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SessionPlan:ManagerialEconomics

SemesterI,Classof2014;(JuneSept2012)
TextBook:ManagerialEconomics:PrinciplesandWorldWideApplications:D.Salvatore
Session
Number

1&2

Topic

IdentifiedCases

IntroductiontoManagerialEconomics,Micro
andMacroEconomics,
ProductionPossibilityFrontierAndCurves
PartialAndGeneralEquilibrium

ThreeEconomicProblems

5&6

Chapter1iniBook

FromPage1to6

1.Switzerland,CubaandIndia:TheTroikaof
EconomicProblemsinThreeEconomies

FromPage7to14

Definitionofdemand,Lawofdemandandits
exceptions
Definitionofsupply,Lawofsupply,Factors
affectingsupply,Marketequilibrium
Conceptsofelasticity,Types,Natureof
commodity,RelationshipofRevenueand
elasticity

2. Do Soaring Price and Mounting Demand in iBook:Section2


IndianGoldMarketSpeakofaParadox?
FromPage33to37
3.WouldHousingbeadreamintheDreamcity iBook:Section4
ofIndia?
FromPage43to51
4. Mobile Telephony in India: Would Cheaper iBook:Section6
RatesbringmoreProfits?
FromPage58to68

20062012

22062012

27062012
29062012
04072012
06072012

ConsumerBehavior

7&8

Demand&SupplyAnalysis

Date

FundamentalProblemsofAnEconomicSystem:ScarcityandEfficiency

Readings

IntroductiontoConsumerBehavior,Utility,
CardinalApproach,OrdinalApproach,
IndifferenceCurveanalysis
PriceEffect:Combinationofincomeand
substitutioneffect,ConsumerSurplus

10

15&16 ShortRunvs.LongRuncosts

6.TataNano:ASmallCarwithLargeConsumer
Surplus

18072012

NCP1:10Marks

20072012

ProductionAnalysisandAnalysisofCosts

ProductionFunctions,LawofVariable
Proportions,

LawofDiminishingMarginalReturns

ReturnstoScale
IntroductiontoCosts,Types:Fixed,variable,
13&14
OpportunityandSunk,Revenueanditstypes
11&12

11072012
13072012

5.ASmallPeekintoBigB'sCarCollection

7.MittalSteelConsolidatingUSOperations

25072012

27072012
01082012
03082012

8.BusinessViabilityofDishTV
9.GujaratAmbuja:CostleaderintheIndian

08082012

Session
Topic
Number

EconomiesofScaleandScope

17
18

IdentifiedCases
CementIndustry
MarketStructureandPricingPolicy

IntroductiontoMarkets,Competitive
MarketsandProfitMaximizationinPerfect
Competition
AllocativeEfficiency,Deadweightloss,
Governmentinterventioninmarkets

19&20 Monopoly

10.PerfectCompetitionundereBay:AFactor
Factoid?

13.BrandedGoldJewelersMarketinIndia

23
24

Duopoly
Oligopoly

25

PricingStrategies

14.LevLevievvs.DeBeers
15.ThepricewarinGujaratNewspaperIndustry
16.TheIndianAviationIndustry:PriceWarsand
More
17.YesBank:CompetitiveStrategyofaLate
Entrant

28

Nonpricecompetition
CostLeadership,PriceLeadership,Non
CollusiveOligopoly
CollusiveOligopoly,Cartels

18.WalMartsCostLeadershipStrategy
19.OPEC:TheEconomicsofCartel
Gametheory&InformationAsymmetry

Basicsofgametheory,DominantStrategies,
29&30 NashEquilibrium,Threats,Commitmentsand
Credibility,Entrydeterrence

NCP3:15Marks

31
32
33

20.AIRBUS350vsBOEING787:Battleforskies

ExternalitiesMarketFailureAnd
GovernmentIntervention;
AsymmetricInformation,MoralHazard,
MarketSignaling

10082012

22082012

24082012

29082012

NCP2:10Marks
MonopolisticCompetition

Date

17082012

11.ShouldEnergybeSubsidized

22

27

12.MexicanTelecomIndustry

21

26

Readings

31082012
05092012

07092012
12092012
14092012
19092012
21092012

26092012

28092012
03102012
05102012

21.Externalities:JustificationforPublicGoods?

10102012

22.Externalities:JustificationforPublicGoods?

12102012

EndTermExamination:30Marks
NCP:NonClassParticipation(EvaluationComponent)

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