Overview:
Mobile gaming is a key value-added service (VAS) application in the Asian market where growth is expect at 19.8% CAGR to 2017 reaching at total of USD $17.4 billion. Mobile Gaming Asia: Market and Forecast Analysis, Second Edition is must have research for anyone focused on mobile gaming and/or VAS applications in Asia. This report represents a comprehensive analysis of mobile gaming opportunities in Asia. It provides insights into the mobile gaming business and analysis of current limitations, challenges, and opportunities. The report evaluates current and future mobile gaming technologies, new media and its dynamics with mobile gaming business. The report includes mobile game development companies, key mobile gaming business drivers, global and Asian gaming business prospects, prospects by country and mobile network operator. The report provides 2012 2017 market value projections for Asia-Pacific (APAC), Southeast Asia (SEA), Central Asia (CEA), South Asia (SEA), and the Middle East (ME) regions. This includes projections for each region for Standalone vs. MMG vs. Social vs. Location Gamer and Micro Transaction Player gaming. Additional country-specific market analysis includes: Analysis of mobile gaming success factors in Japan and South Korea Mobile game piracy and virtual currency scamming analysis for China and Russia
The research also addresses various demand drivers/factors including: Asian mobile gaming demographic analysis, Asian mobile gamers gameplay behavior, game-play preference and projection analysis. Additionally, the report provides a comparative analysis of Asian mobile gaming demography/preferences including: Male vs. Female, Casual vs. Core, Freemium vs. Premium, Social vs. Traditional, Tablet vs. Mobile, Smartphone vs. Web Enabled vs. Standard Phone, Regular vs. Irregular, Time and Money Spending dynamics. Our 2012 Edition of Mobile Gaming Asia: Market and Forecast Analysis further expands upon the first edition to add the following: Key opinions from C-level executives Analysis of 61 Asian network operators Mobile gaming prospect analysis for 27 countries Analysis of 27 Asia based mobile game developer/publishers Cases studies focusing of 11 Asian mobile gaming market launches Current market data and projection analysis with accompanying charts
Email: info@mindcommerce.com
www.mindcommerce.com
Key Findings:
MMG games will be the highest share by 34% of total Mobile Games in Asia by 2017 60% mobile games in Asia will be hyper localized and 80% mobile games will be free to download Across the mobile gaming ecosystem, spending on virtual economy/in-game transactions increase from current 20% to 52% level by 2017 The Asian mobile gaming market is expected to grow by 19.8% CAGR through 2017 reaching USD $17.4 billion representing 50% of total global value Among the five regions studied (Asia-Pacific, Southeast Asia, Central Asia, South Asia), and the Middle East), South Asia, APAC will be top market value player Among 48 countries, Japan will be hold top position reaching USD $5 billion market cap by 2017 but Bahrain will have the highest CAGR growth by 81.14%
Target Audience:
Game Portal Companies Mobile Network Operators Game Exporter / Importers Social Media Service Provider Mobile Handset Manufacturers Mobile Application Developers Location-based Service Providers Brand/Product/Service Advertiser Game Distributors and Aggregators M-commerce Application Developers Mobile / Online Gambling Companies
Email: info@mindcommerce.com
www.mindcommerce.com
Table of Contents
1.0 EXECUTIVE SUMMARY 20 2.0 MOBILE GAMING ASIAN MARKET OUTLOOK 23 2.1 HISTORICAL ANALYSIS OF MARKET BACKGROUND 23 2.1.1 EARLY AGE, CANDY CAR STYLE HANDSET AND SNAKE GAME 24 2.1.2 ADVENT OF WAP, J2ME, BREW AND N-GAGE GAMING 24 2.1.3 GAMING OPTIMIZED PHONE AND APPSTORE REVOLUTION 25 2.1.4 OPEN SOURCE PLATFORM, FREE-TO-PLAY/ FREEMIUM GAME 25 2.1.5 3G/LTE/4G DATA NETWORK, 3D API INTEGRATION, VIDEO, MMG, SOCIAL, CASUAL & LOCATION BASED MOBILE GAMING 26 2.2 GENERAL LIMITATIONS OF ASIAN MOBILE GAMING MARKET 26 2.3 POPULAR MOBILE GAMES IN ASIA 27 2.3.1 10 POPULAR IPHONE/IPAD GAMES IN ASIA 27 2.3.2 10 POPULAR ANDROID GAMES IN ASIA 28 3.0 STRATEGIC IMPACT ANALYSIS OF MOBILE GAMING ASIAN MARKET FORCES / TREND 29 4.0 MOBILE GAME DEVELOPMENT TECHNOLOGY PLATFORM: ASIAN PERSPECTIVE 32 4.1 MAJOR DEVELOPMENT OS 32 4.1.1 ANDROID 32 4.1.2 IOS 33 4.1.3 SYMBIAN 34 4.1.4 BLACKBERRY OS 34 4.1.5 BADA 36 4.1.6 DOJA 36 4.1.7 J2ME 37 4.1.8 WINDOWS PHONE 38 4.2 FUTURE TECHNOLOGY PLATFORM 39 4.2.1 BOOT 2 GECKO (B2G) 39 4.2.2 BLACKBERRY 10 39 4.2.3 ALIYUN OS FROM ALIBABA/ALICLOUD (CLOUD BASED) 39 4.2.4 TIZEN FROM LINUX 40 4.2.5 MELTEMI FROM NOKIA 40 4.2.6 HTML5 AND CLOUD 40 5.0 MMG & SOCIAL GAMING FUNCTIONALITY DRIVERS IN ASIA 41 5.1 BLUETOOTH 41 5.2 GPRS 41 5.3 3G 42 5.4 MOBILE WI-FI 42 5.5 ARTIFICIAL INTELLIGENCE (AI) 42 5.6 3D 43 5.7 4G 43 5.8 MOBILE CLOUD 44 5.9 HTML5 MOBILE WEB'S FUTURE 44 5.10 MOBILE SOCNET 45 6.0 MOST POPULAR GAME GENRE IN ASIA 46 6.1 ARCADE-STYLE GAME 46 6.2 ACTION/ADVENTURE GAME 47 6.3 SPORTS GAME 48 6.4 RACING GAME 49 6.5 STRATEGY/PUZZLE GAME 49 6.6 MOVIE GAMES 50 6.7 CASINO GAMES 51 6.8 BOARD GAMES 52 6.9 SIMULATION GAMES 53 6.10 MOTION DETECTION GAMES 54 7.0 KEY MOBILE GAMING MARKET GROWTH DRIVER ANALYSIS OF ASIAN MARKET 55 7.1 MMG (MULTIPLAYER MOBILE GAMING) 55 7.2 MOBILE SOCIAL GAMING AND MOBILE SOCNET USER 56 7.3 MLBG (MOBILE LOCATION BASED GAMING) 57 7.4 MOBILE VIDEO GAMING 60 7.5 MOBILE CLOUD GAMING 61 7.6 MOBILE CASUAL GAMING 62 7.7 FREE-TO-PLAY DISTRIBUTION 64 7.8 CONNECTING CONSOLE WITH MOBILE CLOUD: IMPACT ON MOBILE GAMING 66 7.9 MOBILE CASINO GAMING & GAMBLING 66 7.10 MOBILE APPS AND IN-GAME MARKETING 67 7.11 IN-GAME PURCHASE AND MICRO-TRANSACTION OF VIRTUAL GOODS 68 7.12 VIRTUAL GO-TO COMMUNITY 69 7.13 GAMIFICATION GAMES 71 7.14 CROSS-PLATFORM GAME PUBLISHING 72 8.0 MOBILE GAMING METRICS AND ECO SYSTEM ACTIVITY 74 8.1 MOBILE GAMING ECO-SYSTEM: STRUCTURE & MAIN ACTIVITIES 74 8.2 APPSTORE ECOSYSTEM 75 8.3 MOBILE GAMING METRICS: CONNECTING CONSUMERS WITH GAME 76 8.4 CONVERSION FUNNEL OF ANALYZING MOBILE GAMER 77 9.0 MOBILE GAMING VALUE CHAIN DYNAMICS IN ASIA 78 9.1 VALUE CHAIN 78 9.2 VALUE CHAIN PARTNERSHIP ANALYSIS 78 9.3 REVENUE SHARING ACROSS VALUE CHAIN 79 9.4 ECONOMIC DRIVER IN VALUE CHAIN 79 10.0 MOBILE GAMING DISTRIBUTION MODEL IN ASIA 80 10.1 GAME DISTRIBUTION PLATFORM IN MOBILE, TABLET OR HANDHELD DEVICE 80
Email: info@mindcommerce.com
www.mindcommerce.com
Email: info@mindcommerce.com
www.mindcommerce.com
Email: info@mindcommerce.com
www.mindcommerce.com
Email: info@mindcommerce.com
www.mindcommerce.com
Email: info@mindcommerce.com
www.mindcommerce.com
Email: info@mindcommerce.com
www.mindcommerce.com
List of Figures
Figure 1: 5 Key Milestones of Mobile Gaming Market Evolution in Asia 23 Figure 2: Nokiaa Single Player Primitive Snake Game vs. GREEs Mobile Social Game Screen (Copyright: NOKIA & GREE) 26 Figure 3: Basic Game Architecture framework for Android Platform (copyright: Google) 32 Figure 4: Basic Decorator flow diagram of Warior Game for iOS based on ActionScript 3.0 Flash Builder (copyright: Apple) 34 Figure 5: BlackBerry Native SDK for Game Development leveraging OpenGL ES (copyright: RIM) 35 Figure 6: Bada Apps development framework / class (copyright: Samsung) 36 Figure 7: DoJa Game development architecture (copyright: NTT) 37 Figure 8: XNA Game development framework for Windows Phone (copyright: Microsoft) 39 Figure 9: Boom: a mobile arcade style war game on Android title (copyright: Boom-Mobile) 47 Figure 10: Dead Space: 3D action-adventure dark and hunting game for Android (copyright: Dead Space) 48 Figure 11: MADDEN NFL 12: A sports game for Mobile (copyright: EA) 48 Figure 12: Racing Moto: a fast paced racing game in Android (copyright: Racing Moto) 49 Figure 13: Angry Brids: Casual Strategy Puzzle game (copyright: Rovio) 50 Figure 14: The Adventures of Tintin: a movie mobile game (copyright: Gameloft) 51 Figure 15: MyNuMo Blackjack: a high quality mobile casino game for iPhone (copyright: Blackjack) 52 Figure 16: Monopoly: The best mobile board game (copyright: Monopoly) 53 Figure 17: SimCity: a city building mobile simulation game for iOS (copyright: EA) 53 Figure 18: Snowboard Super Extreme 3: a motion censored mobile game (copyright: EA) 54 Figure 19: N.O.V.A. 3 - Near Orbit Vanguard Alliance MMG (copyright: Gameloft) 56 Figure 20: My Town 2: a location based city building Mobile Social Game (copyright: Booyah) 57 Figure 21: Game pattern follow by Game while playing MLBG 58 Figure 22: Sample Trail-Map of Gamer in a MLBG 59 Figure 23: Life is Crime: a social location based mobile game for iOS and Android (copyright: Red Bobot Labs) 59 Figure 24: Fruit Ninja: a popular mobile video game (copyright: Fruit Ninja) 60 Figure 25: Graphical Presentation of Mobile Cloud Gaming Network Ecosystem (copyright: standford) 62 Figure 26: G-Cloud: Worlds 1st Mobile Cloud LTE Gaming on Docomo Tablet (copyright: Docomo) 62 Figure 27: Mobile Casual Game Flow: Where most casual gamer belongs 64 Figure 28: Angry Birds: Most ever successful Mobile Casual Game (copyright: Rovio) 64 Figure 29: Snoopy Street: a nostalgic free-to-play game on iOS (copyright: Capcom) 65 Figure 30: Onlive Mobile: cloud gaming app on Android facilitating seamless play on PC, Console and Mobile Device (copyright: Onlive) 66 Figure 31: Casino Games For Nokia E90 Mobile (copyright: Nokia) 67 Figure 32: AMEX promotion in FarmVille as Social Currency format (copyright: FarmVille) 68 Figure 33: Triple Town: Micro-transaction social games for iOS (copyright: TripleTown) 69 Figure 34: BMW Ultimate Drive Apps on-go community (copyright: BMW) 70 Figure 35: Gamification training games showcased on Electronic Entertainment Expo conference (copyright: E3) 72 Figure 36: Dungeon Defenders: Second Wave- A cross platform game seamlessly can be played on iOS, Android, PC and Console gaming (copyright: Dyngeon) 73 Figure 37: Structure and Main Activities of Mobile Gaming Ecosystem (copyright: ScienceDirect) 74 Figure 38: Appstore Ecosystem Graphics 75 Figure 39: Sequential steps of Mobile gaming Metrics: Analyzing Consumer to connect with Game 76 Figure 40: Sample Conversion Funnel to Analyze Mobile Gamer 77 Figure 41: Mobile Gaming Value Chain Diagram in Asia 78 Figure 42: Mobile Gaming Value-Chain Partnership Diagram in Asia 78 Figure 43: Revenue Sharing Diagram across Mobile Gaming Value Chain in Asia 79 Figure 44: Revenue Dimension in Mobile Gaming 79 Figure 45: Mobile Game Distribution Platform (Mobile phone, Tablet & Handheld Device) 80 Figure 46: Cross-Platform Mobile Game Distribution Model 81 Figure 47: 2012 Trendy Mobile Gaming Business Models in Asia 87 Figure 48: 6 key points for success in cross-platform model 89 Figure 49: Key Business benefits with Cross-platform Model 89 Figure 50: Concept flow of creating a Need Bragging approach to monetize Micro-Transaction in F2P model 90
Email: info@mindcommerce.com
www.mindcommerce.com
Email: info@mindcommerce.com
www.mindcommerce.com
Email: info@mindcommerce.com
www.mindcommerce.com
Email: info@mindcommerce.com
www.mindcommerce.com
List of Tables
Table 1: Title vs. Developer vs. Release year vs. Genre vs. Price vs. User rating wise 10 Popular iPhone/iPad Games in Asia 28 Table 2: Title vs. Developer vs. Release year vs. Genre vs. Price vs. User rating wise 10 Popular iPhone/iPad Games in Asia 28 Table 3: Strategic Impact Analysis of Consumer Attitude vs. Youth Gamer vs. Technology vs. Network Standard vs. Mobile Device vs. Business Model vs. Mobile Gaming Dynamics on Mobile Gaming in Asia 31 Table 4: 10 top 2011 MMG list by Android vs iOS 55 Table 5: List of top 10 Mobile social Gaming of 2011 57 Table 6: Top 4 MLBG (mobile location based game) 58 Table 7: List of Top Mobile Video Game Freemium Download 60 Table 8: Top 10 mobile casual game by iOS & Android 63 Table 9: List of Top 10 Cross Platform Mobile Game 2011 72 Table 10: Comparison of Google Play & Apple Store Distribution Model 82 Table 11: 11s Key Considerable Mobile Gaming Strategies 85 Table 12: 26 Mobile Gaming Business Model Descriptions 87 Table 13: Revenue sources vs. cost items as per eco system player affecting business model 88 Table 14: Game Balancing Methods in Virtual Economy 90 Table 15: Potential risk & solution in F2P virtual economy 91 Table 16: APAC vs. SEA vs. CEA vs. ME vs. SA Market Value Share % among Total Asia Mobile Gaming Market 101 Table 17: Mobile Gamming Market Value APAC vs. SEA vs. ME vs. CEA vs. SA 2012-2017 102 Table 18: APAC: 10 country-wise market value 2012-2017 103 Table 19: SEA: 10 country-wise market value 2012-2017 103 Table 20: ME: 17 country-wise market value 2012-2017 104 Table 21: CEA: 5 country-wise market value 2012-2017 104 Table 22: SA: 6 country-wise market value 2012-2017 105 Table 23: Ecosystem-wise Revenue Split in Asia 2012-2017 106 Table 24: APAC ecosystem wise revenue source 2012-2017 109 Table 25: SEA ecosystem wise revenue source 2012-2017 110 Table 26: ME ecosystem wise revenue source 2012-2017 110 Table 27: CEA ecosystem wise revenue source 2012-2017 110 Table 28: SA ecosystem wise revenue source 2012-2017 111 Table 29: Revenue Share in amount USD across Asian Value chain Stakeholder 2012-2017 113 Table 30: APAC Value Chain Stakeholder Revenue Share amount 2012-2017 113 Table 31: SEA Value Chain Stakeholder Revenue Share amount 2012-2017 114 Table 32: ME Value Chain Stakeholder Revenue Share amount 2012-2017 114 Table 33: CEA Value Chain Stakeholder Revenue Share amount 2012-2017 115 Table 34: Value Chain Stakeholder Revenue Share amount 2012-2017 115 Table 35: APAC Country Mobile Game Genre Deployment Chart 2012 125 Table 36: SEA Country Mobile Game Genre Deployment Chart 2012 125 Table 37: ME Country Mobile Game Genre Deployment Chart 2012 126 Table 38: CEA Country Mobile Game Genre Deployment Chart 2012 127 Table 39: CEA Country Mobile Game Genre Deployment Chart 2012 127 Table 40: 23 Asian Mobile Gaming Developer/Publisher Revenue vs. % contribution of Mobile Gaming 2011 132 Table 41: Male vs. Female Game Genre Preference List 149
Email: info@mindcommerce.com
www.mindcommerce.com
Order Form
Report Title
Position
Company
Address
FAX
CV Code
Cardholders name
Signature
Billing Address
Postcode
Country
Signature
Date
Online Ordering Customers can order online by visiting report web page:
http://www.mindcommerce.com/Publications/MobileGamingAsia_Mkt2nEd.php
Email: info@mindcommerce.com
www.mindcommerce.com