*

A SHORT REPORT ON IDEA PERFORMANCE

TOM SALIENCY - RURAL AREAS *Till feb12 idea is above Vodafone but , *in month march12 idea and voda is competiting on a same position. SPONTANEOUS AWARENESS *airtel awareness is more.

TOM SALIENCY -URBAN AREAS *Idea is leading till oct11-dec11 then, *nov11-jan12 ~ Vodafone is leading with one point and after then Vodafone and idea is relatively same .

SPONTANEOUS AWARENESS *airtel awareness is more.

TOM SALIENCY Large town class *reliance is leading before but then, *mar11-may11 idea become leader *but at the end Vodafone lead the race

SPONTANEOUS AWARENESS Airtel awareness is more in LTP

TOM SALIENCY Medium town class *idea is leading in over all area of MTP.

SPONTANEOUS AWARENESS Airtel awareness is more TOM SALIENCY Small town class *Idea is leading but after year nov11-jan12 vodafone is leading SPONTANEOUS AWARENESS Airtel awareness is more

TOM SALIENCY Urban sec-A *Idea is the leader Urban sec-B *Previously idea is leading but now at the end Vodafone is giving completion, Urban sec-C *Previously idea leader but now Vodafone lead the race, Urban sec-D *Idea is lead from starting till end SPONTANEOUS AWARENESS IN all secA,secB,secC,secD airtel awareness is leading the graph,

URBAN TOM SALIENCY - age Age (16-22) *Idea is most favourite among them Age (23-29) *Idea is leading in starting but now Vodafone takes place Age (30-36) *idea is most favourite Age(37-45) * Vodafone is competeting in starting and manage to take place in end

SPONTANEOUS AWARENESS In all age group airtel is leader TOM SALIENCY gender Female *Idea & Vodafone both are most favourite with almost same points. Male *Same here also both are competiting with each other

SPONTANEOUS AWARENESS In all gender group airtel is leader

RURAL TOM SALIENCY R1 *Idea is the leader from starting R2 *Vodafone is the leading from nov11-jan12

SPONTANEOUS AWARENESS In R1 airtel is leader InR2 vodafone is leader

TOM SALIENCY age Age(16-22) *Idea is leader but in sep11-nov11 Vodafone tries to jump out but again idea defeat vodafone with a great margin Age(23-29) *Early idea was leading but from dec11-feb12 vodafone is leading Age(30-37) *Vodafone is leading till aug11-oct11 but now idea becomes the leader Age(37-45) *Vodafoneis the leader with a great distance

SPONTANEOUS AWARENESS Age(16-22) idea is the leader Age(23-29) awareness ratio of each company is almost similar For the rest of the age group airtel is leading with a repectable distance .

CONCLUSION According to my opinion idea has a great postion in the market as in terms of share in market but in some areas like as spontaneous awareness , urban areas, airtel awareness is more and vodafone is also leading in some areas with a good distance and vodafone & airtel are not a kind of a competitor to ignore them so , to being top in the market we need to look on the spontaneous awareness of the product & have to take corrective measures to reduce our competitor share .

THANK YOU FOR YOUR TIME

Prepared by : BRIJESH KUMAR BBA TECNIA INSTITUTE OF ADVANCED STUDIES