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CREATING POSITIVE SOCIAL CHANGE STARTS WITH YOU

Lauren Ketcham Ohio Ecological Food & Farm Association February 20, 2011

ACTIVISM 101:

BACKGROUND

For more than 30 years OEFFA has used education, advocacy, and grassroots organizing to promote local and organic food systems About Me

Environmental lobbyist in New Mexico

Communications Coordinator at OEFFA

Organized successful campaigns to set stricter pollution standards for automobiles, increase renewable energy production, and block developer sprawl subsidies Ohio Livestock Care Standards Board

WHY ADVOCACY MATTERS


Policy

decisions are being made every day at the local, state, and national level that impact you and your future in very real ways need to overcome the influence of powerful special interest groups on our decision-makers have compelling and personal stories to tell works! Collectively we are powerful!

We

Farmers

It

CAMPAIGN PLANNING

Given limited time and resources, we need to be smart. Strategic campaign planning is critical. Elements of a Campaign Plan

Goals- What do we want to accomplish? Target(s)- Who can give us what we want? Audience- Who are we speaking to? Messaging- How can we talk about our issue in a way that resonates with our audience? Strategies- What are our theories about how well win our campaign? Tactics- How are we going to put our strategies into action? Timeline- Who is going to do what and when?

OUR TOOLBOX

Using the media to influence decision-makers and affect public sentiment


Letters to the editor, op-eds Editorial board meetings Press releases Social media Publicity events and press conferences

Direct lobbying to influence decision-makers

In person meetings Providing public comment, testifying at hearings Calling, faxing, emailing, and writing decision-makers

OUR TOOLBOX

Organizing your friends and neighbors


Email Phone trees Canvassing Social media: Facebook, Twitter, YouTube Community meetings, potlucks, movie screenings

Finding (unusual) allies through coalition-building

Reaching out to businesses, churches, nonprofits, community leaders, etc. Getting them involved: sign on letters, contacting their members, speaking at their events, attending editorial and lobbying meetings

Direct action

Rallies, marches, protests, boycotts

GET INVOLVED!

Action Alerts:

OEFFA Direct List Serve (www.oeffa.org) Facebook Page (www.oeffa.org/facebook) Take Action Page (http://www.oeffa.org/alerts.php)

Livestock Care Standards Board Food Safety Policy: Current Events, Consequences, and What We Can Do (1:30-2:30 p.m.) OEFFA Action Network

Need members who are able to attend meetings, write a letter, talk to the media, etc. Skills trainings and monthly calls to action

CREATING POSITIVE SOCIAL CHANGE STARTS WITH YOU


Lauren Ketcham Communications & Membership Services Coordinator Ohio Ecological Food & Farm Association (614) 421-2022 lauren@oeffa.org www.oeffa.org

ACTIVISM 101: