SemesterI,Classof2014;(JuneSept2012)
TextBook:ManagerialEconomics:PrinciplesandWorldWideApplications:D.Salvatore
Session
Number
1&2
Topic
IdentifiedCases
IntroductiontoManagerialEconomics,Micro
andMacroEconomics,
ProductionPossibilityFrontierAndCurves
PartialAndGeneralEquilibrium
ThreeEconomicProblems
5&6
Chapter1iniBook
FromPage1to6
1.Switzerland,CubaandIndia:TheTroikaof
EconomicProblemsinThreeEconomies
FromPage7to14
Definitionofdemand,Lawofdemandandits
exceptions
Definitionofsupply,Lawofsupply,Factors
affectingsupply,Marketequilibrium
Conceptsofelasticity,Types,Natureof
commodity,RelationshipofRevenueand
elasticity
20062012
22062012
27062012
29062012
04072012
06072012
ConsumerBehavior
7&8
Demand&SupplyAnalysis
Date
FundamentalProblemsofAnEconomicSystem:ScarcityandEfficiency
Readings
IntroductiontoConsumerBehavior,Utility,
CardinalApproach,OrdinalApproach,
IndifferenceCurveanalysis
PriceEffect:Combinationofincomeand
substitutioneffect,ConsumerSurplus
10
15&16 ShortRunvs.LongRuncosts
6.TataNano:ASmallCarwithLargeConsumer
Surplus
18072012
NCP1:10Marks
20072012
ProductionAnalysisandAnalysisofCosts
ProductionFunctions,LawofVariable
Proportions,
LawofDiminishingMarginalReturns
ReturnstoScale
IntroductiontoCosts,Types:Fixed,variable,
13&14
OpportunityandSunk,Revenueanditstypes
11&12
11072012
13072012
5.ASmallPeekintoBigB'sCarCollection
7.MittalSteelConsolidatingUSOperations
25072012
27072012
01082012
03082012
8.BusinessViabilityofDishTV
9.GujaratAmbuja:CostleaderintheIndian
08082012
Session
Topic
Number
EconomiesofScaleandScope
17
18
IdentifiedCases
CementIndustry
MarketStructureandPricingPolicy
IntroductiontoMarkets,Competitive
MarketsandProfitMaximizationinPerfect
Competition
AllocativeEfficiency,Deadweightloss,
Governmentinterventioninmarkets
19&20 Monopoly
10.PerfectCompetitionundereBay:AFactor
Factoid?
13.BrandedGoldJewelersMarketinIndia
23
24
Duopoly
Oligopoly
25
PricingStrategies
14.LevLevievvs.DeBeers
15.ThepricewarinGujaratNewspaperIndustry
16.TheIndianAviationIndustry:PriceWarsand
More
17.YesBank:CompetitiveStrategyofaLate
Entrant
28
Nonpricecompetition
CostLeadership,PriceLeadership,Non
CollusiveOligopoly
CollusiveOligopoly,Cartels
18.WalMartsCostLeadershipStrategy
19.OPEC:TheEconomicsofCartel
Gametheory&InformationAsymmetry
Basicsofgametheory,DominantStrategies,
29&30 NashEquilibrium,Threats,Commitmentsand
Credibility,Entrydeterrence
NCP3:15Marks
31
32
33
20.AIRBUS350vsBOEING787:Battleforskies
ExternalitiesMarketFailureAnd
GovernmentIntervention;
AsymmetricInformation,MoralHazard,
MarketSignaling
10082012
22082012
24082012
29082012
NCP2:10Marks
MonopolisticCompetition
Date
17082012
11.ShouldEnergybeSubsidized
22
27
12.MexicanTelecomIndustry
21
26
Readings
31082012
05092012
07092012
12092012
14092012
19092012
21092012
26092012
28092012
03102012
05102012
21.Externalities:JustificationforPublicGoods?
10102012
22.Externalities:JustificationforPublicGoods?
12102012
EndTermExamination:30Marks
NCP:NonClassParticipation(EvaluationComponent)