, called the insurance policy, which details the conditions and circumstances under which the insured will be financially compensated.

SMIBS Bangalore

Bajaj Allianz

Principles Insurance involves pooling funds from many insured entities (known as exposures) to pay for the losses that some may incur. The insured entities are therefore protected from risk for a fee, with the fee being dependent upon the frequency and severity of the event occurring. In order to be insurable, the risk insured against must meet certain characteristics in order to be an insurable risk. Insurance is a commercial enterprise and a major part of the financial services industry, but individual entities can also self-insure through saving money for possible future losses. Types of insurance Any risk that can be quantified can potentially be insured. Specific kinds of risk that may give rise to claims are known as perils. Insurance

General Insurance

Life Insurance

General Insurance
Auto insurance Auto insurance protects the policyholder against financial loss in the event of an incident involving a vehicle they own, such as in a traffic collision.

SMIBS Bangalore

Bajaj Allianz

Coverage typically includes: 1. Property coverage, for damage to or theft of the car; 2. Liability coverage, for the legal responsibility to others for bodily injury or property damage; 3. Medical coverage, for the cost of treating injuries, rehabilitation and sometimes lost wages and funeral expenses. Most countries, such as the United Kingdom, require drivers to buy some, but not all, of this coverage. When a car is used as collateral for a loan the lender usually requires specific coverage. Gap insurance Gap insurance covers the excess amount on your auto loan in an instance where your insurance company does not cover the entire loan. Depending on the companies specific policies it might or might not cover the deductible as well. This coverage is marketed for those who put low down payments, have high interest rates on their loans, and those with 60 month or longer terms. Gap insurance is typically offered by your finance company when you first purchase your vehicle. Most auto insurance companies offer this coverage to consumers as well. If you are unsure if GAP coverage had been purchased, you should check your vehicle lease or purchase documentation. Home insurance Home insurance provides coverage for damage or destruction of the policyholder's home. In some geographical areas, the policy may exclude certain types of risks, such as flood or earthquake, which require additional coverage.
4

SMIBS Bangalore

Bajaj Allianz

Maintenance-related issues are typically the homeowner's responsibility. The policy may include inventory, or this can be bought as a separate policy, especially for people who rent housing. In some countries, insurers offer a package which may include liability and legal responsibility for injuries and property damage caused by members of the household, including pets. Health insurance Health insurance policies cover the cost of medical treatments. Dental insurance, like medical insurance protects policyholders for dental costs. In the US and Canada, dental insurance is often part of an employer's benefits package, along with health insurance. Accident, sickness and unemployment insurance Workers' compensation, or employers' liability insurance, is compulsory in some countries

Disability insurance policies provide financial support in the event of the policyholder becoming unable to work because of disabling illness or injury. It provides monthly support to help pay such obligations as mortgage loans and credit cards. Short-term and long-term disability policies re available to individuals, but considering the expense, long-term policies are generally obtained only by those with at least six-figure incomes, such as doctors, lawyers, etc. Short-term disability insurance covers a person for a period typically up to six months, paying a stipend each month to cover medical bills and other necessities.

Long-term disability insurance covers an individual's expenses for the long term, up until such time as they are considered permanently disabled.
5

SMIBS Bangalore

Bajaj Allianz

Insurance companies will often try to encourage the person back into employment in preference to and before declaring them unable to work at all and therefore totally disabled.

Disability overhead insurance allows business owners to cover the overhead expenses of their business while they are unable to work.

Total permanent disability insurance provides benefits when a person is permanently disabled and can no longer work in their profession, often taken as an adjunct to life insurance.

Workers' compensation insurance replaces all or part of a worker's wages lost and accompanying medical expenses incurred because of a job-related injury.

Casualty Casualty insurance insures against accidents, not necessarily tied to any specific property. It is a broad spectrum of insurance that a number of other types of insurance could be classified, such as auto, workers compensation, and some liability insurances.

Crime insurance is a form of casualty insurance that covers the policyholder against losses arising from the criminal acts of third parties. For example, a company can obtain crime insurance to cover losses arising from theft or embezzlement.

Political risk insurance is a form of casualty insurance that can be taken out by businesses with operations in countries in which there is a risk that revolution or other political conditions could result in a loss.

SMIBS Bangalore

Bajaj Allianz

Burial insurance Burial insurance is a very old type of life insurance which is paid out upon death to cover final expenses, such as the cost of a funeral. The Greeks and Romans introduced burial insurance circa 600 AD when they organized guilds called "benevolent societies" which cared for the surviving families and paid funeral expenses of members upon death. Guilds in the Middle Ages served a similar purpose, as did friendly societies during Victorian times. Property Property insurance provides protection against risks to property, such as fire, theft or weather damage. This may include specialized forms of insurance such as fire insurance, flood insurance, earthquake insurance, home insurance, inland marine insurance or boiler insurance. The term property insurance may, like casualty insurance, be used as a broad category of various subtypes of insurance. Marine insurance Marine insurance and marine cargo insurance cover the loss or damage of vessels at sea or on inland waterways, and of cargo in transit, regardless of the method of transit. When the owner of the cargo and the carrier are separate corporations, marine cargo insurance typically compensates the owner of cargo for losses sustained from fire, shipwreck, etc., but excludes losses that can be recovered from the carrier or the carrier's insurance.

SMIBS Bangalore

Bajaj Allianz

LIFE INSURANCE Definition: According to U.S. Life Office Management Association (LOMA) Life Insurance provides a sum of money if the person who is insured dies whilst the policy is in effect. Life Insurance is concerned with contracts of insurance on human life wherein the life insurance policy provides compensation/sum assured to the insured or dependents in the event of maturity of policy or on occurrence of a peril covered like death, permanent disability of an insured.

As per Insurance Act 1938 Life Insurance Business means the business of effecting contracts of insurance upon human life, including any contract whereby the payment of money is assured on death (except death by accident only) or the happening of any contingency dependent on human life, and any contract which is subject to payment of premiums for a term dependent on human life and shall be deemed to include(a)The granting of disability and double or triple indemnity accident benefits, if so provided in the contract of insurance; (b)The granting of annuities upon human life;

SMIBS Bangalore

Bajaj Allianz

(c)The granting of superannuation allowances and annuities payable out of any fund applicable solely to the relief and maintenance of persons engaged or who have been engaged in any particular profession, trade or employment or of the dependents of such persons. At present as on 20-11-2010 in India life insurance business is transacted by 23 life insurance companies which have been provided licences to do life insurance by IRDA ( Insurance Regulatory & Development Authority).LIC (Life Insurance Corporation of India) is a public sector life insurance company, largest life insurer of India. No other organization can transact life insurance business unless it holds a valid license given by IRDA. Needs for Insurance: Temporary needs (providing for replacement of income on death) Regular savings Investment Retirement Replacement of any assets like automobiles Sharing of pain with many person so that the pain of loss will get decrease

SMIBS Bangalore

Bajaj Allianz

Important aspects of Life Insurance:

Policies available with bonus or without bonus Death due to accidents can be covered for additional S.A. Policies available exclusively for women & children Additional cover for major diseases available Guaranteed bonus policies available Policies available for limited period premium payment & risk for longer policy period

Premium can be paid in monthly, quarterly, half yearly, yearly installments Loans are available on policies Lapsed policies can be revived Policy can be surrendered after three years ( ULIPs after 5 years) Nomination & assignment can be done Exclusive Health insurance policies available Share Market linked policies ULIPs available

Benefits of Insurance: It is superior to a traditional saving vehicles It encourages saving and forces thrift It provides easy settlement It can be enchased and facilitates borrowing Family protection-Maintenance of standard of living Liquidity Tax relief Money when you need Loans
10

SMIBS Bangalore

Bajaj Allianz

Easy & prompt settlements of all types of claims Marketability-Assignment Nomination facility Bonus Helps live solvent life Safeguards against unpredictable risks of future Role of Insurance in developing Economy: People having worries about children and their marriage, pre mature death and retirement etc If an Individual free from above worry he can perform better in his job which helps in economy development. It direct people savings , insures invest these funds in various business like enterprise, government bonds, loan to the public, private and public project, infracture, etc, insurance premium amount helps for the development of nations economy. This savings acts as anti inflationary form in nation financial structure. (Most of the money goes premium so less amount is there to spend money to buy). So that inflation gets controlled.

11

SMIBS Bangalore

Bajaj Allianz

OVERVIEW OF INSURANCE INDUSTRY

The Insurance sector in India governed by Insurance Act, 1938, the Life Insurance Corporation Act, 1956 and General Insurance Business (Nationalization) Act, 1972, Insurance Regulatory and Development Authority (IRDA) Act, 1999 and other related Acts. With such a large population and the untapped market area of this population Insurance happens to be a very big opportunity in India. Today it stands as a business growing at the rate of 15-20 per cent annually. Together with banking services, it adds about 7 per cent to the countrys GDP .In spite of all this growth the statistics of the penetration of the insurance in the country is very poor. Nearly 80% of Indian populations are without Life insurance cover and the Health insurance. This is an indicator that growth potential for the insurance sector is immense in India. It was due to this immense growth that the regulations were introduced in the insurance sector and in continuation Malhotra Committee was constituted by the government in 1993 to examine the various aspects of the industry. The key element of the reform process was Participation of overseas insurance companies with 26% capital. Creating a more efficient and competitive financial system suitable for the requirements of the economy was the main idea behind this reform. Since then the insurance industry has gone through many sea changes .The competition LIC started facing from these companies were threatening to the existence of LIC .since the liberalization of the industry the insurance industry has never looked back and today stand as the one of the most competitive and exploring industry in India. The entry of the private players and the increased use of the new distribution are in the limelight today. The use of new distribution techniques and the IT tools has increased the scope of the industry in the longer run
12

SMIBS Bangalore

Bajaj Allianz

History of Insurance Sector The business of life insurance in India in its existing form started in India in the year 1818 with the establishment of the Oriental Life Insurance Company in Calcutta. Some of the important milestones in the life insurance business in India are given in the table 1. Milestones in the Life Insurance business in India

Year

Milestones in the life insurance business in India

1912

The Indian Life Assurance Companies Act enacted as the first statute to regulate the life insurance business

1928

The Indian Insurance Companies Act enacted to enable the government to collect statistical information about both life and non-life insurance businesses

1938

Earlier legislation consolidated and amended to by the Insurance Act with the objective of protecting the interests of the insuring public.

1956

245 Indian and foreign insurers and provident societies taken over by the central government and nationalized. LIC formed by an Act of Parliament, viz. LIC Act, 1956, with a capital contribution of Rs. 5 crore from the Government of India.

13

SMIBS Bangalore

Bajaj Allianz

Insurance Market History Insurance has a long history in India. Life Insurance in its current form was introduced in 1818 when Oriental Life Insurance Company began its operations in India. General Insurance was however a comparatively late entrant in 1850 when Triton Insurance company set up its base in Kolkata. History of Insurance in India can be broadly bifurcated into three eras: a) Pre Nationalization b) Nationalization and c) Post Nationalization. Life Insurance was the first to be nationalized in 1956. Life Insurance Corporation of India was formed by consolidating the operations of various insurance companies. General Insurance followed suit and was nationalized in 1973. General Insurance Corporation of India was set up as the controlling body with New India, United India, National and Oriental as its subsidiaries. The process of opening up the insurance sector was initiated against the background of Economic Reform process which commenced from 1991. For this purpose Malhotra Committee was formed during this year who submitted their report in 1994 and Insurance Regulatory Development Act (IRDA) was passed in 1999. Resultantly Indian Insurance was opened for private companies and Private Insurance Company effectively started operations from 2001. Insurance Market- Present: The insurance sector was opened up for private participation four years ago. For years now, the private players are active in the liberalized environment. The insurance market have witnessed dynamic changes which includes presence of a fairly large number of insurers both life and non-life segment. Most of the private insurance companies have formed joint venture partnering well recognized foreign players across the globe.

14

SMIBS Bangalore

Bajaj Allianz

There are now 29 insurance companies operating in the Indian market 14 private life insurers, nine private non-life insurers and six public sector companies. With many more joint ventures in the offing, the insurance industry in India today stands at a crossroads as competition intensifies and companies prepare survival strategies in a present scenario. There is pressure from both within the country and outside on the Government to increase the foreign direct investment (FDI) limit from the current 26% to 49%, which would help JV partners to bring in funds for expansion. There are opportunities in the pensions sector where regulations are being framed. Less than 10 % of Indians above the age of 60 receive pensions. The IRDA has issued the first license for a standalone health company in the country as many more players wait to enter. The health insurance sector has tremendous growth potential, and as it matures and new players enter, product innovation and enhancement will increase. The deepening of the health database over time will also allow players to develop and price products for larger segments of society. State Insurers Continue To Dominate There may be room for many more players in a large underinsured market like India with a population of over one billion. But the reality is that the intense competition in the last five years has made it difficult for new entrants to keep pace with the leaders and thereby failing to make any impact in the market. Also as the private sector controls over 26.18% of the life insurance market and over 26.53% of the non-life market, the public sector companies still call the shots.

15

SMIBS Bangalore

Bajaj Allianz

The countrys largest life insurer, Life Insurance Corporation of India (LIC), had a share of 74.82% in new business premium income in November 2005. Similarly, the four public-sector non-life insurers New India Assurance, National Insurance, Oriental Insurance and United India Insurance had a combined market share of 73.47% as of October 2005. ICICI Prudential Life Insurance Company continues to lead the private sector with a 7.26% market share in terms of fresh premium, whereas ICICI Lombard General Insurance Company is the leader among the private non-life players with an 8.11% market share. ICICI Lombard has focused on growing the market for general insurance products and increasing penetration within existing customers through product innovation and distribution. Reaching Out To Customers No doubt, the customer profile in the insurance industry is changing with the introduction of large number of divergent intermediaries such as brokers, corporate agents, and banc assurance. The industry now deals with customers who know what they want and when, and are more demanding in terms of better service and speedier responses. With the industry all set to move to a detariffed regime by 2007, there will be considerable improvement in customer service levels, product innovation and newer standards of underwriting. Intense Competition In a de-tariffed environment, competition will manifest itself in prices, products, underwriting criteria, innovative sales methods and creditworthiness. Insurance companies will vie with each other to capture market share through better pricing and client segmentation. The battle has so far been fought in the big urban cities, but in the next few years, increased competition will drive insurers to rural and semi-urban markets.
16

SMIBS Bangalore

Bajaj Allianz

Global Standards While the world is eyeing India for growth and expansion, Indian companies are becoming increasingly world class. Take the case of LIC, which has set its sight on becoming a major global player following a Rs280-crore investment from the Indian government. The company now operates in Mauritius, Fiji, the UK, Sri Lanka, and Nepal and will soon start operations in Saudi Arabia. It also plans to venture into the African and Asia-Pacific regions in 2006. The year 2005 was a testing phase for the general insurance industry with a series of catastrophes hitting the Indian sub-continent. However, with robust reinsurance programmes in place, insurers have successfully managed to tide over the crisis without any adverse impact on their balance sheets. With life insurance premiums being just 2.5% of GDP and general insurance premiums being 0.65% of GDP, the opportunities in the Indian market place is immense. The next five years will be challenging but those that can build scale and market share will survive and prosper.

Present Scenario of Insurance Industry India with about 200 million middle class household shows a huge untapped potential for players in the insurance industry. Saturation of markets in many developed economies has made the Indian market even more attractive for global insurance majors. The insurance sector in India has come to a position of very high potential and competitiveness in the market. Indians, have always seen life insurance as a tax saving device, are now suddenly turning to the private sector that are providing them new products and variety for their choice.

17

SMIBS Bangalore

Bajaj Allianz

Consumers remain the most important centre of the insurance sector. After the entry of the foreign players the industry is seeing a lot of competition and thus improvement of the customer service in the industry. Computerization of operations and updating of technology has become imperative in the current scenario. Foreign players are bringing in international best practices in service through use of latest technologies The insurance agents still remain the main source through which insurance products are sold. The concept is very well established in the country like India but still the increasing use of other sources is imperative. At present the distribution channels that are available in the market are listed below. Direct selling Corporate agents Group selling Brokers and cooperative societies Banc assurance

Customers have tremendous choice from a large variety of products from pure term (risk) insurance to unit-linked investment products. Customers are offered unbundled products with a variety of benefits as riders from which they can choose. More customers are buying products and services based on their true needs and not just traditional moneyback policies, which is not considered very appropriate for long-term protection and savings. There is lots of saving and investment plans in the market. However, there are still some key new products yet to be introduced - e.g. health products.
18

SMIBS Bangalore

Bajaj Allianz

The rural consumer is now exhibiting an increasing propensity for insurance products. A research conducted exhibited that the rural consumers are willing to dole out anything between Rs 3,500 and Rs 2,900 as premium each year. In the insurance the awareness level for life insurance is the highest in rural India, but the consumers are also aware about motor, accidents and cattle insurance. In a study conducted by MART the results showed that nearly one third said that they had purchased some kind of insurance with the maximum penetration skewed in favor of life insurance. The perceived benefits of buying a life policy range from security of income bulk return in future, daughter's marriage, children's education and good return on savings, in that order, the study adds. Trend and Growth of Insurance Industry

19

SMIBS Bangalore

Bajaj Allianz

Current Income of Insurance Companies

Market shares among Private players in India as on Mar 2012

20

SMIBS Bangalore

Bajaj Allianz

Global view of Insurance:

Asian Insurance Industry As insurance companies seek growth opportunities in the Asia-Pacific region, they confront significant opportunities. Domestic insurance markets in much of the region have improved, as a growing number of consumers seek to purchase insurance. Additionally, the regulatory systems across much of the region have become more sophisticated. Some challenges, of course, remain.

Since Asia-Pacific is a highly diverse super-region with respect to different countries economic development and insurance penetration, the rate and drivers of growth vary on a market by- market basis. Mature markets, for example, are more saturated insofar as insurance penetration. Developing and emerging markets, on the other hand, offer greater growth opportunities for companies prepared to invest for the long haul. Ernst & Young anticipates further regional evolution, but not revolution, in Asia- Pacific markets in 2011. Each insurers strategic prioritization and response to the opportunities presented may reap significant rewards. Early movers may especially benefit by their immediate actions, while the insurers who wait to discern the short-term mistakes of others may similarly attain valuable traction. Indefinitely postponing a response to the current market opportunities seems ill advised, given the chief attraction of the rate.

The worlds fastest this alone helps explain why many multinational insurers are either preparing plans for further investment in the region, or are in the thick of implementing them. By 2015, approximately 39% of the worlds economy is predicted to be in Asia-Pacific.

21

SMIBS Bangalore

Bajaj Allianz

Ernst & Young has identified three key issues that will influence insurers looking to share in this growth in 2011: Adjusting and expanding distribution strategies amid shifting demographics and consumer buying patterns Developing strategies to shape and comply with the heightened pace of local and global regulatory and accounting developments Developing dependable capital sources required to support accelerating business growth Europe Insurance Industry The European insurance industry enters 2011 financially stronger than it was at the beginning of 2010. Strengthening of the credit and equity markets, combined with reductions in claims frequency in 2009 and 2010, has improved the industrys capitalization, solvency and profitability. Efforts to maintain and increase capital will continue in 2011, as insurers prepare for the impending implementation of Solvency II and Basel III. Macroeconomic conditions indicate that 2011 will likely be another year in Europe of low GDP growth, low interest rates and moderate equity market performance. Ernst & Youngs baseline Euro zone Economic Forecast for 2011, published in December 2010, projects a moderate slowdown over the year, with GDP falling to 1.4% in 2011 from 1.7% in 2010, and inflation forecast to remain steady at 1.5% to 1.6%.

22

SMIBS Bangalore

Bajaj Allianz

At these levels, inflation poses no immediate threat to growth. Even if the economic recovery continues, insurers may find that the assets underpinning their balance sheets have decreased in value. Questions concerning the impact of the European sovereign debt crisis also remain, albeit the effect may vary for individual countries.

The sluggish economy and low interest rate environment challenge all segments of the European insurance industry to achieve superior growth. Non-life premiums across the region were poor in 2010, while profitability in both the non-life and reinsurance sectors will continue to be challenged by the soft market, the need for continuing expense reductions and the end of loss reserve releases supporting profitability. Business demand for traditional non-life products will remain especially listless in 2011 due to the slow business growth. At the same time, risks relating to continued advancements in technology and catastrophic weather events, as well as fraud and litigation exposure, are increasing. A key question is how catastrophic losses in 2010 might affect pricing this year. On the life side, premiums improved modestly in 2010. As Europes population ages and the countries grapple with demographic challenges to their social welfare systems, especially those parts related to retirement benefits, it creates opportunities for insurers to provide products and services in the retirement space. The downside is the low interest rate environment, which reduces profitability of guaranteed products. Continued high unemployment also makes it difficult financially for many individuals to purchase new products. A key question facing life insurers is whether the emerging capital requirements will hinder their ability to meet consumer needs.

23

SMIBS Bangalore

Bajaj Allianz

Ernst & Young identified five risks and opportunities for European insurers in 2011 as they encounter uncertain economic and regulatory conditions in their pursuit of growth: Manage critical capital and risk challenges Develop distribution flexibility and support systems Improve process efficiency and develop new markets Focus on non-life loss control Optimize corporate structure and domicile US Insurance Industry The US life and annuity insurance industry enters 2011 with a stronger balance sheet, reasonable earnings momentum and slightly rising direct premiums, albeit at the expense of a declining base. Going forward, the industry confronts a climate of broad regulatory and economic uncertainty in the coming year and beyond. In this environment, insurers will need to create new products and services and leverage distribution channels to increase top-line growth, while paring costs and un profitable risks to drive bottom line earnings.

The latter requires simplifying the business and product portfolio, improving operational efficiency and squeezing earnings out of a stagnant revenue base, as the slowly growing economy makes it difficult to attract new customers and retain existing ones. Low interest rate conditions compound these problems, challenging life and annuity insurers to generate competitive product returns. Companies that clearly understand these issues and react quickly and prudently in their strategic core businesses will gain a competitive advantage.

24

SMIBS Bangalore

Bajaj Allianz

Looming regulatory changes such as those posed by the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank) are still in the process of being interpreted and implementednot to mention possibly revised.

These changes pose strategic and competitive challenges to life and annuity insurers. As insurers address these concerns, they must be careful to preserve their financial strength. Nevertheless, there are opportunities in deploying rebuilt capital to reposition and grow their businesses and improve future earnings.

Ernst & Young has identified four issues that will influence the US life and annuity insurance industry in 2011: Responding to the changing regulatory environment Establishing capital and risk management solutions post-crisis Improving operational efficiencies to control cost Reinventing products and distribution to energize growth

25

SMIBS Bangalore

Bajaj Allianz

COMPANY PROFILE

Bajaj allianz is the joint venture of Bajaj Auto Ltd and the Allianz Insurance Company. It was established in the year of 12th March 2001. ALLIANZ COMPANY: Allianz Company was a German based company which was established I the year 1890. The Head quarter is located in Munich at Germany. Allianz network extend the group over 7 countries. It serves to 60 million clients worldwide. Core business is General insurance, Life insurance, and Health insurance and Asset management. Features of the company are Worlds largest insurance company by revenue Rs520353cr (euro96.9billion) Worldwide 2nd by gross written premiums-Rs477930cr (euro 89 billion) 3rd largest assets under management (AUM) and largest amongst insurance companies 11th largest corporation in the world 50% of globe business from life insurance, close to 60 million lives insured globally Established in 1890, 120 years of insurance expertise More than 70 countries,173750 employees worldwide Insurance to almost half of the fortune 500 companies

26

SMIBS Bangalore

Bajaj Allianz

BAJAJ AUTO LTD: Bajaj auto was incorporated in 1945 by the Bajaj family. Today it is ranked as 4th largest in world and 1st in India in automobiles. It sells 1-2 million vehicles per annum. In fiscal 2000-2001 a total of 30589 two & three wheelers have been exported amounting to a turnover of Rs.1341 million. Allianz Bajaj LIC is the culmination of two giant corporate whose mottos is providing quality product in the arena of Life and Health insurance in India. Features of the company are One of the largest 2 and 3 wheeler manufacturers in the world 21 million + vehicles on the road across the globe Managing fund of over Rs5200cr Bajaj auto finance one of the largest companies in India Rs8934cr turnover and profits after tax of 932cr in 2007-08

BAJAJ ALLIANZ LIFE INSURANCE COMPANT LIMITED: Baja auto ltd and Allianz insurance company had joined their hands to do the insurance business in India. Bajaj allianz insurance started its journey on August 3, 2001 when it received the certificate of registration from Insurance Regulatory and Development Authority (IRDA). . The company is authorized paid up capital of Rs.110 crore. Bajaj auto holds 74% and the remaining is held by the Allianz Company, Germany.

27

SMIBS Bangalore

Bajaj Allianz

Fact sheet of Bajaj Allianz:

Date of Incorporation Started operations on Head office World Wide Web Address Toll free number Brand statement Chairman MD & Chief Executive Officer Total asset under management Solvency ratio* Claim settlement ratio NOP Total no. of offices Latest award won

12th March 2001 3rd August 2001 Pune, India www.bajajallianz.com 1800-209-5858 Jiyo Befikar Mr. Rahul Bajaj Mr.V.Philip Rs. 35,545 crore 503% 92.7% 1,044 Skoch Financial Award for contribution towards financial inclusion through Life Insurance

*The values are as on 31st December 2011 All the other figures are as on 31st March 2012

28

SMIBS Bangalore

Bajaj Allianz

As at the end of March 2009, the income of Bajaj Allianz insurance went up to Rs.2, 866 crore with the growth of 11% over the previous year. It also registered a net profit of Rs. 95 crore, highest by any private insurance company, in the last financial year No.1 private life insurance in Retail business, leading by Rs.339 cr The fastest growing private life insurance company in India, with a growth rate of 380% Have sold over 34,72,875(3.4 million) polices till date Is back by network of 700 offices spanning the country Assets under management Rs.35,545 cr Share holder capital base of Rs.700 cr Largest distribution network to reach the customers across the country with 2, 13,000 agents, 1100 offices in 840 towns, 200 corporate agents and banc assurance partners. Product tailored to suit your needs Decentralized organization structure for faster response Wide reach to serve you better a national wide network of 400 branches Specialised departments for banc assurance, corporate agency and group business Highest standard of customer service and simplified claims process in the industry Bajaj Allianz is the first life insurance company of India which is in profit & the profit is 82 crs for 2008-2009 Gross written premium 97 billion in current year where as 53 billion previous year Market share 10.3 in current year where as 7.4 in previous year Policies 3.7 million in current year where as 2.1 million in previous year 12 new products are introduced Currently 32 individual products and 9 group products are offering by Bajaj Allianz Bajaj Allianz last year profit after tax Rs.440 million Strong tele marketing and direct marketing team Accelerated growth
29

SMIBS Bangalore

Bajaj Allianz

Vision of the company: To be the best insurance company in India To be the first choice insurer for Customers To be the preferred employer for staff in the insurance industry To be the number one insurer for creating shareholder value.

Mission of the company: As a responsible , customer focused market leader, Bajaj Allianz is determined to understand the insurance needs of the consumers and translate it into affordable products that deliver value for money. Values of Bajaj Allianz: Customer delight the guiding principle Ensuring world class solutions and services Offering customized products Transparent benefits

Company products: 1. Individual plans 2. Group insurance 3. Micro insurance

30

SMIBS Bangalore

Bajaj Allianz

Individual Plans
Unit Linked Insurance Plans Traditional Plans Pension Plans Life Health Insurance for Hospitalization Term Insurance Plans Women insurance plan: Unit Linked Insurance Plans Market linked insurance plans invest the premium in to the equity, debt and cash markets by the way of allocating units, which like any other mutual fund have a NAV and the customer is free to switch between one fund class to another depending on the risk factor he wishes to be in. ULIPs offer a better return than the traditional endowment plans and offer a great deal of flexibility along with great returns making them the finest product offering. We at Bajaj Allianz Life Insurance have developed a number of Unit Linked Insurance ULIP products which range from single premium to a regular premium option along with investment funds ranging from index funds to mid-cap funds and debt market linked funds. It is divided into Regular Premium Single Premium

31

SMIBS Bangalore

Bajaj Allianz

Regular Premium: 1. iGain III 2. Money Secure Insurance Plan 3. Assured Protection Insurance Plan 4. Smart Insurance Plan III 5. Max Advantage Insurance Plan

1. Invest gain III investment plan: Features:

Exclusive ULIP that you can buy online. High allocation of 98% from the start of the policy. 100% allocation from 6th policy year onwards. Inbuilt accidental death cover. Option to select policy term of 10/15 or 20 years and premium paying term of 5 years to policy term.

Automatic annual increase in sum assured from 6th policy anniversary to suit your needs.

Choice of 7 investment funds to invest in as per your risk appetite. Two investment portfolio strategies to manage your investments better; including the Wheel of Life portfolio strategy, which will help you to balance and safeguard your investment.

32

SMIBS Bangalore

Bajaj Allianz

Benefits: Surrender Benefit You have the option to surrender your policy anytime from the 6th (sixth) policy year. The surrender value payable will be equal to the Fund Value as on date of surrender of the policy. The policy shall thereafter terminate upon payment of full surrender value. However, on discontinuance of payment of regular premium during the first five policy years, the discontinuance value as on date of discontinuance will be equal to the regular premium fund value minus the discontinuance charge, if any, plus top up premium fund value, if any. Death Benefit In case of death of the life assured before attaining the age of 60 years: The death benefit payable would be the higher of sum assured minus the value of partial withdrawals made in the last 24 months prior to the date of death, or the fund value as on date of receipt of intimation of death at the Company's office. The death benefit payable will be calculated separately for regular premium and top up premiums. In case of death of the life assured on or after attaining the age of 60 years: The benefit payable would be the higher of sum assured minus the value of partial withdrawals made within 24 months before attaining the age of 60 years and all partial withdrawals made after attaining the age of 60 years, or the fund value as on the date of receipt of intimation of death at the Company's office.

33

SMIBS Bangalore

Bajaj Allianz

The death benefit payable will be calculated separately for regular premiums and top up premiums. In case of death of the life assured due to an accident after attaining the age of 7 years: An additional sum assured in respect of regular premium and top-up premium of the policy is payable. The sum assured will increase by an annual premium at each policy anniversary starting from the 6th (sixth) policy anniversary. The death benefit and the mortality charge shall be calculated referring to such enhanced sum assured. The policy will terminate on the death of the life assured. 2. Money Secure Insurance Plan Requirements change with time. Keeping in line with changing trends and new horizons, Bajaj Allianz Life Insurance Co. Ltd presents 'Bajaj Allianz Money Secure Insurance Plan'.

Presenting an investment plan that provides you the dual advantage of planning for your financial security and getting the best returns possible for every rupee you invest. The investment plan is structured to provide you a secure life cover and guaranteed maturity benefits aligned with our commitment to give you the best of both worlds. The plan offers you key benefits:

Secure your investments with guarantee of minimum maturity value. Option to select your policy term and premium paying term. Automatic annual increase in sum assured from 6th policy anniversary to suit your need.

34

SMIBS Bangalore

Bajaj Allianz

3. Assured Protection Insurance Plan With Bajaj Allianz Assured Protection Insurance Plan we have formulated a unique combination of protection and prospects of attractive returns with investments in various mix of assets to make a perfect plan to last you a lifetime of prosperity and happiness. Highlights of the Assured Protection Plan:

Get 100% allocation from the 10th policy year. Extra protection with wider accidental cover. Choice of 7 investment funds to invest in. Option to select policy term of 10, 15 or 20 years and premium paying term from 7 years to policy term.

Automatic annual increase in sum assured from 6th policy anniversary. Choose between Investor Selectable portfolio strategy and wheel of life portfolio strategy.

Get maximum flexibility to pay top-up premium and partial withdrawal any time after 5th policy year.

4. Smart Insurance Plan III - Systematic Savings ULIP Security in the long run - as a Non-Resident Indian, we understand your need for complete financial security for you and your family. The Bajaj Allianz Smart Insurance Plan III is a unit linked insurance plan that gives you a unique combination of maximum protection and maximum savings. Invest with us, and stay assured with the knowledge that you'll always have something to fall back on.

35

SMIBS Bangalore

Bajaj Allianz

Features of Smart Insurance Plan:

Inbuilt Accidental Death cover. Refund of 100% of the total allocation charge as loyalty addition. Automatic annual increase in sum assured from 6th policy anniversary to suit your needs.

Option to select policy term of 10, 15 or 20 years and premium payment term from 6 years to policy term.

Choice of 7 investment funds to invest in as per your risk appetite.

5. Max Advantage Insurance Plan With the stock markets in a flux, you need an investment plan that keeps your money safe even as it gets you the highest possible returns. The Bajaj Allianz Max Advantage Insurance Plan gives you the guarantee to encash your units at maturity, at the highest unit price achieved by the fund over the 10-year term of your policy.* Invest in the best without risk! Invest in the Bajaj Allianz Max Advantage Insurance Plan and make sure that once your returns go up, they stay up. Benefits:

Refund of 60% of total regular premium allocation charge as Guaranteed Addition at maturity.

Option to select / change premium payment term from 5 to 7 years. Flexibility to pay unlimited top-up premium** and make partial withdrawals. **

Option to choose from 5 investment funds to invest. Unlimited free switches.

36

SMIBS Bangalore

Bajaj Allianz

Single premium: 1. Shield Insurance Plan 2. Flexi Advantage Insurance Plan 3. Wealth Insurance Plan

1. Bajaj Allianz Shield Insurance Plan Your savings mean everything for you secure it now! We, at Bajaj Allianz understand the value of your money and present a single premium fixed-term unitlinked insurance plan. So planning for a target amount is made easy now. Shield Insurance Plan Benefits:

Single premium plan with fixed term of 10 years. Option to decrease sum assured. Partial withdrawals anytime after five years. Unlimited free switches. Optional riders to enhance your protection.

2. Bajaj Allianz Flexi Advantage Insurance Plan When we consider investing a lump-sum amount, we look at various factors such as returns, benefits, degree of customization to suit our need and most importantly flexibilities. Presenting... Bajaj Allianz Flexi Advantage Insurance Plan, a single premium plan that gives you the added advantage of one time investment with a life-long flexibility

37

SMIBS Bangalore

Bajaj Allianz

3. Bajaj Allianz Wealth Insurance Plan Bajaj Allianz Wealth Insurance Plan is a hassle-free way of investing your money and at the same time taking care of your insurance needs. The wealth insurance plan gives you the benefits of paying a single premium, so you don't have to worry about due dates, repetitive paperwork and renewals or constantly make phone calls to your financial advisor. Highlights Wealth Insurance Plan:

Loyalty addition up to 7% of single premium at the end of the fifth year. ** Option to receive the maturity benefits as settlement option. Maximum flexibility to pay unlimited top-up premium and make partial withdrawals. ***Conditions Apply.

Option to decrease your sum assured. Systematic switching option to manage your investments better. Optional additional rider benefits to enhance your protection.

Traditional Plans Saving Plans that offer bonus are completely safe and are ideal for long term investments. Our products offer additional benefits including 4 times life cover at little extra costs, limited premium payment terms and compounded reversionary bonuses. These features make our traditional plans excellent long term saving instruments. It is divided into Endowment Money Back Plan
38

SMIBS Bangalore

Bajaj Allianz

Endowment Plan: Endowment plans serve two major purposes - Life Cover and Savings. Under an endowment plan, the insured receives a lump sum after a specified maturity period or on earlier death. Typically maturity periods range from 10, 15 and 20 years till a certain age limit.

Our Endowment Insurance plans offer additional benefits including 4 times life cover at little extra costs, limited premium payment terms and compounded reversionary bonuses. 1. Invest Gain 2. Save Care Economy SP 3. Life Time Care 4. Super Saver

1. Invest Gain Life Insurance Plan with Family Income Benefit Invest Gain is a specially designed plan that offers a unique combination of benefits that help you develop a sound financial portfolio for your family.

Benefits of this Plan are:

Comprehensive Accident Protection. Critical Illness Benefit. Hospital Cash Benefit. 4 Times Life Cover at a little extra cost. Limited premium payment option available.
39

SMIBS Bangalore

Bajaj Allianz

Conditions Minimum age Entry Maximum age Entry Maximum age Maturity Minimum Term Maximum Term Minimum Sum Assured Max. Sum Assured Minimum Premium

Economy 0(Risk from 7) 65 70 5 40 50000 --5000-Pa/2500-Half yr/1250-Quar/500-Mon

Gold/Diamond/Platinum 18 50 70 5 40 50000 --5000-Pa/2500-Half Quar/500-Mon yr/1250-

Plans

Maturity Benefit

Death Benefit

40

SMIBS Bangalore

Bajaj Allianz

2. Save Care Economy SP - Endowment Plan Single Premium Endowment Plan provides for savings with high risk cover for 10 years and also participates in the profits of the company. It offers you high risk cover with easy liquidity and high returns.

A single premium endowment plan that participates in the profits. 10 year Investment plan. Benefits payable on maturity. Loans available.

3. Life Time Care - Whole Life Plan A whole life plan, which provides survival benefits at the age of 80, thereby making sure you are financially secure at the time when you need it the most. Benefits:

Accidental Death Cover and Disability Cover. Critical Illness Cover and Hospital Cash Cover. Waiver of Premium Benefit.

4. Super Saver Endowment Insurance Plan:

Extra Protection with in-built Accidental Death Benefit. Guaranteed Additions of amount equal to 4% of Sum Assured at the end of each policy year*

Tax benefits on premiums paid and benefits received under Section 80C and

Death Benefit, Maturity Benefit and Surrender Value are eligible for tax benefits under Section 10(10)D.
41

SMIBS Bangalore

Bajaj Allianz

Regular saving is the best tool to protect ones family. We at Bajaj Allianz Life Insurance realize the value of your saving and present a non-linked, participating regular premium endowment plan, which will help you to save regular amounts for a safer tomorrow. Also get extra benefits with Guaranteed Additions of 4% of sum assured at the end of each policy year.

Parameter Annual Premium Sum Assured Age at entry Policy term Features:

Minimum Rs. 1,055/Rs.20,000/18 Years 10 Years

Maximum No Limit No limit 60 Years 30 Years

Extra Protection with in-built Accidental Death Benefit. Guaranteed Additions of amount equal to 4% of Sum Assured at the end of each policy year, provided all premiums till date have been paid.

Policy shall remain in-force for full sum assured for 2 successive years even if you forget to pay your premiums on due date.

Tax benefits on premiums paid and benefits received under Section 80C and Death Benefit, Maturity Benefit and Surrender Value are eligible for tax benefits under Section 10(10)D.

42

SMIBS Bangalore

Bajaj Allianz

Money Back Plan: Money back plans are Traditional Insurance plans that provide the investor with returns at regular stages of life. 1. Cash Rich Insurance Plan 2. Super Cash Gain Insurance Plan 3. Cash Gain 4. Child Gain

1. Cash Rich insurance plan:

At retirement what we look at is financial security. A flow of guaranteed income provides that financial security.

Bajaj Allianz Cash Rich plan offers guaranteed cash back of 5% of sum assured per year along with a cash bonus, which would be your regular income.

Features:

Accumulated compound reversionary bonus on completion of premium payment term.

Cash Back benefit of 5% of the sum assured plus cash bonus, if any declared every year, during the cash back period end.

Sum Assured plus terminal bonus, if any on maturity of the policy. Select your policy term from 10 years to 65 years depending on your financial need.

Select your limited premium paying term (PPT) from 5 years to 30 years, in multiple of 5 only.
43

SMIBS Bangalore

Bajaj Allianz

2. Super cash gain insurance plan : Bajaj Allianz Super Cash Gain Insurance Plan is a participating endowment plan which gives you guaranteed cash-backs at fixed policy intervals during the policy term. Your premium under the plan will, apart from your age, depend on the policy term, the base sum assured, the plan variant (Silver, Gold, Diamond or Platinum) and the riders chosen by you. If all the due premiums are paid, 20% of your base sum assured shall be paid to you thrice as cash-back at specific policy intervals as shown in the benefit section below. On maturity date, 40% of your base sum assured along with vested bonuses shall be paid to you as maturity benefit. On death of the life assured at any time during the policy term, irrespective of any cash-backs paid to you, the full sum assured along with the vested bonuses will be paid to the nominee as death benefit. Plan Variants You need to choose your sum assured (life cover) as a multiple of the base sum assured, from the following four (4) plan variants:

Silver - with sum assured equal to the base sum assured Gold - with sum assured equal to twice the base sum assured Diamond - with sum assured equal to thrice the base sum assured Platinum - with sum assured equal to quadruple the base sum assured

The surrender value, survival benefit and the maturity benefit will be determined on the basis of only the base sum assured under your policy.

44

SMIBS Bangalore

Bajaj Allianz

Benefits:

Option to select upto four times your base sum assured as life cover. Option to select policy term of 12, 16, 20 or 24 years. Benefit from shorter premium payment term as no premiums are payable for the last five policy years.

Get 20% of the base sum assured as cash-back at regular intervals, which you may take as cash or ask us to adjust against your due or future premium.

Flexibility to pay your future premiums in advance and avail discounts. Option to
o

Keep your policy in force for full sum assured in case you miss paying your premiums on due dates, provided you have paid at least 3 years' premiums in full.

Convert your policy to a "single premium term cover with return of premium (ROP)" policy, if you miss paying your premiums on due dates provided you have paid at least 5 years' premiums in full.

Get more value for your money with high sum assured rebate on premium. Optional riders to enhance your protection.

Survival Benefit If you have paid all due premiums till the due date of the cash-back payment, you will receive 20% of the base sum assured as cash-back at the end of each of the following policy years.

45

SMIBS Bangalore

Bajaj Allianz

Policy Year end for Policy Term 1st Cash-Back 12 16 20 24 3 4 5 6 2nd Cash-Back 6 8 10 12 3rd Cash-Back 9 12 15 18

If the policy is paid-up or lapsed, the cash-backs shall not be payable. If policy is in auto-cover, the cash-back will be 20% of the base sum assured less all the premiums due-but-unpaid (to the extent the survival benefit amount can support the premiums due in full) along with applicable interest. Maturity Benefit

You will receive 40% of your base sum assured plus applicable bonus as maturity benefit on maturity date, provided all due premiums have been paid.

However, if your policy is paid up, then the maturity benefit shall be the reduced base sum assured plus the vested bonus.

In case your policy is converted to a single premium term cover with return of premium (ROP), the maturity benefit shall be the single premium, as determined as on the date of such conversion.

46

SMIBS Bangalore

Bajaj Allianz

Death Benefit

In case of unfortunate demise of the life assured during the policy term, the Company shall pay the sum assured plus applicable bonus to the nominee, provided all due premiums have been paid.

The sum assured shall depend upon the plan variant chosen by you, which will be multiple of the base sum assured.

If the policy is in auto cover, the above death benefit shall be reduced by all the due-but-unpaid premiums along with applicable interest.

In case of unfortunate demise of the life assured while the policy is paid up, the Company will pay the reduced sum assured plus the vested bonus to the nominee.

In case of unfortunate demise of the life assured after the policy has been converted to a single premium term cover with return of premium (ROP), the Company will pay the revised sum assured. No death benefit shall be payable in case your policy is lapsed.

Additional Rider Benefits You can enjoy extra coverage by choosing the optional additional rider benefits at a nominal extra cost. The riders available with Bajaj Allianz Super CashGain Insurance Plan are: Bajaj Allianz Supplementary Death Benefit Bajaj Allianz Comprehensive Accidental Protection Benefit Bajaj Allianz Family Income Benefit Bajaj Allianz Critical Illness Benefit Bajaj Allianz Hospital Cash Benefit
47

SMIBS Bangalore

Bajaj Allianz

3. Cash Gain - Money Back Plan Money back plan which guarantees 125% payout + bonuses. Quadruple life cover. 5 easy payouts which give upto 125% + bonuses.

Additional Benefits:

Accidental Death Benefit and Disability Benefit. Critical Illness Benefit and Hospital Cash Benefit. Family Income Benefit: In case of death or accidental total permanent disability of insured, all future premiums are waived and 1% of the sum assured is paid monthly.

4. Child Gain - Life Insurance Plans for Children "Because your child has miles to go and you have promises to keep!" Taking care of a child is perhaps the most important job a parent can have. It is but natural that you would like to give your child your best, and therefore, this is the time when careful financial planning can help you fulfill the aspirations that you have for your children.

The Bajaj Allianz Child Gain Solutions help you to enjoy the joys of parenthood responsibly, with the reassurance of a secure future for your child.

48

SMIBS Bangalore

Bajaj Allianz

Pension Plans We at Bajaj Allianz Life Insurance offer Pension Plans which will make sure that we are there to support you in every stage of your life and your savings in pension plan insurance today become your wealth and support for your future years to come. Pension Guarantee Plan Pension Guarantee Plan ensures regular Income after Retirement. for Life. With Bajaj Allianz Pension Guarantee Plan, you can ensure a regular income after retirement. The plan offers you a range of immediate annuities to choose from. All you have to do is pay a lump sum amount to Bajaj Allianz Life Insurance Company, and the annuity payments will start after expiry of

monthly/quarterly/half-yearly/yearly interval corresponding to the payment mode selected by you. Under all options, annuity is payable for life, so you don't have to worry about your income stopping at any age. Important details of the "Bajaj Allianz Pension Guarantee" Plan Minimum Age at Entry Maximum Age at Entry Minimum Purchase Price Minimum Annuity Instalment 40 80 Rs.25,000 Rs.1,000

The Pension Guarantee plan offers a 15 day free look period and tax benefits under section 80C.

49

SMIBS Bangalore

Bajaj Allianz

Life Health Insurance for Hospitalization At Bajaj Allianz Life Insurance we offer unique hospitalization-cum-insurance plan that takes care of your hospitalization bills and also provides crucial financial support to your dependents in case of your unfortunate death. Our health insurance plans offer a sound protection to safe guard your family from any medical emergencies and will make sure that financial problems are least of your worries in trying to get yourself treated. We offer cash less Mediclaim facility across 2000 hospitals in over 300 towns and provide best treatment in the finest hospitals with our health insurance products. 1. Health Care 2. Family CareFirst

1. Health Care - A health insurance plan to help you fight medical costs Health is Wealth... particularly when health care costs are getting higher every year. The emotional and financial burden of a serious accident, major illness or surgery often lasts beyond the immediate period of the trauma. Bajaj Allianz HealthCare protects you and your family from the high expenses associated with medical care and provides you with a comprehensive financial cushion against various health hazards. The benefits under this plan are payable in addition to the benefits under all other plans that you may have, including a Medi-claim policy.

50

SMIBS Bangalore

Bajaj Allianz

Benefits in the Health Care Plan:

Life Cover is payable on death of the life assured. Hospital Cash Benefit Post Hospitalization Benefit Surgical Benefit Critical Illness Benefit Accident Permanent Total/Partial Disability (APT/PD) Multiple Claims:- Hospital Cash, Post Hospitalization Benefit & Surgical Benefit can be claimed on multiple occasions as per the coverage selected (subject to the overall limits) provided the policy is in force at the time of claim.

2. Family CareFirst - A health insurance plan for the entire family The health of your family is very important to you. When faced with hospitalization or one or more family members, the medical bills can severely dent your savings. The cost associated with hospitalization might be very high and you need to be better prepared for such an emergency. This unique hospitalization plan gives you a 3-year health cover for your entire family and allows you to renew the policy after every 3 years to keep your family covered till the age of 74 years. So no separate accounts, repetitive paperwork or payment adjustments for each member. Secure your entire family in one shot.

51

SMIBS Bangalore

Bajaj Allianz

Key Benefits

Coverage from 3 months to age 74 with guaranteed renewals 3 year premium guarantee for each policy term Hospitalization Cover in leading hospitals across the country 15% discount on prevailing premium on every renewal No claim bonus in the form of increase in sum assured @5% every year Day Care Treatment for 140 day care procedures Pre-Hospitalization and Post-Hospitalization Benefit Reimbursement of Ambulance expenses Choice to select Health Critical Illness rider Choice to include Your spouse, children and parents Cash Less Service Facility in leading hospitals across the country

Term Insurance Plans The sole objective of Term insurance policy is to serve the protection needs of the customers and by doing so, safeguard one's family from the financial implications of unfortunate circumstances that one cannot foresee.

These term insurance plans are pure risk cover plans with or without maturity benefit. These pure risk plans cover your life at a nominal cost and you may want to take this term insurance plan to cover your outstanding debts like a mortgage, a home loan etc.

52

SMIBS Bangalore

Bajaj Allianz

Term Plans are

1. Protector 2. Term Care 3. New Risk Care II 4. iSecure Insurance Plan 5. iSecure Loan Insurance Plan 6. iSecure More Insurance Plan

1. Term Insurance Protection Plan Protector Plan by Bajaj Allianz is a mortgage term insurance plan that covers the outstanding principal amount of a loan. It is an economical way to protect the family from the burden of repayment of the loan in case of death of the loanee. The term insurance protector plan is designed to pay a sum insured that will be equal to the outstanding principal amount of the loan due. The Bajaj Allianz mortgage term insurance protector plan offers you the convenience of choosing between two premium payment options Regular Premium Payment and Single Premium Payment.

It is an economical way to protect the family from the burden of repayment of the loan in case of death of the loanee.

The term insurance plan offers you the convenience of choosing between two premium payment options - Regular Premium Payment & Single Premium Payment.

Joint Life availability - the option to cover the co-applicant of the loan under this plan.

53

SMIBS Bangalore

Bajaj Allianz

2. Term Insurance - Term Care Benefits:

Regular and Single Premium payment options. The only pure term insurance plan in the market to provide Hospital Cash Benefit.

Enhanced Protection options available through Additional Rider Benefits. Tax benefits on premiums paid and benefits received under this Policy as per the existing Income Tax Laws.

The 'Bajaj Allianz Term Care' Plan is a term insurance plan. It is an economical way of providing for one's life cover and at the same time ensuring that the premiums paid are returned at maturity.

The 'Bajaj Allianz Term Care' Plan offers you the convenience of choosing between two premium payment options.

Regular Premium Payment - Premium payment throughout the selected term.

Single Premium Payment - One time premium payment for the selected term at commencement.

54

SMIBS Bangalore

Bajaj Allianz

Parameter Minimum Entry Age Maximum Entry Age Maximum Age at Maturity Minimum Policy Term Maximum Policy Term Minimum Sum Assured Maximum Sum Assured Minimum Premium (Rs.)

Details 18 years 50 years 65 years 5 years 40 years Rs. 1,00,000 Rs. 10,00,000 Rs. 1500/- for Yearly, Rs. 1500/- for Half Yearly

The minimum premium for Single Premium option shall be Rs. 6,000. Premium Payment Mode Premium can be paid in Half Yearly, Yearly or Single Premium.

Benefits: Death Benefits Accidents are always sudden and sometimes fatal. You can't lessen the emotional shock, but you can certainly soften the financial one. Bajaj Allianz Accidental Death Benefit gives your loved ones something to start with after the permanent loss of your income by paying double the basic Sum Assured. The total Accidental Death Benefit shall however be subject to a maximum of Rs. 10,00,000/- under all policies taken with Bajaj Allianz together.

55

SMIBS Bangalore

Bajaj Allianz

Accidental Permanent Total/Partial Disability Benefit Accidents are unpredictable and so are the consequences. This may lead to a disability - partial or total. The Bajaj Allianz Accidental Permanent Total/Partial Disability Benefit provides a financial cushion against such misfortunes. Type of Disability Accidental Permanent Partial Disability Accidental Permanent Total Disability Benefits 50% of Sum Assured * 100% of Sum Assured **

* Subject to a maximum of Rs. 5,00,000/- under all policies with Bajaj Allianz taken together.

** Subject to a maximum of Rs. 10,00,000/- under all policies with Bajaj Allianz taken together. Critical Illness Benefit (CI): Some illnesses are critical. They not only alter your life's pattern but also result in a financial drain. Bajaj Allianz Critical Illness Benefit softens the impact on your family by paying out the Critical Illness Benefit under the plan immediately, while other policy benefits continue. We cover 11 Critical Illnesses. Waiver of Premium Benefit: An accident may lead to permanent total disability limiting your ability to earn. The Bajaj Allianz Waiver of Premium Benefit is a helping hand when you need it most. It keeps your insurance cover alive by waiving off future premiums and enables you to live up to your commitments.

56

SMIBS Bangalore

Bajaj Allianz

Hospital Cash Benefit (HCB): The worry of settling hospital bills (room charges) adds to the trauma of hospitalization. Bajaj Allianz Hospital Cash Benefit reduces this financial burden and helps you to recover with peace of mind. Tax Benefits Premiums paid are eligible for Tax Exemption under Section 80(C) of the Income Tax Act and maturity and death proceeds are Tax Free under Section 10(10D) of the Income Tax Act. The premiums for the Critical Illness benefit and the Hospital Cash benefit will be eligible to Tax Exemption under section 80(D) of the Income Tax Act. Maturity Benefits: Since this plan is a pure term plan, there are no maturity benefits 3. Term Insurance - New Risk Care II Benefits:

Single Premium payment Enhanced Protection options available through Additional Rider Benefits. Rebates on premium in case of high sum assured. In case of financial emergency, you have the option to surrender the Policy, provided you have opted for single premium payment option.

Tax benefits on premiums paid and benefits received under this Policy as per the existing Income Tax Laws.

57

SMIBS Bangalore

Bajaj Allianz

Accidental Riders Benefits We offer you an option to choose from 3 riders to customize your plan and enhance your protection to suit your changing needs.

Comprehensive Accident Protection(CAP): Covers against Accident and Disability

Critical Illness Benefit (CI): Covers you against 11 defined critical diseases Hospital Cash Benefit (HCB): Reduces your burden against hospitalization expenses

Death Benefits In case of unfortunate death during the term of the Policy the nominee will receive the full Sum Assured. Tax Benefits Premium paid will be eligible for tax benefit under Section 80C. The death benefit will be eligible for tax benefit under Section 10(10) D as per the prevailing tax laws. Maturity Benefits Since this plan is a pure term plan, there are no maturity benefits

58

SMIBS Bangalore

Bajaj Allianz

4. ISecure plan: You have always tried your best to fulfill all your responsibilities and take care of your family. However, life comes with risks and unforeseen incidents can put your family's financial security in jeopardy. Presenting the Bajaj Allianz iSecure Insurance Plan; a level cover term assurance plan that secures your family's financial needs by giving you a level term cover for high sum assured, but at a low cost. Features:

Get the advantage of a level term cover at low cost, especially for larger sum assured.

Get rewarded for maintaining a healthy life-style, if applicable, with special premium rates for non-smokers and medically fit non-smokers.

Benefit of attractive high sum assured rebate. Flexibility to select your policy term of 10, 15, 20, 25 or 30 years depending on your requirement.

Alter your premium payment frequency. Include your spouse at a later date in your existing policy, if you are single at present.

Choose additional rider benefit(s) for enhanced protection. Plan to meet recurring expenses of your loved ones by opting for payment of benefit in annual installments.

59

SMIBS Bangalore

Bajaj Allianz

5. ISecure Loan Insurance Plan ISecure loan insurance plan protects you from any loan liabilities This term insurance plan is the best way to secure your family from any kind of loan liabilities such as:

Home Loan Personal Loan Motor Loan Credit card dues Other Loans

6. ISecure More Insurance Plan Bajaj Allianz iSecure More Insurance Plan; an increasing cover term assurance plan that enhances your protection to meet your family's increasing financial requirements; a term insurance plan that helps secure your family more & more as the years go by.

5% increase in sum assured at each policy anniversary, upto a maximum of twice the sum assured at policy inception

Higher Life Insurance cover at exceptionally affordable premium Attractive high Sum Assured rebate Self and Joint Life availability

60

SMIBS Bangalore

Bajaj Allianz

Women insurance plan: Women Insurance Today's lady is an inspiration to her family. She takes important decisions in every household and at work. To cater to women's special needs we offer innovative women specific plans which provide investment benefits, savings, retirement solutions and medical insurance. Our special plans help mothers plan for their childrens education saves for the future and take care of all medical emergencies in the family. Our Regular investment and savings plan, offer:

Investments along with critical illness benefits which provide good returns, long term saving and protection in case of a medical emergency

Investment plans with accidental coverage Children's education planning Specialized retirement income plans for homemakers to provide a secure and financial future.

61

SMIBS Bangalore

Bajaj Allianz

Group Life Insurance

"One of the best ways for to increase group cohesiveness is to make your group members feel cared for. Our group insurance scheme for your group members, employees and their families show them that their organization cares not only for them but also their families. At Bajaj Allianz Life Insurance we offer customised group insurance policy, which safeguard your employees' interests and show your commitment towards them. Bajaj Allianz Life Insurance Group Plans offer:1. Financial stability to employees or group members 2. Ease of operations and fund management. Group Credit Protection Plus Group Credit Protection Plus gives your

members and their families the heartening reassurance of your care; and peace of mind at a very low cost in the event of premature demise of your member. Also it is an economical way to protect the members' family from the burden of repayment of any loan in case of death or accidental permanent total disability or critical illness of the member. We bring you the Bajaj Allianz Group Credit Protection Plus, a non-participating Group Insurance Plan. Credit Shield Credit Shield is a Group Term Insurance Scheme that provides

basic insurance protection to people who have availed of a credit card from an Institution/Bank

62

SMIBS Bangalore

Bajaj Allianz

Group Suraksha

Giving your members and their families the heartening

reassurance of your care. Give your members' family the complete reassurance of a lasting financial security and peace of mind at a very low cost in the event of his/her premature demise. Sarve Shakti Suraksha Bajaj Allianz Sarve Shakti Suraksha Plan comes with a

host of features that allow your members to have the best of all worlds - Protection and Investment with flexibility like never before. Group Loan Protector Bajaj Allianz Group Loan Protector Plan is a single

premium group term insurance plan covering the outstanding amount of loan as per the pre-fixed loan schedule. It is an economical way to protect the family from the burden of repayment of the loan in case of death of the loanee. Group Income Protection Group Income Protection is a combination of

temporary life annuity payable to the member as long as he is alive and lumpsum death benefit payable to the nominee in case of the member's death. Group Wealth Insurance Bajaj Allianz Group Wealth Insurance Plan is a unit

linked single premium non-participating group insurance plan suitable for systematic savings for both the Employer-Employee and Non- EmployerEmployee groups such as Associations/Co-operatives, Affinity groups etc. Group Term Life Giving your members and their families the heartening

reassurance of your care. Giving your members the complete reassurance of a lasting financial security and peace of mind.

63

SMIBS Bangalore

Bajaj Allianz

Group Save Plus

This plan offers the unique opportunity for providing

adequate relief at a very low cost to the family of a member in the event of his/her premature demise together with systematic savings to earn a market rate of investment return from the well managed fund of the company. Group Term Life in lieu of EDLI in lieu of EDLI Group Leave Encashment Scheme Scheme provides you with a Bajaj Allianz Group Leave Encashment host of features such as:Group Term Insurance with added benefits

1. Life Insurance Cover for your employees, with an option to include additional rider benefit cover, at nominal cost.

2. Opportunity to invest in a fund having most appropriate balance of equity and fixed interest securities at the judgement of our expert fund managers. Group Annuity Bajaj Allianz Group Annuity plan provides assured regular

income to your member after his/her retirement. It does not stop here rather provides option to the members to secure income for their spouse and/or receive the purchase price back after his/her death. Group Superannuation Gold A group superannuation scheme which can be

offered by an employer to their employees. The scheme helps in building a substantial retirement fund thus offering a secured regular income flow after retirement. Two options are available under this scheme, Defined Benefit and Defined Contribution. The scheme provides for the contribution either from Employer (non Contributory) or from both the Employer and Employees (Contributory).

64

SMIBS Bangalore

Bajaj Allianz

Group Gratuity Gold

Bajaj Allianz Group Gratuity Gold provides you with life

Insurance cover for your employees, with an option to include additional rider benefit cover, at nominal cost and an opportunity to invest in a fund having the most appropriate balance of equity and fixed interest securities at the judgment of our expert fund managers. Group Employee Benefit Our Group Employee Benefit Plan allows you to offer benefits to your employees as part of your statutory or employee welfare requirements. Your financial obligations towards such requirements increase with increase in number of employees, their pay scales and tenure of employment. Our Plan helps you to make provisions to meet your obligations by helping you to set and manage your funds. Bajaj Allianz Group Employee Benefit Plan, a nonparticipating, unit linked, multi featured plan which gives you "A Complete Employee Benefit Solution".

65

SMIBS Bangalore

Bajaj Allianz

Micro Insurance
Micro insurance from Bajaj Allianz provide life cover, as well as additional features like accident insurance, partial disability benefit and death benefit Alp Nivesh Yojana An endowment plan with Life cover and Maturity benefit equal to sum assured + vested bonus.

Life cover and Maturity benefit equal to sum assured + vested bonus Guaranteed Surrender Value. Avail additional benefits including Accidental Death Benefit & Accidental Permanent Total / Partial Disability Benefit.

Jana Vikas Yojana A single premium plan with maturity benefit of 125% of the single premium payable on survival till the end of the policy term.

Life Cover. Maturity Benefit of 125%of the single premium payable on survival till the end of the policy term.

Guaranteed Surrender Value.

Saral Suraksha Yojana The most economical term insurance policy with return of premium on maturity.

Return of premium on maturity Guaranteed Surrender Value Avail additional benefits including Accidental Death Benefit & Accidental Permanent Total / Partial Disability Benefit

66

SMIBS Bangalore

Bajaj Allianz

Highlights of the Company:

Bajaj Allianz is second largest insurance company with market share of 20.1%. The company has managed to maintain its position on the back of multi-channel distribution Innovative product range which fulfill need of different age group & different income class. Highest no. of offices in private sector, at present company has opened 876 offices. Huge agent network, Personal relationship with client is the key thing in the insurance which is being well handled by the company on the back of huge agent network of 2, 13,000 no of agent. Popularity of ULIP as a potent combination protection with return has been a major driver. Bajaj Allianz has issued over 45 lakh individual policies since its inception in Oct, 2001 & received a premium income of over Rs.10, 000 cr in total.

67

SMIBS Bangalore

Bajaj Allianz

Company Achievements: Bajaj Allianz has received iAAA rating, from ICRA limited, an associate of Moodys Investors Service, for Claims Paying ability. This rating indicates highest claims paying ability and a fundamentally strong position. Bajaj Allianz General Insurance has received the prestigious a Business leader in general Insurance awarded by NDTV profit Business Leadership Awards 2008. The company was one of the top three finalists for the year 2007 and 2008 in the General Insurance Company of the year award by Asia Insurance Review.

Distribution Channel:

Distribution channel Alternate channel Bank Assurance Corporate Division Direct Marketing Business Procurements

Agency

Alternate channel: Alternate channel refers to Business to Business (B to B) model. As I was duputed at KM Dastur Insurance Brokers

68

SMIBS Bangalore

Bajaj Allianz

KMD (Company Profile) K. M. Dastur & Company was founded in 1973 by the late Mr K.M. Dastur, erstwhile Country Head of Norwich Union Insurance Company.

Headquartered in Mumbai with local branches in 12 other Indian cities, it is a leading independent direct and reinsurance broker in Asian, African & Middle Eastern markets. Represented overseas through offices in London, Dubai, Casablanca, Kuala Lumpur, Moscow and Johannesburg. K M Dastur is a private independent Company with a carefully selected network of offices established to service our Clients. We value our independence very highly as this ensures that our people have the liberty to make the right decisions for our each of our Clients. Vision of the company: KMD will be recognized as the best professional services firm in the insurance industry worldwide. Mission of the company: To render professional services of the highest order and be recognized as a professional firm that consistently exceeds the expectations of our clients and our people through commitment to learning, integrity and hard work. Quality Policy of the company: K.M. Dastur Reinsurance Brokers Pvt.Ltd. is committed to satisfy & delight customers by meeting requirements though timely error free and courteous service and to continually improve the effectiveness of its services.

69

SMIBS Bangalore

Bajaj Allianz

ABOUT THE TOPIC SPECIFY

I have done my project on the title of Study about Bajaj Allianz and Consumer Behavior towards Insurance Industry in Bajaj Allianz. Baja Allianz is one of the leading insurance companies in India and it plays the 2 nd rank in holding the market share among the private players in insurance sector. Company has won the Skoch Financial Award for contribution towards financial inclusion through Life Insurance. Companys USP is speedy claim settlement and its process. In this company I learned about the insurance industry, full details about the Bajaj Allianz and its products. We come to know the products of Bajaj Allianz and we select a particular product called Invest Gain Plan to pitch the customer. So that I learned how to pitch the insurance product to the customer, how to handle the customer queries. It is one of the best company where we can learn a lot.

70

SMIBS Bangalore

Bajaj Allianz

RESEARCH DESIGN:
A research design provides the framework to be used as a guide in Collecting and analyzing data. Market survey is one of the best examples of descriptive research. This is a one shot research study at a given point of time, and consists of a sample of the population of interest. Its advantages are that it gives a good overall picture of the position at a given time. It can cover many variables of interest, and is not affected by the movements of elements in the sample, because other elements can be substituted for them. Our research is to discover the possible measures, by detailed analysis, for the company which would be helpful upto to some extent to retain a good position in the competitive market.

OBJECTIVES OF THE STUDY

To know about the insurance and its needs Proper understanding and analysis of life insurance industry To know the brand awareness of Bajaj Allianz Life To know the operational plan of Bajaj Allianz To know about the products of Bajaj Allianz Life Insurance To know how to pitch the insurance products to the customers To know the customer response about Bajaj Allianz Life Insurance policy To know the market share of Bajaj Allianz Life Insurance in the Market Conduct the market survey about the Bajaj Allianz To provide suggestions to the company based on the findings of the study

71

SMIBS Bangalore

Bajaj Allianz

TOOLS USED FOR DATA COLLECTION

To know the response, I have used the questionnaire method. If one wishes to find what prospects think or know, the logical procedure is to ask them. This has led marketing researchers to use the questionnaire technique for collecting data more than any other method.

In this method questionnaire were distributed to the respondents and they were asked to answer the questions in the questionnaire. The respondents were aware of the objective. They knew why they were asked to fill the questionnaire. Datas are collected in two ways Primary data Secondary data Primary Data: Primary data is a data which is collected by me on field by using tools of 1. Questionnaire 2. Observations 3. Cold callings and 4. Through customer direct interaction Secondary Data: Secondary is collected by using 1. Various official websites 2. Through Pamphlets and Broucher of the company 3. Newspapers and Magazines
72

SMIBS Bangalore

Bajaj Allianz

RESEARCH METHODOLOGY
Research refers to answering to a question or a solution to a problem in a systematic and scientific manner. Research always starts with a question or a problem. Its purpose is to question through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studied.

Marketing research specifies the information required to address these issues, designs, and the method for collecting information, manage and implemented the data collection process, analyses the results and communicate the findings and their implication.

I have prepared my project as descriptive type, as the objective of the study demands the answers of the question related to find the opinion of people about Bajaj Allianz

73

SMIBS Bangalore

Bajaj Allianz

SAMPLING:
Sampling is concerned with the selection of a subset of individuals from within a population to estimate characteristics of the whole population. Researchers rarely survey the entire population because the cost of a census is too high. The three main advantages of sampling are that the cost is lower, data collection is faster, and since the data set is smaller it is possible to ensure homogeneity and to improve the accuracy and quality of the data. The methodology used to sample from a larger population will depend on the type of analysis being performed, but will include simple random sampling, systematic sampling and observational sampling. The sample should be a representation of the general population. Sample size refers to the number of items to be selected from the universe to constitute a sample. The size of sample should neither be excessively large, nor too small, it should be optimum. We have selected the sample size as 60. Sampling unit refers to who are the people we are target to collect the primary data. Our sampling unit is Middle class people, Service persons, Shop peoples, etc, Area covered are Chitpet, Majestic, MG road, Brigade Road, HSR Layout, Bommanahalli, Avenue Road, SP Road, IT companies in ITPL, etc, I undergone the Random sampling technique to collect the data. Questionnaire, Observation, Interview, Cold callings are the techniques which we used in this Research.

74

SMIBS Bangalore

Bajaj Allianz

LIMITATION OF THE STUDY

While designing the questionnaire it was kept in mind to gather more and more information from each target person. For the neither present nor descriptive questions could have served the purpose. Therefore the questionnaire contained both open ended and closed ended questions. The accuracy of indications given by the respondents may not be consider adequate as whether the language used in the questionnaire is understood by the respondent cannot be taken for granted. Language barrier, language barrier is the basic thing which we find difficult to overcome it while we going for study New to the Insurance field, being new to insurance field we dont know how to pitch the insurance product to the customer it also be a limitations of the study There is the Possibility of Error in data collection. Possibility of Error in analysis of data due to small sample size. Time is also one of the major limitation of this research Some of the peoples were not ready to co-operate and were not ready to share any information with us. The views of respondents are likely to change as human nature is very dynamic. The result figure may be biased since the Respondents/investors may provide wrong information. The survey may not give the whole scenario of Indian marke

75

SMIBS Bangalore

Bajaj Allianz

ANALYSIS AND INTERPRETATIONS Age Profile:

Age Profile Respondents 4 37 12 4 2 1 60
Table 1

S.No. 1 2 3 4 5 6

Age Below 20 20-30 30-40 40-50 50-60 Above 60 Total

Percentage 6.666666667 61.66666667 20 6.666666667 3.333333333 1.666666667 100

Age Profile
Percentage of Respondents 70 60 50 40 30 20 10 0 Below 20 20-30 30-40 40-50 Respondents Age 50-60 Above 60

Interpretation:
In this survey Table 1 shows that maximum numbers of respondents are in the age of 20-30 and followed by 30-40
76

SMIBS Bangalore

Bajaj Allianz

Gender wise:
Gender wise S. No. 1 2 Gender Male Female Total Respondents 54 6 60 Table 2 Percentage 90 10 100

Gender wise
10%

Male Female 90%

Interpretation:
In this survey Table 2 shows that 90% of respondents are Male and balance 10% of respondents are Female.

77

SMIBS Bangalore

Bajaj Allianz

Monthly Income:
Monthly Income Income Respondents Below 20 36 20-30 10 30-40 4 40-50 0 50 & Above 2 Not Willing 8 Total
Table 3

S. No. 1 2 3 4 5 6

Percentage 60 16.66666667 6.666666667 0 3.333333333 13.33333333 100

60

Monthly Income Wise

60

16.66666667 6.666666667 Below 20 20-30 30-40

0 40-50

13.33333333 3.333333333 50 & Bbove Not Willing

Interpretation: In this survey Table 3 shows that 60% of respondents are earning below 20,000 as monthly income and 16% of respondents are earning 20,000 to 30,000. 13% of respondents are not willing to reveal their income details.
78

SMIBS Bangalore

Bajaj Allianz

Awareness of Bajaj Allianz:

Awareness of Bajaj Allianz S. No. 1 2 Response Yes No Total
Table 4

Respondents 35 25 60

Percentage 58.33333333 41.66666667 100

Awareness of Bajaj Allianz

42% 58%

Yes No

Interpretation:
In this survey Table 4 shows that 58% of respondents are aware of the Bajaj Allianz Life Insurance. Balance 42% of respondents is not aware of the Bajaj Allianz Life Insurance.
79

SMIBS Bangalore

Bajaj Allianz

Existing policy holders:

Existing Policies Holders S. No. 1 2 Response Yes No Total Respondents 26 34 60
Table 5

Percentage 43.33333333 56.66666667 100

Existing Policy Holders

43%

Yes No

57%

Interpretation:
In this survey Table 5 shows that only 43% of respondents are insures their life in LIC, ICICI, TATA AIG, BAJAJ, etc. 57% of respondents are not even insured their life.
80

SMIBS Bangalore

Bajaj Allianz

OBSERVATIONS AND INFERENCES

In this era of changing world quick changes are occurring in insurance sector new companies are entering in this field every day which causes the tough competition in market. Bajaj Allianz Life Insurance Company is the second largest insurance company in India. It has to increase customer care service to stay ahead from its competitors.

With the help of the analytical figures we derived from the questionnaire following can be found: It can be analyzed that 57% of respondents still dont have life insurance which shows the untapped market. After completing this survey it shown that still 42% of people dont aware of Bajaj Allianz Life Insurance. Many people are come to know about the Baja Allianz through friends and relatives when compare through news papers. In order to improve its growth and expansion in market share company should concentrate in the area of effective advertisement, promotional activities, technology up gradation, efficiency in workforce etc, Due to good brand image of LIC in market, it is very difficult to find place in the market. Most of the people came to know about the company through friends or relatives, so the company has to work on making its advertisement channel very strong.

Today there are many other avenues opened for people to invest their money in, like mutual funds, fixed deposits, shares etc. so the company faces a tough competition in financial sector.
81

SMIBS Bangalore

Bajaj Allianz

FINDINGS OF THE STUDY

After conducting the research I had learned about the market and market conditions. Life Insurance sector is a booming sector in India and Rs 2 billion has been spent on advertising and is growing at steadily rate. If we see life insurance sector ten years back it was a very slow growing sector as there was no private companies in this sector. But after the liberalization when private companies were also allowed in this sector, it started growing at very fast pace. With the entry of the private players, the size of the industry has actually expanded. LIC has been here for years now and private companies will continue to learn lessons from LIC. People relate to LIC, which is good. However, with private players coming in, people have more options in terms of product features. As people faith is growing in private life insurance companies they are investing more in the policies. The overall scenario is that still people trust LIC more than any other insurance company Many private players are giving their advertisement on various media to increase the awareness among people about their company and policies so that competitions is very high in the insurance market Re-Insurance and Broking companies are earning more in the Insurance market. Insurance companies are gaining more due to the alternate channel Advertisements on television and newspaper have more impact on people and it plays the major role in creating the brand image of the company. Still there are few peoples who dont have any idea about Bajaj Allianz Majority of the respondents are insured their life in LIC Few respondents are thinking that Bajaj Allianz insurance is only for NonLife Insurance
82

SMIBS Bangalore

Bajaj Allianz

Ethics and transparency is very important in the business of insurance Respondents hesitate to give their personal details to any insurance company. Majority of Private Employees, Government Employees, Business Man are already engaged in LIC when compare to any private players. Still certain percent of people are there who dont insure their life in any insurance companies. It is really a matter of consideration.

83

SMIBS Bangalore

Bajaj Allianz

SUGGESTIONS
Throughout the project work I have tried to my extent to learn more and more so that I enable myself to deliver the best services from my part. I always focused my services to full satisfaction whether it would for employer or for customer.

So during this practical learning process whatever I have realized to improve the division of the company is as follows: The company should always have proper planning for gifts/incentives for employees on various occasions or on competitions. Premium and economical class of services should be launched by the company to serve the varied nature of customers. Service cum awareness camps should be run by the company in remote areas. Distribution channel needs more strength. Improvement recommended. Continous follow up is very necessary to get customers Need more advertisements and promotional activities for Life Insurance and company can use Brand Ambassador to increase the brand image of the company. Company should monitor all the agents and brokers to avoid any misleading of customers. Be genuine and open to customers in explaining the products Introduce new plan which can give income to the customers on yearly basis in services through feedbacks from customers is

84

SMIBS Bangalore

Bajaj Allianz

BIBLIOGRAPHY

www.google.com www.wikipedia.org www.bajajallianz.com www.irda.gov.in www.indianmba.com www.investopedia.com www.freepress.com

These are the website where we collected the information to our project work

85

SMIBS Bangalore

Bajaj Allianz

QUESTIONNAIRE
1) Age : a) Below 20 2) Gender : a) Male 3) Marital status : a) Single 4) Spouse Age : a) Below 20 b) 20-30 c) 30-40 d) 40-50 e) 50-60 f) Above 60 b) Married c) Divorced d) Widower e) Widow b) Female b) 20-30 c) 30-40 d) 40-50 e) 50-60 f) Above 60

5) No. of Children : 6) Childrens Age : a) Below 5 7) Qualification : 8) Profession : a) Students b) Business c) Service d) Retired person b) 5-15 c) 15-25 d) Above 25

e) Others (specify) 9) Designation : 10) Monthly Income (in Thousands) : a) Below 20 e) 50 & Above 11) Monthly Savings : a) Below 20 e) 50 & Above 12) Lending money to others : a) Yes b) No b) 20-30 c) 30-40 d) 40-50 b) 20-30 c) 30-40 d) 40-50

86

SMIBS Bangalore

Bajaj Allianz

13) House : a) Owned 14) Two wheeler : a) Yes b) No 15) Four Wheeler : a) Yes b) No b) Rent

16) Looking for Financial planning : a) Yes b) No

17) Aware of Insurance product : a) Yes b) No

18) Have you invested in any Insurance : a) Yes If Yes where: 19) Do u have idea about Bajaj Allianz : a) Yes b) No b) No

20) How you know about Bajaj Allianz : a) News papers/Articles e) Others (please specify) 21) Idea to invest in Bajaj Allianz a) Yes b) No b) Magazine c) Friends d) Relatives

22) How much money you will invest : 23) Willing to know about Bajaj Allianz : a) Yes b) No

24) Do you know ay Bajaj Allianz Customer : a) Yes b) No

87

SMIBS Bangalore

Bajaj Allianz

25) Any of your Friends/ Relatives looking for Insurance policy : a) Yes b) No

If Yes Contact Name: Contact No. : 26) Name of the Person : 27) Address : 28) Contact No. : 29) Mail id : 30) Feedback / Suggestion for Bajaj Allianz :

88