INTRODUCTION TO TOPIC What is SWOT Analysis?

SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity).

SWOT analysis is a general technique which can be applied across diverse functions and activities, but it is particularly appropriate to the early stages of planning for a TIPD visit. Performing SWOT analysis involves generating and recording the strengths, weaknesses, opportunities, and threats relating to a given task. It is customary for the analysis to take account of internal resources and capabilities (strengths and weaknesses) and factors external to the organization (opportunities and threats).

SWOT analysis can provide: A framework for identifying and analyzing strengths, weaknesses, opportunities and threats. This checklist is for those carrying out, or participating in, SWOT analysis. It is a simple, popular technique which can be used in preparing or amending plans, in problem solving and decision making.

Illustrative diagram of SWOT analysis If SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, Including SWOT and SCAN analysis, has been the subject of much research.

Strengths: attributes of the organization those are helpful to achieving the objective. Weaknesses: attributes of the organization those are harmful to achieving the objective. Opportunities: external conditions those are helpful to achieving the objective. Threats: external conditions that is harmful to achieving the objective.

SWOT analysis can be used for all sorts of decision-making, and the SWOT template enables proactive thinking, rather than relying on habitual or instinctive reactions.

The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The free SWOT template below includes sample questions, whose answers are inserted into the relevant section of the SWOT grid. The questions are examples, or discussion points, and obviously can be altered depending on the subject of the SWOT analysis. Note that many of the SWOT questions are also talking points for other headings use them as you find most helpful, and make up your own to suit the issue being analyzed. It is important to clearly identify the subject of a SWOT analysis, because a SWOT analysis is a perspective of one thing, be it a company, a product, a proposition, and idea, a method, or option, etc.

Here are some examples of what a SWOT analysis can be used to assess: a company (its position in the market, commercial viability, etc) a method of sales distribution a product or brand a business idea a strategic option, such as entering a new market or launching a new product a opportunity to make an acquisition a potential partnership changing a supplier outsourcing a service, activity or resource an investment opportunity

SHREESURYA SOFTDRINKS LIMITED

Strength Low Entry Cost Commission Structure Brand image High Margin

Weakness Distribution Network Lack of Competitive Strength Awareness of Product Communication

Opportunity Market Share will Increase Introduce Product in Rural Market New Market, Vertical, Horizontal Competitors` Vulnerabilities

Threat New Entrants Market Demand Seasonality Weather Effects Price Competition.

(1) PROBLEM BEING FACED: Lack of proper network. Competitors. Retailer schemes are not as aggressive as competition. Awareness of the Product.

(2) WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE

PROBLEM o Customer Satisfaction o Retailer Satisfaction o Increase in Sale
o Sales Promotion

COMPANY PROFILE
Shreesurya - A multi-faceted organization has evolved as a responsible corporate entrenching itself steadily and strongly in its business areas. Having started as a small localized establishment with 3 people in 2005, the Organization grew from strength to strength & establishing a positive brand image with a team count of over 500. Shreesurya is one of the leading brands in services as varied as Healthcare to Travel & Tourism. The company boasts of a strong and innovative workforce that has transformed Shreesurya into a robust organization which has successfully managed to win its clients trust and appreciation. With Shreesurya, customers have come to expect the very best in fields including - Logistics, Travel and Tourism, Dairy Products, Financial Services, Health Care, Edible Oil, Caf & Retail Chain, Bakery, IT Services, Infrastructure and Soft Drinks. Shreesurya, the all-round business enterprise has continuously surpassed all expectations in successfully satisfying our customers needs. We have evolved as a responsible corporate asserting ourselves steadily and strongly in all our business areas. We set high standards which we ourselves try to surpass in order to ensure continuous supply of high quality services to our customers. With an organized pool of like-minded professionals, we have built a competitive entrepreneurial environment for all our employees. This has led to a positive brand image of Shreesurya which is recognized by one and all today. Our dedicated team comprises of achievers as well as socially conscious individuals who strive to make a positive difference to the atmosphere in which they exist. We purely believe that our success is due to the fact that we dare to be wise and different, For us, winning isn't everything, because its the only thing. Based on the overwhelming response from all of you, I proudly mention SHREESURYA brand motto-A Brand Customer Always Trust. -Mr. Sameer Joshi

SHREESURYA SOFTDRINKS
Water, one of the five essential elements, is the most beautiful of Gods creation. The quality of water and quality of life forms critical parts of the overall, ongoing health of our planet. We at Shreesurya are committed to provide drinking water to all our customers in its purest form. Ensuring bacteria and germ free water to our customers is prerogative at Shreesurya. Using the latest available technologies to match the global standards, we are committed to maintain the high quality that our customers have come to except from us. We Launched Shreesurya Softdrinks with Brand Name Pure Pleasure, on 10th March 2012. Under the Name Pure Pleasure we have Six Category of Product called Orange, Cola, Lemon, Jeera Soda, Limbu Fresh and Soda.

OBJECTIVE OF PROJECT
1) To find out Sales Promotional Activity done by the competitor and pure pleasure. 2) To find out the Distribution Frequency of pure pleasure and other competitors. 3) Competitive Analysis with various Benefits given by the Company.

4) Availability of product at the retail store.

MAETHODOLOGIES

(1) RESEARCH PROBLEM: Collection of Data of other companies COCA COLA, PEPSI & Others Retailers some time gives wrong data Limitation of time and money

(2) RESEARCH OBJECTIVE

To help in development and introduction of new product To identify the company position among competitors To determine those factors which persuade retailers for sale of Shreesurya Products. To find out which type of schemes retailers prefer and why? To study the effect of irregular supply on the sale of the product .

(3) SUB OBJECTIVE

To identify the Market potential of Pure Pleasure. To find out the basic problems of retailers To find out the performance of Distributor To find out the problem of Distribution Network

(4) INFORMATION REQUIREMENT

Complete Price structure of Pure Pleasure, Coca Cola & Pepsi offer which includes

Discount Offered

Schemes Offered

Margin Offered

(5) SOURCES OF INFORMATION

Data collected from the Company Secondary Data Internet Retailers Distributor Sales Executives

Research methodology is a way to systematically do the job. It may be understood as a science of studying how research is done scientifically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work, time and resources available along with the desire level of accuracy.

Research Type Data Source Research Instrument Type of Questionnaire Sampling Unit Sampling Method Contact Method

Descriptive Research Primary Data Questionnaires Structured Retailer Judgmental Personal Interview

DATA ANALYSIS AND INTERPRETETION