Advertising Law Cardozo School of Law Spring 2012 Professor Felix Wu

Syllabus, version 5.0

Course Meetings: Contact: Office Hours:

Tuesday & Thursday, 2:30 pm 3:45 pm, Room 423 felix.wu@yu.edu, (212) 790-0892, Room 942 Monday, 2:00 pm 3:00 pm & Thursday, 11:00 am Noon. Or email me to set up another time to meet. GOLDMAN & TUSHNET, ADVERTISING AND MARKETING LAW (draft), posted on the ANGEL website for the course Additional readings will also be posted on ANGEL.

Required Text:

Evaluation:

Take-home final examination plus class participation. Class participation will be used to adjust grades upwards or downwards by at most one step (i.e. B to B+ or A- to B+). The quality of participation is more important than quantity. Quality in this context means helpfulness to the discussion and integration of the assigned readings to the topic at hand, not being right about everything you say. This course has an online discussion forum on its ANGEL website. Substantive participation in the online forum can count toward your class participation, although not to the same extent as participation in class. Online participation is optional and you will not be penalized for failing to contribute to the online discussions. I may sometimes start or contribute to an online discussion, but do not assume that I will read or respond to any particular online comment. Email me directly anything that needs a response.

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Reading Assignments January 19 Overview Casebook, Chapter 1

Corn Syrup Lawsuit Heads To Los Angeles Court, HUFFINGTON POST, Sept. 13, 2011, http://www.huffingtonpost.com/2011/09/13/corn-syrup-lawsuit-heads-_n_959958.html Subway Sues Quiznos Over User-Made Ads, N.Y. TIMES, Jan. 28, 2008, http://www.nytimes.com/2008/01/28/technology/28iht-adco.4.9555321.html?pagewanted=all Facebook Can Be Sued Over Use of Ads Liked By Friends, CNET, Dec. 19, 2011, http://news.cnet.com/8301-1023_3-57344989-93/ Howd My Avatar Get Into That Sneaker Ad?, SLATE, Jan. 4, 2012, http://www.slate.com/articles/technology/future_tense/2012/01/behaviorally_targeted_ads_ and_the_ethical_dilemmas_behind_building_consumers_into_ads_.single.html January 24 The Value of Advertising Chapter 2, pp. 1-30

44 Liquormart, Inc. v. Rhode Island, 517 U.S. 484 (1996), http://supreme.justia.com/cases/federal/us/517/484/case.html (Plurality opinion, Parts I-VI; Thomas concurrence, Part II) January 26 Distinguishing Editorial Content, Part I Chapter 2, pp. 30-60 Distinguishing Editorial Content, Part II Chapter 2, pp. 60-79

January 31

Facenda v. N.F.L. Films, Inc., 542 F.3d 1007 (3d Cir. 2008), http://www.ca3.uscourts.gov/opinarch/073269p.pdf (Parts I & V.A.1) February 2 Sources of Regulation Chapter 3, pp. 1-30 State Law Claims Chapter 3, pp. 30-65 Puffery Chapter 4, pp. 1-35 Falsity Chapter 4, pp. 35-71

February 7

February 9

February 14

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February 16

Materiality Chapter 4, pp. 71-86 Disclosures Chapter 5, pp. 1-23 Mandatory Disclosures Chapter 5, pp. 23-54 Implicit Falsity Chapter 6, pp. 1-27 Surveys Chapter 6, pp. 27-63 Standing Chapter 6, pp. 64-82 Defamation & Disparagement Chapter 7, pp. 1-27 Remedies Chapter 8, pp. 16-46 Copyright Chapter 9, pp. 1-35 No Class No Class Trademark, Part I Chapter 10, pp. 1-20 Trademark, Part II Chapter 10, pp. 20-32

February 21

February 23

February 28

March 1

March 6

March 8

March 13

March 15

March 20 March 22 March 27

March 29

Toyota Motor Sales, Inc. v. Tabari, 610 F.3d 1171 (9th Cir. 2010), http://www.ca9.uscourts.gov/datastore/opinions/2010/07/08/07-55344.pdf (Facts & Nominative Fair Use sections) April 3 Keyword Advertising Chapter 10, pp. 49-65

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April 4

Right of Publicity, Part I Chapter 12, pp. 1-20 Right of Publicity, Part II Chapter 12, pp. 20-48 Newsworthiness

April 17

April 19

Montana v. San Jose Mercury News, Inc., 34 Cal. App. 4th 790 (1995), http://www.lawlink.com/research/caselevel3/72420 Arrington v. N.Y. Times Co., 55 N.Y.2d 433 (1982), http://www.leagle.com/xmlResult.aspx?xmldoc=198248855NY2d433_1444.xml Jordan v. Jewel Food Stores, Inc., No. 1:10-cv-00340 (N.D. Ill. Feb. 15, 2012), http://www.loeb.com/files/Uploads/Jordan_v_Jewel_Osco_Opinion.pdf April 23 First Amendment Defenses (12:00 pm 1:15 pm)

ETW Corp. v. Jireh Publishing, Inc., 332 F.3d 915 (6th Cir. 2003), http://www.leagle.com/xmlResult.aspx?xmldoc=20031247332F3d915_11148.xml (Majority opinion Introduction & Parts II & IV) Keller v. Electronic Arts, Inc., 94 U.S.P.Q.2d (BNA) 1130 (N.D. Cal. 2010), http://www.scribd.com/doc/26624013/Keller-v-NCAA-Order-re-Motion-to-Dismiss (Background & Discussion Part II) April 24 Intermediaries Chapter 15, pp. 1-20 Online Intermediaries Chapter 15, pp. 20-29

April 26

Fair Housing Council v. Roommates.com, LLC, 521 F.3d 1157 (9th Cir. 2008) (en banc), http://www.ca9.uscourts.gov/datastore/opinions/2008/04/02/0456916.pdf (Majority opinion only) Doctors Associates, Inc. v. QIP Holder LLC, 38 Media L. Rep. 1616 (D. Conn. 2010), http://www.loeb.com/files/Uploads/Doctors%20Assoc%20v%20QIP%20Holders%20D% 20CT%20Feb%202010.pdf (Parts I & IV)

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April 30

Consumer Privacy (12:00 pm 1:15 pm) Chapter 13, pp.1-5, 22-31

Dwyer v. American Express Co., 652 N.E.2d 1351 (Ill. App. 1995), http://epic.org/privacy/junk_mail/dwyer.txt How Companies Learn Your Secrets, N.Y. TIMES MAG., Feb. 19, 2012, http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all Sorrell v. IMS Health Inc., 131 S. Ct. 2653 (2011), http://www.supremecourt.gov/opinions/10pdf/10-779.pdf (Majority opinion only) May 1 Contests & Promotions Chapter 14, pp. 8-30 Weirum v. RKO General, Inc., 15 Cal.3d 40 (1975), http://scocal.stanford.edu/opinion/weirum-v-rko-general-inc-27934

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