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cover story

Research Methodology
The PROCeSS UTILISeD BY ICMR (InDIan COUnCIL fOR MaRkeT ReSeaRCh ) fOR The PeRCePTIOn ReSeaRCh SURveY On InDIaS BeST B-SChOOLS On BehaLf Of 4Ps B&M

CMR conducted the perception survey in two phases: THE FIRST PHASE: In the first phase of the survey, ICMR generated a list of 500 B-schools across India. The list of B-schools was prepared based on a secondary study conducted by ICMR. The 500 B-schools were divided according to geographical zones, i.e. North, South, East and West. (Masscom institutes & institutes offering only 1 year certified courses have not been covered under the purview of the survey). The list was then circulated amongst a select set of 25 B-schools professors (having work/ industry experience of at least 5 years) to name Indias Cult Status B-schools. Then, a list of the top 30 B-schools named by these 25 B-school professors (based on the frequency of responses) was generated. SECOND PHASE: In this phase each of the 30 B-schools were further scrutinized based on the following parameters: l Global Exposure: which included elements like student/faculty exchange programmes, international linkages, et al; l Fun Factor: which included elements like debates, quizzes and other management based activities; l Course Contents: which included elements like the number of subjects/papers, regular upgradation of syllabus, et al; l Faculty: which included elements like student/faculty ratio, total number of permanent/visiting faculty members, faculty members with relevant industry experience, et al; l Infrastructure: which included elements like campus area/location, number of classrooms, library, wi-fi campus, laptop facilities, cafeteria, et al; l Personality Development: which included elements like overall personality development, role plays and presentations,

enhancing communication skills, et al; Student Profiles/Admissions: including elements like student qualification, background, age distribution, et al; l Research and Writings: including elements like internal journals published, newsletters/magazines/books published, faculty contribution, et al; l Industry Interface: including elements like number of Management Development Programmes/ Executive Development Programmes/seminars, joint corporate training workshops, projects undertaken with corporations, et al; l Placement and Packages: including elements like number of students placed each year, domestic/international placements, maximum salary (both domestic and international), number of companies both domestic and international visiting the campus, et al; l Alumni: elements like alumni profile/ strength, alumni meets, career paths taken by the alumni, alumni network and association, et al; l Parental Perspective: including parental perspective on respective B-schools. The respondents for the parameters given above were students, faculty members, parents and corporations, primarily from the HR departments (as they recruit and interact most with B-school graduates) and CMOs (Chief Marketing Officers). The parameters were divided amongst the respondents on the basis of relevance. However, the ratings for parameters of infrastructure and faculty were collected both from students and faculty members. The sample size of students interviewed pan-India, was around 800. Students covered under the purview of the study were primarily current management students and management graduates. Faculty members of
l

esteemed organisations such as IMT (Ghaziabad), IIT-D (Delhi), IIFT and others were interviewed on the parameters of Faculty, Infrastructure, Course Content and Research and Writings. Apart from this, ICMR also conducted interviews with the corporate HR & CMO fraternity to gain inputs on the parameters of Industry Interface, Placement & Packages and Alumni. The industry/HR professionals and CMOs covered under the research were from well known organisations in the industries of banking & financial services, automobiles, telecom, retail, information technology, consulting and various others. Each of the above mentioned respondents were asked to rate the top 30 B-schools on respective parameters on a scale of 1-10 (1 being worst & 10 being best). The final ranking is based on the cumulative mean score on each of the parameters. However, since the parameters of faculty & infrastructure were both rated by students & faculty members, we have shown the cumulative scores. The parameter of parental perspective was rated by parents of students who have pursued or are currently pursuing a management course. A separate perception survey was conducted by ICMR amongst management students to identify the Power B-schools apart from the Cult Status B-schools as mentioned above. Students were shown a list of 100 Bschools (excluding the top 30 Cult Status Bschools as ranked in the following pages) and then asked to name their most preferred Bschools. The students were also asked to rate the B-school named by them on a scale of 1-5 (1 being worst and 5 being best). Based on the overall perception scores ICMR generated (with institutes being rated a minimum score of 3 on the Likert Scale) the list of 70 Power B-schools. 4Ps

A few criticAl pArAmeters on which the inDiAn institUte of plAnninG AnD mAnAGement (iipm ) wAs rAteD DUrinG the seconD phAse pArAmeters perception score GloBAl eXposUre 9.50 plAcement & pAcKAGes 9.00 personAlity Development 9.25 reseArch & writinGs 9.25 AlUmni 9.25 coUrse content 9.25 infrAstrUctUre 9.00

Note: The Indian Institute of Planning and Management (IIPM) has not been included in this survey, as it is a sister concern of Planman Media. Had the B-school participated in the survey, it would have appeared at Rank #6 on the Overall Mean Score.

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15 may - 14 june 2012 4ps BuSIneSS anD maRKeTInG 91

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THE ICMR-4Ps B&M B-sCHOOL sURVEY 2012; FINAL RANKs INDIAs CULT sTATUs B-sCHOOLs
rank B-School GloBal Fun Facul- InFra- StudEnt pErSonal- courSE rESEarch InduStry placE- alumnI parEn- ovErall IntErmEnt & tal pEr- mEan Expo- Factor ty Struc- proFIlE Ity dEvEl- contEnt & WrItopmEnt InGS FacE packaGES SpEctIvE ScorE SurE turE

IndIan InStItutE oF manaGEmEntahmEdaBad - IIma IndIan InStItutE oF manaGEmEntBanGalorE - IIm B IndIan InStItutE oF manaGEmEntcalcutta - IIm c IndIan InStItutE oF manaGEmEntlucknoW- IIm l IndIan School oF BuSInESS - ISB, hydEraBad Faculty oF manaGEmEnt StudIES - FmS IndIan InStItutE oF manaGEmEntIndorE - IIm-Idr Jamna lal BaJaJ InStItutE oF manaGEmEnt StudIES - JBImS IndIan InStItutE oF ForEIGn tradE - IIFt manaGEmEnt dEvElopmEnt InStItutE - mdI

9.05

8.90

9.55

9.50

9.50

9.00

9.50

9.00

9.50

9.50

9.75

9.50

112.25

9.00

8.55

9.50

9.50

9.45

9.00

9.50

9.00

9.15

9.50

9.50

9.50

111.15

9.00

8.45

9.25

9.50

9.50

9.00

9.50

8.75

9.00

9.25

9.50

9.50

110.20

9.00

8.50

9.15

9.45

9.50

9.00

9.50

8.50

9.00

9.00

9.25

9.25

109.10

5 6

9.00 8.75

8.50 8.50

9.00 9.50

9.00 9.25

9.00 9.00

9.00 9.00

9.25 9.25

9.00 9.00

9.00 9.25

9.50 9.25

9.50 9.00

9.25 9.00

109.00 108.75

8.75

8.75

9.00

9.00

9.00

8.75

9.25

9.00

9.00

9.00

9.00

9.00

107.50

9.00

8.50

9.00

9.00

9.00

8.50

9.00

8.75

9.00

9.00

9.00

9.00

106.75

9 10

8.25 8.50

8.50 8.50

9.00 8.50

9.00 9.00

9.00 8.50

8.50 8.50

9.00 9.00

8.75 9.00

9.00 9.00

8.75 9.00

9.00 9.00

9.00 9.00

105.75 105.50

IndIan InStItutE oF 10 manaGEmEnt - kozhIkodE- IIm k 12 xavIEr laBour rElatIonS InStItutE - xlrI

8.50

8.50

9.00

9.00

8.50

8.50

9.00

9.00

9.00

9.00

8.50

9.00

105.50

8.00

8.50

9.00

8.50

9.00

8.50

9.00

9.00

8.75

9.00

9.10

9.00

105.35

S.p JaIn InStItutE oF 13 manaGEmEnt & rESEarch - SpJImr dEpartmEnt oF InduStrIal & manaGEmEnt EnGInEErInG - IIt kanpur

8.00

8.50

9.00

8.75

8.75

8.75

9.00

8.75

9.00

9.00

8.75

9.00

105.25

14

8.00

8.00

9.00

8.75

8.50

8.50

8.75

8.50

9.00

9.00

9.00

9.00

104.00

SymBIoSIS InStItutE oF 15 BuSInESS manaGEmEnt - SIBm

8.50

8.50

8.75

9.00

8.75

8.50

9.00

8.50

8.50

8.50

8.50

8.50

103.50

92 4ps BuSIneSS anD maRKeTInG 15 may - 14 june 2011

rank

B-School

GloBal Fun Facul- InFra- StudEnt pErSonal- courSE rESEarch InduStry placE- alumnI parEn- ovErall IntErmEnt & tal pEr- mEan Expo- Factor ty Struc- proFIlE Ity dEvEl- contEnt & WrItopmEnt InGS FacE packaGES SpEctIvE ScorE SurE turE

InStItutE oF manaGE16 mEnt tEchnoloGy, GhazIaBad - Imt dEpartmEnt oF man17 aGEmEnt StudIES, IIt dElhI narSEE monJEE InStI18 tutE oF manaGEmEnt StudIES - nmImS 19 vGSom, IIt kharaGpur xavIEr InStItutE oF 20 manaGEmEnt, BhuBanESWar - xImB natIonal InStItutE oF 21 InduStrIal EnGInEErInG- nItIE ShaIlESh J. mEhta 22 School oF manaGEmEnt, IIt BomBay 23 ForE School oF manaGEmEnt

8.00

8.50

8.50

8.50

8.50

8.50

8.75

8.50

8.50

8.00

8.50

9.00

101.75

8.00

8.00

8.50

8.50

8.50

8.00

8.75

8.00

8.25

8.00

8.00

9.00

99.50

8.00 8.00 8.25

8.00 7.75 7.50

8.50 8.75 8.50

8.00 8.50 8.00

8.00 8.50 8.00

8.00 8.00 8.00

8.75 8.25 8.75

7.75 8.25 7.75

8.50 8.50 8.50

8.50 8.00 8.00

8.50 8.00 8.50

8.50 8.00 8.50

99.00 98.50 98.25

8.15

8.00

8.00

8.50

8.15

7.50

8.25

7.50

8.75

8.55

8.50

8.25

98.10

8.25

8.00

8.00

8.00

8.00

7.75

8.50

8.00

8.25

8.00

8.50

8.25

97.50

8.45

8.00

8.00

7.50

7.75

8.00

8.00

8.00

8.15

8.50

8.25

8.25

96.85

dEpartmEnt oF man24 aGEmEnt StudIES, IIt madraS GrEat lakES InStItutE 25 oF manaGEmEnt, chEnnaI 26 27 amIty BuSInESS School t.a paI manaGEmEnt InStItutE - tapmI

8.15

7.50

8.00

8.00

7.75

7.75

8.00

8.15

8.50

8.25

8.25

8.25

96.55

8.00

8.00

8.15

8.15

8.00

7.50

8.00

8.15

8.00

7.75

8.00

8.50

96.20

8.00 8.00

8.00 8.00

8.00 7.50

8.00 8.00

7.50 8.00

8.00 8.00

7.75 7.75

7.00 8.00

7.50 7.75

8.00 7.50

8.00 7.50

8.00 7.50

93.75 93.50

prIn. l.n. WElInGkar InStItutE oF manaGE28 mEnt dEvElopmEnt & rESEarch 28 IntErnatIonal manaGEmEnt InStItutE- ImI

8.00

7.50

7.50

8.25

7.75

7.75

8.00

8.00

8.00

7.50

7.50

7.50

93.25

8.00

7.50

8.25

7.50

7.50

7.75

8.00

7.75

7.75

7.75

7.50

8.00

93.25

loyola InStItutE oF 30 BuSInESS admInIStratIon

8.00

7.25

7.50

7.75

7.50

7.75

8.00

8.00

8.00

7.75

7.75

7.50

92.75

*The Total Overall Mean Score might not be exactly equal to the individual score summations due to rounding; Note: The Indian Institute of Planning and Management (IIPM) has not been included in this survey, as it is a sister concern of Planman Media. Had the B-school participated in the survey, it would have appeared at Rank 6 on an Overall Mean Score.

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THE ICMR-4Ps B&M POWER B-sCHOOLs


RAnk College 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 IndIan InStItutE oF manaGEmEnt - ShIllonG - IImS SymBIoSIS cEntrE For manaGEmEnt & human rESourcE dEvElopmEnt (Scmhrd) IcFaI BuSInESS School (IBS) k. J. SomaIya InStItutE oF manaGEmEnt ImS - noIda InStItutE oF rural manaGEmEnt (Irma) vEl'S InStItutE oF BuSInESS admInIStratIon Itm School oF BuSInESS hydEraBad BuSInESS School, GItam unIvErSIty dItm School oF BuSInESS StudIES - mGt GEmS B School InStItutE oF rural manaGEmEnt (Irm) apEx IntItutE oF manaGEmEnt & ScIEncE t. John BuSInESS School dElhI School oF proFESSIonal StudIES & rESEarch BImhrd GalGotIaS BuSInESS School prEStIGE InStItutE oF manaGEmEnt IISWBm - IndIan InStItutE oF SocIal WElFarE & BuSInESS manaGEmEnt Goa InStItutE oF manaGEmEnt unIvErSIty BuSInESS School punJaB collEGE oF tEchnIcal EducatIon (pctE) chrISt unIvErSIty, InStItutE oF manaGEmEnt ISB&m thE oxFord collEGE oF BuSInESS manaGEmEnt G. l. BaJaJ InStItutE oF tEchnoloGy & manaGEmEnt GItam InStItutE oF manaGEmEnt JaGan InStItutE oF manaGEmEnt StudIES n. l. dalmIa InStItutE oF manaGEmEnt StudIES & rESEarch pESIm-pES InStItutE oF manaGEmEnt InStItutE oF puBlIc EntErprISE nIIlm cEntrE For manaGEmEnt StudIES JaGannath InStItutE oF manaGEmEnt ScIEncES nEW dElhI InStItutE oF manaGEmEnt City SHIllONg PuNe HydeRaBad MuMBaI NOIda aNaNd CHeNNaI gwalIOR HydeRaBad SONIPaT BaNgalORe jaIPuR jaIPuR BaNgalORe New delHI PuNe gReaTeR NOIda gwalIOR KOlKaTa RIBaNdaR CHaNdIgaRH ludHIaNa BaNgalORe PuNe BaNgalORe gReaTeR NOIda VISaKHaPaTNaM New delHI THaNe BaNgalORe HydeRaBad New delHI New delHI New delHI StAte MegHalaya MaHaRaSHTRa aNdHRa PRadeSH MaHaRaSHTRa uTTaR PRadeSH gujaRaT TaMIl Nadu MadHya PRadeSH aNdHRa PRadeSH HaRyaNa KaRNaTaKa RajaSTHaN RajaSTHaN KaRNaTaKa delHI MaHaRaSHTRa uTTaR PRadeSH MadHya PRadeSH weST BeNgal gOa PuNjaB PuNjaB KaRNaTaKa MaHaRaSHTRa KaRNaTaKa uTTaR PRadeSH aNdHRa PRadeSH delHI MaHaRaSHTRa KaRNaTaKa aNdHRa PRadeSH delHI delHI delHI oveRAll PeRCePtion SCoRe 4.75 4.71 4.68 4.67 4.65 4.60 4.55 4.50 4.45 4.43 4.40 4.36 4.33 4.30 4.27 4.25 4.22 4.20 4.15 4.10 4.00 3.99 3.90 3.75 3.70 3.65 3.64 3.62 3.61 3.60 3.58 3.56 3.55 3.53

RAnk College 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 ShErWood collEGE oF manaGEmEnt maGnuS School oF BuSInESS lal Bahadur ShaStrI InStItutE oF manaGEmEnt aurora'S BuSInESS School taxIla BuSInESS School mat'S School oF BuSInESS chandIGarh BuSInESS School allIancE BuSInESS School natIonal InStItutE oF tEchnoloGy narmada collEGE oF manaGEmEnt mIt School oF BuSInESS raWal InStItutE oF manaGEmEnt IIlm InStItutE For hIGhEr EducatIon mar athanaSIoS collEGE For advancEd StudIES EmpI BuSInESS School InStItutE oF manaGEmEnt tEchnoloGy datta mEGhE InStItutE oF manaGEmEnt StudIES raJaGIrI School oF manaGEmEnt pIonEEr InStItutE oF proFESSIonal StudIES vIGnana JyothI InStItutE oF manaGEmEnt School oF communIcatIon and manaGEmEnt StudIES mEt InStItutE oF manaGEmEnt IndrapraStha unIvErSIty School oF manaGEmEnt xavIEr InStItutE oF manaGEmEnt & EntrEprEnEurShIp BharathIdaSan InStItutE oF manaGEmEnt SydEnham InStItutE oF manaGEmEnt StudIES rESEarch & EntErprEnEurShIp EducatIon (SImSrEE) unIvErSIty oF Jammu, thE BuSInESS School SymBIoSIS InStItutE oF manaGEmEnt StudIES St JoSEphS collEGE oF BuSInESS admInIStratIon amrIta BuSInESS School BhuBanESWar InStItutE oF manaGEmEnt & InFormatIon tEchnoloGy pIllaIS InStItutE oF manaGEmEnt StudIES & rESEarch IndIan InStItutE oF rural manaGEmEnt, Faculty oF manaGEmEnt StudIES aBIt-Jrd tata InStItutE oF manaGEmEnt taSmac GauhatI unIvErSIty, dEpartmEnt oF BuSInESS admInIStratIon

City luCKNOw HydeRaBad R. K. PuRaM HydeRaBad jaIPuR BaNgalORe laNdRaN BaNgalORe TIRuCHIRaPPallI BHaRuCH PuNe FaRIdaBad guRgaON TIRuValla New delHI NagPuR NagPuR COCHIN INdORe HydeRaBad COCHIN MuMBaI delHI BaNgalORe TIRuCHIRaPPallI MuMBaI jaMMu PuNe BaNgalORe COIMBaTORe BHuBaNeSwaR NaVI MuMBaI jaIPuR CuTTaCK PuNe guwaHaTI

StAte uTTaR PRadeSH aNdHRa PRadeSH delHI aNdHRa PRadeSH RajaSTHaN KaRNaTaKa PuNjaB KaRNaTaKa TaMIl Nadu gujaRaT MaHaRaSHTRa HaRyaNa HaRyaNa KeRala delHI MaHaRaSHTRa MaHaRaSHTRa KeRala MadHya PRadeSH aNdHRa PRadeSH KeRala MaHaRaSHTRa delHI KaRNaTaKa TaMIl Nadu MaHaRaSHTRa jaMMu & KaSHMIR MaHaRaSHTRa KaRNaTaKa TaMIl Nadu OdISHa MaHaRaSHTRa RajaSTHaN OdISHa MaHaRaSHTRa aSSaM

oveRAll PeRCePtion SCoRe 3.52 3.51 3.50 3.49 3.47 3.46 3.45 3.44 3.43 3.41 3.40 3.38 3.37 3.35 3.34 3.32 3.30 3.29 3.27 3.26 3.25 3.24 3.22 3.21 3.20 3.17 3.16 3.14 3.13 3.11 3.10 3.09 3.07 3.05 3.02 3.00

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c o v e R S T o R y I n D u S T R y pa R T I c I paT I o n

InDuSTRy STalwaRTS who weRe


ThIS yeaRs SuRvey alSo IncluDeD Some of InDIas moST ReSpecTeD anD moST InTellecTual
Alok Bharadwaj Senior VP, Canon India Anisha Motwani Director & CMO, Max New York Life Insurance Anisha is a marketing veteran with strong brand management credentials. She has an established track record of over 20 years in building consumer brands in a highly competitive environment. She has used her insight and experience to create effective campaigns across industries. She is also an independent speaker at diverse industry forums.

Alok has been the driving force behind sales, marketing, corporate planning & brand building activities of Canon in India for over a decade now. He has successfully led the company towards achieving exponential growth & market leadership in India. At present, he is also the VP of MAIT and a part of the CIIs National Committee for IT & ITeS.

Sidharth Rao Co-Founder & CEO, Webchutney

Sajid Shamim Brand Director, Reebok India

Jiby Thomas Co-founder & VP Marketing, Quickr.com

An entrepreneur by heart, Sidharth is a B-school dropout by choice. But his understanding of the market was spot on. Started in 1999, his firms clientele now includes brands like Microsoft, HP Google, Citibank & Pepsi. ,

Under his decade long guidance Reebok has been able to maintain its leadership position in an ever increasing competitive market. His passion for constant experimentation makes him & his brand stand apart in the league.

With a prime focus on developing Internet based transactions for Indian community, Jiby has used his 17 years experience in building a strong e-commerce brand Quikr.com that currently is being accessed by over 25 million users every month.

Ambika Sharma MD & CEO, Pulp Strategy Communications Pvt. Ltd.

Awarded Marketing Professional of the year for excellence in branding and marketing in 2011, Ambikas thoroughly bred marketing expertise in planning and implementation of a delighted consumer experience inspired her in building a strong brand that provides strategic yet customised brand activation solutions.

96 4ps BuSIneSS anD maRKeTInG 15 may - 14 june 2011

a paRT of The B-School SuRvey


STalwaRTS wITh expeRIence In vaRIouS SecToRS anD GeoGRaphIeS acRoSS The GloBe
Rajiv Vastupal IIM Rohtak Governing Board, CMD, Rajiv Group Started by accident, his venture now has a turnover of Rs.5.5 billion and is one of the largest agency houses for polymers and electrical switchgears in Gujarat. Rajiv is currently the President at All India Management Association (AIMA) since October 01, 2011. He is also member of the Board of Governors at IIM - Bangalore (IIM-B). Kamal Nandi EVP Sales & Marketing, Godrej Appliances

A. K. Ghosh VP, Sales & Marketing, J. K. Paper Ltd.

Devendra Jain CMD, Atishya Group

Taking advantage of Godrejs existing infrastructure, Kamal has been a driving force in expanding companys operations beyond its traditional product categories of refrigerators and washing machines since 2004. He has managed to push revenues by five times in less than 7 years banking on out-of-the-box strategies & innovation.

If it is marketing you want to discuss, then this connoisseur on the subject will not hold back the zeal and the excitement of sharing the gamut of knowledge and experience in the world of marketing. Ghosh has been with JK Group for almost 15 years.

A chartered accountant by profession, Devendra has over 20 years experience in business advisory services, corporate & financial restructuring, fund raising, M&As. He has been providing consultancy to both private & public sector companies.

Nalin Kumar Thakur Group President (HR), Anil Group of Companies

Ishaan Sachdeva Director, Alberto Torresi

When Ishaan stepped out of the family business, nobody in the family knew that he will make big in the mens footwear market. Today at 25 he is pioneer in introducing Italian brand in India, which is being designed in Italy and manufactured in India. With 100 outlets its company has presence across India.

Nalins belief in cultural transformation for meaningful changes at workplace have been instrumental in his professional journey that spans over three decades. He is also known for designing a unique organisational mapping tool PRISM Mapping.

15 may - 14 june 2012 4ps BuSIneSS anD maRKeTInG 97

cover story

iCMR-4Ps B&M Upcoming B-schools


Methodology:
4Ps B&M, in association with the Indian Council for Market Research (ICMR), conducted a pan-India perception survey on the upcoming B-schools. The survey was conducted amongst management students (final year students; sample size of 200) and faculty members (sample size of 20) of several management institutes across the country. The respondents were asked to name one upcoming B-school based on the parameters of infrastructure, placement, packages and industry interface. The frequency of responses helped us to draw a list of the 50 upcoming B-schools in the country which could be the most sought after ones in the near future.

UPCOMINg B-sCHOOLs
RAnk 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 College BlS InStItutE oF manaGEmEnt GIan JyotI InStItutE oF manaGEmEnt & tEchnoloGy m.k.m. IndIan InStItutE oF manaGEmEnt S.I.E.S. collEGE oF manaGEmEnt StudIES hErItaGE InStItutE oF tEchnoloGy mahakal InStItutE oF manaGEmEnt vEl-tEch SymBIoSIS cEntrE For InFormatIon tEchnoloGy nEvIllE WadIa InStItutE oF manaGEmEnt StudIES & rESEarch Faculty oF manaGEmEnt StudIES, Goa unIvErSIty nImt InStItutE oF tEchnoloGy manaGEmEnt IB, IpS acadEmy oSmanIa unIvErSIty, Faculty oF manaGEmEnt alIGarh muSlIm unIvErSIty, dEpartmEnt oF BuSInESS admInIStratIon tEcnIa InStItutE oF advancEd StudIES nEhru collEGE oF manaGEmEnt aSIan InStItutE oF manaGEmEnt & tEchnoloGy rEGIonal collEGE oF manaGEmEnt Sona School oF manaGEmEnt dISha InStItutE oF manaGEmEnt & tEchnoloGy apEEJay School oF manaGEmEnt City gHaZIaBad MOHalI jaIPuR NaVI MuMBaI KOlKaTa ujjaIN CHeNNaI PuNe PuNe TaleIgaO PlaTeau gHaZIaBad INdORe MaHBuBNagaR alIgaRH New delHI COIMBaTORe yaMuNaNagaR BHuBaNeSwaR SaleM RaIPuR New delHI StAte uTTaR PRadeSH PuNjaB RajaSTHaN MaHaRaSHTRa weST BeNgal MadHya PRadeSH TaMIl Nadu MaHaRaSHTRa MaHaRaSHTRa gOa uTTaR PRadeSH MadHya PRadeSH aNdHRa PRadeSH uTTaR PRadeSH delHI TaMIl Nadu HaRyaNa OdISHa TaMIl Nadu CHaTTISgaRH delHI

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UPCOMINg B-sCHOOLs
RAnk 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 College raI BuSInESS School IndIan School oF mInES, dEpartmEnt oF manaGEmEnt BIrla InStItutE oF manaGEmEnt tEchnoloGy coSmIc BuSInESS School doddappa appa InStItutE oF mBa karnataka unIvErSIty, kouSalI InStItutE oF manaGEmEnt StudIES army InStItutE oF manaGEmEnt dImS InStItutE oF manaGEmEnt StudIES kurukShEtra unIvErSIty, dEpartmEnt oF manaGEmEnt maharIShI arvInd InStItutE oF EnGInEErInG & tEchnoloGy EaSt WESt InStItutE oF tEchnoloGy JaIpurIa InStItutE oF manaGEmEnt modI InStItutE oF manaGEmEnt & tEchnoloGy dayalBaGh EducatIonal InStItutE IndrapraStha collEGE oF manaGEmEnt & tEchnoloGy lal Bahadur ShaStrI InStItutE oF manaGEmEnt tEchnoloGy InStItutE oF productIvIty & manaGEmEnt Jadavpur unIvErSIty,InStItutE oF BuSInESS manaGEmEnt maharaJa aGraSEn InStItutE oF manaGEmEnt & tEchnoloGy maduraI kamraJ unIvErSIty, dEpartmEnt oF manaGEmEnt StudIES tEzpur unIvErSIty, dEpartmEnt oF BuSInESS admInIStratIon maharIShI arvInd InStItutE oF ScIEncE & manaGEmEnt kohInoor BuSInESS School S.k.InStItutE oF manaGEmEnt IntErnatIonal School oF BuSInESS and mEdIa IcBm School oF BuSInESS ExcEllEncE BIShop hErBEr collEGE, dEpartmEnt oF manaGEmEnt ct InStItutE oF manaGEmEnt & InFormatIon tEchnoloGy chEnnaI BuSInESS School City FaRIdaBad dHaNBad gReaTeR NOIda New delHI gulBaRga dHaRwad KOlKaTa New delHI KuRuKSHeTRa jaIPuR BaNgalORe NOIda KOTa agRa jOdHPuR BaReIlly KaNPuR KOlKaTa jagadHRI MaduRaI SONITPuR jaIPuR PuNe aNaNaTPuR PuNe HydeRaBad TIRuCHIRaPPallI jalaNdHaR CHeNNaI StAte HaRyaNa jHaRKHaNd uTTaR PRadeSH delHI KaRNaTaKa KaRNaTaKa weST BeNgal delHI HaRyaNa RajaSTHaN KaRNaTaKa uTTaR PRadeSH RajaSTHaN uTTaR PRadeSH RajaSTHaN uTTaR PRadeSH uTTaR PRadeSH weST BeNgal HaRyaNa TaMIl Nadu aSSaM RajaSTHaN MaHaRaSHTRa aNdHRa PRadeSH MaHaRaSHTRa aNdHRa PRadeSH TaMIl Nadu PuNjaB TaMIl Nadu

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102 4ps BuSIneSS anD maRKeTInG 15 may - 14 june 2011

iCMR-4Ps B&M Power Private Universities & Most Promising engineering institutes

lthough annual enrolments in higher education have grown steadily at 6.3% over the last decade, the GER (Gross Enrolment Ratio is a statistical measure used by the United Nations to measure education index of a nation) in India still stands at 12.4%, way below the global average of 26%. Even the Human Development Index for the year 2011 ranked India at 134, one of the lowest among the League of Nations. This clearly indicates that India requires more institutions to address the issue of accessibility, which is only possible if government encourages entrepreneurs to set up private colleges and universities. A good news is that, according to a recent report (Private Universities in India: An Investment in National Development) by management consultancy group Parthenona, private universities in the country have more than doubled in the last six years. While the country had 20 private universities prior to 2005, that figure surged to 107 last year. However, the bad news is that India still ranks one of the lowest in terms of number of universities per population. While US has nearly 2,500 universities for a population of about 313 million, India has a little over 350 universities catering to a population of 1.3 billion. Even Germany and UK have over 350 and 125 universities for a population of 80 million and 60 million respectively. Experts estimate that India needs 1,000 universities more and the higher education

enrolment ratio to be increased by 20% in the next 10 years, to meet the challenges of countrys development. This certainly compels the government to make room for non-governmental educational institutions to shoulder this responsibility while, at the same time, increasing its efforts to strengthen and empower the existing universities. And not just government, even educational institutions, just like corporations, need to look inward and at the paradigm shifts happening all over the world. Apart from the fact that we are now looking at an increasingly multi-polar global environment and a shift from a single ideology, it is a foregone conclusion that leaders of tomorrow will need a radically different approach as compared to their predecessors. Hence, it is important for educational institutions to realise that they have a critical role to play in building these leaders, and to understand how they can fulfill their role responsibly, as it also links to their own long-term sustainability. Listed below are the Power Private Universities and Indias 25 Most Promising Engineering Colleges which are imparting high quality education in India. They are providing a professional learning environment that acts as a catalyst not only for the exponential growth of students, but for the country as well.

POWER PRIVATE UNIVERsITIEs


RAnk 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 UniveRSitieS SavEEtha unIvErSIty SymBIoSIS IntErnatIonal unIvErSIty lovEly proFESSIonal unIvErSIty manIpal unIvErSIty vIt unIvErSIty vElS unIvErSIty Itm unIvErSIty BharatI vIdyapEEth unIvErSIty padamShrEE dr. d.y patIl unIvErSIty pEoplE'S unIvErSIty nIrma unIvErSIty aISEct unIvErSIty dr. c. v. raman unIvErSIty thapar unIvErSIty chItkara unIvErSIty City CHeNNaI PuNe PHagwaRa MaNIPal VellORe CHeNNaI gwalIOR PuNe NaVI MuMBaI BHOPal aHMedaBad BHOPal BIlaSPuR PaTIala SOlaN StAte TaMIl Nadu MaHaRaSHTRa PuNjaB KaRNaTaKa TaMIl Nadu TaMIl Nadu MadHya PRadeSH MaHaRaSHTRa MaHaRaSHTRa MadHya PRadeSH gujaRaT MadHya PRadeSH CHaTTISgaRH PuNjaB HIMaCHal PRadeSH

Methodology:

The Indian Council for Market Research (ICMR) conducted an opinionated perceptual survey on the top private universities of the future. The survey was conducted amongst education consultants, industry experts and renowned educationists. The experts were asked to name and list a few upcoming universities in the country based on the extent of courses and academic programs covered, affiliations accredited to them, brand equity and media visibility. Based on the responses the list below of the private universities of the future was generated. Apart from the private universities a separate list of 25 most promising engineering colleges was also generated. This particular list was created to increase the scope of our study. Coaching centres, students currently pursuing an engineering course and faculty members were covered under the purview of the study. An overall sample of 250 respondents were covered using a structured questionnaire through telephonic and email techniques. The most popular private universities named by these respondents were listed to give our readers the 25 most promising engineering colleges 2012.

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25 MOsT PROMIsINg ENgINEERINg COLLEgEs


RAnk 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 engineeRing SavEEtha EnGInEErInG collEGE BharatI vIdyapEEth unIvErSIty, collEGE oF EnGInEErInG St. maryS Group oF InStItutIonS vElS EnGInEErInG collEGE maharaJa aGraSEn InStItutE oF tEchnoloGy p.E.S. InStItutE oF tEchnoloGy InStItutE For tEchnoloGy and manaGEmEnt Itm Group oF InStItutIonS JaypEE InStItutE oF InFormatIon and tEchnoloGy dElhI InStItutE oF tEchnoloGy & manaGEmEnt (dItm)- EnGInEErInG m.S. ramaIah InStItutE oF tEchnoloGy rayat and Bahra InStItutE oF EnGInEErInG and BIo-tEchnoloGy (rBIEBt) adItya EnGInEErInG collEGE poornIma collEGE oF EnGInEErInG apEx InStItutE oF EnGInEErInG & tEchnoloGy raJaGIrI School oF EnGInEErInG and tEchnoloGy prEStIGE InStItutE oF EnGInEErInG & ScIEncE SrEE vIdyanIkEthan EnGInEErInG collEGE SGS InStItutE oF tEchnoloGy and ScIEncE Srm collEGE oF EnGEnErInG mIt collEGE oF EnGInEErInG Guru nanak dEv EnGInEErInG collEGE amrIta School oF EnGInEErInG BanGalorE InStItutE oF tEchnoloGy manIpal InStItutE oF tEchnoloGy City CHeNNaI PuNe HydeRaBad CHeNNaI New delHI BaNgalORe guRgaON gwalIOR NOIda SONIPaT BaNgalORe MOHalI RajaMuNdRy jaIPuR jaIPuR KOCHI INdORe TIRuPaTI INdORe CHeNNaI PuNe ludHIaNa COIMBaTORe BaNgalORe MaNIPal StAte TaMIl Nadu MaHaRaSHTRa aNdHRa PRadeSH TaMIl Nadu delHI KaRNaTaKa HaRyaNa MadHya PRadeSH uTTaR PRadeSH HaRyaNa KaRNaTaKa PuNjaB aNdHRa PRadeSH RajaSTHaN RajaSTHaN KeRala MadHya PRadeSH aNdHRa PRadeSH MadHya PRadeSH TaMIl Nadu MaHaRaSHTRa PuNjaB TaMIl Nadu KaRNaTaKa KaRNaTaKa

education learning Centres


A
lthough annual enrolments in higher education have grown steadily at 6.3% over the last decade, the GER (Gross Enrolment Ratio is a statistical measure used by the United Nations to measure education index of a nation) in India still stands at 12.4%, way below the global average of 26% and pathetically low when compared to an average of 36.5% for developing countries. Even the Human Development Index for the year 2011 ranked India at 134, one of the lowest among the League of Nations. This clearly indicates that India requires more institutions to address the issue of accessibility, which is only possible if government encourages entrepreneurs to set up private colleges and universities. A good news is that, according to a recent report (Private Universities in India: An Investment in National Development) by management consultancy group Parthenona, private universities in the country have more than doubled in the last six years. While the country had 20 private universities prior to 2005, that figure surged to 107 last year. But the bad news is that India is still one of the lowest in terms of number of universities per population. While United States has nearly 2,500 universities for a population of about 313 million, India has a little over 350 universities catering to a population of 1.3 billion. Even Germany and United Kingdom have over 350 and 125 universities for a population of 80 million and 60 million respectively. Experts estimate that India needs 1,000 universities more and the higher education enrolment ratio to be increased by 20% in the next ten years, to meet the challenges of countrys development. This certainly compels the government to make room for non-governmental educational institutions to shoulder this responsibility while, at the same time, increasing its efforts to strengthen and empower the existing universities. And not just government, even educational institutions, just like corporations, need to look inward and at the which

TOP
RAnk 1 2 3 4 5

5 EDUCATION LEARNINg CENTREs


eDUCAtion leARning CentRe IIt-Ian'S pacE EducatIon BrIllIant tutorIalS aakaSh InStItutE rESonancE GurukrIpa carEEr InStItutE City MuMBaI CHeNNaI New delHI KOTa SIKaR StAte MaHaRaSHTRa TaMIl Nadu delHI RajaSTHaN RajaSTHaN

Methodology:

4Ps B&M in association with Indian Council for Market Research(ICMR)Conducted yet another survey to list the top 5 education learning centres in the medical and engineering fields. The criteria of listing these learning centres was based on their past records, study material, mock tests and quality of faculty available with them. The number of study centres was also taken into consideration for the same. The peer group of learning centres and the professors on their panel suggested us their most preferred institute/learniong centre. The top 5 recalled institutes for both medical and engineering fields results were collated to provide you the final 5.