AR

RE YOU MAD AS
S HECK AND RE
EADY TO
O DO SO
OMETHIING ABO
OUT IT?
?
If you
u really want to get you ur home SO OLD right no
ow, today without giving it away, then this may well
w be the
most important
i lettter you've ever
e received
d.

“Fred
d SOLD our home at 78
852 Fairmea
adow in 12 Days….
D 135
5 Buyers vie
ewed it in th
he first 6 da
ays!”
Joe an
nd Anne

Dear Home
H Sellerr,
Basedd on informaation obtained from the Multiple
M Listin
ng Service, it has come to our attention that your home is
no lon
nger availab ble for sale.. Your phonee is probablyy ringing off the hook witth calls from
m agents who
o promise to
o
do a better
b job and have the formula
f to ge
et your home e sold. You'rre asking yo
ourself...

Where
W we
ere all the
ese agentts 90 day
ys ago?
It's a fair
f question. Unfortunattely, the answ wer isn't all that
t simple. The most co
ommon answ wer you'll he
ear is "your
price is
i too high." And while thhat is somettimes the casse, it is only one of many possible re
easons resp ponsible for
your home
h not selling during its
i original lissting period..

You may
m feel morre could have been done e. Your agen nt likely did everything
e he or she kne ew to do in order
o to get
your home
h sold. Chances
C are
e they did the
eir best. It may
m be neithe er the agent’’s fault, nor yours.
y

Markeeting strategies have chaanged in the e real estate industry. Pa

assive selling e used to do in real estatte:
g is what we
put up erty in the Multiple Listing Service an
p a sign, placce the prope nd wait for th
he Buyer to come
c to us. If that didn'tt
w might hold an Open House or pla
work we ace an ad inn the newspaaper. Sound familiar? Th hese method ds simply are e
not en
nough in toda ay’s marketp
place, and ata this point, no one knowws that betteer than you.

Active
e, innovative marketing, is the type of
o marketing that works. It requires you
y or your agent
a to actively and
aggressively seekk out, hunt down
d and draaw out the most
m uyer for yourr home. The targeted bu
likely bu uyer if you will.
The ta
argeted buye er (which is always
a the right
r buyer) will
w pay the most
m moneyy for your home. They'ree the one
personn that appre
eciates and iss looking forr what you were
w when yo ou bought. They
T would probably
p havve made thee
same improvemen nts you did. Therefore everything
e yo
ou've done to o the home has value too them.

So, pa
assive selling g is waiting and hoping. Active markketing is making things happen
h by ta
aking action that
produces results. Results are the only thin ngs that couunt. How do we make thiings happen n? To start, you
y need to
ngs a little bit differently, do something "out of th
do thin he ordinary"". Your home
e is competin
ng against so
ome 3,000
properties that are e for sale rig
ght now. By doing
d things differently, your home will
w get noticced.

Here'ss an example of just one e method I used. There was

w a home e in an undessirable location, had a poor floor pla
an,
and no g for it. By staging and decorating the home with
othing going h special ligh
hting and efffects, it looke
ed
outstaanding. We placed
p on the market, he
eld off showiing it for 3 da
ays, and perrked Real Esstate interessts. On the
ay it was being shown, 25
first da 2 people walked throug gh it.

It SOLD in 3 days, after it had been on the markket for 8 months with no
ot 1 offer!

Sometimes by doing things a little bit diffe

erently you can
c cause thhe most likelyy buyer for your
y home to
o identify
themsselves. One of the most basic marke eting truths (which manyy agents aren
n't aware of)) is:

In Order
O To
o Sell A Home Once,
O Yo
ou Have To Sell It Twice
e!
Chancces are anotther one of the reasons your home didn't d sell du
uring the initial listing perriod was due
e to a violatio
on
of thiss marketing principle.
p It is important that you to hire
h a person n who knowss how to do sell at the mostm critical
mome ent.

Frred Carver Re/Max Caamosun 4440 Chatterrton Way Victoria, B.C.

B V8X
X 5J2 (2250) 744-330
How many
m agentss toured andd inspected your
y home while
w it was liisted? A hom
me will sell only
o if sufficie
ent number of
real esstate agentss inspect you
ur home and d add it to the
eir inventoriees of homess which they plan to prom mote to theirr
buyerss.
Agentss don't show homes theyy haven't inspected, and they don't sell s homes th hey don't sho ow.

You must
m have a large numbeer of agents come through your hom me on inspecction tours if you expect it to sell
quickly.
The re e not shown your home so far is beccause no one
eason I have e showed yoour home to me. This, off course,
refers back to marketing and having a pre
ecise plan to
o follow everry time you market
m anythhing.

You must
m mobilize e the entire real
r estate community
c a get them
and m all working to sell your home. (Rem
member, we
have to
t sell twice..)

Eye-catching flyerrs highlight the

t unique feeatures and benefits youur home hass to offer. Byy hand delive
ering or
mailing hundreds of them to real estate brokers and agents
a throu
ughout Greatter Victoria, your home will
w be on the
e
forefro
ont of every agent’s mind. Also, by implementing
g an internet "feedback "system dessigned to follow up on
agentss showing yo our home, we
w are able to
t share with
h you their fe
eedback responses, and d make adjusstments.

The purpose of this system is to identify which

w agentss have poten ntial buyers for
f your homme so that we
w can
encou
urage, assistt, motivate, and
a do whatever it takess to sell the other
o me and simplify the
agent on your hom
processs for their clients
c to buy
y your home
e.

When it comes to ready, willin ng and able buyers "time e is of the esssence". By offering to write
w an offerr on the listin
ng
for an inexperiencced agent, obtain signatu ures, negotia
ate, and drivve all over to
own, we werre able to complete the
sale only
o 12 hourss later. It doe
es not matteer to you (or me) who se me, you just want it sold
ells your hom d, and fast!!
Since my job is to
o get the prop perty sold, not
n try to earrn a bigger commission,
c that's exacttly what I do..

In order to successsfully sell yo

our home on
nce, it must be
b sold twicee. First, it is sold to the real
r estate salespeople
(preferably the top
p producing agents) who o, secondly, sell your ho
ome to their buyers.
b

This does
d not alw
ways ensure a quick, proffitable sale...which is wh
here Active Marketing
M co
omes in.

There is a lot morre to selling a home than n just sticking

g a sign on your
y lawn, an
a ad in the paper,
p turnin
ng the listing
g
into th
he Multiple Listing
L Servicce, holding an
a Open Hou use and waiting to see what
w might happen.
h While this is
conve entional meth
hod that use ed to work in the late 198 80's, it doesn
n’t work toda
ay.

Five years
y ago, when
w the marrket turned and
a people changed
c the
e way they made
m decisio
ons, I investeed over
10,000 0 hours and continue today to learn exactly how w to market properties
p to
o sell. Real estate
e is a co
ommodity likke
any otther, and thee very same marketing rules
r apply. Only
O there's a whole lot more at stake, potentially the biggeest
financcial investme
ent most of us
u ever make e in our livess - buying a home.

bsolutely critical to realizze whether you hire me, another age

That'ss why it is ab ent, or sell yo
our home yo ourself, that in
today''s world we are
a all expos sed to almosst 1,000 messsages to bu uy or sell on a daily basis. It is vitallyy important
that yoou implemen nt the most active,
a innovvative and ag
ggressive marketing
m effo
orts you cann or hire sommeone who
can! This
T should increase the possibility of o your home e selling to over
o 90%.

Why doesn't
d everyyone do this
s type of marrketing? Oth her than costt and awarenness, we’re not sure why more don’t
markeet this way. It costs a hec
ck of a lot off money to do
d this type of
o marketingg, but Active marketing iss what will get
your home
h sold fo
or the most money,
m in thee quickest amount
a me, and with the least am
of tim mount of hasssle to you.

You Don't Have

H To Wait Un
ntil Nextt Spring...
...or fo
or interest ra
ates to drop...or for consumer confidence to retu
urn, or the de
eficit to disap
ppear... or fo
or any of the
e
other earth shatte ering events to occur... To
T Sell Your Home!

Fred Carver Re/Max Camosun 4440 Chattterton Way Victoria, B.C.

B V8X 5J2 (2250) 744-3301
If you are serious about sellinng your hom me... if you really
r want itt sold for the
e most mone ey, in the sho
ortest amoun
nt
of time
e and with th
he least amo ount of hassle and headache Call me! m “Promis ses Made, Promises
P Ke
ept” I am
happyy to drop by and
a share withw you everrything I kno ow and exacttly what it wiill take to ge
et your home e sold.
If you decide to hiire me for the job, great! If not, at lea
ast you'll havve enough in nformation to
o make an in nformed
decision.

We immagine that laast thing youu want to do o is talk to an

nother real estate
e ally aren't alone. Some of
agent,, and you rea
my mo ost satisfied customers have
h felt the
e same way you feel righ ht now. Like you, they ha ad a very dissheartening
experiience attemp pting to sell their home using
u "conveentional" maarketing meth hods, and "trraditional" re
eal estate
selling
g techniquess that worked d fine in the 80’s and 90 0's but simplyy do not cut it today!

Over and
a over aga ain I hear: "W
We almost didn't
d u Fred. It scares me to think
call you t about where
w we wo ould be rightt
now iff we hadn't. Thank
T you fo
or helping us get what we
w needed so s that we coould finally get
g on with our lives."

Please, Do
D Not Re-list
R You
ur Home Until Youu Meet With
W Me And Get All
A The
Informattion You Need.
It onlyy takes a few
w minutes, do y a dime, and our time
oesn't cost you e together will
w be short, factual, and very, very
inform
mative. Mayb be even ente
ertaining! (No o guarantees on that one!) Speakingg of guarantees... if you are not
absolu utely, 100% satisfied witth our servicce, with us do
oing everyth
hing we prom
mise to do - you
y can can ncel the listin
ng
agreement. No ifss, ands or buuts about it.

As pro
ofessionals, we believe in i not “lockin ng" you into a long term deal without any way fo
or you to term
minate the
act if the job isn't getting done. If we say we are going to do something - then by all means, we should be
contra
held accountable
a for doing it. After all, ressults are wha
at count. Reesults.

The bank doesn’t cash promis ses, and you u certainly ca

an't cash an
n equity checck with good
d looks and sales
s hype.
You need action. Action
A that ends
e with results. The reesults you want
w and neeed. Anything short of that just isn't
good enough.
e

Hop up
u right now and give me e a call. We will schedule a time to meet,
m and it’ll only take 15-20
1 minute
es. If I have
e
you th
hinking...then
n I've done my
m job. At tim
mes like thesse, most peoople don't th
hink, they panic. They react.

You're
e different. You’re
Y proactive.

You've
e read this le
etter, and yo
ou can pick up
u the phone
e and call me.
m

Let's talk,
t you must have plen
nty of questio
ons.

Sincerrely,

Fred
d Carver
r
Fred Carver
C
“Prommises Made
e, Promises
s Kept”
RE/MA AX Camosun
744-33 301
4440 Chatterton
C Waay, Victoria B.C. V8X 5J1
fredcarver@remax.net
http://w
www.fredcarvver.com
http://w homesandproperties.com
www.victoriah
Find hundreds
h of homes
h for saale at http://w
www.findhund
dredsofhomess.com

This lettter is not a so y have already listed or sold with ano

olicitation. If you other agent, please disrega
ard.

Fred Carver Re/Max Camosun 4440 Chattterton Way Victoria, B.C.

B V8X 5J2 (2250) 744-3301