1.

1 INTRODUCTION: Overview:
Eureka forbes Ltd is one the leading companies in the market. It dates back to 1982, when health ambassadors from Eureka Forbes, with a new concept of living in a clean environment and drinking water in its purest form knocked on your door! They called themselves friends for life and they proved that they indeed were. Eureka Forbes continues to be the best friend in an Indian Household even after two decades and the sentiments have not changed. Pure Water Water is very essential for life. It is possible to stay without food for days, but not without water, the human body requires 2.5 liters of water every day and it is only by drinking sufficient quantities of water that the body can stay healthy unfortunately, the water we drink can be contaminated, leading to diseases, in fact 80% of human diseases are caused by contaminated water, which is why water purification is must for every home. So we are in requirement of water purifiers. Clean Home: After a hard days work a clean home is heaven to house wife. But it is also home to several immune able bacteria, dust mists which thrive and multiply on sofa, bed carpets even on curtains, T V stands, under the coats, corners of the house. House will not only house for members but also for lizards, spiders and cockroaches. Dust mists are healthy threatening, microscopic creatures that causes allergy and give birth to different diseases can be eliminated by vacuum cleaning. Air Purification: Comprehensive Air Purification is important to clean common pollutants creating a clear, healthy and pleasant environment, it is necessity to purify filtering and know the requirement and models of water purification the air. Only precipitating small pollutant a particle does it. So Eureka Forbes has help the Human being, It has manufactured different system, Vacuum Cleaners and Air Purifiers to ensure

Pure drinking water, to ensure ultimate clean home and ensure pure air.
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Environment policy: Ensuring total compliance with all applicable environments, legal and other requirements, and wherever possible, seeking to exceed them. Products integrating environmentally friendly design in all our products and creating Eco-Friendly and Energy Efficient Products Extending the life of Products through up gradation. People increasing environmental awareness amongst our employees motivating them to participate in and promote organizational endeavors to protect the environment. Places Developing the Green Building Certified Manufacturing Facility Optimizing energy and water consumption taping the renewable energy resources. Processes Device the environment friendly process steps Adapt the 3 R principle and increase the life of the materials Pledge Aqua mall is committed to maintain environmental friendliness in their products, people, places and processes and being environmental caretakers of our 'Mother Earth'.

1.2 INDUSTRY PROFILE:

In 1982, two formidable names in the corporate world, Forbes Campbell (presently Forbes Gokak) and Electrolux AB of Sweden came together in a joint venture to set up Eureka Forbes Ltd. Today Eureka Forbes is Asias largest Direct Sales Organization with over 8000 sales personnel and 240 customer response centers In more than 125 towns. The company pioneered the concept of direct selling in the Indian market through its direct sales division in 1982. Earlier it was a part of TATA Group. Now it has Rs .Five million multi-products, multi-channel corporation and is a part of shapoorji pallonji Group. Eureka Forbes is operating in over ninety two cities with over more than Seven thousand employees. They are not only pioneers and leaders in Water Purification System, Vacuum Cleaners and Air Purifiers but also in direct selling. They have a strong Service Network backs up sales efforts, three thousand company trained technicians supported by call centers, customer care representatives. It has already expanded into smaller towns through franchised direct operations. Eureka Forbes is ranked among Indias most admired consumer Durable Companies & Best Employer. The Eureka Forbes made the customer Live Healthy. Companies promote its products in the face of traditional and old fashioned ideas. But Eureka Forbes Ltd. Products are the house hold products which need a new way to promote the product. To overcome it, company used a master track of innovation Direct Marketing(Direct Selling). This brought the company in direct contact with customer and provide the chance to educate and demonstrate to the customer the advantage of the products within the customers homes. Eureka Forbes is one company that has harnessed youth power to fulfill the companys goal of providing the Indian house wives with cleaner home. And daily contact with customer has built up an enduring bond of friendship and trust which has been help the company to increase its sales, its manpower, its turnover and most important in the cleanEuroclean homes. number of clean

1.3. COMPANY PROFILE:

Joint venture between Forbes Gokak and Electrolux AB of Sweden. Set up in 1982 to market health and hygiene products to Indian consumer.

Revolutionized the Indian marker by introducing products like house Cleaning System (introduced in 1982), Water Purification System (introduced in 1984), Air Purification System (introduced in 1994). Eureka Forbes Ltd. Is the pioneer for the concept of Direct Sales in health and hygiene products.
Started from Single office, then field representation organization in 1982. Today

operated from 240 office covering 125 cities with over 8000 Euro champs.
Expanded distribution channel to cover retail, in industrial and commercial segment

and household not only in India but in other countries too.

Manufacturing facilities at Bhimtal, Hyderabad and Bangalore together with an

advanced Research & Development Centre at Bangalore. Service customer network of over 500 response Centre to provide prompt Service. Eureka Forbes believes in bringing over 3 million customers the Very best life has to give clean water, safe and secure homes, more. Importantly the reassurance of A Friend for Life So they adopted: Direct Sales Dealers Sales Industrial Sales Export Division Security Solution Division

OBJECTIVES OF THE COMPANY: Objectives always shows the direction to the company to accomplish their task. Every company has its own objective. Eureka Forbes objectives are: To have clean business. To provide clean and hygiene home and work place. To safeguard the health of consumer.
To introduce and educate the customer on the products design satisfies their needs.

To provide career opportunities for young Indians. To create Friends for Life.

1.4 PRODUCT PROFILE:

Water purification system Water is life. Nature intended it to be pure. Human life cannot survive without it. In fact, the human body consists of 65% water. The following are some of its products.

Aqua guard COMPACT

Aqua guard ULTRA

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Different models of water purifiers

Hi-Flow

Aqua Sure

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Different models of water purifiers

Sure Boil

Reviva

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Integra Hi-Life

Air Purifiers Air Purification System to clean Indoor air from pollutants including cigarette, dust, pollen, fibers, air borne fungal and bacterial particles, indoor allergy stimuli and odorous. An air purifiers can be used to remove particulate pollutants upto sub-micron sizes.This machine functions by circulating air indoor with a motor fan unit and filtering it with the help of special filters. Some models additionally have an ionizing unit that helps in cleanings by charging particles. This product category is used world wide as a measure to control air pollution indoors. Different air purifier models are: Euro air 2000 Euro air Genies

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Different models of Air Purifiers

Euro Air 2000

Euro Air Genius

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Vacuum Cleaners: Dusting , sweeping and swabbing are the most commonly adopted methods for keeping a house. But does visible cleanliness alone ensure a hygienic place? No, not at all! All the conventional methods only help displace the dust but the smaller particles cannot be picked up and there is a poor dust collection. The residual dust in the air causes allergy. Further a wet swabbed floor attracts dust particles which help bacteria breed further. More so it is incomplete and time consuming. Isnt it? Different Vacuum Cleaner models are Euro clean turbo. Euro clean ultima. Euro clean wet & dry Euro clean ace new. Forbes easy clean. Forbes easy swift EXI. Euro clean billet. Tornado trendy. Tornado Ezee. Tornado handee.

Euro clean Turbo

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Different models of Vacuum Cleaners:

Euro clean Wet & dry

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Different models of Vacuum Cleaners:

Tornado Trendy

Euro clean Ultima INDUSTRIAL SOLUTIONS:

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It has an exhaustive range of products that can be categorized into vacuum cleaners, floor care equipments and high pressure water jet cleaners. It also has commercial water cleaners, water purifiers and cleaning systems that form a part of the hygiene solution designed for the Industrial requirements. Different Models are: i) Cleaning Solutions
o

Carpet cleaners and extractors

o AX410 o Cleaning and Hygiene products

o

Heavy duty floor cleaners

o Air freshener Glass cleaner o Hand wash o Marble safe cleaner o Multipurpose cleaner o Neutral floor cleaner o Toilet bowl cleaner o Commercial Vacuum Cleaners DR o Backuum o GD 110
o GD 930/930 S2

o UZ 964 o Commercial Vacuum Cleaners WET & DRY o GWD 350-2 o GWD 375-2
o Floor cleaners and maintainers

o Automatic scrubbers dryers

o Brunishersz

o Industrial Vacuum Cleaners

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o ATEX o Single phase vacuums o Three phase Vacuums wet & dry ii) Water purification systems
o

Commercial UV based purifiers

Aqua guard 200

o Cooler cum purifiers

o

Aqua guard cooler cum purifier

Industrial UV based purifiers Aqua guard 600

o RO based purifier

Aqua guard reviva RO 25 LPH basic Aqua guard reviva RO 50 LPH basic Aqua guard reviva RO 25 LPH basic

o RO based storage purifiers

2.1 INTRODUCTION:
An organizational structure is a mostly hierarchical concept of subordination of entities that collaborate and contribute to serve one common aim. Organizations are a variant of clustered entities. The structure of an organization is usually set up in many styles, dependent on their objectives and ambience. The structure of an organization will determine the models in which it shall operate and will perform. Organizational structure allows the expressed allocation of responsibilities for different functions and process to different entities. Ordinary description of such entities is as branch, site, department, work groups and single people.

Types of Organization Structure:

Experts have identified 6 different organizational structures: 1. The Functional organizational structure
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2. The Geographic organizational structure 3. The Form/Product organizational structure 4. The User/Market organizational structure 5. The Hybrid organizational structure 6. The Matrix organizational structure

2.2 LINE ORGANIZATION CHART:

Managing Director
SENIOR VP VP BUSINESS DEVP & EXPORT VP

VP INFO TECH

SENIOUR VP TECHNICAL

OPERATIO N

FINANC E

VP MARKETIN G

VP HR

GENERAL MANAGER

GM INDUSTRIAL DIVISION

GM CUSTOMER SERVICE

GM

LOGISTICS

GM DEALER SALES

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SOUTH

NORTH

WEST

EAST

REGIONAL SALES MANAGER ASST.SALES MANAGER REGION 1 SENIOR DIVISIONAL SALES MANAGER DIVISIONAL SALES MANAGER HEAD OF LOCATION TEAM LEADER GROUP LEADER

REGIONAL SALES MANAGER ASST. SALES MANAGER REGION 2

SALES REPRESENTATIVE

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Organizational design helps to deal with contingencies, gain comparative advantage, manage diversity and gain innovation. Comparative advantage is the ability of a company to outperform other because its manager is able to create more value from the resources at their disposal. In a line organization only there are flat type of organization . In which it includes line and staff structure where management divides employee into two classes tall and flat.

2.3 BRANCH CHART:

HEAD OF LOCATION

TEAM LEADER TEAM LEADER

GROUP LEADER

GROUP LEADER

GROUP LEADER SALES REPRESENTAT IVE

GROUP LEADER SALES REPRESENTAT IVE

SALES REPRESENTATIV E

SALES REPRESENTATI VE

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3.1 MARKETING DIVISION:

Engineers designs products, manufactured by the production people, priced by the accountants and then given to the sales force to sell the designer products. Just building a good product will not result in companys success, nor will it have much bearing on consumers welfare. The product must be marketed to consumers before its full value is realized. Thus the success of a firm greatly depends on this newly evolved philosophy called Marketing Concept. The marketing department performs the vital functions of planning and guiding concept, pricing, promotion and distribution of ideas, goods and services to create transaction that satisfy customers as well as achieve organizational goals.

3.1.1 SALES DIVISION:

Direct sales Division: Eureka Forbes system. Since the product concepts were rather new to the country, the company assiduously sought to promote these world class products with a stroke of innovations DIRECT SELLING. The one location 20 men outfit over a period of a decade has grown to be over 200 locations and 7000 plus sales men with its giant arm now extended even to internal exports. Sales Management: Sales management originally referred to the direction of sales force personnel Objectives: From the company view point there are three general objectives of the sales Management and they are:
Sales volume.

ltd

has provides the

Indian consumer the choice of modern home

appliance product. This includes multipurpose cleaning systems and water purification

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 Contribution to the profits. Continuing growth.

Sales executives of course dont carry the burden in effort to reach these management and they are objectives but they make major contributions. Top management has the final responsibility because it is accountable for the success or failure of the entire enterprise. Personnel selling: Personal selling is the art of convincing the prospects to buy the given products and services. It is the science and art of understanding the human desires and the pointing the ways to their fulfillment. It is the ability to convert human needs into wants. Selling is one of the oldest professions. The people who do selling by many names like sales people, sales representatives, account executives, sales consultants, sales engineers, agents, district manager, marketing representatives, to name just a few. Relevance of personal Selling: There are some marketing situations where personnel selling is more relevant as it provides easy and effective answers to multidimensional sales problem. The situation for over the condition favoring personal selling can be grouped under four categories namely market, product, consumer and company. Ensuring total compliance with all applicable environments, legal and other requirements, and wherever possible, seeking to exceed them. Sales Managers: Sales managers are responsible for organizing the sales effort, both within and outside their companies. Within the sales manager builds formal and informal organizational structures that ensure effective communication not only inside the sales department but also in his relations with other organizational units. Outside the company, the sales manager serves as key contact with the customers and external public and is responsible for building and maintaining an effective distribution network.
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Sales manager have still other responsibilities. They are responsible for participating in the preparation of information critical to the making of key marketing decisions, such as those on budgeting etc. they participate, to an extent that varies with the company, in decisions on products, marketing channels, distribution policies, advertising and other promotion and pricing. Thus the sales manager is both an executive group that makes marketing decision of all types. The strongest product line handled by the direct sales team includes clean Vacuum cleaner.

Euro Aqua Euro

guard Water Purifier.

Air Purifiers. The sales ratio is given as 40:5:3:1 This ratio signifies that per day each sales executive make forty door knocks a day, five customer show positive response, and 3 customers see the demo of the product and one customer actually buy the product. Code of Conduct for the Friendly Salesman:
The sales person from EFL will always produce his/her identity card while

introducing them. The friendly salesman from EFL will sell the companys product at the customers house or office within specified territories approved by EFL.
The customer is educated about the product, supported with demonstration and

relevant information published by the company.

The claims and features of the product are not exaggerated. The salesman will be

kept informed about the any schemes announced by the company.

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 All details about the quality of the product ,as mentioned in the company

literature

and confirmed by certificates are made known to the

customers.

Customers are kept informed about the technical details of the product as mentioned in the product literature. Any commitment made to the customer is to be honored within the company policy and within the time frame set by the company regarding.

Advantage to be converted into sales Delivery of the product. Installation of the product is required. Deputation of representation.

Services offered will be information about the products, after sales service as

mentioned in the service manual with respect to

Within Warranty. Out of Warranty. Within contact

The customer is expected to return the product within one week of purchases

if not satisfied with the same and he is eligible for the full refund of the money.
Personal and telephone contact is made at responsible manner to avoid

intrusiveness. The demonstration and sales presentation will be discontinued at the request.

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Sales Division Hierarchy:

VICE PRESIDENT GENERAL MANAGER DEPUTY GM

REGIONAL SALES MANAGER AREA SALES MANAGER SENIOR DIVISIONAL SALES MANAGER

DIVISIONAL SALES MANAGER

DPTY.DIVISIONAL SALES MANAGER

HEAD OF CRC

TEAM LEADERS

GROUP LEADERS CUSTOMER SPECIALIST 27

Industrial Sales Division: In 1996 the industrial division entered into alliance with NILFISK- ADVANCE of Denmark a world conglomerate for industrial Cleaning products. This alliance brought to India an exhaustive range of products that can categorized into vacuum cleaners, floor care equipment and high pressure water jet cleaners. In 1996 it also saw the emergence of the electronic security system division of Eureka electronic security solutions provider worldwide based on Canada. The cleaning products group has a range of

Euro star Z-75 Vacuum cleaners. Euro star Z-75 Vacuum cleaner Wet & Dry. Euro star Z-40 Vacuum cleaner Wet & Dry. Euro star portvac Euro star ZWC- 26 Air powered Vacuum cleaner.

The water purification products grouped as a range of Euro star commercial purifier. Pure guard 600. Euro star cooler cum purifier.

The division is strategically poised to include more product groups and thereby include additional products under the new groups. Plans are on the anvil to augment service restructuring and the distribution strategies. All these and more have helped take the industrial sales division on the path of no return.

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Dealer Sales Division: The dealer sales division commenced operation in 1985 with the Objective to consolidate and grow in retail operation of the company affecting the organizational business interest in direct sales. The division started with a man power of 19 people in MP, Gujarat and Maharashtra. Presently the division consist an extensive dealer network. The products by the dealer sales division are Tornado trendy VC Tornado continental Tornado excelsior Tornado mixer Forbes handyvac Forbes safe water systems Forbes cooking system Forbes mixer grinder Forbes electronic sandwich toaster.

3.2 SERVICE DIVISION:

In keeping with its credo of total customer satisfaction, EFL manifested its belief through a strong and well equipped after sales service division. The mission of the division is

Service at the door step Indias largest after sales service network over 650 service centre. Single number access- 24 hours in 8 major cities.

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24/365 helpdesk accessible on a single number 9628333333 and across six major cities viz. Mumbai, Delhi, Ahmadabad, Chennai, Kolkata, Bangalore. This service aims at providing complete 24 hours access information on new and exciting products, status of complaints and requirements.

Objectives:

Customer satisfaction is the main objective of the service department, the Total customer responsiveness. Service as a special function. Zero defection of customers.

customers are satisfied by providing

Providing proper training to the technician to enhance their skills.

The service division provides regular feedback to the manufacturers for product improvements. Communication is highly encouraged through various means. The hallmark of this service division is to strive towards winning customer confidence and loyalty through quality and effective service at all times.

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Service Division Hierarchy:

AREA SALES MANAGER

JUNIOR SUPERVISOR

SERVICE COORDINATORS

GROUP LEADERS

SERVICE TECHNICIANS

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3.3 HUMAN RESOURCE DIVISION:

Man power is the main resource for any organization success in a department. And it is necessary for the company to work effectively for its success. The company management should maintain the employees happy so that the functions of the company move on without any problems. For keeping the employees happy there are several kits like allowances, welfare measures, incentives, gratuity, etc. but in a current competitive scenario the man power is substitutes by the machine to decrease the manufacturing cost. FUNCTIONS OF HR DEPARTMENT: Human Resource Management serves these key functions 1. Recruitment strategy planning 2. Hiring processes. 3. Performance evaluation and management. 4. Promotions 5. Industrial and employee relations 6. Record keeping of all personal data 7. Compensation, benefits, bonuses etc. in liaison with payroll 8. Confidential advice to internal customers in relation to problems at work.

3.4: FINANCE AND ACCOUNTS DIVISIONS:

The finance and accounts division deals with 10 centers and 100 banks. The department is entrusted with the generation of funds, management of the working capital, ensuring proper budgeting and branch accounting. It also looks after the taxation, statutory and legal requirements by audit inspection, filling of returns etc. The account department is also responsible for the making payment to the employees of the company. And it also does the billing and invoicing for the product sold.
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3.5 INFORMATION TECHNOLOGY DIVISION:

The Information Technology Division deals from the hub of the companys operations with a nationwide information system. It ensures timely and accurate generation of reports and tabulation which are utilized in day to day function and planning. The department also accesses the information needs of the company and various departments after which it formulates designs and executes various packages that satisfy these needs

3.6 RESEARCH AND DEVELOPMENT (R&D) DIVISION:

Specific areas in which R&D is carried out in the company: The companys R&D centre continues to be recognized as department of sciences and industrial research, ministry of science and technology, government of India. The water laboratory of Bangalore is recognized by Karnataka state pollution control board. The R&D centre has been in close touch with the customers, manufacturers and field sales force to evaluate customers needs and product performance. The main focus has been on improving and upgrading the product offering by accelerating the product development. The R&D has helped maintain the market leadership position through the absorption of latest technology in the areas of floor care products, water purifiers and domestic appliances. The R&D centre has contributed significantly towards value engineering and cost control measures, at the same time maintaining value-benefit equation for the customers.

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The R&D team also provides training to the field sales and service staff besides providing constant updates on technology and new products to the field and marketing division. Benefits derived as the result of above efforts R & D has, moreover, contributed to improve upon products and accessories like water softeners, iron remover, pump models, resin based purifiers, etc to meet the different requirements due to varying water condition products like reverse osmosis, 3-in-1 vacuum cleaners, 5stage water purifiers to suit the Indian conditions. Company introduced Eco-friendly household cleaning liquids for sale through service personnel. Future Plan of Action There are number of products, process improvements and accessories, which are under development in the field of water purifiers, kitchen appliances and Eco-friendly chemical cleaning solutions. These products would be at various price points to cater to different market segments. The water laboratory is accredited by the national accreditation board for testing and calibration laboratories. Capable of performing bacteriological and chemical analysis as per the scope accredited by NABL. Here customers of any brand of water purifiers can get there water checked for the bacteria and other water contents for a nominal fee.
Service available at Ahmadabad, Bangalore, Bhimtal, Chandigarh, Chennai,

Cochin, Delhi, Guwahati, Hyderabad, Indore, Kolkata, Lucknow, Meghalaya, and Mumbai. Customer care: The goal of the organization is to build and maintain an everlasting Relationship with the customer through focused, sustained quality services, meeting the changing customer needs and exceeding their expectations leading to customer delight. With 376 service centers covering 100 towns over 1500 qualified service personal, Eureka Forbes has probably the largest service support network in India. In addition, customers in Delhi, Chennai and Bangalore can access the central customer response unit 24 Hrs a day. Annual maintenance
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contract Eureka Forbes offers maintenance contracts, by which a customer could enter in to after warranty period. Operation red zone twice a year, Eureka Forbes provides free maintenance for its equipments at medical establishments. Mobile vans New Delhi and Mumbai customers can also avail of mobile van service of Eureka Forbes. A specified service by Eureka Forbes to provide all the information about the Eureka Forbes products and service at one single number available 24 Hrs, 365 days. The Euro helpline provides the following Giving complete information about products and services. Location of CRC or sales offices, timing contracts, persons, etc. Solution to simple problems on the spot. A single point solution to customer queries and calls. Information on status of complaints and requirements. Currently the service is available in Mumbai, Kolkata, Delhi, Chennai and Bangalore. Very soon the service will be made available across all major cities across India. Subsidiary Aqua mall water solutions Ltd. Was started in the year 1992 with the vision to a one stop shop for water purification systems. An ISO 9002 and ISO 14001 companies, aqua malls incorporate the latest in technology to manufacture state of the purification systems in its three factories at Hyderabad, Bhimtal and Bangalore. Today it produces more than 300,000 water purification systems per annum. It has even certification for the safety of its products. Water purifications systems are even exported to other countries. Products from aqua mall have been certified by national and international water laboratories for water quality. Aqua mall has been recognized by the AP government as the best employers of the year and its Bangalore unit has received Best garden and landscaping industry price for three consecutive years. Aqua mall - your destination for water purification systems.

3.7 OTHER DIVISIONS:

3.8.1 Export Division

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The phenomenal progress of the company on the home front leads to the setting up of the export division in 1989. The list of countries into which the Eureka Forbes ltd has reached via the export division range from UAE, sultanate op Oman, Yeman in middle east to Nigeria, Kenya, Tanzania, Mauritius. Beside these countries EFL products are also been marketed in the neighboring countries like Sri Lanka, Myanmar, and Bangladesh. Other countries where EFL products are exported include Jordan and Vietn 3.8.2 Manufacturing Division Eureka Forbes ltd as a fast growing organization found it necessary to start its own manufacturing division in certain product categories to keep up with the growing demand from the costumer market. With this as the objective, manufacturing units commenced operations at Bhimtal where they have two manufacturing units.

Steps in Manufacturing Process

a) Stores Here the different spares coming from different vendors required to manufacture a product are maintained. b) Quality Check During this step in the manufacturing process, the different spares are checked for defects. c) Assembly During this step the different spares are assembled to produce a single functioning unit. d) Packing Here the assembled product is packed and sent for the dispatch. 3.8.3 Costumer Relationship Division: To keep in touch with the ever increasing customer base, the customer relationship division was established. The costumer relation department plays an important role in these aspects. They keep in touch with the costumer by personally contacting them through courtesy calls

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and direct mailers. They then also ensure that complaints are attended to promptly. Hence they are a vital link between the company and the customers.

Functions The customer relationship executives give the customer all the help they need regarding service cost, product enquiries and after sales service. Internal customer satisfaction Attending customer calls and walk in costumers Coordinate with service calls and sales enquires Keeping front office premises clean, decorative and presentable all time.

The customer relationship executives also do the marketing of the EFL products through telephone. This is called telemarketing.

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SWOT ANALYSIS
The SWOT analysis of the company is as follows.

4.1 STRENGTHS:
Eureka Forbes is the pioneer in direct selling techniques in India and has dominating market shares in its product categories.
I.

The companys products are well established in their respective categories with the brand awareness level being very high. The organization is financially strong and has established a good network of branches and franchisee offices in order to cater to the consumer meets in the urban areas.

II.

III. IV. V.

The company has well established R & D centre and a superior The company has well organized sales force. The company has a large satisfied customer base.

technological expertise in its core category of products.

4.2 WEAKNESS:
The company has primarily focused on direct selling: I. II. III. IV. The performance of the company is dependent primarily on the performance The company has no strong presence in semi urban and rural areas. Training large number of people in direct selling and retaining them is not The company has an improper after sales service. of the company sales force.

only a difficult task but also expensive.

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4.3 OPPORTUNITIES: I. II. III. IV. V. VI. Due to the increase in the literacy level, people are becoming more sensitive to health and hygiene issues, concepts and solutions. Thanks to rapid urbanization and western influence, the lifestyle expectations of people are undergoing a change. Water purifiers and vacuum cleaners are considered necessary goods due to the degradation in the natural environment. The income level among middle class consumers is on the rise. Competitors are less when direct selling is considered. There is a latent and growing overseas market in countries like Sri Lanka, Bangladesh etc thus providing a wider scope for exports.

4.4 THREATS:
I. II. Entries of multinational companies like Ken Star, LG, who have a presence Future government policies which may permit free entry of reputed brands in the international market, are financially stronger and technologically superior. from countries like China which are relatively cheaper and may have better quality. III. IV. V. Many people prefer to visit show rooms or dealer outlets to purchase Many Indian companies are offering products of high quality with a much lower price like pure it of Hindustan Unilever. The consumer in the new millennium has become more quality conscious and lot more demanding than yester years. durable electronic products.

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5.1 ETHICAL PRACTICES OF ORGANISATION:

A Friend to Society Nana Nani Parks for our senior citizens Inaugurated in 1999, The Year of Senior Citizen In associated with reputed NGOs.
Well landscaped with convenient walkways and individual seating systems.

Hosts important periodicals available. Newspapers and periodicals available. Complimentary tea every morning and Aqua guard drinking water kiosk. Information on government and facilities for senior citizens.
Pollution watches information.

Painting competitions for grandchildren.

Yoga classes, eye camps, acupressure sessions, etc.

Weekly medical check-up on site by a leading hospital EUREKA FORBES INSTITUTE OF ENVIRONMENT
Promotes awareness about conservation and management of natural water and air

resources. Monitoring and broadcasting of air pollution levels on pollution watch in association with NDTV television network to create public awareness. World environment day activities including tie-ups with national geographic and discovery channels. EFIE water recognizes ground breaking research in molecular biology and eradication of water borne disease.
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 World water day spreads awareness of water borne disease. Water testing kits provided to UNICEF to check water quality samples in India. Pollution control camps and initiatives with medical associations for the prevention and cure of respiratory disease.
Euro enviro quiz is the first national environment and forum in school children.

Painting competitions, training sessions and forums in schools and colleges.

PART-1: RESEARCH METHODOLOGY

A Study on Job Satisfaction at Eureka Forbes Limited 6.1 INTRODUCTION:
Job satisfaction is in regard to ones feelings or state of mind regarding the nature of their work. Job satisfaction can be influenced by a variety of factors, e.g., the quality of ones relationship with their supervisor, the quality of the physical environment, in which they work, degree of fulfillment in their work, etc. There is no strong acceptance among researchers, consultants, etc., that increased job satisfaction produces improve job performance in fact, and improved job satisfaction can sometimes decrease job performance. For example, you could let sometime sit around all day and do nothing. That may make them more satisfied with their work in short run, but their performance certainly didnt improve.

6.2 NEED FOR THE STUDY:

Job satisfaction is to be done for an organization to know how well the employees in the company are satisfied, which leads to the organizations effectiveness and productivity.

6.3 STATEMENT OF THE PROBLEM:

The employees job satisfaction leads to the commitment towards organizations work, productivity and efficiency and employees job dissatisfaction leads to less productive work, attrition rate and less revenue.

6.4 SCOPE OF THE STUDY:

Scope is limited to the employees working in Eureka Forbes, Bangalore.
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6.5 OBJECTIVE OF THE STUDY:

The following are the objectives of the present study:

To study and understand the job satisfaction among the employees of Eureka Forbes. To find out the various factors which influence job satisfaction. To analyze the working culture of the organization.

6.6 RESEARCH DESIGN:

6.6.1 Sampling Technique: The technique followed was simple random sampling. 6.6.2 Sample Design: The researcher has proposed to interview 30 respondents who are working in Eureka Forbes, Bangalore and they were selected as the sample for the study. Sample size = 30 Sample Frame: Since the research was localized, the sample frame consisted of employees of Eureka Forbes, Bangalore. 6.6.3 Sources of Data: The study is based on both primary and secondary data. Primary Data: The primary data were collected through structured questionnaire. Secondary Data: The required secondary data was collected from books, magazines and websites. 6.6.4 Data collection technique: The questionnaire has been designed and supplied to the respondents for collecting primary data from Eureka Forbes, Bangalore.

6.7 TOOLS OF ANALYSIS:

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Microsoft Excel tool was used for the purpose of analysis of the data obtained from the respondents.

6.8 LIMITATION OF THE STUDY:

Data collected is based on the questionnaire. The research exercise was conducted within a limited duration. So a detailed study could not be made. The numbers of employees in Eureka Forbes are more, so sample size is limited by 30. The result would be varying according to individual as well as time. Some respondents hesitated to give the actual situation; they feared that the management would take any action against them. The findings and conclusions are based on knowledge and experience of the respondents sometimes may subject to bias.

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PART-2: Analysis and Interpretation

Table 1: Age
AGE: AGE Below 20-25 26-30 Respondents 10 12 Percentage (%) 33 40
44

31-35 Above 35 Total

5 3 30

16.66 10 100

CHART NO: 1

Analysis: The above table no-1 indicates that 33% of the respondents belong to the age group of below 20-25 years. 40% of the respondents belong to the age group of 26-30 years. 16.66% of the respondents belong to the age group of 31-35 years. 10% of the respondents belong to the age group of above 35 years.

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Table 2: Gender GENDER:

Gender Male Female Total Respondents 22 8 30 Percentage (%) 73.33 26.67 100

CHART NO: 2

Analysis: The above table no-2 indicates that:

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73.33% respondents are male, and 26.67% of the respondents are female.

Table 3: Experience EXPERIENCE:

Experience Less than 1 year 1-5 years Above 5 years Total Respondents 18 9 3 30 Percentage (%) 60 30 10 100

CHART NO: 3

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Analysis: The above table no-3 indicates that 10% of the respondents belong to the group of less than 1 year. 30% of the respondents belong to the group of 1-5 years. 10% of the respondents belong to the group of above 5 years experience.

Table 4: Marital Status MARTIAL STATUS:

Marital Status Married Single Total Respondents 12 18 30 Percentage (%) 40 60 100

CHART NO: 4

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Analysis: The above table no-4 indicates that

20% of the respondents are married 60% of the respondents are single.

Table 5: Opinion towards Salary

1. You are satisfied with your salary.

Opinion Strongly agree Agree Undecided Disagree Strongly Disagree

Respondents 8 15 0 7 0

Percentage (%) 26.6 50 0 23.33 0

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Total

30

100

CHART NO: 5

Analysis: The above table no-5 reveals that

26.67% of the respondents strongly agree that they are satisfied with their salary. 50% of the respondents agreed that they are satisfied with their salary. 23.33% of the employees are disagreeing that they are satisfied with their salary.

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Table 6: Opinion towards KSAs match with the job

The nature of job matches your KSAs (Knowledge skills Abilities). Opinion Strongly agree Agree Undecided Disagree Strongly Disagree Total Respondents 7 10 3 8 2 30 Percentage (%) 23.33 33.33 10 26.67 6.67 100

CHART NO: 6

Analysis: The Above table no-6 reveals that

23.33% of the respondents strongly agree that their KSAs match with their job. 33.33% of the respondents agree that their KSAs match with their job.
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10% of the respondents undecided that their KSAs match with their job. 26.67% of the respondents disagree that their KSAs match with their job. 6.67% of the respondents strongly disagree that their KSAs match with their job.

Table 7: Opinion towards work

You feel over burdened at work. Opinion Strongly Agree Agree Undecided Disagree Strongly disagree Total Respondents 6 17 0 4 3 30 Percentage (%) 20 56.67 0 13.33 10 100

CHART NO: 7

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Analysis: The Above table no-7 reveals that

20% of the respondents strongly agree that their work is over burdened. 33.33% of the respondents agree that their work is over burdened. 26.67% of the respondents disagree that their work is over burdened. 6.67% of the respondents strongly disagree that their work is over burdened.

Table 8: Opinion towards family

You have enough time to spend with your family. Opinion Strongly Agree Agree Undecided Disagree Strongly disagree Total Respondents 4 15 0 6 5 30 CHART NO: 8 Percentage (%) 13.33 50 0 20 16.67 100

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Analysis: The Above table no-8 reveals that

13.33% of the respondents strongly agree that they have enough time to spend with their family. 50% of the respondents agree that they have enough time to spend with their family. 20% of the respondents disagree that they have enough time to spend with their family. 16.67% of the respondents strongly disagree that they have enough time to spend with their family.

Table 9: Opinion towards working hours

You feel that your working hours are convenient. Opinion Strongly Agree Agree Undecided Respondents 8 18 0 Percentage (%) 26.67 66 0
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Disagree Strongly disagree Total

4 0 30

13.33 0 100

CHART NO: 9

Analysis: The Above table no-9 reveals that

26.67% of the respondents strongly agree that the Organization working hours is convenient. 60% of the respondents agree that the Organization working hours is convenient. 13.33% of the respondents disagree that the Organization working hours is convenient.

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Table 10: Opinion towards personal problem

Your personal Problems affect the job. Opinion Strongly Agree Agree Undecided Disagree Strongly disagree Total Respondents 3 8 0 19 0 30 Percentage (%) 10 26.67 0 63.33 0 100

CHART NO: 10

Analysis: The Above table no-10 reveals that

10% of the respondents strongly agree that the Organization working hours is convenient.

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60% of the respondents agree that the Organization working hours is convenient. 13.33% of the respondents disagree that the Organization working hours is convenient.

Table 11: Opinion towards promotions

Promotions are fair and just. Opinion Strongly Agree Agree Undecided Disagree Strongly disagree Total Respondents 5 14 2 9 0 30 CHART NO: 11 Percentage (%) 16.67 46.67 6.66 30 0 100

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Analysis: The Above table no-11 reveals that

16.66% of the respondents strongly agree that the promotions are fair and just. 46.67% of the respondents agree that the promotions are fair and just. 6.66% of the respondents have not decided that the promotions are fair and just. 30% of the respondents disagree that the promotions are fair and just.

Table 12: Opinion towards relationship with co-workers

Your relationship with your co-workers is healthy and satisfactory. Opinion Strongly Agree Agree Undecided Disagree Strongly disagree Total Respondents 9 18 0 3 0 30 Percentage (%) 30 60 0 10 0 100

CHART NO: 12

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Analysis: The Above table no-12 reveals that

30% of the respondents strongly agree the relationship with co-workers is healthy and satisfactory. 60% of the respondents agree the relationship with co-workers is healthy and satisfactory. 10% of the respondents disagree the relationship with co-workers is healthy and satisfactory.

Table 13: Opinion towards working Environment

Working Environment is conducive for effective functioning of your duties. Opinion Strongly Agree Agree Respondents 5 18 Percentage (%) 16.67 60
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Undecided Disagree Strongly disagree Total

0 4 4 30 CHART NO: 13

0 13.33 10 100

Analysis: The Above table no-13 reveals that

16.67% of the respondents strongly agree that the working environment of the organization is conductive. 60% of the respondents agree that the working environment of the organization is conductive. 13.33% of the respondents disagree that the working environment of the organization is conductive. 10% of the respondents strongly disagree that the working environment of the organization is conductive.

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Table 14: Opinion towards EAPs

Employee assistance programs (EAPs) and other benefits provided are satisfactory. Opinion Strongly Agree Agree Undecided Disagree Strongly disagree Total Respondents 10 18 0 2 0 30 Percentage (%) 33.33 60 0 6.67 0 100

CHART NO: 14

Analysis: The Above table no-14 reveals that

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33.33% of the respondents strongly agree with the employee assistance program (EAPs). 60% of the respondents agree with the employee assistance program (EAPs). 6.67% of the respondents disagree with the employee assistance program (EAPs).

Table 15: Opinion towards Relationship with superiors

Your relationship with your superiors is healthy and satisfactory. Opinion Strongly Agree Agree Undecided Disagree Strongly disagree Total Respondents 5 14 0 8 3 30 CHART NO: 15 Percentage (%) 16.67 46.67 0 26.66 10 100

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Analysis: The Above table no-15 reveals that 16.67% of the respondents strongly agree that the relationships with the superiors are healthy and satisfactory. 46.67% of the respondents agree that the relationships with the superiors are healthy and satisfactory. 26.66% of the respondents disagree that the relationship with the superiors are healthy and satisfactory. 10% of the respondents strongly disagree that the relationship with the superiors are healthy and satisfactory.

Table 16: Opinion towards Overall Satisfaction

Your overall satisfaction with your company. Opinion Strongly Agree Agree Undecided Disagree Strongly disagree Total Respondents 9 19 0 2 0 30 CHART NO: 16 Percentage (%) 30 63.33 0 6.67 0 100

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Analysis: The Above table no-16 reveals that

30% of the respondents strongly agree that the overall job is satisfactory. 63.33% of the respondents agree that the overall job is satisfactory. 6.67% of the respondents disagree that the overall job is satisfactory.

7.1 FINDINGS:
Eureka Forbes Ltd is a direct selling organization.

All the employees in the

organization are getting right compensation package.

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 Some of the employees are over burdened, no job match with KSAs (Knowledge

Skill Abilities). The companys main target is to hire people from Rural Area. They do not look for high educated people for employment.
Every employee in the organization enjoys very well.

Company celebrates Birthday of each and every employee.

There is a good interaction between the co- workers.

Every employee is getting right support from their supervisors. In the organization seniors encourage their subordinates to take up challenging assignment. Communication skills of the service people are average.
Most of the employees are satisfied with their salary, working hours etc.

Every employee feels safe and secure in the organization.

7.2 SUGGESTIONS:
In accordance to this the company should maintain the job satisfaction. The company should identify some more factors which will lead to the job satisfaction, and the employees will be highly satisfied. All seniors should encourage their subordinates to take up challenging assignments.
Should have regular meeting and conference with dealers and partners. The company must make sure that the work is not over burdened which lead to

attrition that affects the companys productivity. So the company must cut down the work. If there is no match with the KSAs then the company will not be able to utilize the core skills of the employee which leads to the delay in training and improving the employees. Hence while recruiting this factor must be considered by the company. There must be free flow of communication within superiors and employees which overcomes miscommunication.

7.3 CONCLUSIONS:
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From the study, the researcher has come to know that most of the employees are satisfied with their job. Due to the working conditions prevailing in this company, job satisfaction of each respondent seems to be the maximum. From the study, the researcher has come to know that most of the employees were satisfied with the benefits like OYBS/OYCS, work in abroad, golden club, silver club, training etc. provided by company. My experience of working in Eureka Forbes ltd was a pleasant one and I will always carry memories of having worked at an organization like Eureka Forbes ltd. The experience has helped tremendously in my Growth.

MY LEARNING:
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Functioning of various departments. Co-ordination between different departments. Flow of communication in the organization. The way to communicate with different levels of people in the organization. How to make people comfortable with their job.

BIBLIOGRAPHY
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Books Referred:
1. K.Aswathappa, Organizational Behavior. 2. K.Aswathappa, Human Resource Management. 3. Philip kotler, Marketing Management.

Websites: 1. www.Eurekaforbes.com
2. www.google.com 3. www.wikipedia.com

Others:
1. Interaction with the heads of various departments and employees.

ANNEXURE
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Dear Sir/Madam, I Ankita Gupta, pursuing MBA from Acharya Institute of Management and Sciences, under Bangalore University would request you to kindly spare few minutes of your precious time to fill this questionnaire. The entire concept behind this is to get an idea of the level of job satisfaction of employees working in Eureka Forbes Limited, Bangalore. Organization Name:

1. Name:

2. Designation:

3. Age

Between 18-25

26-30

31-35

Above35

4. Gender

Male

Female

5. Years of experience

Less than 1year

1-5year

More than 5years

6. Marital status

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Married

Single

7. Qualification

8. You are satisfied with your salary.

Strongly agree

Agree

Undecided

Disagree

strongly disagree

9. The nature of the job matches your KSA (Knowledge Skills Abilities).

Strongly agree

Agree

Undecided

Disagree

strongly disagree

10. You feel over burdened at work.

Strongly agree

Agree

Undecided

Disagree

strongly disagree

11. You have enough time to spend with your family.

Strongly agree

Agree

Undecided

Disagree

strongly disagree

12. You feel that your working hours are convenient.

Strongly agree

Agree

Undecided

Disagree

strongly disagree

13. Your personal problems affect the job.

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Strongly agree

Agree

Undecided

Disagree

strongly disagree

14. Promotions are fair and just.

Strongly agree

Agree

Undecided

Disagree

strongly disagree

15. Your relationship with co-workers is healthy and satisfactory.

Strongly agree

Agree

Undecided

Disagree

strongly disagree

16. Your relationship with your superiors is healthy and satisfactory.

Strongly agree

Agree

Undecided

Disagree

strongly disagree

17. Training opportunity provided to you helps in upgrading your skills and knowledge.

Strongly agree

Agree

Undecided

Disagree

Strongly disagree

18. Your overall satisfaction with your company. Strongly agree Agree Undecided Disagree strongly disagree

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