!

What We Do
We created the Prime Strategy program to mirror what we have done to grow our own agency and what we know to work. Every product, service or tool that weve applied to drive our own internal sales weve incorporated into our most comprehensive service to date. The Prime Strategy is focused solely on the mission of driving new business, reach and sales for our clients using our laser focused methods developed from our other programs, including every tool we have to assist the process.

Proactive Vs. Reactive

Lets start with reactive. Its whats being pitched and done now. Agencies of all types (PR, Marketing and Advertising) create an outreach campaign of some sort in order to get a response that then needs to be qualied and trickled down into (hopefully) prospective sales. The statistics of this approach are grim - 1 to 3% return - and thats actually being pitched as a good response! Its terrible. Lets call a spade a spade. How have we allowed these poor results to become the standard? We dont agree with or believe in those approaches. Were proactive. Weve developed a proprietary method to dene each clients exact target public and then we go and nd them. We foster an introduction and then develop a dialog that we causatively convert to strong interest. A prospect that is reaching is good. A prospect that is the exact mold of the perfect type of client for a company that is reaching is... well... gold. I hear gold is considered valuable these days. Sound condent? We are. We unleash all of our resources with the Prime Strategy, coming out with our guns blazing. With Prime, were going to change the face of your business development efforts forever.
!

Prime Strategy
We developed the Prime Strategy based solely on what has worked for Richter to drive our new business reach and sales efforts. Weve grown by over 500% over the past two years with the Prime Strategy fueling our growth. We looked at everything that weve done to attain our growth and we created a comprehensive program that we deliver to our clients to mirror our own model. The result is a program that essentially hires our entire agency, with all of our resources, to do everything that we know to work best, and in sufcient volume. Prime will change the way you view all of your sales cultivation methods and will make our agency mission critical to your company. By now youre probably wondering what we deliver and how. We honestly cant do it justice in a PDF (Although well try so read on) so ideally we should setup a call to discuss the depth of this program and when you love what you hear - well send along a proposal.

Some Statistics and Tidbits

Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing activity metrics, each purporting to demonstrate marketing's contribution to the business. However, on the basis of one straightforward marketing metric marketing-sourced pipeline the simple truth is that tech marketing's contribution is underwhelming. Data from Forrester's Q1 2011 North American B2B Technology Marketing Tactics And Benchmarks Online Survey, compiled from interviews with nearly 140 senior tech marketers at global technology companies, tells the story: Tech marketers must adopt new approaches to engage customers if they're going to increase their business contribution, drive market success, and start leading tech companies from the front instead of in sales slipstream. - Source: Forrester Research Companies looking for a competitive advantage should start revising their marketing approaches sooner rather than later. Source: Forrester Research In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population. Source: Hubspot The average conversion rate for email marketing is only 1.73%. Source: Direct Marketing Association Forrester research indicates that the average conversion rate that is the ratio of orders to overall site visits is 2.9 percent.
!

Target Public
While a lot of companies talk about their demographic or they may have a broad idea of who they sell to, the research and identication of the exact target public has not been done. Why? Because theyre busy and distracted and dont have the know-how for how to dene the exact target public - we do. Consider the target public the foundation for success as it relates to new relationships and sales. Its rather hard to drive sales if you dont know who youre selling. Of course, if you like spending hoards of money on wasteful efforts and on trying to capture your exact target public using a massive blanket approach, by all means do so. Were willing to bet youd rather not.
!

Copywriting and Messaging

Now that the target public is dened, we get into copywriting and the message because at the end of the day, communication is everything. Of course, its pointless unless you know the target public and what to say to them that will impinge and penetrate. Theres also a most effective way to write. We take pride in the fact that we know which way that is. Its not about what you want to communicate or what you think is important to say but about what your target public needs to hear. The viewpoint must be that of the target public. Whats their need? What are their pain points?

The Analogy
Lets say Im a BMW salesperson. There are two angles to take to cause a sale. Our approach would go like this: We would dene the exact target public to know precisely who is the ideal buyer in the area We would locate and nd them to make an introduction We would engage in dialogue and entice them with well crafted material such as videos, elevator pitch PDFs, etc We would discover coincidentally that theyre in the market for a new BMW We would get them interested and reaching, at which point we would route them to our client using our custom CRM dashboard to sell and close All of this would be happening while the other sales reps at the dealership wait for this exact target public to magically walk through the front door because they sent out a postcard or paid for some pay per click ads. Good luck with that approach.
!

A Comprehensive Approach
If you envision the ideal scene for your business development efforts you might imagine having a team of people that can handle anything, people to create a video that communicates your exact value proposition, people to help develop and chalk up new relationships, people to write effective copy to say the right things, people to create material and PDFs that your sales team can send to prospects to help close deals, all leading to a fresh, consistent pipeline of new relationships that lead to sales month in and month out. We envisioned the same thing. Funny.

Clients

Note: Some clients shown are video or other service clients of Richter10.2 Media Group

A Few Kind Words About Us

FYI...your campaign / process is impressive - your team is very good at getting reaches! - Eknauth Persaud, Ayoka Weve denitely been liking the reaches! - Jennifer Rose Howell, DSPanel These reaches from last week are very targeted reaches for us. Very, very good! I don't know what you've done, but I sure like it! - Bruce Sanders, Elauwit They got us into every PR avenue available and this resulted in some very good reaches that we could not have gotten on our own. 3 of those reaches turned into multimillion dollar accounts. - Sacha Sebban, VP Sales, Oce & Industry, Genuine First Aid, LLC I highly recommend them to others wanting to increase their visibility and outreach to prospective clients. Patty Cota, Director of Corporate Communications, e.Republic We met them at the right time and they helped us develop a winning scenario for our organization. - Brett Dulaney, ESPN St. Petersburg Bowl

Deliverables
Prime CRM Dashboard for Reaches

Account Representatives

Videos

Elevator Pitch PDFs

Introduction Pages

Pitch Pages

Social Media Press Kits

Get Into Communication With Us

727-447-3600 info@richter10point2.com http://richter10point2.com

San Jose | Clearwater | Los Angeles | Toronto | Seattle

!