Report About POWERCAP TRANSFORMERS

Done by: Clint Daniel. A, Jenin Wesley George. C, Srinath. S. (Reg. no 11BCO108, 11BCO121, 11BCO151.)

Co-ordinator MRS.ANBUMALAR

In partial fulfillment of the requirements for the awards of the degree of Bachelor of Commerce.

Sri Krishna Arts and Science College

Autonomous College affiliated to Bharathiar University Accredited by NAAC with 'A' Grade An ISO 9001-2008 Certified Institution Coimbatore

DEPARTMENT OF COMMERCE, SRI KRISHNA ARTS AND SCIENCE COLLEGE, COIMBATORE 641008

CERTIFICATE This to certify that the Institutional Training Report entitled powercap transformers technologies submitted in partial fulfillment of the requirement for the degree of Bachelor of Commerce is a record of the bonafide work carried out by Clint daniel .A (Reg No. 11BCO108)

Jenin Wesley George .C (Reg No. 11BCO121) Srinath .S (Reg No. 11BCO151)

Under the Guidance of us and no part of this has been submitted for the Award of any Degree or Diploma. The work has not been published in Journal or Magazine.

GUIDE

HOD

This report has been submitted to the Viva Voce Examination held at Sri Krishna Arts and Science College. Viva Voce conducted on Internal Examiner External Examiner Place Date : : :
: Coimbatore.

Clint Daniel .A

(Reg No. 11BCO108)

Jenin Wesley George .C (Reg No. 11BCO121) Srinath .S (Reg No. 11BCO151)

DEPARTMENT OF COMMERCE, SRI KRISHNA ARTS AND SCIENCE COLLEGE, COIMBATORE 641 008.

DECLARATION

We hereby declare that the Institutional Training report work entitled powercap transformers technologies submitted to college in partial fulfillment of the Degree of Bachelor of Commerce is an original work. And, it has not been formed the basis for the award of any Degree, Diploma, Associate ship, Fellowship or other similar title to any other University or Body during the period of my study. We hereby declare that the contents in this report are not copied from any websites or books. Even if its copied, it is done by obtaining the prior permission of the author or respective Organization. PLACE : Coimbatore DATE :

Clint Daniel .A

(Reg No. 11BCO108)

Jenin Wesley George .C (Reg No. 11BCO121)

Srinath .S

(Reg No. 11BCO151)

ACKNOWLEDGEMENT

We would like to thankful hearts to, The Almighty for his blessings throughout the Industrial Training and to our Beloved Parents and our friends who helped us in successfully completing our Training work.

We take this opportunity to express our deep sense of gratitude to Dr.P.BABA GNANAKUMAR, Vise Principal & Head of the Department of Commerce, Sri Krishna Arts and Science College, for permitting and doing the needful towards the successful completion of our Industrial Training.

We would like to express our deep Sense of gratitude to my guide MRS. ANBUMALAR, for this valuable guidance, untiring patience and constant help in successfully carrying out this Industrial Training.

We take this opportunity to thank our entire faculty member, Department of Commerce for their continuous inspiration, Assistants and resourceful guidance throughout the Training.

POWERCAP TRANSFORMERS PRIVATE LIMITED

CONTENTS

1. INTRODUCTION 2. STRATEGIC BUSINESS 3. ORGANIZATIONAL DYNAMICS 4. QUALITY POLICY AND STANDARDS 5. ETHICAL VALUE 6. SPECIALIZED DEPARTMENT 7. GROWTH OPPORTUNITY 8. UNIQUE SELLING PROPOSITION 9. SWOT ANALYSIS 10. SNAP SHOT 12. CONCLUSION

1. Introduction
About the company:
Powercap transformer technologies private ltd has been a beacon of light for domestic and foreign markets in transformer industry. Established in 1989.powercap grew into a whooping entity from a trivial unit like a mighty oak tree which springs forth from a tiny acorn and still have the appetite to grow. Powercap specializes in custom-built transformers, chokes, coils for host of industries in electronics, medical and automative sector, we produce transformer ranging from 1VA TO 1000 KVA silicon steel laminated types, all kinds of soft ferrite core transformers & coils and powered iron, MPP core coils. they are also exporting transformers and coils to many countries. Powercap is certified ISO/TS16949:2002 by m/s. TUV SUDDEUTSCHLAND management service for manufacture and supply of electronic choke coil for automative

applications. The firm is registered with SSI unit bearing the SSI registration No.180345324 dated 27.11.92. Powercap Transformer Technologies Private Limited is the leading manufacturers, suppliers and exporter of quality Industrial Transformers, Smps Transformer, Electric Industrial Transformers, Industrial Smps Transformers, Transformer Chokes and Transformer Coils. They have been creating milestones of excellence and high quality in the area of the magnetic wound components for more than 15 years. After the successful certification of ISO/TS 16949:2002, powercap thinks globally and started to spread its wings throughout the world. unparalleled customer-oriented approach, stringent quality policies ,competitive pricing, prompt delivery of products and customer support, helps the firm to obtain delighted customers not only in India but also from other countries like Singapore, Netherland and Germany. They continuously strive to offer superior value proposition to their customers on quality-cost-delivery and seek to build enduring relationships. The company deals as importers , exporters , producers , assemblers ,manufacturers and dealers in transformers of all size, shapes, and descriptions power adaptors voltage stabilizers voltage regulators battery chargers constant voltage transformers (CVT).

Company history:
Powercap Systems started business in 1989 primarily as the manufacturer and exporter of high quality soft ferrite transformers, silicon steel lamination transformers, R-Core transformers, chokes and coils. One and half decades of excellence have enabled us to emerge as a frontrunner in our business. The firm manufactures different range of transformers, coils and related inductive components for Computers, Telecommunication, Medical, Television, U.P.S., and other Electronic Equipment. After the successful venture in the domestic market, Powercap Systems today thinks globally and started to spread its wings throughout the world through its quality products like soft ferrite transformers, silicon steel lamination transformers, R-Core transformers, chokes and coils. Unparalleled customer-oriented approach, stringent quality policies, competitive pricing, prompt delivery of products and customer support, helps us to obtain customers not only in India but also from other countries like Singapore and Malaysia. We as manufacturer and exporter continuously endeavor to offer superior value proposition to our customers on Quality-CostDelivery and seek to build long-lasting relationships.

Fact sheet
Year of Establishment : 1989 Legal Status of Firm Nature of Business : Sole Proprietorship (Individual) : Importer, Supplier, Distributor, Manufacturer, Exporter, Wholesaler, Retailer, Service Provider, Buyer-Company, Buying House, Trader Number of Employees : 101 to 500 People Turnover Major Markets Trade Membership : US$ 1-10 Million (or Rs. 4-40 Crore Approx.) : Indian Subcontinent : We have maintained long term relationship with our clients. We not only provide high quality products, but also offer various custom design options to our clients. Today, we have become one of the reputed manufacturer and exporter of Transformer, Coils and Chokes. We have achieved this remarkable position by providing complete client satisfaction

Powercap transformers branches :

Powercap transformers technologies , Chennai , India Powercap electric technologies pvt Ltd , Bangalore , India Powercap energy conversions pvt ltd , Chennai , India Intragent pvt ltd Powercap magniva engineering pvt ltd.

Corporate overview:
Established in the year 1989, Powercap Transformer Technologies Private Limited is the leading manufacturers, suppliers and exporter of quality Industrial Transformers, Smps Transformer, Electric Industrial Transformers, Industrial Smps Transformers, Transformer Chokes and Transformer Coils. We have been creating milestones of excellence and high quality in the area of the magnetic wound components for more than 15 years.

We provide custom-built industrial transformer solution for various industries like - Power Supply, Power Conditioning, Telecom, Medical and Automobile Industry. Testified by Government testing agents, our electrical transformers are being used by many public sector companies. We are committed to supply good quality electric or electrical transformers and transformer components at reasonable prices. Our company follows strict quality regimen that is recommended for achieving high standards. With a highly qualified and dedicated team of more than 250 employee

Registration process:
The registered office is situated in the state of Tamil Nadu. ROC (companies act 1956) 1827617/23-05-1994 SSI TNGST CST TIN Central excise IMPORT/EXPORT FIRE SERVICE FACTORIES ACT POLLUTION CONTROL SERVICE TAX Council member ESC IIT ELCINA electronic industries association of India Corporate office address: Plot no .245 -246 B, Burma colony, Perungudi, Chennai -600 096, Tamil Nadu, 180345324/27/11/92 0922934/1995-96 769294/05.07.1995 33910922934 AAACP4316KEM002 0400025183 4609/P/02/13.05.02 KM6875/2003 OEE/TNPCB/KPM/GS-424/A/06/14.03.06 BAS/CH-IV/64/STC

STRATEGIC BUSINESS

2. Strategic business

Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".

In other words, strategy is about:

* Where is the business trying to get to in the long-term (direction) * Which markets should a business compete in and what kinds of activities are involved in such markets? (markets; scope) * How can the business perform better than the competition in those markets? (Advantage)? * What resources (skills, assets, finance, relationships, technical competence, and facilities) are required in order to be able to compete? (Resources)? * What external, environmental factors affect the businesses' ability to compete? (Environment)? * What are the values and expectations of those who have power in and around the business? (stakeholders)

Strategy at Different Levels of a Business

Strategies exist at several levels in any organization - ranging from the overall business (or group of businesses) through to individuals working in it.

Corporate Strategy - is concerned with the overall purpose and scope of the business to meet
stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is often stated explicitly in a "mission statement".

Business Unit Strategy - is concerned more with how a business competes successfully in a
particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.

Operational Strategy - is concerned with how each part of the business is organized to
deliver the corporate and business-unit level strategic direction. Operational strategy therefore focuses on issues of resources, processes, people etc.

How Strategy is Managed - Strategic Management

In its broadest sense, strategic management is about taking "strategic decisions" - decisions that answer the questions above. In practice, a thorough strategic management process has three main components, shown in the figure below:

Strategic Analysis
This is all about the analyzing the strength of businesses' position and understanding the important external factors that may influence that position. The process of Strategic Analysis can be assisted by a number of tools, including: PEST Analysis - a technique for understanding the "environment" in which a business operates Scenario Planning - a technique that builds various plausible views of possible futures for a business Five Forces Analysis - a technique for identifying the forces which affect the level of competition in an industry Market Segmentation - a technique which seeks to identify similarities and differences between groups of customers or users

Directional Policy Matrix - a technique which summarizes the competitive strength of a businesss operations in specific markets Competitor Analysis - a wide range of techniques and analysis that seeks to summaries a businesses' overall competitive position Critical Success Factor Analysis - a technique to identify those areas in which a business must outperform the competition in order to succeed SWOT Analysis - a useful summary technique for summarizing the key issues arising from an assessment of a businesss "internal" position and "external" environmental influences.

Strategic Choice
This process involves understanding the nature of stakeholder expectations (the "ground rules"), identifying strategic options, and then evaluating and selecting strategic options.

Strategy Implementation
Often the hardest part. When a strategy has been analyzed and selected, the task is then to translate it into organizational action.

Strategy adopted by powercap:

The company being a quality-centric organization, they are involved in manufacturing and exporting of SMPS and Electronic Product. The Range of products being offered by them includes SMPS product, UL Outdoor, LED Power Supply - (Indoor Type), PCS Series (14150W) and PCS Series Weatherproof. Their ethical business practices have enabled them to set up a strong grip in the sectors like telecom, medical, textile, automation system and electronics. Furthermore, due to their high efforts have established long term relationship with their clients. Regularly coming with innovative ideas, they are supported by well organized infrastructure unit. To handle the production process, their team of highly qualified professionals update themselves with the latest technologies. All of them keep an eye on the latest updates in the industry and supply superior quality products at market leading prices. With the vast experience of more than 2 decades, they had a poignant past with regular annual development. And today, they have become one of the trusted manufacturers of SMPS and Electronic Product. The strength of the company is their personnel and their high spirit. Apart from that, their satisfied clients have inspired them to produce high quality products.

Client Satisfaction
They have maintained long term relationship with their clients. The company not only provides high quality products, but also offers various custom design options to their clients. Today, they have become one of the reputed manufacturer and exporter of Transformer, Coils and Chokes. They have achieved this remarkable position by providing complete client satisfaction.

ORGANISATIONAL DYNAMICS

3. ORGANISATIONAL DYNAMICS:
These competencies relate to the general organizational structure and the interrelation of organizational units. This includes recognizing the roles and contributions expected for each organizational unit. The capacity to work effectively within the institutions social, political, and technological systems also is covered. Competencies include:

Organizational dynamics, including the governance structure, political realities, and the institutional and departmental culture (internal focus)

Organizational structure and alignment Leadership role of the business officer in institutional policy making Roles of the business officer Roles of different constituent units in the institution

MANAGING DIRECTOR

DIRECTOR

GM MANUFACTURING

HEAD-BUSINESS DEVELOPMENT

MANAGER QUALITY ASSURANCE

MANAGER ACCOUNTS

GM OPERATIONS

MANAGER MATERIALS

MANAGER PRODUCTION

MANAGER MARKETING

ENGINEER QUALITY

MANAGER ACCOUNTS

MANAGER

MANAGER STORES

LINE LEADER

COORDINATOR MANAGER

TECHNICIANS

ASSISTANT

Infrastructure
Powercap transformer technologies Pvt. Ltd. possess a manufacturing unit spread over 14,680 sq. feet, fully equipped with sophisticated modern automatic winding and instruments. They adopt ISO/TS 16949:2002 system, staffed with over 250 employees. Supported with all these special features, they ensure the highest standard transformers and other products without defects. The unit has the capacity to produce to 1 million numbers of products per month. The manpower at Powercap is highly qualified, motivated, enthusiastic and committed towards complete customer satisfaction. They provide our customers with custom components manufactured to meet certain specified requirements. The company possesses enough production facilities which assist them to carry out both small specialized job as well as high volume. They are focused to supply premium quality, timely delivery and service for the manufacture and supply of transformers and coils. Their unflinching aim helps us to attain this goal through consistent improvement of skill level of people, technology and management system. They have carved a niche by producing transformers and coils that conform to the highest international standards. The company possesses flexible production lines that allow customization from medium to very high volume. Their design and development unit is fully equipped with latest technology and highly effective test instruments. The Facilities include the production unit in-house all sorts of latest machinery and instruments needed to manufacture the products with zero defects. With a team of highly skilled technical staff, we are capable of delivering quality products to the demanding buyers in the industry. The major machinery in our manufacturing units include: * Various kinds of Micro - Processor control * In Line multi-functional automatic soldering machine * Advanced Transformer Tester * CNC Multi spindle automatic winding machine * Heating Machines * Pillar Type drilling machine * Air Compressor * Separate lines of products for individual customers * Manufacturing facility large enough to carry out the entire manufacturing process * Various testing equipment like Digital Power Analyzer, Digital Clamp meter, Power Analyzer, Magnifier etc. The machines are constantly kept under the vigilance of the technical professionals who are engrossed in evaluating their performance level to determine the efficiency of their functionality.

Manpower
The manpower at Powercap Transformer Technologies Private Limited is highly qualified, motivated, enthusiastic and committed towards complete customer satisfaction. We provide our customers with custom components manufactured to meet certain specified requirements. Our company possesses enough production facilities which assist us to carry out both small specialized job as well as high volume. We are focused to supply premium quality, timely delivery and service for the manufacture and supply of transformers and coils. Our unflinching aim helps us to attain this goal through consistent improvement of skill level of people, technology and management system.

We have carved a niche by producing transformers and coils that conform to the highest international standards. The company possesses flexible production lines that allow customization from medium to very high volume. Our design and development unit is fully equipped with latest technology and highly effective test instruments.

Facilities Include
Our production unit in-house all sorts of latest machinery and instruments needed to manufacture the products with zero defects. With a team of highly skilled technical staff, we are capable of delivering quality products to the demanding buyers in the industry. The major machinery in our manufacturing units includes:

Various kinds of Micro - Processor control In Line multi-functional automatic soldering machine Advanced Transformer Tester CNC Multi spindle automatic winding machine Heating Machines Pillar Type drilling machine Air Compressor Separate lines of products for individual customers Manufacturing facility large enough to carry out the entire manufacturing process

Various testing equipment like Digital Power Analyzer, Digital Clamp meter, Power Analyzer, Magnifier etc.

The machines are constantly kept under the vigilance of the technical professionals who are engrossed in evaluating their performance level to determine the efficiency of their functionality.

The complete manufacturing process are summarized under following heads:

Control Plans Work Instructions Process FMEA Corrective Action Implementation Production Part Approval Process (PPAP) Preventive Maintenance Process Engineering Design of Experiments Mistake Proofing

Scope of warranty
We hereby guarantee each new transformer manufactured by powercap systems (madras) pvt ltd. To be free from defective and workmanship problem and agree to rectify any such defects free of charge of period of 12 months from the date of registered purchase. This guarantee is subject to the following conditions.

That the transformer has had at all times, normal use and not been tampered. In case of any defects found the transformer has to be returned to us properly without any rework

Under any circumstances the company will not be responsible for indirect damage caused by any defect

Any claim under the guarantee must contain the serial No., type and purchase date of transformer.

The guarantee is applicable only if the transformer is used within its electrical environment and specification.

However the guarantee is invalid for misapplication, mishandling, damage, breakage, peeling and denting of the transformer.

Factory location:
The factory is located at 5km from the main part of the Chennai city. The plant has latest machinery and instrument facilities for their production and development activities. It can support the customer requirements of all propositions. Factory address: No 3, Thiruvalluvar salai, Kumaran nagar, Sholinganallur, Chennai 600 119. Tamil Nadu, India.

Description of the factory

Total area - 55,000 sq. ft. Covered area Ground floor - 22,500 sq. ft. First floor - 22,500 sq. ft. Uncovered area 10,000 sq. ft

Machines and Equipment

SI. No. Description 2.CNC Winding 1. Machine - Smart winder 01 Optima 110 2. CNC Winding Machine - Sharp winder T08 CNC Toroidal Winding 3. Machine-Venk 200 (Big) CNC Toroidal Winding 4. Machine - (Small) TCW 100B 5. Heavy Duty Motorized 3f Winding Machine R - Core Winding Machine Motorized Winding Machine Inkjet Printer Excel 2000 Opaque Vacuum varnish impregnation chamber Heating oven with 3f 10. element Capacity - 10.5 KW 11. Heating oven with 3f element Capacity - 3KW Make Quantity

Synthesis - India & Coils India Trishul EngineersIndia Spark Controls India

10 Nos.

1 No.

1 No.

Trishul Engineers - India

1 No.

PCS - India

1 No.

6.

PCS - India

1 No.

7.

PCS - India

20 Nos.

8.

Video Jet - USA

2 Nos.

9.

PCS - India

4 Nos.

JK Industries India JK Industries India

1 No.

2 No.

12.

Pillar Type drilling machine Bench grinder Capacity 1 HP, 3 Air Compressor TC 200 15-HP Generator 82.5 KVA, 3 AAAT 418L2

Quality Machine Tools India Quality Machine Tools India Suguna Motors India Sun BeamKirloskar

1 No.

13.

1 No.

14.

1 No.

15.

1 No

Testing Equipment
SI. No. Description 1. 2. 3. 4. Precision LCR Bridge 4284A Precision Inductance Analyser 3245 Digital Power Analyzer WT230 DC Withstand Voltage Tester 12KV 7462 AC Withstand Voltage Tester 10KV 7460 Computerized LCRTZ test systems CVCT S20 Make Agilent - USA WAYNEKERR (WKR Limited - UK) Yokogawa Japan Extech Electronics Taiwan Extech Electronics Taiwan Vasavi Electronics India Qty. 1 No. 1 No. 1 No. 1 No.

5.

1 No.

6. 7. 8. 9.

1 No. 1 No. 1 No. 6 Nos.

Auto Compute LCR Q Sort Tester 4912 Aplab India True RMS Multimeter 187 / 189 LCR Meter - 6018 Fluke USA Scientific India

10. 11. 12. 13. 14. 15. 16. 17.

Oscilloscope 25 MHz dual trace 3324 Aplab India Digital Multimeter 9A03 Megger Insulation & Continuity Tester BMM 500 Series Meco India Megger - UK

1 No. 2 Nos. 2 No. 2 No. 2 No. 1 No. 3 Nos. 1 No.

Digital Clamp meter 300 A AC 2700 Kusam Meco India Variac 28A 1? (0 350V) Wire Peel Tester DB RH Magnifier (Opto Mag 7) Continuity of Covering Tester (High Voltage) Break Down Tester 0-3 KV / 15 KV Control Engineers India Control Engineers India Control Engineers India Control Engineers India

18.

1 No.

19.

Device for Twisting Load

1 No.

The organic growth of powercap is augmented by acquisitions, providing customers with the most up-to date and cost effective transformers, coils and chokes.

QUALITY POLICY AND STANDARDS

4. Quality policy and standards:

Powercap is wholly committed to build and sustain itself as a transformer manufacturing organization where quality shall be the hallmark of every aspect. They possess a fully-furnished quality control lab which is carefully monitored under the supervision of highly qualified team. The department checks quality consists of competent engineers who are engaged in the inspection process right from procurement of raw materials to final delivery. Their maximum attention is paid to upgrade their skills, quality system and manufacturing facility to achieve consistent product quality and customer satisfaction. Powercap is dedicated towards total customer satisfaction in quality, timely delivery & cost for manufacture and supply of transformers & coils. Powercap is committed to achieve this goal technological development training of employees continual improvement of process &quality management systems.

Product policy:
The major raw material used in their products is imported materials with best quality. Hence their transformers are assured in quality.

Quality assurance program:

Calibration of Instruments and gauges Implement Quality Management Systems Process Capability Study Measurement System Analysis Maintaining Setup Approvals Process Inspection in all stages Solving Customer Complaints Corrective and Preventive Actions

Environmental Policy:
Powercap is committed for effective environmental management systems through

Improvement in manufacturing process Prevention of pollution Complying with legal and other requirements Reviewing of environmental objectives Documenting and maintaining EMS

Packing & Storage Facility:

The company possesses an echo friendly plant which is well equipped with latest packing and storage facility. They are not only concentrating on producing high quality electric transformers, industrial transformer, smps transformers and coils, but also take all the possible effects to stick to the delivery schedule. They are committed to handle the order effectively and the shipment promptly. The execution of orders in each stage is planned with immense care from beginning to end. The company possesses a separate division to perform this whole function and assures safe delivery within the desired time frame.

The store area is around 4000 Sq. Feet They have a separate area for Incoming goods inspection. There is the FIFO System with color codification. They have a well - qualified personnel for handling stores. they follow Material Identification System and possess Computerized/ BIN Card Stock Maintenance

They are successful in maintaining all material in ROQ Level.

Quality Management System Standards / Approvals

Quality:
The quality department is under the direct perusal of managing director of company. The company has got competent engineers and highly sophisticated instruments are engaged in stringent process inspection right from procurement of raw materials to final delivery of transformers. Maximum concentration is given on each stage of operations to deliver quality of product. They assure customers of their commitment to provide the consistent quality, in all the products they produce and a important this is that the existing customers are still continuing to do business with them. This shows the creditability and good will of powercap transformers.

Standards:

ISO 9001 : 2000 SO / TS :16949 : 2002 ISO 14001 : 2004 EMS CE Mark UL /EIS (Electrical Insulation Systems) Approval SAC- CACT approval RoHS Compliance

A. ISO/TS 16949:2009 by m/s. TUV SUDDEUTSCHLAND management service B. CE MARK obtained for silicon steel lamination power transformers and soft ferrite core SMPS transformers by M/S. TUV SUDDEUTSCHLAND India, product certification. C. ISO 14001 :2004 environmental management systems D. UL electrical insulation systems E. ROHS COMPLIANCE. F. CACT Approval: they have SAC -CACT (Source Approval Certificate - Component Approval Center Telecommunications) by M/s. Bharath Sanchar Nigam Limited

CACT/QA (A Govt. of India Enterprises) for the manufacture and supply of transformers and coils.

Other features:
The team provides accurate customization They have an user friendly and instinctive interface Transparent trade practices Upgraded production unit Effectual utilization of products attributes Innovative design and development Reliable inventory and expeditious shipping Efficient order processing systems

Reliability:
The team powercap is highly qualified, motivated, enthusiastic and dedicated towards quality assisted with systematic process orientation and unflinching and unwavering focus and commitment enables powercap to turn out products with a guarantee of absolute quality year 2006.

Export performance:
Powercap is engaged in executing continuous export order directly and indirectly to Singapore, Italy Germany and North America. The company is more focusing more on export business to various origins. To achieve this targeted plan the organization is exclusively performing to get all required international standards approval and certification.

ETHICAL VALUE

5. Ethical value:
Powercap transformers Technologies Company has been running successfully for more than 15 years of time. The main reason for their success is their way of approach and attitude towards their business. The company products are very much attracted in the market and customers always want best products and thus powercap provides it The main motive of the powercap is all about customer satisfaction, supplier satisfaction, employees satisfaction, stake holder satisfaction.

Customer satisfaction:
The degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers. Powercap is dedicated towards total customer satisfaction in quality, timely delivery and cost for manufacture and supply of transformers and coils. They give maximum attention at each stage of the product produced. The outcome is nothing but the quality product. This feature attracts the customers more and they are placing more orders in powercap.

Supplier satisfaction:
Powercap gets raw materials from other cities and states and the suppliers are giving in large quantity and quality raw materials to powercap due to their perfection regarding the business Powercap pays the amount promptly and transport charges and other relating expenses are promptly paid by powercap and so that powercap gives importance to suppliers also and make them happy.

Employees satisfaction:
The people working under powercap are provided with the proper salary and wages as required. Powercap is concerned about their safety also. So much care has been taken in manufacturing department that proper requirement are provided to employees, so that they are working without any problem.

Towards nation:
Meeting state requirement in all aspects taxes, industrial norms environmental management etc. They are concerned with the environment and the surrounding are with trees and the manufacturing process doesnt affect the nature. They are concentrating on their quality of the product and to increase the company sales and to reduce production cost and they are implementing the latest technologies and latest equipment for improvement.

SPECIALIZED DEPARTMENT

6. Specialized departments:
Administration Human resource department (H.R) Purchase department Production department i. ii. iii. iv. v. vi. Design and development (D.D) Inspection Quality control Soldering Testing Packing Megaline (heavy goods) Sales department Marketing department Accounting department Commercial department Stores

Administration
Powercap transformers technologies private limited company is a company manufacturing and exporter of all kinds of transformers, coils and chokes. Administration is carried out by the directors. They have a efficient administrative body. They are experts in various fields which and they bring out innovative ideas to improve the efficiency of the business.

Board of directors
T. Pandian (Managing director) K. Shankar (Head business development & customer applications) P. Meenakshi Sundari

Bankers
IDBI bank.

Human resource management department (H.R):

Human resources is the total knowledge, skills, creative abilities, talents and aptitudes of an organization's workforce, as well as the values, attitudes, approaches and beliefs of the individuals involved in the affairs of the organization. It is the sum total or aggregate of inherent abilities, acquired knowledge and skills represented by the talents and aptitudes of the persons employed in the organization. The human resources are multidimensional in nature. From the national point of view, human resources may be defined as the knowledge, skills, creative abilities, talents and aptitudes obtained in the population; whereas from the viewpoint of the individual enterprise, they represent the total of the inherent abilities, acquired knowledge and skills as exemplified in the talents and aptitudes of its employees. In every company hr plays a vital role and in powercap its not a new thing

HR functions as a backbone of the company. It takes the driver seat in the development of the company .

Human Resource Department: Nature

Human Resource department is a process of bringing people and organizations together so that the goals of each are met. The various features of HRD include: It is pervasive in nature. Its focus is on results rather than on rules. It tries to help employees develop their potential fully. It encourages employees to give their best to the organization. It is all about people at work, both as individuals and groups. It tries to put people on assigned jobs in order to produce good results. It helps an organization meet its goals in the future by providing for competent and wellmotivated employees. It tries to build and maintain cordial relations between people working at various levels in the organization. It is a multidisciplinary activity, utilizing knowledge and inputs drawn from psychology, economics, etc.

Human Resource Department: Scope

The scope of human resource department is very wide: 1. Personnel aspect-This is concerned with manpower planning, recruitment, selection, placement, transfer, promotion, training and development, layoff and retrenchment, remuneration, incentives, productivity etc. 2. Welfare aspect-It deals with working conditions and amenities such as canteens, creches, rest and lunch rooms, housing, transport, medical assistance, education, health and safety, recreation facilities, etc. 3. Industrial relations aspect-This covers union-management relations, joint consultation, collective bargaining, grievance and disciplinary procedures, settlement of disputes, etc.

Human Resource Department: Objectives

To help the organization reach its goals. To ensure effective utilization and maximum development of human resources. To ensure respect for human beings. To identify and satisfy the needs of individuals. To ensure reconciliation of individual goals with those of the organization. To achieve and maintain high morale among employees. To provide the organization with well-trained and well-motivated employees. To increase to the fullest the employee's job satisfaction and self-actualization. To develop and maintain a quality of work life. To be ethically and socially responsive to the needs of society. To develop overall personality of each employee in its multidimensional aspect. To enhance employee's capabilities to perform the present job. To equip the employees with precision and clarity in transaction of business. To inculcate the sense of team spirit, team work and inter-team collaboration.

Human Resource Department: Functions

In order to achieve the above objectives, Human Resource department undertakes the following activities: 1. Human resource or manpower planning. 2. Recruitment, selection and placement of personnel. 3. Training and development of employees. 4. Appraisal of performance of employees. 5. Taking corrective steps such as transfer from one job to another. 6. Remuneration of employees. 7. Social security and welfare of employees. 8. Setting general and specific management policy for organizational relationship. 9. Collective bargaining, contract negotiation and grievance handling. 10. Staffing the organization. 11. Aiding in the self-development of employees at all levels.

12. Developing and maintaining motivation for workers by providing incentives. 13. Reviewing and auditing manpower management in the organization 14. Potential Appraisal, Feedback Counseling. 15. Role Analysis for job occupants. 16. Job Rotation. 17. Quality Circle, Organization development and Quality of Working Life.

Purchase department
Purchasing department is to procure all necessary materials needed for production or daily operation of the company. For a manufacturing company, raw material is the major factor. And also include tools, machinery, delivery trucks or even the office supplies needed for the secretaries and sales team. In a retail environment, the purchasing department makes sure there is always sufficient product on the shelves or in the warehouses to keep the customers happy and keep the store well-stocked. With a small business, it is especially important to keep inventory ordering at a reasonable level; investing large amounts of capital in excess stock could result in storage problems and in a shortage of capital for other expenditures such as advertising or research and development. Purchasing also oversees all of the vendors that supply a company with the items it needs to operate properly. Powercap makes purchases of raw materials from different cities and other states. The tax for the local cities is based on 2% and 14.5% and it varies in other states. The bill of the whole purchase department is handling by P.O (purchase officer). For purchasing raw materials from the same state, doesnt require any procedure or rules to be followed but when it comes to purchase of raw materials in different states or countries certain procedures have to be followed as rules and regulations differ from each and every government. They have to show proof like modes of transport as it carried out in railways lorry or airways or shipment etc. there are separate forms issued by the government such as form F and form C issued by the other state governments for providing raw materials or purchasing goods from those state. Tax is implemented on this. And expenses are claimed as on railways or any other transport. If the product cost concession is

around 14.5 % and the manufacturing and selling concession is around 5 % means we can claim amount by following certain procedure mentioned by the government of India. Powercap gets supplies from other states and cities in bulk as its manufacturing process is huge and they are getting quality raw materials only to manufacture their quality products. They are following all the legal procedures in the purchase department.

Production department
The main department in any manufacturing company is absolutely called production department. Production department is the heart of a company. It should be given more importance to develop the company. In this area powercap gives more importance to production department. Skilled labourers are placed in this department and high quality machineries are installed. Quality products is the high feature of this company they provide quality products to the customers. The manufacturing facility spreads about 10,500 sq.feet, well equipped with sophisticated machineries and instruments staffed over 100 employees. To its credit powercap has been certified as an ISO/TS 16949:2002 company. The company has adequate production capacity, which helps them to execute both high volume as well as small specialized job , at premium quality. The manpower at powercap is highly motivated, enthusiastic and dedicated towards total customer satisfaction in quality and service for the manufacturer and the supply of transformer and coils. The companys unflinching and unwavering focus and commitment helps them to achieve the goal through continuous improvement of the quality management system, skill level of people and technology deployed.

Process in production:

WINDING THREADING AND CUTTING COIL SOLDERING JIG INSERTION I CHECKING VARNISH IMPREGNATION RESOLDERING PRINTING VISUAL INSPECTION HVBD TEST FINAL TEST PACKING DESPATCH

Inspection:
There are several stages in the production of a product and inspection is carried out on each stage so that a quality product is being produced. In each stage the process is being inspected by the specialized technicians and the process is being carried out. This shows the companies standard and their importance given on the product

Process in inspection
taping (core and bobbin) start and end care core alignment pin straight sticker and printing position soldering termination routing and threading level glue fixing bobbin melting clamp position pin identification cleaning

Quality control
Inspection department works on this and checks the quality control and ensures that the all the products are on the same wave length and all the products produced are of a good quality as required.

Soldering
Soldering is a process whereby two or more metal parts (wires, component leads, pipes, etc.) are joined by the melting of a metal between them. The melting metal is known as solder. Traditionally, it was usually composed of an alloy of primarily tin and lead, but due to current environmental regulations, the use of lead in solder is becoming rare. The soldering process

requires the heating of the parts of the connection to "wetting" temperature, the temperature at which the solder will chemically alloy with the metal parts being soldered. This temperature is dependent upon the alloy of solder that is being used; with traditional" alloys, it is approximately 500 degrees F. Current No-lead solders require considerably higher wetting temperatures. In either case, if "wetting" temperature is not reached, when the solder is applied to the connection, it will melt and flow onto the metal parts, but will not alloy with them, thereby causing a "cold solder joint". By the way, cold solder joints are NOT usually dull and grainy. Dull and grainy solder joints are overheated. Cold solder joints appear uneven and lumpy, and lay on the surface of the connection like water on a waxed car hood - the solder does not flow out smoothly.

Testing
There are two process involved in testing of a product one , HVBD test, And last process of final testing.

Packing
The transformers are neatly packed and arranged in separate box and are sent carefully.

Megaline
Megaline is a separate place in the factory where heavy goods are being carried out. Its nonhuman that is its all about machineries everything is carried out by machines. Here special skilled workers are employed to access those machineries for producing heavy and technical goods.

Sales department
Prices of products are fixed by the head business development manager. Sales department is depending upon design and development department as both are under one category. The prices are fixed on the basis of manufacturing expenses and quantity mentioned and quality of the product. The tax concession and duty charges are same as it is mentioned.

Products
Encapsulated Transformers / Coils
Powercap Transformer Technologies Private Limited are the manufacturers and suppliers of a wide range of high-quality encapsulated transformers and encapsulated coils. The encapsulated transformers and encapsulated coils are available in a wide range of voltages for use in extreme environmental conditions. Encapsulated transformers are standard general purpose distribution transformers, available in various grades, enclosure materials and electrical specifications and the main purpose of such transformers is to lower the voltage of a given electrical circuit.

All encapsulated transformers are designed and manufactured in such a way to insulate them from surrounding conditions. This is done by encapsulating them using a variety of different materials and techniques and hence the name.

Ferrite Core Inductors / Coils / Chokes (Through Hole / Surface Mount)

Powercap Transformer Technologies Private Limited is a premier manufacturers and suppliers of high quality ferrite core coils, ferrite core inductors and chokes. We specialize in research, design, and production of our products. Our company has constantly contributed to research and development in order to keep our ferrite coils, ferrite core inductors, chokes competitive nature in terms of performance and quality. All our products are developed and manufactured to meet todays demanding high-frequency, low-loss and environmental requirements.

Classification

Through Hole Surface Mount

Ferrite Core Coils

Ferrite Core Chokes

Ferrite Core Inductors

Linearity Coil Degaussing Coil

Common Mode Chokes

Inductors Using Ferrite Rod / Drum / Bead / Bit

Differential Mode Chokes

Peaking Coil Width Coil Balun Coil Air Core Coil

Fixed Inductors Variable Inductors SMD Inductors Using Drum / RM / EFD Ferrite Cores

Input Filter Chokes Output Filter Chokes

EMI Choke / Filters

RF Suppression Filters

Line Filter

Applications of Ferrite Core Coils / Inductors & Chokes Our coils, inductors and chokes are used in - Aerospace Industry - Military - Telecommunication Equipment - Computer - Medical Equipment - Electronics Systems

Ferrite Core Rods / Bead Inductors

Powercap Transformer Technologies Private Limited are the leading manufacturers and suppliers of Ferrite Core Rods and Ferrite Bead Inductors. These are used in industrial products, automotive and computer parts & accessories, telecommunication equipment, transformers.

Ferrite Core Rods are a kind of fixed inductors with single or multi layer windings . They are coated with varnish or PVC/UL tube. Ferrite Core Rods are widely used in power supplies, power amplifiers, filters, etc. they are demanded for their high reliability and high saturation current.

Ferrite Beads are a kind of inductors having center holes and are composed of ferromagnetic material. When placed onto a current carrying conductor it acts as a choke. Ferrite beads inductors are used to keep out unwanted signals or for decoupling on dc supply and some signal lines.

They are demanded because they work like inductors but work in those areas which are parasitic for regular inductors. At high frequencies, our ferrite core rod and ferrite bead inductors work

like resistors instead of inductors. Our company is capable of designing and manufacturing ferrite core rod and ferrite bead inductors in a wide range of shapes and sizes.

Applications

Used for EMI filter applications. They act as a resistor to high frequency RFI. Used in wide frequency range attenuation. Used in low power, pulse, and isolation.

Ferrite Core Toroid Chokes

Powercap Transformer Technologies Private Limited, a leading manufacturer and supplier of wide range of ferrite core toroid chokes like ferrite core chokes, ferrite power chokes for a diverse array of applications. Our company is one of the specialist worldwide in manufacturing ferrite core toroidal chokes in power transmission industry. With the support from reliable human resources and strong engineering capabilities, we are one of India's leading manufacturers of ferrite core toroid choke and serves worldwide customers with our products for a wide range of industries.

Various types of Ferrite Core Toroid Chokes

SMPS Transformers using EE, EC, ER, EFD, ETD & EI cores.

EMI Filter Inductors Common Mode Chokes Power Chokes Line Filter Chokes Current Sensing Transformers Output Filter Chokes

Applications of Ferrite Core Toroid Chokes

Medical Transformers Aircraft & Avionics Industry Aerospace Industry Power Conversion Industrial Control UPS Systems Electrical Utilities Motor & Motion Control etc.

Silicon Steel Lamination Transformers (1 Phase / 3 Phase up to 500KVA)

Powercap Transformer Technologies Private Limited is a well known manufacturer of Transformers, Chokes and Coils and a leading player in providing custom-built transformer solutions. We manufacture and supply silicon steel lamination transformers, isolation transformer for our clients and they are widely used in various industries like Power Supply, Medical and Automobile Industry, Power Conditioning and Telecom industry.

We manufacture silicon steel lamination transformers of two types:

Silicon Steel Lamination - 1 Phase Transformer / Choke Silicon Steel Lamination - 3 Phase Transformer / Choke

Silicon Steel Lamination - 1 Phase Transformer / Choke

This is the indoor type transformer (1 VA - 750 KVA LT). This type of transformer is used in

Control Panels UPS Invertors Stabilizers Medical Equipment

Silicon Steel Lamination - 3 Phase Transformer / Choke They are also the Indoor Type Transformers (Range Upto 750 KVA LT )

Various Types of Silicon Steel Lamination Transformers

Control Transformers Sensing Transformers Isolation Transformers High Voltage Transformers Buck/Boost Transformers Charger Transformers Inverter Transformers Auto Transformers High Current Transformers

Neutral Grounding Transformers Auxilary Transformers Panel Mount Transformers

Magnetic Components
Powercap Transformer Technologies Private Limited is the name of the leading manufacturers and suppliers of high standard magnetic components and custom magnetic components for delivery anywhere in the world. With over 15 years of experience in manufacturing and designing standard magnetic components, we can offer you the quality, reliability and performance you expect from our products.

The various types of standard as well as custom magnetic components that we make are as follows:

Common Mode Chokes Using Ferrite UU Cores Common Mode Chokes Using Ferrite EE Cores Common Mode Chokes Using Ferrite Toroid Cores Inductors Using Ferrite Rod Cores Common Mode Chokes Using Ferrite UT/ET Cores Inductors Using Ferrite Drum Cores Inductors Using Ferrite Bead / Bit Cores

Common Mode Chokes Using Ferrite UU Cores

Common Mode Chokes are used in switched mode power supplies and frequency converters to attenuate common-mode interference. We produce a wide range of common mode chokes using ferrite UU cores. The customer can choose from the following types. Application-specific proposed solutions can also be designed if necessary.

Common Mode Choke UU9.8 Common Mode Choke UU10.5 Common Mode Choke - UU15

Common Mode Chokes Using Ferrite EE Cores

"E" cores are also the most preferred core shapes for common mode chokes. Our company also produces common mode chokes using ferrite EE cores. The various types that we produce are:

Common Mode Choke EE25 Common Mode Choke EE30

Common Mode Chokes Using Ferrite Toroid Cores

Toroids are another preferred core shape to use in common mode chokes. Our company manufactures common mode chokes using ferrite toroid cores which offer high magnetic efficiency as the cross sectional area is uniform and there is no air gap. The various types that we produce and supply are as follows:

Common Mode Choke T-12.5 Common Mode Choke T-10

Inductors Using Ferrite Rod Cores

Powercap Transformer Technologies Private Limited is engaged in the manufacturing and supplying of inductors using ferrite rod cores. Available in various sizes, our inductors using ferrite rod cores are used in various applications of induction heating, electronic circuit, welding machine core, electronic transformers and other fields.

Common Mode Choke T-12.5 Common Mode Choke T-10 The other products

LED Power Supply

We are engaged in providing a wide array of LED Power Supply - (Indoor Type) to our respected customers. These are highly power efficient and 100 % load burn-in-test. Easy to install, such products are appreciated for convention cooling and fine heat dispelling. Our range of products includes LED Power Supply - 505W, LED Power Supply- 305W, LED Power Supply - 31W, LED Power Supply - 44 W, LED Power Supply - 125W, LED Power Supply 185W and LED Power Supply - 245W.

SMPS Product
We are a leading manufacturer and exporter of a wide range of SMPS Product. These are manufactured using high quality raw material. Our range of products includes 16.5W Single Output Variable Voltage Power Supply, 25W Single Output Variable Voltage Power Supply, 33W Single Output Variable Voltage Power Supply and 50W Single Output Variable Voltage Power Supply.

We also offer 60W Single Output Variable Voltage Power Supply, 75W Single Output Variable Voltage Power Supply, 100W Single Output Variable Voltage Power Supply and 120W Single Output Variable Voltage Power Supply.

Our offering also include 150W Single Output Variable Voltage Power Supply, 180W Single Output Variable Voltage Power Supply, 225W Single Output Variable Voltage Power Supply, 240W Single Output Switching Power Supply and 270W Single Output Variable Voltage Power Supply.

In addition, we offer 300W Single Output Variable Voltage Power Supply, 360W Single Output Variable Voltage Power Supply, 405W Single Output Variable Voltage Power Supply, 480W Single Output Variable Voltage Power Supply, 540W Single Output Variable Voltage Power Supply and Computer SMPS.

Adaptors
We are the prominent manufacturer and exporter of a wide range of UL Outdoor. These products are manufactured using premium quality of raw material, which is procured from certified and reliable vendors. Our range of product includes AC to DC Single Output Switching Power Supply.

Converters
We are engaged in offering a huge assortment of PCS Series (14-150W) to our esteemed customers. These are widely known for its full sealed and waterproof features. Suitable for LED applications, these comply with CE standards. Our products can install indoor and outdoor with convection cooling system. With the operating temperature of 0-40?? @ 100%,

-25?? @ 80%, 60?? @ 60, these can be availed at competitive rates. Our range of product includes PCS Series - 19 W, PCS Series - 23 W, PCS Series - 38 W, PCS Series - 50 W, PCS Series - 78 W, PCS Series - 125 W and PCS Series - 185 W.

Standard SMPS Products

We are the preferred manufacturer and exporter of a wide range of PCS Series Weatherproof to our esteemed customers. These are widely appreciated for its steady voltage output and highly rainproof. These products can be installed indoor as well as outdoor . Our range of products include LED Power Supply (12W with Constant Current), LED Power Supply (15W With Constant Current), and LED Power Supply (30W with Constant Current).

Marketing department
The marketing department must act as a guide and lead the company's other departments in developing, producing, fulfilling, and servicing products or services for their customers. Communication is vital. The marketing department typically has a better understanding of the market and customer needs, but should not act independently of product development or customer service. Marketing should be involved, and there should be a meeting of the minds, whenever discussions are held regarding new product development or any customer-related function of the company. In powercap, marketing department depends on design and development department as they design and produce the products. Design and development department are related with the marketing department as marketing department shows the status and checks the needs of the consumer and provides information to design and development department. So both these departments depend on each other.

Accounting department :
Most important department and a must needed department of any company is the accounting department. The purpose of accounting for a business is to have a record of the receipts and expenditures of it's daily activities. Also, accounting makes it available for the business owners to assess and analyze the business's performance. This will help the owner to decide what improvements they need to make, or what practices to keep doing in order to keep the company at it's successful place. In order to file for tax returns, apply for a loan to expand your business, or for certain legal purposes, accounting is necessary. Accounting for your small business is also important so you are able to assess your financial performance. The financial statements such as the balance sheet and cash flow statement show financial information that is important in the success of your business. The balance sheet shows how much your business is worth and what your assets are. The cash flow statement shows where the future cash needs of your business are. Without any of these financial statements your business would not be able to account for the revenues and profits made from day to day, which results in mistakes and inaccurate records.

Functions of Accounting Department

There are lots of routine functions which accounting department has to do. To record the transaction on the basis of invoice, bills and vouchers, keep bills and vouchers in safe place after including them in files, to pay the creditors and employees, to collect and monitor debtors, to reconcile the bank statements with his company's bank account.

To Prepare Interim Financial Statements

For different departments decisions, accounting departments prepare interim financial statements. In these interim financial statements, we can includes trial balance, revenue statement and balance sheet. Often these statements are prepared after three months.

To Prepare Annual Financial Statements

To prepare annual financial statements is important work of accounting department because after auditing, it becomes proof in court and large number of decisions are affected from this. So, it is duty of chief accountant of this department to see

* whether it is prepared according to the current provisions of company law or not?

* Whether all errors are corrected or not?

* Whether all the adjustments are done or not?

* Whether every other things relating to accounting standards are OK or not?

Security of Accounts
After making of accounts on computer and Internet or online mode, to secure the confidential accounting information is also main duty of accounting department. With unethical use of hacking, it may be possible that hackers can hack accounting information by breaking your password. For solution of this, accountant should learn security control. You can learn this at here.

Inventory Management
If any company is doing work in the area of manufacturing, then it is the duty of accounting department to manage inventory. For this,

1. # Accounting department should classify each units. Unit may be kg., or gram or any other. For learning inventory management, you should learn our list of units of measurements of accounting for inventory at here.

2. # Accounting department should also make stock groups.

3. # Accounting department should also keep stock items under stock categories.

4. # Accounting department should also maintain the multiple godowns also.

5. # Transfer of different raw material cost should be record in production of finished product.

6. # To maintain inventory books like group summary, stock transfer, physical stock register, movement analysis and ageing analysis.

SPECIALISED DEPARTMENT: Design and development department:

The specialized department in powercap transformers is the design and development department. To make more convenient for this department, they are acquiring international standards, approvals and certifications. They have earned many accolades for their outstanding performance in their sphere of operations. The companys reliability is corroborated by the number of certificates they have accumulated over the years. With those achievements, they are maintaining a front runner position in the industry. Working closely with the customers, the company is investing in quality management, product development, Cost control along with efficient and attentive services.

The company is having a fully-equipped in-house Design & Development Department with skilled engineers. They are aimed to upgrade the products and provide timely solutions. The designing team is able to develop new products and modify the existing transformers, chokes and coils for better solutions. They provide customized products as well.

Noteworthy Functions of this Unit:the Design and Development Unit is well furnished to execute various functions like :

It carries out Advanced Product Quality Planning (APQP) It also carries out Design Failure Mode Effect Analysis (FMEA)

Designing outline of Manufacturing product Transfer of the latest technology Customer Interaction Proper validation of all products

Reliability in every aspect Document revision control Thorough design reviews In-depth qualification Effective safety approvals

Through its dedication and hard-work, Powercap Transformer Technologies Private Limited has made a eloquent contributions to the power sector in the country for improved planning, control and operation of various systems related to power.

GROWTH OPPURTUNITY

7. Growth opportunity
Powercap transformers working successfully for the past 15 years. Each day they are implementing something new. An innovation is a favorite word for this company. they are bringing more innovations in their products and give a better product to their customers They are growing each day. The way they handle their business is the highlight. The board of directors decided to start the new project for their company expansion at Alathur , Chennai, India. They propose to manufacture control panels, automative electrical and electronic components like ignition coils, alternators and electronic systems like fuel level switches. Their existing factory area is inadequate they need more area atleast 5 acres of land for future demand with separate R&D complex.

UNIQUE SELLING PROPORTION

8. Unique selling proposition:

A USP is one of the fundamental pieces of any solid marketing campaign. Simply stated, its a summary of what makes your business unique and valuable to your target market. It answers the question: How do your business services benefit your clients better than anyone else can?

Step 1: Describe Your Target Audience

Before you can even start marketing your services, you need to know who you are targeting. In this step, you want to be as specific as possible. For example, if you are a Web developer with a CMS expertise, instead of targeting anyone who needs helping building or modifying a CMS, you may identify your target client as a small business owner who is looking for a developer well-versed in MODx to customize his/her site.

Step 2: Explain the Problem You Solve

From your prospective clients perspective, what is the individual need or challenge they face that your business can solve for them?

Step 3: List the Biggest Distinctive Benefits

In this step, list 3-5 of the biggest benefits a client gets from choosing to work with you that they could not get from someone else (i.e., what sets you apart from your competition). Again, thinking from the clients perspective, these benefits should explain why your services are important to them and why they would choose you over another provider.

Step 4: Define Your Promise

A big part of a successful USP is making a pledge to your clients. While this can be implied instead of spelled out in your USP, write down this promise you make to your clients in this step.

Step 5: Combine and Rework

Once youve completed steps 1-4, take all of the information you listed and combine it into one paragraph. There should be some recurring ideas and thoughts, so youll want to start merging statements and rewriting in a way that flows and makes sense.

Step 6: Cut it down

In this step, take your paragraph from step 5 and condense it even more into just a sentence. You want your final USP to be as specific and simple as possible. Take your time while doing this exercise and do several drafts over the course of a week until you arrive at your final USP. A fresh mind and perspective is essential, so I would recommend doing this at the beginning of your day versus at the end when you are tired. You also may want to come back and do this exercise again, once you try out your USP for a while, or if anything changes with your business.

Why powercap??
Through its dedication and hard-work, Powercap Transformer Technologies Private Limited has made eloquent contributions to the power sector in the country for improved planning, control and operation of various systems related to power.

The manpower is highly qualified and dedicated to assist with systematic process orientation and unflinching focus. These supportive traits enable Powercap Transformer Technologies Private Limited to turn out products with a guarantee of absolute quality. They have developed a well-integrated supply network which has enabled us for prompt delivery within the desired time frame. Some of the reasons that make us the most preferred choice among others are as follows:-

the team provides accurate customization

We have an user friendly and instinctive interface Transparent trade practices Upgraded production unit Effectual utilization of products attributes Innovative design and development Reliable inventory and expeditious shipping Efficient order processing systems Strong client base.

Vision
The Company is planning to setup its offices in Europe, USA and FEA. By 2011, the company would expand its budget for the expansion of research and development and attain a turnover of Rs 100 crores. The company is also planning to work with OEM/ ODM customer in overseas market. A new plant with area 45000sq. feet is under construction to supply new product line, creating employment for 1000 plus people. They hope to attain the topmost position in the market for which they are upgrading their technology in HT distribution and Power Transformer and introducing new product linewire wound chip inductor.

Mission

Aim to achieve complete customer satisfaction in each and every aspects by providing solutions for all electrical and electronic industries.

The team is working to convert all the enquiries into genuine orders. Add more new foreign clients in customers list. The team is constantly working to reduce the complaint rate to '0' PPM and rejection rate to 50 PPM.

They are consistently exceeding the expectations of of their customers by providing innovative and cost effective electronic transformers, chokes, etc.

Motivate Suppliers and customers for EMS

SWOT ANALYSIS

9.

SWOT ANALYSIS

SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.

Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.

Strengths: characteristics of the business, or project team that give it an advantage over others

Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others

Opportunities: external chances to improve performance (e.g. make greater profits) in the environment

Threats: external elements in the environment that could cause trouble for the business or project

Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated. Users of SWOT analysis need to ask and answer questions that generate meaningful information for each category (strengths, opportunities, weaknesses, and threats) in order to maximize the benefits of this evaluation and find their competitive advantage.

Matching and converting

One way of utilizing SWOT is matching and converting. Matching is used to find competitive advantages by matching the strengths to opportunities. Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities. An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.

Internal and external factors

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the company's unique value chain. SWOT analysis groups key pieces of information into two main categories:

Internal factors The strengths and weaknesses internal to the organization. External factors The opportunities and threats presented by the external environment to the organization.

The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix. SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is actually important in achieving objectives. It also presents the resulting lists uncritically and without

clear prioritization so that, for example, weak opportunities may appear to balance strong threats. It is prudent not to eliminate too quickly any candidate SWOT entry. The importance of individual SWOTs will be revealed by the value of the strategies it generates. A SWOT item that produces valuable strategies is important. A SWOT item that generates no strategies is not important.

Use of SWOT analysis

The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired end-state (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management. SWOT analysis may also be used in creating a recommendation during a viability study/survey.

Criticism of SWOT
Some findings from Menon et al. (1999) and Hill and Westbrook (1997) have shown that SWOT may harm performance. Other complementary analyses have been proposed, such as the

SWOT - landscape analysis

The SWOT-landscape systematically deploys the relationships between overall objective and

underlying SWOT-factors and provides an interactive, query-able 3D landscape. The SWOT-landscape grabs different managerial situations by visualizing and foreseeing the dynamic performance of comparable objects according to findings by Brendan Kitts, Leif Edvinsson and Tord Beding (2000) Changes in relative performance are continually identified. Projects (or other units of measurements) that could be potential risk or opportunity objects are highlighted. SWOT-landscape also indicates which underlying strength/weakness factors that have had or likely will have highest influence in the context of value in use (for ex. capital value fluctuations).

Corporate planning
As part of the development of strategies and plans to enable the organization to achieve its objectives, then that organization will use a systematic/rigorous process known as corporate
planning. SWOT alongside PEST/PESTLE can be used as a basis for the analysis of business and

environmental factors.

Set objectives defining what the organization is going to do Environmental scanning

o

Internal appraisals of the organization's SWOT, this needs to include an assessment of the present situation as well as a portfolio of products/services and an analysis of the product/service life cycle

Analysis of existing strategies, this should determine relevance from the results of an internal/external appraisal. This may include gap analysis which will look at environmental factors

Strategic Issues defined key factors in the development of a corporate plan which needs to be addressed by the organization Develop new/revised strategies revised analysis of strategic issues may mean the objectives need to change

Establish critical success factors the achievement of objectives and strategy implementation

Preparation of operational, resource, projects plans for strategy implementation Monitoring results mapping against plans, taking corrective action which may mean amending objectives/strategies.

The SWOT Matrix:-A firm should not necessarily pursue the more lucrative opportunities. Rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firms strengths and upcoming opportunities. In some cases, the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity. To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below: SWOT / TOWS Matrix

Strengths Opportunities S-O strategies

Weaknesses W-O-strategies

Threats

S-T strategies

W-T strategies

S-O strategies pursue opportunities that are a good fit to the company's strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats.

W-T strategies establish a defensive plan to prevent the firm's weaknesses from making it highly susceptible to external threats.

Marketing
In many competitor analyses, marketers build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of
vertical integration, historical responses to industry developments, and other factors.

Marketing management often finds it necessary to invest in research to collect the data required to perform accurate marketing analysis. Accordingly, management often conducts market research (alternately marketing research) to obtain this information. Marketers employ a variety of techniques to conduct market research, but some of the more common include:

Qualitative marketing research, such as focus groups Quantitative marketing research, such as statistical surveys Experimental techniques such as test markets Observational techniques such as ethnographic (on-site) observation Marketing managers may also design and oversee various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis.

Strengths Reputation in marketplace

Weaknesses Shortage of consultants at

Opportunities Well established position with a well

Threats Large consultancies operating at a minor level

operating level rather defined market niche than partner level Expertise at partner level in HRM consultancy Unable to deal with multi-disciplinary assignments because of size or lack of ability Identified market for consultancy in areas other than HRM

Other small consultancies looking to invade the marketplace

Strength
Powercap transformers strength is their manpower. Their skilled laborers. Their design and development department is their backbone without which the company cannot have achieved this successful place in the center. They have strong and efficient administrative department. They have very good infrastructure facilities. They are capable of satisfying the customers requirements. Till now there is not been any fault with the products they have produced and no customer complaints. The customers are well satisfied. They have a good reputation among customers, which is a good sign of their developments.

Weakness
Lack of government support. Lack of branches. Lack of advertisement. Lack of work area.

Opportunity
They are not waiting for an opportunity they are creating more opportunities. They have got future plans to achieve more and develop their business. They are building a new concern, in which many skilled labors, trained professionals will be recruited. This helps the growth of the company. They have ideas to export their products to foreign markets like UK, Singapore. They have very good financial backup which helps for their development.

Threats
Currently, the power shortages pertaining in Tamil Nadu is a major hindrance. Heavy shortage of workers prevailing in the industry. Continuous Quality Improvement is need of the hour as there are different Demand patterns all over the world. Heavy competition is a big threat to the company.

SNAP SHOTS

10. SNAP SHOTS:

11. Conclusion
The companies like powercap have to be formed to more to develop the nation because these types of products are used in our day to day life but we dont know that such products are present. The products are being used by us like adaptors mobile chargers etc. Not only

powercap but also more companies producing such products. They not only show us the business or satisfaction but they show us how they are helping in developing the economy. From the industrial training we just learned what and all process being carried out in a company. They gave us their full support and we got more knowledge about their company and process carried out there. To conclude with, not only electrical manufacturing companies but also industries like textile and other sectors are being developed and help our Indian economy to grow longer. Thus this industrial training helped us to gather more knowledge and a great experience not only in academic but also in the day to day life.

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Technology redefined

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