A PROJECT REPORT On On Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent
A Project Proposal on
At
Big Bazaar,
1 Babasabpatilfreepptmba.com
Industry
Overview
Retail is Indias largest industry, accounting for over 10 per cent of the countrys GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so far. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations.
Industry Evolution
Traditionally retailing in India can be traced to

o
The emergence of the neighborhood Kirana stores catering to the convenience of the consumers Era of government support for rural retail: Indigenous franchise model of store chains run by Khadi & Village Industries Commission
1980s experienced slow change as India began to open up economy. Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim first saw the emergence of retail chains Later Titan successfully created an organized retailing concept and established a series of showrooms for its premium watches The latter half of the 1990s saw a fresh wave of entrants with a shift from Manufactures to Pure Retailers.
For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books.
Post 1995 onwards saw an emergence of shopping centers,

o o
mainly in urban areas, with facilities like car parking targeted to provide a complete destination experience for all segments of society
Emergence of hyper and super markets trying to provide customer with 3 Vs - Value, Variety and Volume Expanding target consumer segment: The Sachet revolution -
example of reaching to the bottom of the pyramid.
At year end of 2000 the size of the Indian organized retail industry is estimated at Rs. 13,000 crore
The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centres, multi-storeyed malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India.
Some Key Facts:

Retail is Indias largest industry, accounting for over 10 per cent of the countrys GDP and around eight per cent of the employment The market size of Indian retail industry is about US $312 billion Organised retailing comprises only 2.8 per cent of the total retailing market and is estimated at around US$ 8.7 billion The organised retail sector is expected to grow to US $ 70 billion by 2010
Recent Trends
Retailing in India is witnessing a huge revamping exercise as can be seen in the graph India is rated the fifth most attractive emerging retail market: a potential goldmine. Estimated to be US$ 200 billion, of which organized retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion As per a report by KPMG the annual growth of department stores is estimated at 24% Ranked second in a Global Retail Development Index of 30 developing countries drawn up by AT Kearney.
Traditionally three factors have plagued the retail industry: Unorganized : Vast majority of the twelve million stores are small "father and son" outlets Fragmented : Mostly small individually owned businesses, average size of outlet equals 50 s.q. ft. Though India has the highest number of retail outlets per capita in the world, the retail space per capita at 2 s.q. ft per person is amongst the lowest. Rural bias: Nearly two thirds of the stores are located in rural areas. Rural retail industry has typically two forms: "Haats" and Melas". Haats are the weekly markets : serve groups of 10-50 villages and sell day-to-day necessities. Melas are larger in size and more sophisticated in terms of the goods sold (like TVs)
Recent changes:
Experimentation with formats: Retailing in India is still evolving and the sector is witnessing a series of experiments across the country with new formats being tested out. Ex. Quasi-mall, sub-urban discount stores, Cash and carry etc. Store design : Biggest challenge for organised retailing to create a customerpull environment that increases the amount of impulse shopping. Research shows that the chances of senses dictating sales are upto 1015%. Retail chains like MusicWorld, Baristas, Piramyd and Globus are laying major emphasis & investing heavily in store design. Emergence of discount stores: They are expected to spearhead the organised retailing revolution. Stores trying to emulate the model of Wal-Mart. Ex. Big Bazaar, Bombay Bazaar, RPGs. Unorganized retailing is getting organized: To meet the challenges of organized retailing such as large cineplexes, and malls, which are backed by the corporate house such as 'Ansals' and 'PVR the unorganized sector is getting organized. 25 stores in Delhi under the banner of Provision mart are joining hands to combine monthly buying. Bombay Bazaar and Efoodmart formed which are aggregations of Kiranas.
Consumer Trend
Over the years, the increasing literacy in the Country and the exposure to developed nations via satellite television or by way of the overseas work experiences, the consumer awareness has increased on the quality and the price of the products/services that is expected. Today more and more consumers are vocal on the quality of the products/services that they expect from the market. This awareness has made the consumer seek more and more reliable sources for purchases and hence the logical shift to purchases from the organized retail chains that has a corporate background and where the accountability is more pronounced. The consumer also seeks to purchase from a place where his/her feedback is more valued.
India is currently having the largest young population in the world and 54 per cent of Indias population is below 25 years of age and 80 per cent are below 45 years. As per Indias Marketing Whitebook by Businessworld, India has around 192 million households. Of these only a little over six million are affluent that is, with household income in excess of INR215, 000. Another 75 million households are in the category of Well off immediately below the affluent, earning between INR 45,000 and INR215,000. This is a sizable proportion which offers excellent opportunity for organized retailers to serve
Social Trends:
Social trends of a country have impact on the scheme of growth of food retailing in a country. India is country that is vast geographically and diverse culturally. This has taken its toll on food retailing with retailers having to adapt to the local cultures and palates of the area in which they have established or plan to establish. This is a major reason for many or most retailing chains restricting their operations to a certain part of the country. But the trends now are slowly moving towards cultural integration where people of all states and diametrically opposite cultures tend to try out foods and materials of other states and communities. This movement towards social integration would make it very feasible in the near future for retailing chains and erstwhile local chains to spread across the country. Increased income levels and more women willing to make use of their education by joining work has increasingly affected the shopping pattern that is moving towards fulfilling the need of convenience shopping in the form of Supermarkets (now graduating to Hyper format) home deliveries. Indian consumer is quality and price conscious and this awareness would drive the retailers to rework their supply chain relationships. A recent analysis shows that countries go through a distinct food consumption evolutionary pattern. In the first stage the focus is on obtaining basic dietary inputs, the second stage focuses on improving and building basic foods, before moving to the third stage of adding premium food to the diet. Most of urban India has already moved to the third stage and it is a great avenue for food retailers, if they could slowly introduce the rest of India to it. The future would witness creation of specific models/formats one for the upwardly mobile

urbanite and the other for the rural markets. Also since the taste habits change from place to place in India, there would emerge a leading
Retail management skills

It is a fact that the retailing industry is in its starting phase in our country. The benefits of organised retailing will only be felt once an equitable scale is achieved. This to a large extent depends on the store size, the walkthroughs, bills per customer per year, average bill size and the revenue earned per sq. ft. But besides resources and bottomline, a variety of other aspects need to be in place for tasting success. The need for qualified and trained manpower is of utmost importance. The need for specialised skills is increasingly felt in the areas of:
Strategic management - strategising, targeting and positioning, marketing and site selection, among others
Merchandise management - Vendor selection, inventory management, pricing and so on
Store management - Layout, display, customer relationship, inventory management, etc.
Administrative Management - Human resources, finance, marketing and so on
Retailing formats in India
Malls: in metro 7,00,000 with an common
The largest form of organized retailing today. Located mainly cities, in proximity to urban outskirts. Ranges from 60,000 sq ft to sq ft and above. They lend an ideal shopping experience amalgamation of product, service and entertainment, all under a roof. Examples include Shoppers Stop, Piramyd, Pantaloon.
Specialty Stores:
Chains such as the Bangalore based Kids Kemp, the Mumbai books retailer Crossword, RPG's Music World and the Times Group's music chain Planet M, are focusing on specific market segments and have established themselves strongly in their sectors.
Discount Stores:
As the name suggests, discount stores or factory outlets, offer discounts on the MRP through selling in bulk reaching economies of scale or excess stock left over at the season. The product category can range from a variety of perishable/ non perishable goods
Department Stores:
Large stores ranging from 20000-50000 sq. ft, catering to a variety of consumer needs. Further classified into localized departments such as clothing, toys, home, groceries etc.
Department Stores:
Departmental Stores are expected to take over the apparel business from exclusive brand showrooms. Among these, the biggest success is K Raheja's Shoppers Stop, which started in Mumbai and now has more than seven large stores (over 30,000 sq. ft) across India and even has its own in store brand for clothes called Stop!.
Hypermarts/Supermarkets:
Large self service outlets, catering to varied shopper needs are termed as Supermarkets. These are located in or near residential high streets. These stores today contribute to 30% of all food & grocery organized retail sales. Super Markets can further be classified in to mini supermarkets typically 1,000 sq ft to 2,000 sq ft and large supermarkets ranging from of 3,500 sq ft to 5,000 sq ft. having a strong focus on food & grocery and personal sales.
Convenience Stores:
These are relatively small stores 400-2,000 sq. feet located near residential areas. They stock a limited range of high-turnover convenience products and are usually open for extended periods during the day, seven days a week. Prices are slightly higher due to the convenience premium.
MBOs :
Multi Brand outlets, also known as Category Killers, offer several brands across a single product category. These usually do well in busy market places and Metros.
Major Retailers
Indias top retailers are largely lifestyle, clothing and apparel stores This is followed by grocery stores Following the past trends and business models in the west retail giants such as Pantaloon, Shoppers Stop and Lifestyle are likely to target metros and small cities almost doubling their current number of stores These Walmart wannabes have the economy of scale to be low medium cost retailers pocketing narrow margin
Company Profile
About Future Group

Future Group is the countrys leading business group that caters to the entire Indian consumption space. It operates through six verticals:

Future Retail : encompassing all lines of retail business Future Capital : financial products and services

Future Brands : all brands owned or managed by group companies
Future Space : management of retail real estate Future Logistics : management of supply chain and distribution Future Media: development and management of retail media
spaces
The groups flagship company, Pantaloon Retail (India) Limited operates over 7 million square feet through 1000 stores in 52 cities. Future Group companies include, Indus League Clothing, that owns and retails brands like Indigo Nation and Scullers and Galaxy Entertainment that manages Sports Bar, Brew Bar and Bowling Co. Future Capital Holdings, the groups financial arm, focusses on asset management and consumer credit. It manages assets worth over $1 billion that are being invested in developing retail real estate and consumer-related brands and hotels.
The groups joint venture partners include..

Italian insurance major Generali French retailer ETAM group
US-based stationary products retailer Staples UK-based Lee Cooper India-based Talwalkars, Blue Foods and Liberty Shoes.
Future Groups vision is to, Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner.
The group considers Indian-ness as a core value and its corporate credo is - Rewrite rules, Retain values.
Major Milestones
1987

Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, Indias first formal trouser brand. 1991 Launch of BARE, the Indian jeans brand. 1992 Initial public offer (IPO) was made in the month of May. 1994 The Pantaloon Shoppe exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation. 1995 John Miller Formal shirt brand launched. 1997 Pantaloons Indias family store launched in Kolkata.
2001 Big Bazaar, Is se sasta aur accha kahi nahin - Indias first hypermarket chain launched.
2002 Food Bazaar, the supermarket chain is launched. 2004 Central Shop, Eat, Celebrate In The Heart Of Our City - Indias first seamless mall is launched in Bangalore. 2005 Fashion Station - the popular fashion chain is launched aLL a little larger - exclusive stores for plus-size individuals is launched 2006 Future Capital Holdings, the companys financial arm launches real estate funds Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and consumer credit. Multiple retail formats including Collection i, Furniture Bazaar, Shoe Factory, EZone, Depot and futurebazaar.com are launched across the nation. Group enters into joint venture agreements with ETAM Group and Generali.
Pantaloon Retail (India) Limited

Pantaloon Retail (India) Limited is Indias leading retailer. The company operates across multiple segments including Food, Books & Music, Fashion, Telecom & IT, Home & Electronics, General Merchandise, Leisure & Entertainment, Wellness, Health & Beauty and E-tailing and that helps the company cater to every Indian customer.
Some of the leading formats include.

Pantaloons : department store Central : seamless malls Blue Sky : fashion accessories aLL : fashion apparel for plus-size individuals Big Bazaar : hypermarket Food Bazaar : supermarket Fashion Station : popular fashion Collection i : home furnishings E-Zone : consumer electronics Depot : books and music Shoe Factory : footwear Headquartered out of Mumbai, the company operates more than 331 outlets covering 5 million square feet of retail space, spread across 40 cities and has over 25,000 employees.
Fact sheet
Company Name: Pantaloon Retail (India) Limited
Corporate Headquarters: Knowledge House, Shyam Nagar, Jogeshwari (East), Mumbai 400 060. India Ph: +91 22 6644 2200 Website: www.pantaloon.com Background: Founded in 1987 as a garment manufacturing company, the company forayed into modern retail in August 1997 with the launch of its first department store, Pantaloons in Kolkata. Listing: Pantaloon Retail is a listed company on the Bombay Stock Exchange (BSE, Scrip Code: 523574) and National Stock Exchange(NSE, Symbol: PANTALOONR). Employee Strength: 25,000
Big Bazaar
Big Bazaar, is the chain of retail stores of the big banner Pantaloon Retail (India) Ltd., which in turn is a segment of the Kishore Biyani, regulated Future Group of Companies. Moreover the customer friendly ambiance and the organized retailing of products also make Big Bazaar one of the successful retail companies in India.
Big Bazaar: Overview

Big Bazaar, a part of the Pantaloon Group, is a hypermarket offering a huge array of goods of good quality for all at affordable prices. Big Bazaar with over 50 outlets in different parts of India, is present in both the metro cities as well as in the small towns. Big Bazaar has no doubt made a big name in the retail industry of india, moreover shopping here is further made a memorable experience with the varied rates of discounts on products as well as discount vouchers available in a variety of amounts, like INR 2000, INR 3000, INR 4000, INR 5000 and INR 10000 on all Big Bazaar products and accessories.
The
variety of product range in Big Bazaar:
This large format store comprise of almost everything required by people from different income groups. It varies from clothing and accessories for all genders like men, women and children, playthings, stationary and toys, footwear, plastics, home utility products, cosmetics, crockery, home textiles, luggage gift items, other novelties, and also food products and grocery.
The added advantage for the customers shopping in Big Bazaar is that there are all time discounts and promotional offers going on in the Big Bazaar on its salable products.
The significant features of Big Bazaar:

Shopping in the Big Bazaar is a great experience as one can find almost everything under the same roof. It has different features which caters all the needs of the shoppers. Some of the significant features of Big Bazaar are:
The Food Bazaar or the grocery store with the department selling fruits and vegetables There is a zone specially meant for the amusement of the kids Furniture Bazaar or a large section dealing with furnitures Electronics Bazaar or the section concerned with electronic goods and cellular phones FutureBazaar.com or the online shopping portal which makes shopping easier as one can shop many products of Big Bazaar at the same price from home
Well regulated customer care telecalling services
Food Bazaar

Ab Ghar Chalaana Kitna Aasaan
Food Bazaar invites you for a shopping experience, unique by its ambience. At Food Bazaar you will find a hitherto unseen blend of a typical Indian Bazaar and International supermarket atmosphere. Flagged off in April02, Food Bazaar is a chain of large supermarkets with a difference, where the best of Western and Indian values have been put together to ensure your satisfaction and comfort while shopping. The western values of convenience, cleanliness and hygiene are offered through pre packed commodities and the Indian values of "See-TouchFeel" are offered through the bazaar-like atmosphere created by displaying staples out in the open, all at very economical and affordable prices without any compromise on quality. The best of everything offered with a seal of freshness and purity will definitely make your final buying decision a lot easier.
Big Bazaar

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, you will definitely get the best products at the best prices - thats what we guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping expereince.
Electronics Bazaar
Currently present within Big Bazaar stores, Electronics Bazaar offers the best deals in branded electronic goods and appliances.
Furniture Bazaar
Furniture Bazaar offers an entire range of Home Furniture needs that are utilitarian and affordable in their pricing.
Depot
Books, Music & Gifts
Depot is one of the youngest brands from the Pantaloon stable and is a tribute to our freedom of thought, speech and expression shared in a novel fashion with customers as books, multimedia, toys, stationary and gifts. Depot is all about freedom and democracy and this is reflected in the relaxed manner in which products are displayed, the affordable pricing, the strong local flavour, the young, lively and interactive store experience, that are all designed in a way to liberate these categories and transform the way they are bought, sold and perceived in India. At Depot, book lovers are offered a range of books that meet the needs and preference of every age group. From fiction to general reference, management and childrens material, you will find it all at Depot. Music buffs are invited to select from a wide category of music CDs and cassettes spanning all genres like Rock, Pop, Hindi, Indipop and more. For the movie enthusiasts out there, we have a great selection of home videos (VCD and DVD) and multimedia (CD-ROMs). Depot Store also has an attractive selection of gifts (candles, mugs, photo frames, themed packs) toys and stationery (office, childrens and fancy

stationery) ensuring this is a one-stop shop for everyone and anyone who plans to gift their loved ones. At Depot we endeavour to give our customers an Indian experience where we celebrate and give due importance to regional literature and music. In this regard, Depot aims to become a strong member of the local communities it operates in through a variety of events, engagements and social initiatives and we will be happy to keep you posted on these activities from time to time.
Depot is a lively, colourful, vibrant and happy retail space, which we hope you will visit in the near future. Inviting Reading Corners where you can be comfortable with a book of your choice and an Interactive Zone where you get to try out new board games, read new books, check out new toys and browse at the Interactive kiosk, await you at Depot. Depot also has it's line of private label products. It is our guarantee that you will not find better deals than what we are offering so check out what is on offer today!
M Bazaar
Latest Technology, Lowest Price.
M Bazaar is the first and one of its kind concept offering comprehensive solutions to satisfy the knowledge, entertainment and communication aspirations of Individuals. A value seekers haven, M Bazaar offers latest technologies at fantastic prices. The product basket offers everything from airtime recharges, mobile accessories, swanky brands in mobile phones, landline instruments, blue tooth accessories, fashionable mobile trinkets and much more. Present as a part of Big Bazaars, these retail points are unique in character by their warm presence combined with the cutting edge branding. The counters are specially designed to give the customers an easy access to all the products thus making it a hot spot for all the tech enthusiasts.
General Merchandise -Big Bazaar

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, you will definitely get the best products at the best prices thats With array what the of we ever private guarantee. increasing
labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience
Plastic Utensils and Crockery Head to Toe Appliances
Navaras
Jewellery for all emotions and occasions
Navaras, a fine 22 carat pure gold and diamond jewellery brand, retailed from Big Bazaar stores, offers nine unique rational benefits to the consumer namely BIS Hallmark jewellery, free cleaning and polishing, insurance cover against theft and burglary, transparent making charges, a buyback if unsatisfied, 0% weight loss if jewellery is exchanged, diamond certification, free karatmeter check and a range of designs. The Navaras product range and store look is in keeping with the needs of contemporary women. It is emotions and occasions that lead women to buy jewellery, they buy jewellery to express emotions like pyaar (love), during occasions like tyohaar (festivals) and as uphaar (gifts). Navaras jewellery has been conceptualised with this thought - jewellery for all emotions and occasions. Future Group has revolutionized the Indian jewellery market with the launch of Navaras, which offers branded, pure and design differentiated jewellery at competitive prices in a hypermarket set-up in line with the evolving buying behaviour of consumers. The rationale behind this is that with higher disposable incomes, for consumers today gold and other jewellery purchases too have become impulsive buying activities. Hence, Navaras within Big Bazaar.

But, certain criteria still remain constant like carat, price, trust and purity all strong deciding factors while purchasing jewellery. positioning Thus, and the formats have brand been offerings
tailored to suit the modern day consumer. Navaras offers a complete fine jewellery shopping experience, despite being within the confines of a hyper market. This is ensured by the segregation of the Navaras section via glazed glass walls to provide a comfortable and secluded ambience. The sit-down arrangement, as opposed to stand alone counters, further ensures that shoppers try out the Navaras products in a peaceful and comfortable environment before they make their final shopping decision.
Pantaloon Retail (India) Ltd. opened a Big Bazaar outlet in Hubli on July 28 2007, Saturday. This is the ninth outlet in the State and 62nd outlet. Located near Akshay Centre, Gokul Road, it was the first and biggest hypermarket store in the city. With 50,000 sq. ft. of shopping area, the Big Bazaar in Hubli is one of the largest stores of the company. The company hoped to do a business of Rs. 50 crore to Rs. 75 crore in the first year of the Hubli outlet.
Project Details
Increase in Average Bill Value by 10% Details of the project:

Time:This study spans for a period of 60 days between 10th Dec 2007 and 19th April 2008.
Need for the Study:

Looked at Higher sales do not always mean higher profits. This increase in average bill value will increase the sales and the profitability. This project is a requirement by the organization and growth in sales is always expected in business. Average Bill Value: The average bill value is the average purchase made by a buyer that is = Total sales per day/Total number of bills made

This increase in average bill value will increase the sales and the profitability. Thorough study of the past sales data and the consumer buying behavior gives me good exposure and good knowledge about the same.
Surveys show that a large percentage of consumers do not look at ads before shopping, do not prepare shopping lists, and make purchases that are fully unplanned. In this situation some small improvements at the store and strategies can make customer to buy more. This study will helps to know the drawbacks and improve on such areas so that the average bill value will be increased by Ten percent.
By studying sales by store, department, and item, and comparing them with prior periods, a firm can get a sense of growth or contraction. Higher sales do not always mean higher profits. Sales data should be examined along with profit and loss data. Customer billing reports offer a lot of data. A retailer could learn about inventory movement, sales by different personnel, peak selling time, and sales volume. The purchase history itself evaluates against budgetary or goals.
Objectives:
Increase in the average bill value by ten percent.
To study different parameters influencing the purchase To study the previous and present sales reports and find out the areas for improvement Identify products which can increase bill value and are impulse in buying Create combo offers in departments and increase the ticket size.
Methodology:
Since the project is conducted at Big Bazaar Hubli, data is very crucial. Daily sales Reports were analyzed and interpreted to find the ways as to how bill value can be increased. Various techniques and methods have been implemented in order to achieve the aim.
Formulas:
Avg.value per piece--- Store sale/no. of store qty sold Customer conversion--- No of bills/no of entry Avg.value per bill----- Store sale/bills made
Collecting all historical data Analyzing the previous sales reports Observing the customer buying behavior to know what makes him to buy more and what not
Identify areas for improvement and implement different strategies
WHY CUSTOMERS ARE LEAVING PRODUCTS AT CASH COUNTERS

It was observed that most of the time customers leave at least one or two products at the cash counters while billing which could have been helped in increasing the bill value.
To know what are the major reasons for this; a study was done keeping in mind four major parameters .
OFFERS ARE NOT UPDATED IDOC PROBLEM LONG QUES WRONG COMMUNICATION BY TM

A hundred billings were observed and the findings were listed according to which the outcomes are as follows
No 1 2 3 4 Parameters OFFERS ARE NOT UPDATED IDOC PROBLEM LONG QUEUE WRONG COMMUNICATION BY TM Parentage of occurrence 15 25 37 23
Thus we need to focus on using atleast 6-7 cash counters when traffic
23%
15% Offers are not updated Idoc problem 25% Long ques Wrong communication
37%
is more and try to minimize queue length and another is proper communication between the teem member to the customer regarding offer. The offers should be updated. After implementing thee things the extent of customer leaving the things near cash counters will decrease by 75%. Also the Cashier should be updated with all the offers.
TECHNIQUES IMPLEMENTED
Cross selling
This is an effective and most important tool for a format like big bazaar. Here merchandises are mixed with other related products and sold with other products. This technique will help in increasing the bill value and also liquidate the stocks. E.g.: food Bazaar and Plastics merchandise can be crossed sold. Vim bar, henko can be sold with scrubber or Brush form plastic department
Up selling
This technique is very important too. Up selling is when you call a person's attention to an item of greater quality (and cost). Here staff is trained to sell more products to a single customer. This can lead to improve in sales, increase in quantity and liquidate stocks. This can be done by preparing a separate batch of 20 or 25 staffs and train them on how to convince the customer in a clever way E.g.: When a customer comes to buy a shirt or a pant, staff should convince him to buy belt, socks or other accessories. He should be smart enough in convincing the customers at the right way
Incentive
Incentive is a powerful tool to motivate staffs. Identify products which can be sold in large quantities and set an achievable target. E.g. Targets can be given on accessories which are between 50 Rs to 100 Rs. Motivate the staff to achieve the targets. This will increase the sales and bill value of the customers.
Department wise combo offers.

Combo offers is nothing but combining products to give a better offers to the customers. Here related products are combined together and given a discount on all the products. This type of offers is highly effective in food bazaar. Eg: 10 Kg rice,10kg toor dall ,5 litre oil and 5 kg sugar can be combined together and give a overall discount. Assume if a customer buys all the products separately he will be charged 1000 rs, but if he avails a combo offer we can give the same products at a discount of 50rs. This can largely attract more customers and increase the bill value and quantity.
Slab based offers:
Above all, it is the most important and effective tool to increase the bill value. It can be done department wise or store wise. In this tool a slab rate is set and hyped to maximum. Customer can avail exciting offers if they fulfill the criterias set by the department /store. EG. Shop for rs.999 and above and get 5kg sugar free.
Common promo area to highlight important offer products.

A common promo area should be created at the promo area on weekly basis. This will highlight all the important offers of all departments.
Customers get impacted when they look at this area. Their decision pattern changes when they see an exciting offer running on the floor.
Other techniques implemented

Identifying products which are impulse in buying Keeping items below 50rs at all cash counters This was implemented. 8 bins having different items such as cleaning articles, fridge bottles, glass dusters for car, soft toys were kept near the cash counters. In two to three days we found all items in 8 bins were sold and bins are being refilled with new items. Using free bees which are leftover and give to customers to buy more Free Bees are those products which come as free gift with some other product. E.g. Glass bowl with Bru coffee, Sample items. Some times customer will not take these free gifts. This stock can be used to make customers buy more.
Giving targets to individual e.g. on accessories.

Targets can be given to the employees to sell more on some section where sales is low. As in case of accessories they should catch customers who are buying a pant and convince them to buy one belt.
Preparing combo offers Combo offers are those where two or more different products will be sold together at a lower price. Eg. o T- Shirts and caps o Cotton jeans and belt o Cargos with caps o Shirt and tie
There were some combo offers successfully run at Food Bazaar and Plastic utensils and crockery section during my project period and added to the customer bill value. Cont.
Food Bazaar Combo Offer

1 KG Apple +1 KG Banana +1 KG Orange @ 75/-( FEB 1ST TO 26TH FEB)
Slab Based Offer

SHOP @99 IN Fruits & Vegetables and get 1 KG Tomato FREE ( FEB 10TH TO 25TH FEB)
PUC combo Offer

Buy a Bucket and Get Mug and Soap Box FREE ( FEB 18TH to 28th Feb)
Slab Based Offer

BUY For RS 899 and Get a STEAM IRON BOX FREE BUY a GAS STOVE and Get a MIXER GRINDER FREE BUY FRY PAN and Get A KADAI/TAWA FREE
Food Bazaar and PUC Combo Offer

SHOP for RS 799 IN FB AND PUC and get 1 AIRTIGHT CONTAINER FREE (IMPLEMENTED FROM FEB 17TH TO 28TH FEB)
Impulsive Products
Theoretical aspects of impulsive purchase

Impulse purchases occur when consumers buy products and /or Brand they had not planned on buying before entering a store. There are three kinds of impulse shopping
Completely unplanned A consumer has no intention of making a
purchase in a goods or service category before he/she comes into contact with a retailer
Partially unplanned - A consumer intends to make a purchase in a
goods or service category but has not chosen a brand before he/she comes into contact with a retailer
Unplanned substitution A consumer wants to buy a specific brand
but changes his or her mind about the brand after coming into contact with retailer
Impulse purchases are more susceptible to retailer displays than preplanned purchases: For most shoppers, the checkout lane is the final hurdle choosing the right lane and getting out of the store quickly is a major objective. Retailers however view the checkout lane as last chance area the place to sell impulse items such as candy and magazine as well as small but profitable necessities batteries and razor blades.
After keeping impulse buying goods near cash counters at Big Bazaar
A Study on Increase in Average Bill Value by Ten Percent Impulsive productsApparels KIDS
INFANTS TOPS INFANTS PYJAMA INFANTS LEGING FEEDING BOTTLE INFANT WEAR CHILDREN SOCKS ACCESSORIES BOTTLE BRESH
BRAND NAME MRP

ZERO YES ZERO AUTO FLOW BABY MASTER COMFORD FASHION PNB AUTO FLOW 52/49/-,59/52/55/-60/40/39/39/-,49/18/-
LADIES
Caps Hanky Socks Shall / scarf
BRAND NAME
many BB BB DJ &C
MRP
49/- and above 15/- and above 49/99/-
MENS
CAPS SOCKS SOCKS SOCKS SOCKS HANKIES
BRAND NAME
ASST B.B BB KNIGHT HOOD DJ&C LOVE BIRD BRAND(BLUE DIAMOND)
MRP
49/12/49/52/45/49/-

HOME LINEN CUSHIONS RUBBER MATS CHINDI MATS RUBBER MATS WOOLEN MATS NON SLEEP MATS TELEPHONE MATS HANDLOOM MATS BAMBOO MATS WOODEN MATS FLOOR DUSTER KITCHEN DUSTER GLASS DUSTER YELLOW DUSTER LANDURY BAG OVEN GLOVE POT HOLDER KITCHEN DUSTER HAND TOWELS HAND TOWELS HAND TOWELS COTTON TOWELS PILLOW COVERS HAND TOWELS CHATTI SHOWER CAPS COASTER MAGIC WIPING CLOTH NYLON TABLE COVERS BRAND NAME BB PALM FIBER BB BB BB CLASSIC BB BB BB BB BB BB BB GENERATION BB BB BB DREAM LINE HOME STYLE BB BB BB BB BB BB HOME COLLECTION MRP 49/48/9/-10/-,19/-,29/29/59/19/39/-,49/-,59/9/29/10/-,25/-39/29/45/49/49/29/29/15/39/49/39/49/40/-,60/35/-,39/-,59/20/12/9/-,15/-,49/9/39/BB 29/-
GENERAL MERCHANDISE- IMPULSIVE PRODUCTS
PLASTICS CLEANING ARTICLES, CONTAINERS, POTS, FRIDGE BOTTELS, BUCKETS, MUGS, CASSEROLES UTENSILS PLATES, GLASSES, VATTIES, LOW PRICE TAWA, TOPES, COOKERS CROCKERY MELAMINE PLATES, LOW PRICE DINNER SET, BOWLS FOOTWEAR SLIPPERS, KIDS SANDALS AND SHOES, LADIES SANDALS. LUGGAGE SCHOOL AND COLLEGE BAGS, DUFFEL BAGS, MENS AND LADIES WALLETS TOYS AND SPORTS BELOW 99 SOFT TOYS, CHINKY DOLLS, SOFT PILLOW, INFLATABLE BALLS, TENNIS BALLS,
Analysis and Interpretation
The average bill value per day and per month is calculated for four months. December and January before implementing any technique. Above mentioned techniques were implemented in the month of February and March. The data of every month and comparative graphs are shown in following pages. The tables below show the date and average bill value on that particular day. Average bill value = Total Sales / No. of Bills made
For the month of December. December Date 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Average Bill value In Rs. 528 528 420 629 610 560 495 582 464 500 490 506 410 524 561 524 573 651 565 403 552 677 522 528 486 560 493 509 548 383 540
The average bill value for Month of December is Rs. 526
For the month of January.

January Date 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Average Bill Value In Rs. 547 550 473 417 500 417 517 381 909 680 449 482 465 513 530 581 461 377 977 489 423 528 380 469 487 459 569 402 974 572
The average bill value for month January is Rs.531
For the month of February after implementing different techniques February Date 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Average Bill Value In Rs. 612 457 551 662 502 461 496 756 470 524 522 621 531 623 597 538 566 607 584 515 545 643 579 591 521 408 562 504 443
THE AVERAGE BILL VALUE FOR FEB IS 551
For the month of March. March

Date Average bill value In Rs.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
569 598 658 586 578 595 510 569 610 798 596 549 484 570 660 588 648 576 534 694 654 673 657 684 588 565 1098 696 595 699 610
Average bill value for the month of March is 628
GRAPH 1
C O M P A R IS IO N W E E K E N D S , D E C & J A N
1200 1000 WEEK ENDS 800 600 400 200 0
D ec J an S a t u r d a S u n d a yS a t u r d a S u n d a yS a t u r d a S u n d a yS a t u r d a y u n d a yS a t u r d a S u n d a y y y y S y 52 8 482 52 8 469 58 2 5 17 464 461 56 1 52 8 52 4 50 0 6 77 9 77 52 2 9 74 54 8 0 383 0
D ec Jan
AB V
From the following GRAPH, it clearly indicates that there is a huge increase in bill value. This is during the big days on Jan 25th, 26th and 27th. Here it shows the hike on week ends. The bill value for Saturday and Sunday was 977 and 974. The total customer entry for these two days was 20638 customers. Apart from these two big days the bill value of January is decreasing compared to December in weekends
GRAPH 2
C O M P A R IS IO N W E EK E N D S ,J A N & F EB
1500 1000 ABV 500 0
J an Feb
Ja n Fe b
Satur day Sunda y Satur day Sunda y Sa tur day Sunda y Satur day Sunday 482 457 469 470 517 538 461 579 528 551 500 524 977 566 974 591
W EEK EN D S
From the following graph it indicates that compared to month of Jan and Feb there is a hike in bill value ON FEB except during Big bays
Graph 3
C o m p a r is io n o f W e e k -D a y s D e c & d eacn J
ja n
1000 800 ABV 600 400 200 0

de c 420 629 610 560 495 500 490 506 410 524 573 651 565 403 552 528 486 560 493 509 540 0 0 j an 547 449 423 550 473 465 380 417 513 530 487 417 581 459 569 381 377 402 909 680 489 572 496
W eek D ays
From the following graph there is a decrease in Bill value which fluctuates from the range of 400 to 600 DURING WEEK days. The bill value was on it peak during the big day i.e. on Friday (25th) Total customer entry on 25th jan-3282
Graph 4
C o m p a r is io n o f w e e k d a y s J a n & F e b
1000 800 600 400 200 0
3 9 j a n 5 4 74 4 94 2 35 5 04 7 34 6 5 8 04 1 75 1 35 3 04 8 74 1 75 8 14 5 95 6 93 8 13 7 74 0 2 0 96 8 04 8 95 7 24 9 6 5 5 f e b6 1 24 6 15 2 26 2 35 8 46 4 3 6 26 6 24 9 66 2 15 9 75 1 55 2 15 0 45 0 27 5 65 3 16 0 7 4 54 0 84 4 3 0 0
ja n fe b
W e e k D a ys
From the following graph it shows that there is a hike in bill value during weekdays for the month of February. The bill value compared to Jan and Feb. for week days it has risen by 11 % January weekdays bill value503 February weekdays bill value---558.
Graph 5
C O M P A R I SI O N - D E C , J A N & F E B
12 00
10 00
80 0
DE C
ABV
60 0
J AN FE B
40 0
20 0
0 D E C 52 8 5 28 4 2 0 6 29 6 1 0 560 495 5 8 2 46 4 50 0 4 90 5 06 4 10 5 24 561 524 57 3 651 56 5 40 3 55 2 6 77 5 22 5 28 4 8 6 560 493 5 0 9 54 8 3 83 5 40 J A N 54 7 4 49 4 2 3 5 50 4 8 2 528 473 4 6 5 38 0 41 7 5 13 4 69 5 00 5 30 487 417 58 1 459 51 7 46 1 56 9 3 81 3 77 4 02 9 0 9 977 974 6 8 0 48 9 5 72 4 96 F E B 61 2 4 57 5 5 1 6 62 5 0 2 461 496 7 5 6 47 0 52 4 5 22 6 21 5 31 6 23 597 538 56 6 607 58 4 51 5 54 5 6 43 5 79 5 91 5 2 1 408 562 5 0 4 44 3 0 0
The following graph shows the comparison for the past three months i.e. December, January and February. It clearly indicates there is consecutive hike for the past three months. December total ABV526 January total ABV-----531 February total ABV----551 Compared to December and February there is a hike in 5 %
Graph 6
C O M PA R ISIO N -JA N & FEB

1200 1000 800 ABV 600 400 200 0
J A N 5 4 7 44 9 4 23 5 5 0 4 8 2 5 2 8 4 7 3 4 6 5 3 8 0 417 513 4 6 9 5 0 0 5 3 0 4 8 7 4 17 5 8 1 4 5 9 5 17 4 61 5 69 3 8 1 3 7 7 4 0 2 9 0 9 97 7 97 4 6 80 48 9 5 7 2 4 9 6 F E B 6 12 45 7 5 51 6 6 2 5 0 2 4 6 1 4 9 6 7 5 6 4 7 0 52 4 52 2 6 2 1 5 3 1 6 2 3 5 9 7 5 3 8 5 6 6 6 0 7 5 84 5 15 5 45 6 4 3 5 7 9 5 9 1 5 2 1 40 8 56 2 5 04 44 3 0 0
JA N
FEB
The graph of February is above January throughout the month apart from two big days. Form the following graph it indicates that there is hike in Bill value by 4 % during the month of February JANUARY ABV-531 FEBRUARY ABV-551
Graph 7 : Comparison of March and December (whole month)

1200 1100 1000 900 800 700 600 500 400 300 200 100 0 1 2 3 4 5 6 7 8 9 1 0 11 1 2 13 14 15 16 17 18 1 9 20 21 22 23 24 2 5 2 6 27 2 8 29 3 0 31 m arc h Dec
The average bill value in March is higher than December throughout the month. Average bill value in December : 526 Average bill value in March : 628 There is a increase in bill value by 19 %
Graph 8 : Comparison of March and January (whole month)
1200 1000 800 600 400 200 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 m arc h jan
The average bill value in March is higher than January throughout the month. Average bill value in December : 531 Average bill value in March : 628 There is a increase in bill value by 18%
Graph 9 : Comparison of March and February (whole month)
1200 1000 800 600 400 200 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 m arc h Feb
The average bill value in March is higher than February throughout the month. Average bill value in February : 551 Average bill value in March : 628 There is a increase in bill value by 13.7 %
A Study on Increase in Average Bill Value by Ten Percent Graph 9 : Comparison of all four months
1200 1000 800 600 400 200 0 1 2 3 4 5 6 7 8 9 1 011121314151 61718192 0212 22324252 62728293031
m a rc h Feb ja n Dec
The following graph shows the comparison for the past four months i.e. December, January, February and March.
It clearly indicates there is consecutive hike for the months of February and March.
December total ABV526 January total ABV-----531 February total ABV----551 March total ABV--------628 Compared to December and February there is a hike in 18 %
Recommendatio n
:: Loyalty Program
Theoretical aspects of Customer loyalty :

When customer loyalty exists, a person regularly patronizes a particular retailer that he/she knows, likes, and trusts. Such loyalty lets a person reduce decision making because he/she does not have to invest time in learning about and choosing the retailer from which to make purchases. Over the years research has addressed various aspects of shopper loyalty. Loyal customers tend to be time-conscious, like shopping locally, do not often engage in outshopping, and spend more per shopping trip. In todays competitive marketplace, it is a challenge for a retailer to gain customer loyalty-the greatest asset a firm can have. According to Harte-Hanks Market research Customer satisfaction is a crucial aspect of customer loyalty. Among the factors that create sense of loyalty beyond satisfaction is the retailers Value Proposition and an ability to communicate a caring attitude to customers Retailers can receive a higher-than-average degree of loyalty by targeting shoppers who are especially predisposed to being loyal
Loyalty programs
A retail establishment or a retail group may issue a loyalty card to a consumer who can then use it as a form of identification when dealing with that retailer. By presenting the card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases.
Delighted customers will get extra discount every time on making bill above Rs. 999/This is one program where any person can become a delighted customer of Big Bazaar by purchasing above 1100/- in a single bill. He will be given a membership card. Whenever he purchases above 999/- he can use this card to get extra benefits or discount one the purchase. (Upto 5%). He will also be getting many other benefits (during special days, festivals etc.) and a strong customer relation will be built. The card should be used atleast once in 3 months otherwise it will be expired.

* This will help in building customer loyalty. People will turn to big
bazaar to make their monthly grocery and other purchases, even for home linen and apparels. Customers shifting to other retail outlets will definitely come down when they are treated as delighted customers Special offer for students flash your Identity card and get special discount This may be for a week / fifteen days or a month youth festival where college students will get special discounts above certain amount of purchase. Students have to flash their identity card of their respective institute to get such discount. They can also be part of other activities to get more by showing their identity card itself and get.
Special gifts hampers (latest music cds, accessories etc.)
lucky vouchers
Be part of Treasure hunt type games for one or two days to
create excitement and win more prizes. * This effort is because youth is the major buyer in apparels and they always make big bills. It is very important to see that these youngsters will not shift to our competitors like Vishal.
Need and importance of this program:

To build strong customer relationship and they can also maintain a database of their delighted customers
As I have observed the average bill at big bazaar is Rs. 500 to Rs. 600. There are around 40% of the customers who make bill between Rs. 750 to Rs. 850. We can convince these customers to buy some

more and they will get extra discount on that and they can become delighted customers of Big Bazaar. As number of competitors is increasing such kind of programs will help Big Bazaar to attract and keep their loyal customers.
About loyalty card:

In marketing generally and in retailing more specifically, a loyalty card / rewards card / points card or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a commercial incentives programme. Loyalty cards are a system of the loyalty business model. In the United Kingdom and India it is typically called a loyalty card, in Australia a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card. Cards typically have a barcode or magstripe or an EPROM chip that can be easily scanned, and some are even chip cards. Small keyring cards are often used for convenience. The card issuer requests or requires customers seeking the issuance of a loyalty card to provide a usually minimal amount of identifying or demographic data, such as name and address. Application forms usually entail agreements by the store concerning customer privacy, typically nondisclosure (by the store) of non-aggregate data about customers. The store one might expect uses aggregate data internally (and sometimes externally) as part of its marketing research. Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification

during receipt of cheques or dispensing of medical prescription preparations, or for other membership privileges. e.g. Access to a club/reputed hotel
Suggestions
No. 1. Attract Shoppers and keep them in store The amount of time a customer spends inside a store is directly proportional to how much they spend. By making customers spend more time in the store, companies can increase their sales. A classic example of this is Barnes & Nobles book stores - they have a coffee shop inside the book store, they provide comfortable lounge chairs and sofas so that customers can browse books at leisure. No. 2. Men & Women have different shopping habits Men tend to walk directly to the required shelf - if the product is not on the shelf, they tend to walk out. Men rarely ask for help from the store attendants. If the required product is not seen in that store, they move on to another store. This results in lost revenue. An attendant always has to make sure that he asks the customer if he found everything he was looking for. Note that the store attendant has to be proactive when dealing with male customers. Women need more space around them while shopping. Women tend to avoid crowded stores or stores with narrow isles. The ladies section of the store has more space around the merchandise - when compared to mens section. Women tend to spend more time for shopping if the section is more spacious.

Since space is a major constrain for retailers, stores tend to be over packed with merchandise - leaving very little room to move around. As a result, many women prefer to buy at the local convenience or "Kirana" shops. This represents lost revenue for the retailers.
No. 3. Make merchandise easy to find Customers dont like to hunt for products. Having all products clearly classified and displayed increases the sales. Display the store layout. Other chain stores do not even have sign boards. Create a route for customers to follow within a store Customers tend to slow down once they enter the store. Retailers can then utilize this by organizing the store in such a way that it encourages customers to wind their way all through the store, see/feel different things before they proceed to the checkout counter. Store should be designed in such a way that it encourages the customer to walk through all the departments of the store - and that encourages customer to buy more by reminding them of the things they need, or by making them buy things on impulse. Indian retailers are yet to catch-on to this concept. Most Indian retail stores are space constrained. Enough space is necessary to create a winding path for customers to follow.
No. 4. Make Checkout faster Once customers have bought the products they need, they are eager to pay & leave the store. Customer patience at this point is very low. Retailers should have multiple checkout counters to address this issue. Another trick to increase sales is to prominently display magazines, chocolates, candies etc., at the checkout counter. These are high margin goods which people tend to buy on impulse. Shoppers with kids are particularly susceptible for this tactic. Retailers have to catch-up on the customer service aspect at the checkout counter. Very few checkout counters may result in long lines and lost sales due to customers walking out without buying - because of the long wait. Many of the customers feel like avoiding Big Bazaar or other super stores on weekends & evenings. Instead they prefer to buy things at the convenience mom & pop stores instead. All this accounts to lost sales for the superstores
Utility of the project:

1. The project will be helpful to the organization as it helps in increasing the sales through increase in the average bill value. 2. It will facilitate the management to know about the drawbacks and to improve on it. 3. The study of the past data will help in knowing which product, which department, which days, which offer will make difference. 4. This project will give me a great exposure regarding business analysis and good knowledge of customer buying behavior. I will come to know different parameters influencing the sales and how to overcome the drawbacks. 5. This project will also helps in
Understanding parameters influencing customers purchase behavior Deigning combo offers and increase ticket size Different techniques which help in increasing the bill value

A PROJECT REPORT On On Increase in Average Bill Value by Ten Percent

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A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

Traditionally retailing in India can be traced to

A Study on Increase in Average Bill Value by Ten Percent

Post 1995 onwards saw an emergence of shopping centers,

example of reaching to the bottom of the pyramid.

A Study on Increase in Average Bill Value by Ten Percent

Some Key Facts:

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

Retail management skills

Merchandise management - Vendor selection, inventory management, pricing and so on

Store management - Layout, display, customer relationship, inventory management, etc.

Administrative Management - Human resources, finance, marketing and so on

A Study on Increase in Average Bill Value by Ten Percent

Retailing formats in India

Malls: in metro 7,00,000 with an common

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

About Future Group

A Study on Increase in Average Bill Value by Ten Percent

The groups joint venture partners include..

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

Pantaloon Retail (India) Limited

A Study on Increase in Average Bill Value by Ten Percent

Some of the leading formats include.

A Study on Increase in Average Bill Value by Ten Percent

Company Name: Pantaloon Retail (India) Limited

A Study on Increase in Average Bill Value by Ten Percent

Big Bazaar: Overview

A Study on Increase in Average Bill Value by Ten Percent

variety of product range in Big Bazaar:

A Study on Increase in Average Bill Value by Ten Percent

The significant features of Big Bazaar:

Well regulated customer care telecalling services

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

General Merchandise -Big Bazaar

Plastic Utensils and Crockery Head to Toe Appliances

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

Increase in Average Bill Value by 10% Details of the project:

Need for the Study:

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

A Study on Increase in Average Bill Value by Ten Percent

Identify areas for improvement and implement different strategies

A Study on Increase in Average Bill Value by Ten Percent

WHY CUSTOMERS ARE LEAVING PRODUCTS AT CASH COUNTERS

A Study on Increase in Average Bill Value by Ten Percent