A BUSINESS DESTINATION

QUEZON CITY:

AN OVERVIEW OF THE CITY

at the northern part of Metro Manila bounded on the north by Caloocan City
Location
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and San Jose del Monte, on the south by Pasig, Mandaluyong and San Juan, on the west by Manila, Caloocan, Valenzuela, and on the east by Rodriguez, San Mateo and Marikina

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QUEZON CITY
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Area

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16,112.12 hectares, comprising 142 about one-fourth of Metro Manila and 5 times
larger than Manila
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barangays

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Population

Largest in Metro Manila with

2,173,831 people or about 21% of the region (2000)

I 19%

II 47%

Human Resource
Total persons in the Labor Force
(Ages 15 yrs. old and over except students, housewives, disabled, etc.) Employed 744,000 85% (Under employed 4%) Unemployed 134,000 15%

IV 20%

III 14%

980,000
UNEMPLOYED 15%

Not in the Labor Force

housewives, disabled, etc.)

506,000
EMPLOYED 85%

(Ages 15 yrs old and over, composed of students,

Trade and Industry

Total No. of Business Establishments : 55,759 (BPLO Data 2001)

Distribution by Classification: Wholesale and Retail (47%) Community, Social & Personal Services (6%) Manufacturing (12%) Real Estate, Renting & Business (8%) Hotel & Restaurants (13%) QC BUSINESS ESTABLISHMENTS Others (14%)
Others 15% Hotel & Restaurants 14%

BY INDUSTRY CLASSIFICATION : 1999 NSO

Wholesale & Retail 50%

Real Estate, Renting & Business 9% Manufacturing 6%

Community, Social & Personal Services 6%

Potentials & Opportunities

Available Areas For Development
(mostly found in District II)

Major Infra Projects

- MRT Line 2 (Aurora), 3 (EDSA) & 4 (Quezon Ave) - Circumferential Road 5 (C-5) - Circumferential Road 6 (C-6) - Quezon Ave/EDSA Interchange - Roosevelt Ave/EDSA Interchange
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Educational Facilities
PUBLIC DAYCARE CENTERS ELEMENTARY SECONDARY MAJOR UNIVERSITIES & COLLEGES 190 96 42 1 PRIVATE 190 98 97 16 194 139 17 TOTAL

Medical Facilities
Public Hospitals Private Hospitals Health Centers Lying-in Clinics (govt) Mobile Clinics (govt) Hospital Bed Population Ratio 15 42 54 4 2 1:1,228 (5,572 beds) (3,180 beds)

(std:1:500)

Source: QC Health Department & Department of Health

Quality Governance
FISCAL STRENGTH
Achieved thru: 1. Fiscal Prudence 2. Innovative & Aggressive Revenue Generation Strategies 3. Shrewd application of financial management techniques Results: General rise in almost all revenue indicators - Cash position of P1.55 B, compared to negative P 10 M before - 44% increase in gross revenue collection from P2.8 B to P4.06 B (Jan-June 2002); P4.998 B as of 10 Sept 2002 - 92% increase in Business Tax Collection - Business-friendly tax packages

VISION
The Quezon City Government envisions itself to be: A model of effective governance and responsible leadership, working in partnership with the citizenry in building a Quality Community.

It is our mission to provide quality service which will make Quezon City an ideal community where people live, work and do business in a hospitable, progressive and peaceful environment.

MISSION

PRESENT GROWTH CENTERS

SOUTH TRIANGLE AREA
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SM / ROBINSONS / LAGRO AREA

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CBD DEVELOPMENT PROGRAM (METRO CENTRO QUEZON CITY DEVT PROGRAM)

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EASTWOOD CITY CYBERPARK

PRESENT GROWTH CENTERS

South Triangle Area
Vibrant commercial activities influenced by the presence of the countrys two major TV & communications networks

PRESENT GROWTH CENTERS

SM / Robinsons / Lagro Area
Bustling commercial sub-center powered by the SM Fairview and Robinsons Mall Land Area: a. SM Fairview - 11.8 has. b. Robinsons Mall - 21.06 has. c. Radio Veritas 10.93 has.
ROBINSONS NOVALICHES
MALIGAYA PARK SUBD

RADIO VERITAS

JACINTO STEEL

SHOEMART FAIRVIEW

NORTH FAIRVIEW PARK NEOPOLITAN ESTATE

PRESENT GROWTH CENTERS

CBD Development Program
(Metro Centro Quezon City Devt Program)
Revitalization of the Cubao Business District to fully utilize itspotential as the new entertainment and retail center and major transport hub Land Area: 911 has. Coverage : 36 barangays A. Inner District: 63 has. ( Araneta Center) B. Intermediate District: 131 has. covered by Bgys. Sn Martin de Porres, Socorro, Silangan, E. Rodriguez, Immaculate Concepcion, Kaunlaran, A. Outer District: 735 has. Covered by Bgys. Kamuning, Pinagkaisahan, West Kamias, East Kamias, Qurino 2-A, Qurino 2-B, Quirino 2-C, Quirino 3-A, Claro, Amihan, Duyan-Duyan, Escopa III, Marilag, Escopa I, Mangga, Bagumbuhay, Tagumpay, Milagrosa, D. Zobel, Masagana, Villa Ma. Clara, Bayanihan, San Roque, BL ng Crame, Horseshoe

PRESENT GROWTH CENTERS

EASTWOOD CITY CYBERPARK
RPs 1st IT hub, poised to be the prime world-class export location of IT-based services

Features:
A Business Nucleus - contains Cyberpark Corporate Block dedicated to IT park/activities Home and Leisure - integrated residential, sports, leisure, dining and entertainment spots Learning Hub - countrys most advanced facility for IT education which includes the Asian Center of Information Technology Estimated Value: - Projected to yield about US $50 B in export receipts. - Investment in project development activities at P40B over the next 7 years - About 17,000 people estimated to be employed by 2005 Status of Development: 60% of total land area - 6 buildings completed : (Olympic Heights Tower II, Eastwood Lafayette Tower I, Citibank, IBM Plaza Bldg, Customer Contact Center & Techno Plaza I) - On going Construction : Eastwood Lafayette Tower II, Olympic Hts Tower III, Eastwood Corporate Plaza - 32 dining,leisure & entertainment spots operating

POTENTIAL & EMERGING GROWTH AREAS

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LA MESA RESERVOIR PAYATAS AREA (BF PROPERTY) UP ARBORETUM BALARA FILTRATION PLANT GSIS PROPERTY

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BALINTAWAK CLOVERLEAF NORTH TRIANGLE AREA EAST TRIANGLE AREA BANAWE AREA QUEZON INSTITUTE

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North Triangle
Location
- Bounded on the north by North Avenue, on the south by Quezon Avenue, on the west by EDSA and on the east by Elliptical Road.

Project Area = 54.37 has. (approx.) Existing Land Use

NORTH TRIANGLE DEVELOPMENT PROJECT

- Institutional (area occupied by Phil Science HS, Childrens Museum & Library, Occupational Safety & Health Center, Phil Childrens Hospital) - Commercial (area occupied by Manila Seedling Bank) - Informal Settlers (NHA Property) - Utility (area occupied by MRT Depot)

Present Status Of Development

- Development being administered by the newly created North Triangle

Development Committee (EO No. 106)

- Proposed mixed-use development (commercial/residential condominium, transport terminals, ecopark) integrated with existing MRT depot

East Triangle
Location - Bounded on the north by Elliptical Road, on the south by EDSA, on the west by Quezon Avenue and on the east by East Avenue. Project Area = 109 has. (approx.) Existing Land Use - Predominantly Institutional, occupied by different National Government Offices - Portion of the Phil. Zoological & Botanical Garden occupied by informal settlers (Fr. Aguilar area) Present Ownership - National Government Center (NGC) Potential Uses - Mixed-use Development (SSS Corporate Center) - Institutional - Urban Forest/Ecological Waste Management

Jacinto Steel Property (Fairview Area)

Location - Situated at the junction of Quirino Highway and Regalado Avenue,Bgy. Pasong Putik Proper, Novaliches.

- Its immediate vicinity includes Maligaya Park Subd. on the north, DZRJ Station and Robinsons Novaliches on the west, SM Fairview on the south, and Neopolitan Subd. on the east. ROBINSONS Lot Area = 5.0 has. (approx.) Existing Land Use - Commercial (Office only) Status

MALIGAYA PARK SUBD

RADIO VERITAS

JACINTO STEEL

NOVALICHES
TO CALOOCAN

SHOEMART FAIRVIEW

NORTH FAIRVIEW PARK NEOPOLITAN ESTATE

- Steel Manufacturing activities have been transferred to its plant in Laguna. At present, only residual office activities are being maintained in the property. BIR Zonal Value: P 18,000/sq.m.

Balintawak/Cloverleaf Area
Location - At the crossroads of EDSA, North Luzon Expressway and A. Bonifacio Avenue Project Area = approx., 112 has., 4 bgys including Bgy. Unang Sigaw, Apolonia Samson, Balingasa & Balumbato Existing Land Use - Predominantly Industrial (mostly on the inner core) - Residential uses comprise the next largest land user - Commercial along major thoroughfares such as EDSA, A. Bonifacio Ave., Quirino Ave. and North Luzon Expressway Potential Uses - Agro-Industrial - High-Density Residential - Medium-Intensity Commercial (offices, retail,banks) - Inter-modal Transport Stations

Status - Some of the industrial & commercial establishments within the project have been noted to have ceased operations - Initially, there have been meetings held between the city and a lot owner (Lim Property) with substantial landholdings in the project area who is willing to participate in the redevelopment project. BIR Zonal Value: P 4,000 30,000 / sq.m.

GSIS Property
Location Elliptical Road, Bgy. Old Capitol Site Area = 29,884 sq.mts. (approx.) Existing Land Use: Vacant / Abandoned Present Zoning: Institutional (based on Approved Revised CLUP) BIR Zonal Value: P 8,600 / sq.m. GSIS Property

Quezon Institute Property

Location - Along E. Rodriguez Sr. Avenue Project Area = 184,853 sq.mts. (approx.) Existing Land Use: - Institutional Present Zoning: - Institutional Project Features: - Commercial & Residential Condominium - Medium-Rise Buildings - Housing Units - Institutional Zone (PCSO & QI) BIR Zonal Value: P 18,000 / sq.m.
IN-FILL DEVELOPMENT PROJECT Proposed by Planning Resources & Operations System (PROS)

BF Homes Area (Payatas)

Location Barangay Bagong Silangan, Quezon City Area = 602,196 sq.mts.. (approx.) Existing Land Use: Relatively vacant Present Zoning: Medium Residential Zone (R-2) Present Ownerhsip: BF Homes Inc. Present BIR Zonal Value: P 4,200/sq.m.

Urban Open Space Integrated Development

UP Arboretum Area
Location - Along Commonwealth Avenue Project Area = 84.0 Has. (approx.) Existing Land Use: - Institutional - Protected Forest Area of about 16 has. Present Ownership: University of the Phils. (UP)

La Mesa Reservoir Area

Project Area = 2,500 Has. (approx.) Existing Land Use: - Protected Forest Area Present Ownership: - MWSS Potential Use: - Eco-Theme Park

Balara Filtration Plant Area

Project Area = 2,500 Has. (approx.) Existing Land Use: - Protected Forest Area Present Ownership: - MWSS Potential Use: - Eco-Theme Park

Urban Redevelopment
Tomas Morato Avenue
LOCATION - 3 kms. from Cubao, SM City and QMC, 4 kms. from Mabuhay Rotunda Limits - Sct. Albano St to E. Rodriguez Sr. Ave Existing Land Use: Predominantly commercial Proposed Development Features: - Recovery of easements - Uniform design for sidewalks - Uniform design for signboards & billboards - Possible rerouting

Quezon Avenue
Limits - From Welcome Rotunda to Quezon Memorial Circle Existing Land Use: Predominantly commercial Proposed Development Features: - Recovery of easements - Uniform design for sidewalks - Uniform design for signboards & billboards

Urban Redevelopment
West Avenue
Limits - 2 kms from EDSA to Quezon Avenue Existing Land Use: - Predominantly commercial Proposed Development Features: - Recovery of easements - Uniform design for sidewalks - Uniform design for signboards & billboards

Banawe Area
Location - Lies at the convergence of Quezon Avenue and E. Rodriguez Sr. Avenue and of A. Bonifacio Avenue and Del Monte Avenue along southwestern border of the city Project Area = 516.82 has. (approx.) Existing Land Use: - Predominantly Residential - Commercial (along Quezon Ave., E. Rodriguez Ave., G. Araneta Ave., Banawe St. & Del Monte Ave) - Concentration of industries at the northern portion bordered by Sgt. Rivera St & Del Monte Ave Present Zoning: - Major Commercial Zone (C-2) Project Features: - Recovery of easements - Uniform design for sidewalks - Uniform design for signboards & billboards

End Of Presentation