SPECIALIzATION:FINANCE+MARKETING(PGD M)
SEAT NO.:01110012
YEAR OF SUBMISSION:2011-13
ACKNOWLEDGEMENT
At the very outset, I would like to thanks Dr. Sanjay chordiya, Chairman of Suryadatta Institute of Management and Mass Communication for giving me opportunity to undergo project on COMPANY PROFILE AND PRODUCT PROFILE.
I am happy to acknowledge my project guide THROUGH INTERNET AND GUIDANCE THROUGH SENIORS for the guidance and help that he provided to us during our different phases of project and helping us in all respect in bringing out this report.
I am greatly to all advisers who helped me knowingly or unknowingly for getting the information and taking interest in this report. I am also thankful to entire faculty and staff , without which this project would be not a successful one.
INDEX
1. Introduction : Outline of the profile Objectives of the study Methodology of the study Data Used 2. Company Profile : Chairmans Message Company History Companys Vision Companys Mission Companys Philosophy Objective of the company 3. Activities : 4. Operations
Location of the Company Types of company Board of Directors Product & Brand Process & Operations Research & Development Quality Control Marketing, Sales & Distribution Customers
1) Introduction
Purpose
a) Provide high quality promotional pens with outstanding customer service. b) Necessary, useful, and in constant use.
c) Providing an inexpensive advertising medium and encourage customer and employee loyalty. d) The ball point pen ink is quite different from other type of writing inks. e) It gives a very shining and attractive writing. Ball pen has largely replaced ink pen because of their cheapness and easiness in use.
Data used:
Data collection has been done from secondary data. Secondary data: The secondary data are those, which are already collected by someone for some purpose and are available for the present study. Secondary data was collected from the magazines, website of different type of PEN manufacturing and exporting companies.
2)Company Profile
e) In fact, the writing Instruments embraces the evolution of technology by incorporating it into new products and using it to enhance business aspects and client services.
f) It is expected that promotion, easy availability, and affordability, branded off make will accelerate and help the organized sector eat into unorganized Presence . g)India's Writing Instruments Industry is reserved for the small sector. h)As a result critical pen component like refills are manufactured in house, while all non critical components are outsourced. i)Most Indian companies cater to the Value for Money Volume While International Players cater to Premiums segment operating through exclusive Distributors. The buying preference of major retailers has been shifting to Indian Products and Brands.
b) Saying smart things and giving smart answers are important. Learning to listen to others and to ask smart questions is more important.
Company History
2012 ADDRESS REGISTERED OFFICE Survey No 25/2, shivajinagar Pune, India. Tel No (022) 2668574 Fax No. (0260) 2668536 Block no. 2, Behind chandani Chowk, M.I.D.C, Ahmednagar, Maharashtra, India 414111 contact no--9234567802
Small Scale Unit State Bank Of India, HDFC, ICICI Mr. VIRENDRA PRASAD M/s. Chartered TEJ & co
Company Vision
a)To be India's NO 1 Company in Writing Instruments and Office Stationary Industry Dedicated to
Quality and Consistent Performance b)To be a market leader providing quality products. C)To strive for excellence and global recognition by continuous improvement, innovation, dedication and growth.
Company Mission
a)To be a result oriented and profitable Company by consistently improving market share, quality, availability, presentation, and customer acceptance. b)To ensure cost consciousness in decision making and operations without compromising the commitment to quality. c)To set up highly ethical business standards and be a good corporate citizen. d)To adopt appropriate safety rules and environment friendly policies. e)Consistently make good Products at the friendliest Prices..
CORPORATE PHILOSOPH
In everything we do; In the brands we build; In the products we make; In the innovations we foster; To the lives of our customer; To the business we conduct with our suppliers and associates; To our every growing family of employee's and shareholders; To the society we belong to; and ultimately To the Path we have chosen to follow.
Environment. b)To Understand the role of each subsystem (Dept) and its relationship with other Subsystems for the Business as a System
c)To get the Practical Interface of Industry by applying Theoretical Concepts d)To know about consumer buying Behaviour
3)Activities
Types of company
Public Limited Company
Board of Directors
CEO:
M.D :
BABITA KUMARI 1 Mr. Virendra Prasad(Admin.) 2 Miss. Rashmi Chauhan(Voice Chairman) 3 Mr. Paras viradia(Finance) 4 Mr. Chirag (Marketing) 5 Miss. Riti mugdha das(Production)
Chief, Projects & Corporate affairs: Chief, Research &Technology: Chief, Production Manager: Finance Manager: Marketing Manager: Chartered accountant:
Miss. B Radhika reddy Mr. Nilesh Bopare Mr.Rashesh shah Mr.Rahul singh Mr.Sanket vyas Mr. Tej Bahadur singh
Marketing Manager
Finance Manager
HR Manager
Production Manager
C.Accountant
Jr. H R Manager
Sales Manager
Accountant
Assistant.. Manager
Jr.Production Manager
Advertisement Dept.
Sales Executive
Supervisor
Mfg. Unit
a)TYPES OF PRODUCTS:
The company solely manufactures the following mentioned products: 1) Ball Pens:
It has a plastic body that consist of several components ranging from 2 to10.depending on the complexity of the products and its design. The price of the product depends on the number of parts that make up the body of the pens, also the design and the materials used Ball pen use ink that is Oil Based. The principle of the ballpoint pen is that within the writing Tipa Metal ball housed in the socket rotates freely and rolls quickly drying out the writing surface.
Gel Pens:
They are similar to Ball pen except, they use ink that is Water Based and in the form of a gel. It is vibrant colourwise and considered smoother to write, However it has a very short Writing Length and poor shelf life as compared to Ball pens. 2) Refills:
Company also manufacturers Refills which is most technology intensive part of the Pen. The tip and Ink are carefully balanced with each other to achieve the optimal mix of writing smoothness and ink let down. The different Brands Of Ball and Gel pen of the Company are as Under :
I. II. Wonder gel Wonder Ball
III. IV.
1)
The following are the raw materials used in Manufacturing of Ball pen and Gel Pen: Plastic Granules This primary raw material is used in the preparation of the Body,Caps of the pen and Refill. the company uses various types of plastic Granules (i.e.)PP (Poly Propylene), HDPE (High Density Polyethylene),LDPE ( Low DensityPolyethylene),SAN ( Styrene Acrylonitrile Copolymer) PC ( Poly Carbonated) Inks Company uses Water and Oil based Ink which are Imported from the Korea and other Overseas Market and Procure Domestically. Tips and Points Tips are also Imported and the size , shape of the tip determines the price of the Tips.4. Packing Materials Company uses various Grades of Plastic, Craft Paper and Cardboards and Corrugated Boxez purchased from local Markets Company also uses other packing materials like Packaging Jars, Acetate Bottles, Blisters, Tumbler
4)Operations
The complete Manufacturing of pen is divide in the five main parts they are as mentioned Under :
a)INJECTION
MOULDING PROCESS:
The different components of pen (i.e.) Body, Cap Nozzle Grip etc are processed and prepared on the injection Moulding Machine.The different parts/components requiredifferent chemical as well as moulds and Dyes The list is as Under: BodyPST CapPP Body & Crystal CapSAN Adapter DELRINF or GripHDPE & LDPE.
Here as mentioned above different types of Raw Material are used for differen tcomponents of Ball Pen Due to the different qualities and technical requirements of Products. Pens have various plastic parts (i.e) Body, Grip,Nozzle,Capetc for which different types of moulds are made, which either are procured from domestic markets or Imported and some of the are In House Made, which are than Mounted on the machines as per the production process. Plastic Granules are heated from 200 to 240 degree Celsius depending upon the product requirement. At this Heat level the mixture melts and get converted into liquid form. The liquid form is than moved to Moulds & Dyes in the Injection Moulding Machine . Where it is cooled by the water which further gives it shapes and get Injects from the Machine If Different shades and coloured are required than the plastic Granules are mixed with Colour Granules In the Specified Quantity which is also known as Master Batching the Lot REFILLING PROCESSS This is the manufacturing process where already purchased or procured ink from outside markets are filled into refiils used for the Pen for writing Purposes.The most technical part of the manufacturing process. Which is as under : Extruder Machines are used to extrude Refills Tubes. Refill for Ball pen and Gel pen are manufactured on the extruder. The tubes of Polypropylene are manufactured the extrusion Machines and than callibalised and cut into Standard or required size of the refills without Tapes or Edges.
Ink used is either Imported or procured from local suppliers from Gujarat or Bombay or Is imported in certain cases. Tips (i.e) Point required are Imported from Swiss or other overseas market and than they are cleaned on ultrasonic Machines. Point of 0.5, 0.6, 0.7, 0.8 & 1mm are used to fix on the refills nozzles. The tubes are than mounted on the Ink refilling Machines of Korea and Indian made andInk is filled in the tube and Nozzles are filled on the Automatic Machines. Refills arestacked in Boxes and kept in the high speed centrifuge machines to remove air gaps The refills are than sorted cleaned and collected and packed for saleable quantity and balance is sent to assembly division for assembling with the Pens. LABELLING PROCESS (ON Cap & Body of Ball Pen) At this stage the already made pen and refills are to be Labeled (i.e.Printed with Company Logo Todays writing Products Limited. and with the respective brand of the pen (i.e.) Starry, Wonder Ball, Wonder Gel. Ink Monitor...Etc.Differnet Machines are usedfor the process as mentioned below:
Foiling Machines It is used to print the label on Body Manufactured S WEL AS ON THER fill Manufactured. Here foiling is done at 1 Piece at a time Plotting Machine It is used to print the label of the company on Steel caps and other plasticcaps. Here the plating and printing is done on 5 pieces at one shot or at one time ASSEMBLING PROCESS Once all the Ball pens and Refills of a particular Batch of Production is labeled this the final stage of Pen Manufacturing here all the labeled and inspects part and lots are Assembled. Woman workers are use for the purpose who are responsible for assembling the Caps,refills,Body etc parts of the pen and packet it in the batch of 50.Finally the Packaged pen is Inspected and made ready for Dispatch to stores Department.
Quality control
At Todays, a strict quality control is observed which is translated into world Class Quality, and is reflected in the companies growing International Presence. During the entire Production Process efforts are made to maintained the quality. The Inspection is done as mentioned below: Preliminary Inspection This is done to check out whether the raw material used is per the requires standard. Heating of raw material (i.e.) Plastic Granules at certain degree and the melted mixture is observed if the mixture appears to be reddish it shows tha traw material is not of desired quality and cannot be used for manufacturing process as it can result into defective pieces. Thus the lot is returned backed to suppliers. Daily Production Process Inspection A Quality Control Inspector is appointed with the team members to continue the inspection process. Inspection of the manufactured Ball pen parts is done at every 2 hours manually to check out shape, Durability,Texture, Colour etc.and at the end of the day report is to be submitted to Production. Post Production Inspection Once the required batch is manufactured, out of that total batch some random samples of 50 are taken and if defective pieces exceeds size of 5,than the entire lot is reject's and sent for the Reprocess. Final Inspection Here the same procedure of Inspection for quality is undertaken as followed during production process, But here the assembled Ball pen are inspected for the fitting, Cap, Grip Holding tetc.Random sample are taken from the batch to be dispatchet.
All of the raw materials pass through a rigorous quality inspection and materials not found within the acceptable criteria of our set quality standards are rejected. Production A well-trained staff is deployed to ensure that quality produced is within the set parameters of our quality standard. Workers Training Each of the worker is trained, tested and absolutely familiarized with the jobs he has to perform. He is not deployed unless Quality Control Department is satisfied of his/her ability to meet our quality standard
MARKETING MIX OF THE COMPANY Marketing mix is a set of controllable marketing variables that the firm plans to produce the response it wants in the target market.Marketing mix is an TODAYS WRITING PVT LTD
optimum combination of all marketing components which facilitates realization of companys objectives.Marketing mix is a set of marketing tools that the firm uses to achieve its marketing objectives in the target market.Marketing mix is the blending of 4 inputs or sub-mixes, which form the core of marketing system. They are: Product Price Promotion & Place. MARKETING MIX The Marketing Mix of "TODAYS WRITING PRODUCTS LIMITED" is as mentioned below: PRODUCT A Product is anything that can be offered to a market to satisfy a want or need. A product mean the bundle, which satisfy human needs .TWPL is major manufacturer of following products.
Product Packaging
The finished Product that is Ball Pen is packed in veryattractive packages made from Plastic and Corrugated Box.TWPL concentrate moreson packaging as in the market full of competition packaging is used as a tool of product differentiation. It has attractive packages for it Ball & Gel Pen Packs the packs are normally packed in size of 10 & 5 ( Standard Packaging) and in large Packs25 but the company also offers customized packaging for its customers especially for the Corporate Customers.
PRICING DECISION
It is the exchange value of product or services always expressed in monetary terms. Price is matter of Importance both for the buyer and seller. Price is important factor in purchase decision. to the seller price is the source of revenue and to buyer price is the sacrifice of purchasing power. Price is powerful marketing tool. Thus it must be usedcorrectly from the out set.therefore all marketing planners must plan an accuratePricing Decision. At TWPL, Pricing Policy is decided by the Head office by MD & VP in consultation with Director Sales & Marketing and depending upon market condition,demand, Raw material Price, Competitors Price and Products and other factors.At" TODAYS WRITING PRODUCTS LIMITED" Price Of the Pen Is Decided taking into C o n s i d e r e d :
Consumer Demand For the Product. Analyzing the Competitors Price & Product Range.
DISTRIBUTION CHANNEL
Disribution is an important function of any organization. Making the product available at right place and at right time with less cost is the key objective of any distribution management personnel.
5)Financial Data
INTRODUCTION TO FINANCE
The primary purpose of any business is to earn profits. To earn profit, the business has to produce goods or render services. To do either, management of business must have adequate supply of funds. It is the responsibility of the finance department to ensure the supply of the needed funds.
Future plans
a) TWPL is planning to set up a new export oriented unit in the upcoming December and the site
and construction is already under the way. b)This EOU 100% will be used for manufacturing Ball Pen, Gel Pens, Refills and even all the stationary Items In house. c)That will enable the company to increase its product range and increased the Per Unit realization for all the products. d)For the proposed project it is sure that the company requires a high potential employee willing to work dedicatedly to achieve the target and perform. The following chart shows the additional Manpower Requirement for the Project
VI.Institutional Sales :Company over a period of time is consistently selling 5% to 10% of itsannual sales to companies like Hindustan Lever, Palmolive,Philipes, Warner, Lambert and several other pharmaceutical companies.
6)Learning Experience
Conclusions:
I. II. III. Todays writing Manufacturing Pvt. Ltd. Company has a large no. of customers in Indian market. All the products, which contributed about 100% customers satisfaction all over India. We established customer feedback office in India.
TODAYS WRITING PVT LTD
IV. V. VI.
We provide products in right time and in prefect quantity & quality. We facilitate free gifts and discounts for customers attraction. Provides Better quality and better quantity of pen to the students.
On
SEAT NO.:01110012
YEAR OF SUBMISSION:2011-13
TAG LINE:
Product Details
Lifestyles can be classified according to a persons beliefs, behaviors and socioeconomic class. Shopping habits, leisure habits, familiarity with technology and religious practices are lifestyle characteristics.
.
Satisfaction index
Local sales
I. II. III. IV. V. VI. VII. Pune Mumbai Aurangabad Naasik Solapur Amednagar Other related village areas
Financial arrangements
Since financial intermediaries are way stations in the flow of funds from ultimate savers to investors, the essential quantitative features of their TODAYS WRITING PVT LTD
activities are reflected roughly in their balance sheets, though their sources-and-uses-of-funds statements show them more satisfactorily.
a) Consumer Loan
A 'Consumer Loan' is the most highly regulated and common finance arrangement available today. The interest in the loan is a reducing daily index, meaning that your interest component is calculated daily and charged monthly. This allow you the greatest flexibility of the various different loan types however the tax benefits may be considerably less than those of a business loan agreement.
b) Banks:
Banks provide credit facilities to the customers and businessmen for batter use of that money.
c) others:
The financial are done through financial institutes.
RESEARCH OBJECTIVE:
Identifying Consumer Buying Behaviour regarding Pens The main objective behind the project is to identify consumer buying Behaviour regarding the Pen, which will ultimately help the company management to study the analysis and understand the behavior that will unable the companies' marketer's to effectively sell the product.
1.To identify the influence of different characteristics/features of Pen on Consumerism different segments.(i.e.) Student, Business Person, Service Person
2.To find out why consumer prefer particular brand of pen? Which are the factors that influence and motivate him to buy the preferred brand of the pen? 3 . To get a better understanding of pen Market . 4.To find the most preferable brand among the various kinds of pen and to findwhich brand enjoy the market leadership position 5.To study the impact advertisement on consumers in different Age Group, IncomeGroup & by profession 6.To help the Company Marketing Managers to Design an Effective Marketing Mixfor it target Customers
Future plans
i)The future plan for the pen should be bright taking into consideration the pens production with more innovative.
ii) Prices should be not constant ,if it is constant the profit should not be at mark,so the prices should be increases taking into consideration the customers demand. iii)Price of a single daily usable pen should be at Rs 10/-per pen iv)Ball point pen for higher Quality and quantity should be more than Rs 100/- per pen
QUESTIONNAIRE ANALYSIS
Q1)Which brand of Ball Pen do you prefer to Write? Ans 1.Purpose: Main purpose behind this question is to know the most preefered brand in the current market situation.
Conclusion :Thus analyzing above table it clearly signifies that cellois not only preferred by majority of the consumers but it is preferred highly by all the consumers in different demographic segments Q2). Which type of Pen do you currently use? Ans Purpose: -
The purpose behind asking this question is to know the consumer preference regarding the type of pen he prefers to write and to know the changing trends to their buying Behaviour.
Conclusion: It is identified that only two categories/type of pen are preferred by the consumers that accounts to nearly 94% of responses. Consumer less prefer Ink & Gel Pen. Thus Company should more concentrate in Ball & Gel Pen segments rather than Pilot or roller or Ink Pens. Q3) Which Colour Of Pen Do You Normally Use? Ans3. Purpose: Is to find out which is the most preferred colour by the consume.
Findings:- Blue is the most preferred Colour for consumers and majority of the consumers uses blue Colour as in colleges,schools, instittuions,corporates and at many other place Blue is commonly accepted Colour for wrting.where as Red& Black Are mainly used by the Professors or Doctors or Lawyers.
Q4)Which Advertising Media Influence You the Most ? Ans:Purpose: The purpose is to know the most effective media affecting consumer buying decision .It also aims of finding the media which is most preferred and can beused as for the promotion scheme.
conclusions
i)In different types of Pen, Bullpen is preferred by most of consumers and they have ranked Ball-Pen as No 1 among different Types of pen. ii)Blue Colour is preferred by the consumer among different Colours. iii)Majority of the Consumer prefer Ball Point of 0.5 & 0.6 mm and they like Crispy and Fluent hand writing as this point size gives the desired writing to consumers. iv) Most of the consumers Buying Decision is not only influenced by any specific single characteristics but it is influenced by either the combination of more than1. Thus majority buying decision is influenced by Performance of Pen in Total, Of course in different consumer segments there are different characterist in impacting buying Decision. Occupation Wise Classification For Business Person: The most influencing characteristic impacting buying decision is Price. For Service Person: Price & Performance have impact influence on buying decision. It signifies that Service Person purchase pen not only considering price but along with it some different features such as Grip ,Long Life, etc are also impacting the Decision. But still Price &Performance are dominating features for this Consumer Segments. For Students: - In this consumer segment it cannot be predicted or analyzed that any characteristic is impacting their decision