POSTMASTER: Deliver to Label Addressee or Current Resident

SEPTEMBER 2012 Vol. 18 No. 9

Published and Owned by Schaffner Publications, Inc.

The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties

INSIDE THIS MONTH

Your Chamber What's it to you? .. 2 CHAMBER CALENDARS ........ 8 IT - Making Newsletters and Forms ........... 9 Basics of a Revocable Trust ..19 Well-Booked Business .............21 Sales: Warm Lead to Done Deal .......22 HR: Holding People Accountable ........23 Health Savings Accounts.............24 Recovering from Identity Theft .....26

Focus

on

Port clinton

Come Enjoy the Sunsets and our Bright Future

Submitted by Mayor Vincent P. Leone It is with great honor that I am able to say that, as of January 2012, I have taken office as Mayor of Port Clinton. There are many challenges that go along with the responsibilities as Mayor. The most important challenge is to insure that my administration has the mindset to have only one agenda, which is to move Port Clinton forward. Because I have been so fortunate with the people I have chosen to be a part of my administration we have accomplished much in a short amount of time. We have identified a list of many possible ways to make the city run more efficiently but I have only highlighted a few of these in the following paragraphs. Infrastructure is very important to our agenda, and we have been very aggressive in our improvements. Many pieces of equipment have been up- graded so we can be more efficient in our day-to-day operations. Listening to our workforce has been a big part of our success. Their knowledge of ways to make us run more efficiently is instrumental to our way of doing business. Some of the programs we have implemented have a proven track record to benefit our community. We have been more aggressive in our sewer line cleaning and have helped to control some of our flooding issues. Curbside brush pick up has been a program that makes it easier for people who otherwise would not have the ability to keep their properties clean. In an effort to make the water office run more efficiently, we have begun enforcing

Celebrating 18 Years of Service

Standard Mail U.S. Postage Paid Tiffin, OH 44883 Permit #88

www.ncbj.net
Bellevue Area Chamber of Commerce

the water by-laws to control unpaid bills, as well as streamlining our day-to-day operations. This same mentality has continued in all operations of the City, whether it is our safety services, water & sewer department, or our City Council. Working together is a must for any great organization. The proof is the improvements that have been made. As I think of all the different service organizations and all they do for this City, I have to ask myself, where would we be now without this kind of support and love for their community? How would we have survived? The parks have been improved dramatically with help from dedicated

volunteers and good old-fashioned community spirit. Neighborhoods have grown together and the help they give each other is unbelievable. I cant tell you how many times Ive looked out over that beautiful water and seen such a spectacular sunset, and wonder how did I get so fortunate to have this opportunity to give back to this unique community? In closing I will tell you this, keep your eyes open and watch this City. This is a City that will be growing and its future is bright. As a matter of fact it is so bright you may want to wear shades. Follow me on Twitter at pcmayorleone to see whats happening today in the City of Port Clinton!

Were a proud member of the following:

Elmore Chamber of Commerce Fostoria Area Chamber of Commerce Genoa Chamber of Commerce Huron Chamber of Commerce Huron County Chamber of Commerce Marblehead Peninsula Chamber of Commerce Milan Chamber of Commerce Oak Harbor Area Put-in-Bay Chamber Chamber of Commerce of Commerce Port Clinton Area Chamber of Commerce
Chamber of Commerce

Vermilion Chamber of Commerce Willard Area Chamber of Commerce

Chamber of Commerce Erie County Chamber of Sandusky County of Commerce

Seneca Regional

September 2012

North Coast Business Journal

www.ncbj.net

Your Chamber Whats it to you?

By Jeffrey H. Bryden Editor Ill admit Im a bit prejudiced when it comes to Chambers of Commerce. When I moved from Cleveland to Port Clinton, I joined the local chamber, got to know what it was all about, got involved on various committees and then ended up serving nine years on its Board with two of those years as its Chair. Then I termed out and became just a fan again. Here at the North Coast Business Journal, we count on our area chambers to be our eyes and ears in the five counties we serve. When were out visiting the cities and towns on editorial or sales calls, the chambers serve as our home away from home. Area chamber directors help to point us in the right direction for good news stories, good people to contact and give us input on developments that mean increased business for all of us in the region. In short, they help us do our job better. And, given the opportunity, your chamber can help you with your business too! We believe in Chamber membership and support we belong to every chamber of commerce in our five county news coverage sixteen chambers in all. If you received this issue of the NCBJ in the mail, its because of your Chamber membership. Our membership in these chambers allows us to mail you your copy each month free of charge (yet another benefit, and a tangible one) you get from belonging to your Chamber. So we love chambers. But whats in chamber membership for you? Not much if you just belong. You usually will only get something back it you put something into it. Would you buy a car and then lock it in the garage for a year? At the end of the year you might wonder what you got for your investment. Nothing. To get something from your membership in a chamber, youve got to put something into it. Youve got to attend meetings and programs. Meet and network with fellow business people, share ideas, concerns and insight. Youve got to drive your car! There are many talented men and women out there who are paid to keep our chambers on track, fiscally sound, and serving their members. Were blessed, in our five counties, with proactive leadership, solid support staff and community involvement in our chambers. Good Chamber executives lead by example and are everywhere you turn. They know only too well what involvement in the Chamber can mean to a business (again, not just belonging, but being involved.) Several years ago, Melissa James, Executive Director of the Norwalk Chamber (now the Huron County Chamber) wrote a great article for us an article that I believe still expresses the thoughts of your Chamber executive as well. Heres an excerpt from it: Established businesses as well as start-ups are joining to take advantage of the savings an organization such as the chamber can deliver. If you are in this chamber or any chamber, and you do not take advantage of the many discounts offered, if you are not active on a committee or dont seem to make it to the events, you are missing a huge resource for your business. Dont assume your business is too big or too small, or that the chamber in your community cant help you in some way. We (chambers) are all connected to one another by the mere fact of what we do. So if your local chamber doesnt have the resource they need help you, they can reach out to a nearby chamber for assistance and were all willing to pitch in to serve your business. You just need to keep us in mind. Nuf said?

The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties

205 S.E. Catawba Road, Suite G, Port Clinton, Ohio 43452 419-734-4838 Fax 419-734-5382
Publisher Editor Director of Sales

Small Business Basics Seminars Set for September

The Ohio Small Business Development Center at Terra State Community College is offering free, twohour seminars, Small Business Basics, that will answer questions about starting, buying or expanding a small business. This seminar will take the confusion out of your efforts and help you avoid costly mistakes and unnecessary steps. Learn the basics of: name registration, licensing, taxes, zoning, business entities, employees, insurance, financing and business planning. The September schedule is: Wednesday, Sept. 12 9:30 to 11:30 a.m. Tiffin Area Chamber of Commerce (conference room), 19 W. Market St., Tiffin Wednesday, Sept. 19 9:30 to 11:30 a.m. Erie County Chamber of Commerce (conference room), 225 W. Washington Row, Sandusky Wednesday, Sept. 26 4:30 to 6:30 p.m. Terra State Community College (Building B, Room 101), 2830 Napoleon Road, Fremont To register or for more information, call Bill Auxter, Director of the Ohio Small Business Development Center at Terra Community College, toll-free 800-826-2431 or 419-559-2210. Or contact him by email at bauxter@terra.edu.

JOHN SCHAFFNER JEFFREY H. BRYDEN jbryden@ncbj.net DAVE KAHLER dkahler@ncbj.net SCOTT HORN scott@thebeacon.net MARK SCHAFFNER marks@thebeacon.net BRUCE DINSE

Layout & Graphic Design

Circulation Manager

North Coast Business Journal is owned and published monthly by Schaffner Publications, Inc., and is mailed free to chamber of commerce members in a five-county area: Erie, Huron, Ottawa, Sandusky, and Seneca counties. The deadline for editorial and advertising is the 25th of each month. No part of this publication may be reproduced or transmitted in any form without the expressed, written consent of the Publishers. We welcome submissions from readers in the form of letters, articles or photographs, although we reserve the right to edit and condense any articles submitted. Submissions should be sent to the editor at the above address. Include a stamped, self-addressed envelope if you would like an item returned. We prefer material (copy & photos) to be submitted electronically.

These events are free and open to the public.

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North Coast Business Journal

September 2012

Port Clinton Area Chamber of Commerce Update

Laura Schlachter, President The Chambers staff and Board of Directors have been hard at work these past several months planning events, holding ribbon cuttings for new businesses, coordinating our monthly business after hours and workshops, and working to support our 380 Chamber members. The Port Clinton Area Chamber would like to take this opportunity to thank all of its members for their continued support. The mission of the Chamber is to plan, develop, implement and support programs and policies designed to improve the economic and business climate of the Greater Port Clinton area. The 2012/2013 Board of Directors are: Linda Aigler with AAA, Chair; Mike Long with Magruder Hospital, Past-Chair; Lee Vivod with Huntington, Vice-Chair; Paul Rothschild with Split Winds Gallery, Treasurer; John Coppeler with Flynn Py & Kruse LPA, Director; Tom Ervin with Skipper Buds Director; Shannon Hopkins with Docks Beach House and Mr. Eds, Director; Chuck Miller with Baumann Auto Group, Director; William Moore with Erie Shoreline Properties, Director; Ottawa County Commissioner Jim Sass, Director; Christie Sewell with Civilian Marksmanship Program, Director; and Paul Shaw with the Vineyard on Catawba, Director. The Chamber strongly promotes tourism and business for the Greater Port Clinton area, answering hundreds of phone calls, responding to emails and meeting with a large amount of walk-in traffic to our downtown office. Between January 2012 and July 2012, the Chamber staff made over 5,900 referrals to our Chamber members. Back by popular demand is the Chamber Member Discount Card Program. The Discount Card has 42 discounts and specials for PC Chamber member businesses that can be used only by other PC Chamber members and their employees. The Ida Rupp Public Library and the PC Chamber have teamed up to provide our members free monthly educational workshops. Some of the past workshops include How to Reward Employees with Little or No Money, Business Planning, Emotional Intelligence, Business Taxes, and Marketing. Please contact the Chamber for a list of upcoming workshops. Plans for the creation of the Ottawa County Street Map and Resource Guide are underway. 15,000 copies of this Map will be distributed over the next two years. Advertising space is limited. To learn how you can give your business exposure to Chamber members, newcomers and visitors, please contact the Chamber office. made a $250 donation to the 2013 Fireworks Committee and to Main Street Port Clinton. Classic cars of all makes and models lined the downtown streets and drew great crowds. The Chambers Annual Golf Outing is scheduled for Monday, September 10 at the Catawba Island Club. Teams will be competing for first, second, third, and last place as well as individual skill games. New this year, area businesses and individuals will be participating in a Mini Golf Tournament at Island Adventures. Proceeds from the Golf Outing are going towards the creation of a Port Clinton Area Chamber of Commerce Scholarship that will be awarded to an Ottawa County High School Senior in May 2013.

Over 120 sightseers attended the Chambers Sunset Cruise on the Jet Express on July 12 and enjoyed a gorgeous evening on Lake Erie with The Port Clinton Chamber would signature hors doeuvres, top-shelf like to encourage our members to be cocktails and wine, and souvenir on our PC Page in the Lake Erie photos. The evening concluded with Shores and Islands 2013 Travel a beautiful sunset! Planner at a discounted rate. To learn The Chamber held its 19th annual NCBJnationwide0112.pdf 1/24/12 2:55:00 PM Jerry Lippus Memorial Car Show and See PC CHAMBER, Page 5

The Patient Experience at The Bellevue Hospital

High Five!!

WHAT DOES THIS GROUP OF BUSINESS OWNERS HAVE IN COMMON?

They all have unique plans from Nationwide Insurance.

The Bellevue Hospital has once again been recognized as a national leader in customer satisfaction by HealthGrades - a leading healthcare rating organization. We are ONE of 21 hospitals nationally --- and the Only ONE in Ohio -- ranked in the Top 5% for the Outstanding Patient Experience Award for the fifth year in a row! We continue to be dedicated to delivering an Award-Winning Experience to every patient!

TOP 5% in the Nation - Fifth Year in a row.

We work hard to understand the specific needs of your business so we can help you create a customized insurance solution that you can feel confident in. Your local Nationwide Insurance agent will work with you through every stage of growth so that you never have to worry about anything except being successful.

Nemecek Insurance & Financial Services Randy Troike troiker@nationwide.com 127 W. Perry Street 422 E McPherson Hwy Suite 101 Clyde, OH 43410 Port Clinton, OH 43452 1-800-686-3474 ext 108 (419) 732-3624
Products underwritten by Nationwide Mutual Insurance Company and Afliated Companies. Home Ofce: Columbus, Ohio 43215. Subject to underwriting guidelines, review and approval. Products and discounts not available to all persons in all states. Nationwide, Nationwide Insurance and the Nationwide framemark are federally registered service marks of Nationwide Mutual Insurance Company. Copyright 2008 Nationwide Mutual Insurance Company. All rights reserved. ADP-2000 (9/08)

1400 West Main Street, Bellevue, Ohio 44811 419.483.4040 www.bellevuehospital.com

September 2012

North Coast Business Journal

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Marketing the Warbler Capital of the World

By Kimberly Kaufman Executive Director, Black Swamp Bird Observatory Northwest Ohio is blessed with a bounty of natural resources. Most of these resources have been recognized for years and marketed to great success for the regions tourism economy. However, one asset the region has in its crown of natural gems is only just now reaching its full potential BIRDS! Thats right, BIRDS. The coastal marshes in this region provide globally critical habitat for birds during their migration. In spring, and again in fall, millions of birds stop in the coastal marshes and forested areas to rest and refuel during their journey. These areas of habitat bring more than just birds, they also bring birders and birders bring business to the region in a major way. The group of birds that birders consider the most prized are called warblers. In the spring, there are about 37 species of warblers possible in this area. Coming from as far away as Central and South America, these tiny travelers will eventually make their way to the boreal forests of Canada and even Alaska. But first, they must pause here in northwest Ohio to rest and refuel before crossing Lake Erie. As part of our marketing plan, weve dubbed this area The Warbler Capital of the World. Black Swamp Bird Observatory (BSBO), a local nonprofit organization, developed a comprehensive business plan to market the area to birders around the globe. With world-renowned bird expert Kenn Kaufman as our spokesperson, BSBO launched a fullscale marketing campaign designed to reach birders all over the world. Through partnerships with local tourism agencies, chambers of commerce, and many local, regional and national publications, BSBOs efforts have increased the number of birders visiting this area in a significant way, and in the process, brought millions of dollars to the local lakeshore communities. Three years ago, BSBO took a big step and created The Biggest Week in American Birding: a 10-day birding festival timed during the peak of spring migration. With the assistance of more than 200 volunteers from all over the country, BSBO was able to take on this enormous project in addition to our core mission. In the festivals brief three year history, The Biggest Week has become one of the largest and most popular birding festivals in the country. An example of the incredible popularity and reach of this event is its mention in Spirit Magazine, the in-flight magazine for Southwest Airlines. This publication reaches 4 million people every month, and its just one example of the national press weve been able to leverage for the festival and this area. (Pretty cool when birds help put northwest Ohio on the map!) BSBO conducts a post-event economic impact and travel information survey after the Biggest Week concludes. Our data show that nearly 30 million dollars is brought to the local economy during spring migrationall because of birds. Now, all we have to do is to protect, conserve and enhance the habitat that the birds depend on, and to work together with our business partners to provide a quality experience for birders when theyre visiting; the birds will do the rest! Birds visit our area because the habitat is critical to their survival. Most of these tiny travelers weigh less than an ounce and perform extraordinary feats of endurance and stamina during their migration. Birders come here to enjoy these tiny feathered miracles that are brightly colored, sing lovely songs, and remind us of why spending time outside can add to our quality of life. Black Swamp Bird Observatory is committed to conserving habitat the birds need and to being a valued community partner. We encourage everyone to come out next spring and give this birding thing a try. Its a great way to enhance your knowledge of the regions assetsand have a really good time in the process!

1330 S. Fulton Street Port Clinton, OH 43452 www.edgewoodmanornursingcenter.com

419-734-5506

Front L to R: Jason Geretz PT, Eric Benesh PTA, Joe Kovach COTA and Rehabilitation Director, Allen Morelock PTA, and Rick Sholl PTA. Back L to R: Shawna Bear, Kim Hughes COTA, Lindsey Brown OT, and Peggy Vaughn COTA

Trust the Rehabilitation team at EDGEWOOD MANOR to help you function at your fullest potential. With our newly opened, private therapy suite, our team can perform a wide range of treatments in a comfortable, personal area.

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September 2012

Fisher-Titus Medical Center Recognized in 2012 Most Wired

Most Wired Hospitals iMprove efficiency
Fisher-Titus Medical Center in Norwalk has been recognized as one of the nations MOST WIRED, according to the results of the 2012 Most Wired Survey released recently in the July issue of Hospitals & Health Networks magazine. Fisher-Titus was one of 12 Ohio hospitals in this designation. The nations Most Wired hospitals are leveraging the adoption and use of health information technology (IT) to improve performance in a number of areas, according to MARTIN Health Cares Most Wired 2012 Survey released recently. As a field, hospitals are focused on expanding and adopting IT that protects patient data, and optimizes patient flow and communications. Fisher-Titus has been at the forefront of information technology for more than 25 years, said Patrick J. Martin, president of Fisher-Titus Medical Center. As an organization, Fisher-Titus has always strived to provide our community with the most advanced technology available. It is an honor to be recognized for this on a national level. The Fisher-Titus Information Services
WitH

PC CHAMBER, from Page 3

more, please contact the Chamber. Candidates Night co-sponsored with Port Clinton Area Business and Professional Women is scheduled for Thursday, October 11 at 7:0pm at the Elks Lodge in Port Clinton. The Chamber encourages everyone to be an informed voter. Many thanks to the Chambers Premier Members: Allstate Agencies of Kym Botson, Civilian Marksmanship Program, Croghan Colonial Bank, Cros.net, First National Bank, Gerner-Wolf-Walker Funeral Home, Jet Express, Magruder Hospital, Neidecker LeVeck and Crosser Funeral Home, News Herald, NWO Beverage, Ohio Telecom, Republic Services, and Zink Calls. Our Honorary Premier Members are Cant Miss Charters; Catawba Island Club; Lake Erie Shores and Islands; and Main Street Port Clinton. Supporting our membership remains the number one priority for the Chamber. This includes the ability to offer reduced rates for workers compensation insurance premiums, health insurance with Anthem, and discounted shipping rates with FedEx. The Chamber is constantly looking for other ways to create a better business environment in Ottawa County. The Port Clinton Area Chamber of Commerce has proudly served the Greater Port Clinton Area for 74 years. For membership benefit information and for a complete membership directory, please go to our website www.portclintonchamber. com or call the Chamber at 419.734.5503. The Chamber is open Monday Friday from 9am 5pm.

HealtH inforMation tecHnology

Department has achieved many milestones throughout the years as it progressed from a threeperson data processing department in 1978 with a spotlight on supporting the financial aspects of the hospital to a 21-employee information services department today with a major focus in the clinical areas and patient care, said John Britton, vice president of information services at FisherTitus. Since 1999, Fisher-Titus also has partnered with Magruder BRITTON Hospital in Port Clinton on many technology initiatives. The most significant initiative was when the two hospitals worked with internationally known Cerner Corporation in 2010 to go all-digital in all areas. As technology advanced throughout the years in the clinical areas, the information services department worked to provide the best technology for individual hospital departments. For example, laboratory, surgery, emergency and radiology all operated with their own systems, in a model known as best of breed, but the challenge was to make the systems talk to each other.

PAINTING INC. Port Clinton Moves on Waterworks Plan MAY Owned and Operated Since 1933 Family
By John Schaffner Publisher, The BEACON Recently, Port Clinton City Council moved forward with an ordinance that puts the development of Waterworks Park back on the front page. The ordinance authorizes the city to enter into an agreement with the Los Angeles legal firm of Jeffer, Mangels, Butler and Mitchell to assist the city in finding a developer at the site. The ordinance came out of the Planning and Development Committee chaired by Deb Benko. Following the abrupt withdrawal by the Indiana developer Puller Group in early 2008, many local leaders and Council members started looking for a way to revive the project that had been on ice since the banking crisis of 2008. Benko said Council first became aware of the LA law firm shortly after Puller Group pullout. The law firm is not a development contractor, but it specializes in putting projects and developers together. They have a huge base of contacts, said Benko. They have been involved in developments across America and around the globe. They proposed a two-step process by which we first send out Requests For Qualifications (RFQs) to developers from everywhere. They then hone down that list to selected developers who seem most qualified and send out Requests For Proposals (RFPs). According to the scope of services proposal from the law firm, following the RFQ and RFP process at least three and no more than five developers who would be appropriate partners for the City in the development of the project would be identified. With the consent of the city, the firm would then make the first contact with the developers and participate in the review of their RFP responses and any interviews. When asked if the original criteria points that were established during the long and controversial 2006-2007 battle would still apply, Benko noted that all previous criteria would be considered. One thing I can tell you, we are not going to do any more site studies, Benko stated emphatically. We believe this firm has the experience to help the city move forward toward connecting us with a substantial investment. JMBM is seeking a $10,000 retainer to start the process going. They have assured city officials that their total expense will not exceed $25,000.

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Professional Painting Pays

419-332-1363

446 N. Wood St., Fremont, OH 43420

Toll Free

800-797-6252

www.maypainting.com

September 2012

North Coast Business Journal

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Main Street Port Clinton Update

By Laura Schlachter, Program Manager Main Street Port Clinton is pleased to announce the 2012 certification of Port Clinton as a National Main Street Community. A member of the Main Street program since 2006, Main Street Port Clinton continues to work towards revitalizing the historic downtown district. MSPC is striving to protect, preserve, promote, and improve downtown Port Clinton as a vibrant center for businesses, entertainment, and cultural activities for residents of the community and visitors to the area. Another year of Riverfront Live!, our free summer concert series has come to a close with record attendance during summer 2012. Riverfront Live! is held on Friday evenings in June, July and August in downtown Port Clinton on N. Jefferson Street under the canopy along the shores of the Portage River. New this year, our Farmers Market was moved to Friday evenings in conjunction with Riverfront Live! The second edition of the Downtown Port Clinton Map and Brochure was completed earlier this year. All of the members of the Chamber and MSPC are included in this full-color brochure. The P r o m o t i o n Committee also completed a Downtown Coupon Page which includes discounts at 23 d o w n t o w n businesses. Please visit w w w. historicportclinton. com or stop by the office to pick up these brochures. The Economic Restructuring Committee completed the Starting and Growing a Business in Port Clinton, Ohio. This booklet outlines the general steps that need to be followed in order to open or expand a business in the Port Clinton community. The ER Committee is coordinating monthly workshops to expand on different sections of the Booklet. Main Street Port Clinton is excited to announce that downtown Port Clinton is now a Revitalization District. City Council approved the creation of this district earlier this summer as an e c o n o m i c development tool. Fifteen liquor permits will be available for businesses within the Revitalization District. Main Street Port Clinton coordinated a very success Walleye Festival over Memorial Day weekend. New in 2012 was a Lighted Boat Parade, more local-oriented Grande Parade, expanded childrens activity area and Craft Beer Tasting. Plans are underway for the 33rd annual event. Special thanks to the OSS Solid Waste District for a grant to purchase recycled sandwich board signs. These interchangeable message signs are being used to promote all events and activities of Main Street. A new project of Main Street this year was Pictures in the Park, free outdoor movies at Waterworks Park. After three cancellations for weather-related reasons, Dolphins Tale and Happy Feet premiered. Special thanks to the Ottawa County Community Foundation, the Commons of Providence, Holiday Inn Express, Magruder Hospital and Zink Calls. Mark your calendars for October 27. Main Street PC is coordinating a Halloween Event. Contact the Main Street office for more information. The holidays are right around the corner and Main Street is coordinating Community Christmas scheduled for Saturday, December 1 at 12pm. The event will include a parade, a visit from Santa, a caroling contest, and children and family activities. If your business or organization is interested in having a float in the parade, please contact the Main Street office at 419734-5503. I am pleased to introduce the 20122013 Board of Main Street Port Clinton: Missy Walker with First National Bank, President; Dawn Zink with Zink Calls, Past President; Roseann Hickman with Perfect Color Hair and Tan, Vice-President; John Madison with the Frederick Agency, Treasurer; Rich Gillum with Kocher and Gillum, Secretary; Don Clemons with Americas Best Value, Director; Doug Garrett with Erie Cottage Trading Company, Director; City Auditor Larry Hartlaub, Director; Jim Recker with Gerner Wolf Walker Funeral Home, Director; Paul Rothschild with Split Winds Gallery, Director; and Aimee Slater-West with Slaters Madison Street Pub, Director. Ex-Officio Members include City of Port Clinton Mayor Vince Leone; City Council President Linda

Hartlaub; Duane Myers with Lake Erie Shores and Islands; and Nick Gerber, representative for Ottawa County Improvement Corporation. Lastly, I challenge everyone in Port Clinton and surrounding communities to get involved with Main Street Port Clinton and help revitalize our historic downtown. Please contact 419-734-5503.

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North Coast Business Journal

September 2012

Civilian Marksmanship Center Invites Area Clubs to its Marksmanship Center

By Steve Cooper, CMP Writer CAMP PERRY, OHIO Theres plenty to do this fall at the Civilian Marksmanship Programs Olympicquality marksmanship center, with an emphasis on youth shooting enthusiasts. The CMP is coming off a very busy year at its 80-firing point airgun range, including the final U.S. Olympic Team Trials for Airgun earlier in 2012. The participants in this years London Olympic Games in airgun competition were selected at the CMP range after grueling trials in mens air rifle, mens air pistol and womens air rifle. Ottawa County residents can shoot for fun or compete on the same range as the Olympians in regular airgun matches at the CMP Marksmanship Center throughout the fall and winter. Open public shooting nights are back on Tuesday and Thursday each week, from 5:30 to 8 p.m. Our facility is a safe place to learn hold monthly airgun matches on September 22, October 27 and November 17. Airgun shooting is relatively inexpensive it costs only $5 to rent an air rifle and a package of 500 pellets is $7. During open public shooting nights, visitors can shoot an unlimited number of shots and can even shoot simulated matches using the CMPs computerized scoring system. Members of the Ottawa County 4-H club are regular visitors to the range and the CMP welcomes other clubs to join in the fun. Ottawa County 4-H has a great, competitive program and they are always looking to add new members to come out and shoot with them, Sewell said. We are looking for Boy Scout troops, school groups and other area 4-H clubs to our facility. The CMP Marksmanship Center has plenty of room for groups and individuals to shoot in three positions (prone, sitting and standing) or beginning shooters can shoot from a rest sitting on a chair. Range safety officers are always on hand to watch over shooters of all ages. Coaching is also available for shooters just getting started or needing additional help. Though no U.S. Olympian air rifle or pistol shooters earned medals at the highly-competitive London Games, several shooters who participated in the Games have fired matches at CMP and had success in London. Nicco Campriani, of Italy and the West Virginia University rifle team, won the Silver Medal in mens air rifle in London. Jamie Gray of the U.S., who didnt medal in womens air rifle, did win the Gold Medal in womens 50-meter rifle, setting a new world record. Gray has been a regular competitor in womens air rifle at the CMPs range at Camp Perry. For more information about the CMPs Marksmanship Center and related airgun programs, log onto www.TheCMP.org.

Jaden Aragon of Port Clinton takes aim at CMP's high-tech airgun range. about the shooting sports or improve on your game if youre already a seasoned shooter, said Christie Sewell, CMP Programs General Manager. We welcome area clubs and individuals to join us each week and for our monthly matches, she said. Our range is open to children, teens and adults. In addition to weekly public marksmanship hours, the CMP will

Take away my fear

Communication and reassurance are crucial in a time of need whether you are a patient or loved one. Taking away your fear, giving you answers and supporting your decisions are just some of the reasons Magruder is one of the leading hospitals in the nation for patient satisfaction.
615 Fulton Street I Port Clinton, Ohio 43452 419-734-3131 I magruderhospital.com

September 2012

North Coast Business Journal

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CHAMBER CALENDARS for September

Bellevue ChamBer of CommerCe
6 19 Monthly Luncheon Noon at The Willows Dr. Jeff Pay Bellevue Hospital ER. Fall Golf Scramble Sleepy Hollow Golf Course. 15 Genoa Street Fair Downtown 9:00 am - 4:00 p.m. Genoa Car Show 5:00 8:00 p.m. 27 Executive Meeting Chamber Office, 10 am

oak harBor ChamBer of CommerCe

11 20 22 FREE Small Business Seminar The whys and how tos of Unemployment Noon @ Ottawa County Resource Center. Chamber Board Meeting, 7:30 am Chamber Building Downtown Oak Harbor Farmers Market 9 am 1 p.m. Flat Iron Park

sandusky County ChamBer of CommerCe

14 18 25 26 Foundation Golf Outing Green Hills Golf Course Clyde Ag Committee Meeting 7:30 am, at the Chamber Chamber Ambassador Meeting 8:00 am, at the Chamber Board of Trustees Meeting 7:30 am, at the Chamber.

Huron Chamber of Commerce

erie County ChamBer of CommerCe

14 27 Workshop: Company Policies on Social Media Use Attny Stacy Chubak Hinners Buckley King law firm Boeckling Room Lyman Harbor Marina 7:30 a.m. RSVPs required Cost is $15 per person. Ribbon cutting Michael Brumbaugh 310 East Boalt Street, Suite E 1:00 p.m. Multi-member Business After Hours Kalahari Convention Center 4:00 p.m. Contact the Chamber for details and/or RSVPs

12 16th Annual Don Billman Memorial Golf Outing Sawmill Creek Golf Club 1 p.m. shotgun start, Dinner at Mulligans Pub. $85 per golfer

huron County ChamBer of CommerCe

6 12 Safety Council, Construction Division, 7:30am, Chamber office, RSVP Program Committee, 8:00 am, Chamber office Gateway Committee, 8:00 am, Chamber office Northside Business After Hours, 5-6:30 p.m., Smetzers Parking lot, Rte 250,

seneCa reGional ChamBer of CommerCe & visitor serviCes

8 12 Downtown Tiffin Farmers Market 9 am to 1 p.m. Board Meeting 7:30 am Small Business Basics Seminar 9:30 - 11:30 am. Ohio Small Business Development Center at Terra Community College. Around the Town at Tiffin University 11:30 am to 1:30 p.m. Gillmor Center After Five Meyer & Kerschner LTD 5 - 7 p.m., 106 E. Market St. Refreshments & Light App. RSVP to Chamber Tiffin Area Safety Council 11:30 am at Moose Lodge 946 Ribbon Cuttings Block Party

Port Clinton area ChamBer of CommerCe

6 Main Street Port Clinton Economic Restructuring Committee 8:30 am, MSPC Office Business After Hours Ottawa County Residential Services 5-7 p.m. Chamber Golf Outing Main Street Port Clinton Executive Committee 8:30 am, MSPC Office Chamber Board Meeting 8:30 am, Chamber Office Main Street Port Clinton Design Committee 3:00 p.m. at MSPC Office Main Street Port Clinton Presents Heritage Ohio Conference on Community Branding and Marketing 10:30 am 5:30 p.m. Main Street Port Clinton Board Meeting 8:30 am, MSPC Office Main Street Port Clinton Downtown Committee Meeting 8:30 am, MSPC Office (date will most likely change)

fostoria area ChamBer of CommerCe

13 18 19 20 22 Ribbon Cutting 5:30 p.m. ProMedica Fostoria Community Hospital Cancer & Infusion Center Meet me @ 4pm Business Networking Event 4-6 p.m. Fifth Third Bank Safety Council 11:30 am Fostoria Community Hospital Chamber Board Meeting Noon Fostoria Community Hospital Fostoria Rail Festival 10am-4pm Fostoria Middle School
of CommerCe Genoa Chamber Board Genoa Retirement Center Chapel 5:30 p.m.

Genoa ChamBer
13

10 Safety Council, General Risk/Service division, 13 7:30 am, Chamber office, RSVP Board of Directors, 4:00 p.m., Chamber office 17 19 Education Committee, 8:00 am, Chamber office Fall Finale Golf Outing, Eagle Creek, 1:30 p.m. Shotgun start, 19 RSVP to the Chamber 20 Safety Council, Manufacturing Division, 7:30 am, Chamber office, RSVP 20 marBlehead Peninsula ChamBer of CommerCe 6 Directors Meeting 7:00 p.m. 27 Danbury Township Hall 20 Business After Hours Hosted by: Skipper Buds/ Marina Del Isle 13

20 25 27

vermilion ChamBer of CommerCe

15 30 27th Annual Woolybear Golf Outing, Willow Creed Golf Course Shotgun Start 8:30 am Golf Scramble $75/Golfer Special Appearance by: Dick Goddard, Fox 8 Woolybear Festival Downtown Vermilion 9 am - 6 p.m. Woollybear Parade Starts at 1:30 p.m.

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North Coast Business Journal

September 2012

IT
How to Make Electronic Newsletters and Forms
By Don Knaur In todays world, the time and expense of mailing Newsletters and Forms is not something you or your customers want to incur. E-mailing Newsletters and Forms is an acceptable way of doing business and is Free, if you dont account for your time. You can create your publications, such as Forms or Newsletters, in a word processing software, such as Word or Word Perfect or Publishing Software, such as Publisher or InDesign. However, trying to forward the publications in the above formats would not be advisable. Many E-mail systems will reject word processing documents, because they might contain viruses or Malware. Also, anyone who receives the publications would have to have a version of your word processing software equal to or newer than the version you are using in order to open the file. This means, there will be many people who cannot receive your e-mail and even more than that wont be able to access your publications. This problem has been resolved by the use of PDF files. These are files that end in the extension .pdf, which stands for portable file document. There are many ways to turn your publications into PDF documents, but, as usual, I am going to talk about the cheapest, actually free, method that is not any more difficult than any of the other methods, some of which cost money. This entails downloading and installing a program called Cutepdf. I chose this program because it passed my tests and was written by a company whose other programs I have used for years. Start this process by getting on the Internet and going to the website www.filehippo.com. Regular readers will recognize this as an often recommended download site. It is a favorite, because they have many, many free software files that can be quickly and safely downloaded. When you arrive at the filehippo site, scan the file listings for the category labeled Office and News. At the bottom of the list, click on the see more tag. Then scroll down the list and you will find the listing for Cutepdf and follow the instructions to download and save the file. Once it is downloaded, you may then run the file to install Cutepdf. Although I did not have a problem with the install last week, you need to be watchful while installing the program. It is the practice today to bundle other services with free downloads, so you must be careful while installing to make sure you only install the program you want. Fortunately, you are not forced to install the other programs, but you are forced to turn off the option to install, so read carefully. Once you have installed Cutepdf, using it is simple. All you have to do is load the document using the program you would normally use to print the document. Then you proceed to print it, but instead of accepting the default printer, you change the printer to the Cutepdf choice listed in the list of printers available. Once youve told it to Print, you will then be allowed to name the pdf file and choose where to save it. The name will default to the normal file name, but it will show with a file extension of .pdf. After that you will be able to attach this file to any E-mail document and send it to whomever you want. They will be able to read it online, save it on their hard drive and/or print any part of it they may want to have a hard copy of. Warning: Proofread a hard copy of the pdf document, because sometimes page settings change in pdf format. I hope this is something that will solve problems for you and maybe even save you some money. You are now ready to enjoy the football season and find out if Urban Meyer will live up to his billing. Go Bucks!
Don is the CWO (Chief Working Officer) of HelpDesk, Ohio, a complete computer service center, located in Suite A of the Courtlee Interiors Building, 2499 W. Market in Tiffin. Don has a degree in Computer Programming from Tiffin University and has been an Information Technology Professional for over 26 years. He started HelpDesk, Ohio in the spring of 1996 and opened his shop in March 2001. Don welcomes calls for advice or information at 419-448-8020.

EHOVE Adult Career Center Firefighter students are at a live burn earlier this year. During their training, students have the opportunity to work side-by-side with professional firefighters.

Careers that are Hot, Hot, Hot

Get started in a new career from the ground up. EHOVE Adult Career Centers Firefighter training programs can offer you a fresh start in an exciting, satisfying career helping others. Applications are being accepted now for EHOVEs FireFighter Programs. To enroll or get more information, go to www. EHOVE.net. Students gain knowledge and skill in all areas of basic Firefighting, said Jamie Starcher, Fire Training Coordinator at EHOVE. Personal protective equipment is where it starts, and students will also learn building construction, fire behavior, emergency vehicle operations, search and rescue, ladders, fire extinguishers, dumpster fires, vehicle fires, wildland fires, structure fires, and will participate in various live fire training scenarios. There are many job opportunities with a Firefighter 1 certification. Most of our Firefighter 1 graduates are currently working part time at various Fire Departments around the area, said Starcher.

Experience Counts
Firelands Corporate Health Center staff have specialized training & certifications in many areas of occupational health medicine. Our team of physicians holds specialized certifications in the following areas: Certified Medical Review Officers Specialized Certifications in Occupational Health Certified for Ohio BWC Impairment Exams & Independent Medical Exams Medical Examiner for FAA Pilot Exams Certified Physician Supervisor for OSHA Audiology Review Support Staff Physicians Over 50 years of combined experience in Occupational Health Clinic leadership Over 35 years of combined experience in Occupational Health Certified Coder Nurse Case Managers for BWC cases Full-time x-ray staff Additional Services Case management Educational classes Employment physicals & specialized physical exams Fingerprinting And much more. For timely & accurate reports, call the regions experienced occupational health provider.

Want to Improve the Health of Your Business?

With 30 years of experience in occupational health, Firelands Corporate Health Center provides a comprehensive package of occupational and safety services to over 800 companies in the region. Dedicated solely to the practice of occupational health, you can find the level of experience you need to control healthcare costs, meet regulations, and keep your workforce healthy and productive. To find out more about Firelands Corporate Health Center, call 419-557-5052. Hours of Operation: 7 am 5 pm 24/7 coverage for drug & alcohol testing

firelands.com

New Location: 5420 Milan Rd., Sandusky

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North Coast Business Journal

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Magruder Hospital:
By Mike Long President/CEO Magruder Hospital Healthcare looks different when you are the President and CEO of a critical access hospital. As one of the smaller hospitals in Ohio, Magruder Hospital has served the medical needs of our community for over 72 years. What we have done over the years, we have done very well. And yet, as the saying goes, no man - or hospital - is an island, and certainly not in the current health care climate. At Magruder, we continue to rely on our strong relationships with some of the top medical facilities in the region to provide our patients all of the advantages for medical care. That care may be given within our hospital or at a larger specialty hospital with which we partner to coordinate the path of a patients treatment.

Small, but Large in Patient Care and Satisfaction

In this last year, Magruder has expanded its relationship with Northwest Ohio Cardiology Consultants giving patients more options for heart care while remaining close to home. Strengthening our ties with the University Hospitals (UH) Seidman Cancer Center is bringing our oncology patients the most up-todate proven treatments in the fight against cancer. Bringing back urology services in our relationship with Dr. Dino Santacroce and the Romius Institute of Northwest Ohio has brought our patients the advantages of robotic techniques. Hip replacement surgeries at Magruder are now state of the art under the guidance of orthopedic surgeon Dr. Gary Kresge. Also over the past year, building projects have continued to improve the capabilities of our facility. Expanding and renovating our ER will improve service to patients and provide better accommodations for emergency personnel. A complete overhaul of our cardiac rehab department will give patients a safer environment with more equipment with which to achieve their treatment goals. The start of our oncology department renovation, coupled with our expanding relationship with UH Seidman Cancer Center, will give patients a rejuvenating atmosphere in which to receive life-saving treatments. While all of these achievements are impressive, there is something even more noteworthy in my mind - the level at which our entire team at Magruder continues to perform. Our patients consistently rank us within the top 10 % of hospitals on both a national and state level, against hospitals large and small, for satisfaction with their care. This level of patient satisfaction extends throughout our service lines, demonstrating that the entire Magruder team shares the same level of dedication to our patients. In the year ahead, we will keep our eye on the evolving health care environment and continue to adapt and move forward with initiatives in the best interest of our patients. Magruder may be a small hospital, but it is a progressive organization that is taking large strides when it comes to patient care.

Law You Can Use: Probate Court Can Order Drug and Alcohol Treatment in Ohio
Q: My 21-year-old daughter, who lives alone, suffers from the effects of alcohol abuse. She refuses to get treatment, and I fear for her safety. Is there any way to get her into treatment despite her refusal? A: Yes. On March 22, 2012, Ohio Senate Bill 117 became effective. This law includes a provision allowing a probate court to order involuntary treatment for a person suffering from alcohol or other drug abuse, as long as certain procedures are followed. A spouse, relative or guardian may initiate this proceeding. Q: How would I go about asking the court to order treatment for my daughter? A: First, you would file a petition with the probate court and pay any fee that may be charged for filing an affidavit saying you are seeking your daughters hospitalization. Your petition must include certain information that must be verified by the court, including a doctors statement about your daughters need for treatment (unless she has refused to see a doctor about her condition). The law gives the probate court exclusive jurisdiction to hear and determine such petitions. This means that only the probate court can consider your petition, order treatment for your daughter, and take other actions allowed by law regarding involuntary treatment for someone suffering from alcohol or other drug abuse. Q: What happens once the probate court receives my petition? A: After having received your petition and filing fee (if any), the court must examine you under oath about what is included in your petition. After reviewing the allegations in your petition, the court must decide if there is probable cause to believe your daughter may reasonably benefit from treatment. If the court finds probable cause, it will conduct a hearing to determine if there is clear and convincing evidence that your daughter may reasonably benefit from treatment. The court will also consider the recommendations of a qualified health professional who has examined your daughter and can certify that she meets the criteria for involuntary treatment. Q: Does my daughter have any rights in this matter? A: Yes. Your daughter has a right to legal counsel and to have an independent expert evaluation of her physical and mental condition. Also, if your daughter is hospitalized during the proceeding because the court finds that she presents an imminent threat of danger to herself, her family, or others, then the court must inform your daughter that she may immediately make a reasonable number of phone calls or use other reasonable means to contact an attorney (or someone who can help her secure legal counsel), a licensed physician or a qualified health professional, or to get medical or psychological help. Your daughter would receive help in making calls if she needs help and asks for it.
This Law You Can Use column was prepared by the Ohio State Bar Association. Articles appearing in this column are intended to provide broad, general information about the law. Before applying this information to a specific legal problem, readers are urged to seek advice from an attorney.

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North Coast Business Journal

September 2012 11

Northcoast Online Radio Stations Continue Explosive Growth

What started as an experiment to see if it was possible to broadcast local radio programming over the Internet instead of regular broadcast airwaves has proven to be a huge success for an Ottawa County company. Ottawa Broadcasting LLC started broadcasting local news, weather and sports over the World Wide Web in 2009 as radio station WPCR with just the two owners as employees. When we started, it was just my wife Linda and I handling everything from news broadcasts to billing, said Greg Peiffer who serves as President and General Manager. That number has now grown to eleven people who work for the local radio broadcasting firm. And since the inception of WPCR, a second radio station, WPIB, has signed on from South Bass Island with programming geared exclusively to Put-in-Bay. There is so much activity on the Island that it warranted having its own radio station, Peiffer said. Our largest audience tunes in from Columbus, Cleveland and Pittsburgh to get information on weekend activities at the Bay and, probably most important, what the weather forecast is for their planned visit, Peiffer added. WPIB became an instant success on Put-in-Bay with local island residents the first to embrace the idea of having their very own local information source. Peiffers first move was to program a local talk show featuring Islanders and giving them an outlet to tell their stories. Talk@Ten is hosted by Program Director Joan Bryden and airs daily Monday through Friday. The two radio stations have experienced wide-range acceptance with its innovative delivery method instead of using a traditional AM or FM terrestrial signal. I didnt know

about smart-phones or personal tablets when I first conceived the idea four years ago but it sure has rocketed our listener base, Peiffer said. I always thought our biggest hurdle would be getting in-car listeners that certainly has changed now that Ford and GM as well as other brands are putting online radios in this years new cars, Peiffer said.

As for what the future holds, Peiffer says that we are in a constantly changing information world and hes glad WPCR and WPIB are on the cutting edge of the technology. Now I know how Henry Ford must have been smiling inside when he drove his first automobile past horses and buggies and those folks yelling at him that it would never catch on.

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Making health care easier.

2012 Paramount Health Care

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Edgewood Manor has Banner Year

The past year has been one of great triumphs for the residents and staff of Edgewood Manor. The facility has gone through physical renovation, technological advancement, receiving awards for operational and clinical excellence and the enormous accomplishment of a deficiency free health survey. Physical Renovation: The living room at Edgewood Manor was closed for several months as it went through a complete transformation and renovation. It reopened as a comfortable gathering space for residents to enjoy activities and entertainment as well as a place to spend time with their families and visitors. Not as luxurious, but equally important the roof structure was completely updated and new shingles now cover the entire facility. The Therapy Team recently opened a private therapy suite. This private space allows for personal, one on one treatment for a wide range of conditions for both inpatients and outpatients. Technological Advancements: Earlier in 2012, Edgewood Manor introduced a new program called INTERACT II. It is a program utilized by the nursing staff to implement Interventions to Reduce Acute Care Transfers. The facility works very closely with area hospitals ensuring that every possible measure is taken at Edgewood to keep residents in place and only make hospital transfers when medically necessary. This reduces undo stress to the residents and their families. The facility is also in the process of rolling out electronic medical records. This will allow for a higher level of quality care by better communications with physicians, reducing the risk of errors in communication and enhanced monitoring of information. Clinical & Operational Excellence: Clinical and Operational Excellence are internal achievements awarded to Edgewood Manor by their parent company, Covenant Care. Covenant Care is based out of Aliso Viejo, California and owns and operates 54 skilled nursing facilities in 7 states. Clinical Excellence is a direct reflection on the nursing team and their outstanding outcomes in several specific areas of clinical measure. This is the 9th consecutive year the facility has been awarded this achievement. Operational Excellence is awarded to facilities that exceeded all expectations of financial responsibility, excellent Federal and State Survey outcomes, low employee turnover, positive employee relations and being a valuable resource to their community. This is the third consecutive year for this award. Deficiency Free Health Survey: Each year the Ohio Department of

The Business Leadership Team at Edgewood: Kaye Lipstraw, Director of Nursing; Lori Opfer, Executive Director; Joe Kovach, Rehabilitation Director; Carrie McGlothlin, Marketing & Community Outreach Director & Debbie Wagenhals, Business Office Manager.
Health conducts a survey at each skilled nursing facility in the State. This year, the team at Edgewood Manor earned one with no deficiencies. A deficiency free survey represents that all aspects of the facility are being operated by the guidelines set forth by the State. Each department is thoroughly reviewed and evaluated by the Department, over 500 regulations in a span of four days. They found no areas of concern. Edgewood Manor is one of the 12% of the facilities in Ohio that achieved such an accomplishment. Homeward Bound: The Homeward Bound program is successful as ever. More and more people come to Edgewood Manor to rehabilitate after a brief illness or set back. The rehabilitation team is lead by professionals and experts in the industry. The program was able to allow 86 members of the community to rehabilitate and return home last year. The facility is on track to help even more this year. Edgewood Manor is very proud of the accomplishments of the past year. The staff continues to strive to be the best provider of skilled nursing care and rehabilitation in the area. For more information about Edgewood Manor or to schedule a tour, please contact Carrie McGlothlin at cmcglothlin@covenantcare.com or call 419-734-5506.

Christmas in July
Eight years ago, area Design Build General Contractor, Janotta & Herner Inc. started a charitable tradition of helping out area charities by conducting a Christmas in July celebration. So far this program has placed over $70,000.00 into the local communities in which JHI operates. On July 27th, 2012, ten area United Way Chapters attended JHIs Eighth Annual Christmas in July at the companys Monroeville Headquarters. According to JHI Director of Public Relations Robb Harst, The ten county area in which we operate has supported our company for over 50 years. We believe it is our responsibility to support them as well by providing monetary assistance at a time of the year when charitable giving is normally at a low point.

JHI hands out approximately $10,000.00 each year to ten area United Way Chapters. The far reaching support each United Way chapter provides insures that these monies are put to the greatest use. Janotta & Herner President Jim

Limbird states, Every company we work with in these counties has employees that are touched by the hard economic times we are facing. Family members, friends or even a neighbor may be in need of assistance. This is our way of giving back to

these companies and their employees in a way that has more benefit than a Christmas ham. Janotta & Herner Inc. is an employee owned company that employs 150 people and is celebrating their 50th year of service this year.

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September 2012 13

Whats New at Port Clintons Ida Rupp Public Library?

By Deborah Loiacono, Director We are looking forward to a great fall season at Ida Rupp Public Library. Early literacy is a current trend in public libraries, and for good reason. Children prepare to read long before they enter school. Every childs early experiences with books and language lay the foundation for success in learning to read. What better place to lead the way to early literacy skills than your public library? We have several wonderful programs to help children get started Babies and Books, Tales for Toddlers, and our award winning Lets Pretend Series. When you stop in the library, please visit the AWE Early Literacy Stations, made possible through a grant from the state of Ohio and the Friends of the Ida Rupp Public Library. The Early Literacy Station (ELS) is a selfcontained educational computer for children ages 28. It features more than 55 top-rated educational software programs spanning seven curricular areas. Most important, the AWE Stations are fun. The United Way of Ottawa County facelift, 100% recycled seating made of leather and steel. Children, teens and adults can enjoy iPads for use in the library thanks to the generosity of the Friends of the Ida Rupp Public Library. IPad classes are also available in our new classroom facility. Watch for other great classes in our fall lineup to learn genealogy, E-book basics, Twitter and Facebook, how to create a pamphlet, and much more. And speaking of classes, please try Universal Class available on our website at www.idarupp.org. Over 500 free online classes are offered. Improve your computer skills, try a new hobby, get free continuing education credits or just have fun. A teacher will follow your progress in this wonderful educational opportunity for everyone. Our website is chock full of great resources. We offer free music downloads for all ages on Freegal. Research databases, car repair, grant writing guidelines and readers advisory are featured. Check out our online calendar for upcoming programs. Join a book discussion group, learn gardening tips or get advice for small business start-up. Our wide varieties of programs are sure to please. Thanks to our Friends of the Library, watch for an exciting facelift to the outside of our building coming soon to both the front and rear entries. Fresh cement and brick pavers will provide smooth and safe walkways. Our Fine Arts Fund will help us purchase a statue. Benches will match the rest of the city in keeping with the renovation of Port Clinton downtown. Thank you Port Clinton area for your tremendous support of our library. Please stop by in-person or online very soon. We always enjoy seeing you.

started a program for volunteers to visit local preschools and read to children who had scored low on the Get It, Got it, Go screening. Volunteers were trained using the ECRR2 toolkit, with workshops led by Jennifer Buch at the Ida Rupp Public Library. Participants learned how to do a picture book walk and how to engage children while sharing books. The program is going strong, a great partnership between the library and United Way. The library will also

Property Liquidation Sale

Open House Sept. 13 5-7 pm
Professional Office Building over 12,000 Sq/Ft Includes 2 outbuildings with overhead doors Over 2 acres of land
Office 419-433-1010 John Berger ext. 234 Chris Wechter ext. 224

1630 Sycamore Line Sandusky, Ohio

continue to work with local service organizations to provide Right on the Money with Your Library activities during the Summer Lunch program next year. We look forward to a great school year as we partner with local schools. Library staff will visit the media centers at Bataan Elementary, Port Clinton Middle School, and Danbury School to provide story times and information literacy instruction. A floating childrens book collection will provide great new materials for check-out at Bataan Elementary School. Our Erie Islands Library branch will continue Saturday story times, movie nights, and special programs. Ida Rupp Public Library is delighted to announce that we are the proud and excited recipients of the Ottawa, Sandusky and Seneca Counties Joint Solid Waste Management District grant. Area teens will Go Green @ Your Library, leading an environmental awareness campaign to support recycling, reducing and reusing in the local community. Thanks to the grant, the teen area in the library will receive a

3 Manager evaluations 3 Supervisor training 3 Employee communications

Follow us on Twitter @BossRater

www.BossRater.com

or

3
419-663-3620

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North Coast Business Journal

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Michael T. Schell, MD
General Surgeon

Trust the expert, caring hands of Mercy physicians.

Dr. Schell earned his medical degree from The Ohio State University College of Medicine in Columbus, Ohio. He completed general surgeon residencies at the University of San Francisco East Bay in Oakland, CA and at Baylor College of Medicine in Houston, TX. Dr. Schell is joining Mercy Surgical Specialists Willard as a full-time general surgeon. Mercy Surgical Specialists Willard is currently accepting patients. To schedule an appointment with Dr. Schell, please call 419.933.3012.

Mercy Surgical Specialists Willard 218 S. Myrtle Avenue Willard, Ohio 44890

For more information, visit mercyweb.org.

Member of Mercy Medical Partners

St. Anne St. Charles St. Vincent Childrens Defiance Tiffin Willard

2012 Mercy

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September 2012 15

Terras Color Matching Program Featured in National Newspaper

The color matching program at Terra State Community College received a huge boost when it was featured this month on page one of a national publication. Plastics News, a weekly newspaper based in Akron, carried an extensive piece on the oneof-a-kind plastics program in its August 6 issue. This article really showcases what we have been doing here at Terra for more than 20 years, providing trained people for the coloring of plastics industry, said Terra professor Jamie Przybylski. Its an industry which is somewhat obscure, but definitely important. While the article, written by Bill Bregar, chronicled the history of the Terra program dating back to 1988, it also contained first-hand accounts by several of the colleges 200 color matching graduates who are working in the field. The comments of our graduates give some great insight to what they have learned at Terra and how it applies to what they do now, Przybylski said. Unfortunately, most people locally are completely unaware of what we do. I think we are better known nationally throughout the industry than we are here at home. The Society of Plastics Engineers and its Color and Appearance Division have historically been a major supporter to the program, both in equipment and scholarship funds. And the organization continues to assist in a variety of ways today. Unfortunately, enrollment in the color matching program has tapered off in recent years. But now, in addition to recruiting students from area high schools and adult career centers, Terra is offering three introductory classes online. Students from as far away as Portugal, Italy and New Zealand have taken these courses which can lead to a certificate. Publicity about the program, such as the article in Plastics News, also helps. Hopefully, this article and the buzz surrounding it will encourage local students, as well as students from across the country, to enroll in our

Terra grad Anthony Artino, who now works for Revere Plastics, stopped in to the plastics lab recently to evaluate some color samples. program and graduate into a fulfilling and lucrative career, Przybylski said. For more information on the color matching program at Terra, call Jamie

Przybylski at 419-559-2459. To view the entire article in Plastics News, visit http://www.plasticsnews. com/headlines2.html?id=26185.

The Economic Impact of Tourism in Ottawa County

Larry Fletcher, Executive Director Ottawa County Visitors Bureau/ Lake Erie Shores & Islands West Visitors generated $312.3 million in business activity that supported 3,050 full-time equivalent jobs in Ottawa County in 2011. This valuable information was presented recently to the Ottawa County Visitors Bureau in a report on the 2011 travel year. The biennial report was coordinated by the Ohio Tourism Division and executed by Tourism Economics, an Oxford Economics company. All Ohio counties have the opportunity to receive this data that can be a valuable tool in monitoring trends in travel spending and the effectiveness of marketing efforts. The above spending figure represents a 6% increase over 2010 spending and an accumulated 12.6% over 2009. The study also tracks tourism generated federal, state and local taxes. The 2011 figure of $41 million represents an 11% increase over 2009. It is important to note that the local tax portion of the total was $8.6 million. This money represents dollars that visitors generated that provide ongoing benefit to our local population. Another way to look at this is that if not for the money spent by visitors, municipalities in the county would need to find these dollars elsewhere to provide the same level of service to residents. The study also tracks tourism spending and employment by industry. An examination of this data section clearly shows that nearly all industry segments are impacted to some extent by tourism. The largest categories, in succession, are Retail Trade, Recreation/Entertainment, Food/Beverage, Transportation, and Lodging. Many other Ohio counties also acquired this data, as well as the state itself. Ohios 2011 tourism impact figure was $40 billion with 443,000 jobs and $5.3 billion in taxes generated. These figures have the potential to increase dramatically over the next couple of years thanks to a new funding model for the Ohio Tourism Division that became a reality June 26 when Governor Kasich signed into law SB 314. The new law renamed the Office of Ohio Tourism to TourismOhio and established a five-year funding pilot that has the potential of doubling the states investment in marketing Ohio tourism destinations. The current budget is $5 million, half of the average investment spent by competing regional states. Beginning in late 2014, the state tourism budget will be linked to the growth in tourism-related sales taxes from the previous year, making this funding model innovative and performance-based. By providing a dedicated funding stream to TourismOhio, the new law enables Ohio to become more competitive in its tourism marketing abilities, generating additional revenues and jobs. And when tourism in Ohio increases, its good for our community as well. TourismOhios role in creating the states overall brand and strategy boosts our ability to attract more visitors and their dollars. An investment in Ohio tourism equals an investment in our local community.

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H E R O ES A M O N g U S
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North Coast Business Journal

September 2012 17

Quickbooks Consulting

Its time to talk to Payne Nickles.

Payne Nickles has Certified QuickBooks ProAdvisors on staff in both the Sandusky and Norwalk offices! A great resource if you run into trouble or just need general help. Our QuickBooks ProAdvisors can: u Help bookkeepers and small business owners troubleshoot and reconcile problems. u Assist bookkeepers to develop procedures that improve office efficiency and work flow. u Provide answers to payroll questions and setup issues. u Train staff at your site or ours. For more information visit our website at pncpa.biz or call one of our QuickBooks ProAdvisors today! Jackie Klein Sandusky Office 419-625-4942 Nancy Reilly Norwalk Office 419-668-2552

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A Bright Future for Port Clinton Schools

The future is bright for the students of the Port Clinton City School District. The 2012-13 school year brings three new schools to the district. A new primary addition for grades Preschool through Two at Bataan Memorial Elementary Opening September 5, 2012; A renovation to the existing Bataan Memorial Elementary School will open in November 2012 as an Intermediate Elementary School for students in grades three to five; and a brand new Middle School on the high school campus opens in October 2012 for students in grades six through eight. Students in these new school buildings will benefit from the latest classroom technology such as dual touch Smartboards, touch screen computers, and tablets. The design of the buildings allows for maximum natural light to flow into the classroom and modify the use of electricity for energy efficiency. Needless to say, it has been a busy three years in the school district of planning and construction. These new buildings would not be possible without the continued support of the Port Clinton City School District Community. Community Open Houses will be held for everyone to view these new buildings, look for dates and information at www.pccsd.net. There are many community partners that help the school district Proudly Chart a Course for Success. A longtime

partner, Ida Rupp Public Library, has made a new commitment to the school district. Starting with the 2012-13, the Ida Rupp librarians will oversee the new Media Centers in the new school buildings. This is a winwin situation for both the school district and the library. The school district benefits from the expertise of trained librarians, and the library benefits from the increased circulation of books to help with funding the public library. The new media centers are larger and brighter than in the former school buildings. It will be a wonderful setting for students to read and explore both in traditional books and by using the latest technology. All during the school construction process, improvements have been made to Port Clinton High School to support the outstanding educational opportunities. Some of these improvements include a state-of-theart S.T.E.M. Lab (Science, Technology, Engineering, and Math), and the Earl E. Warnke Music Center. Port Clinton High School continues to be a leader in the area by achieving the EXCELLENT rating on the State of Ohio Report Card for seven years in a row! In addition, Port Clinton High School students have the opportunity to earn over twenty college credits while in high school without leaving the building through Post Secondary Educational Options programs. Besides the core subject, Port Clinton

Bataan Memorial Elementary School. Photo by Bill Gordon. has always had a special commitment to the education of Fine Arts, the district is still the only school in the county to offer all three: Band, Choir and Orchestra starting in grade seven. High School students also have numerous extracurricular activities to choose from including various clubs, organizations and over twenty varsity sports. Our dedicated athletes work hard and several have competed at the state level every year, in particular track and swimming. Champions for Children, the school districts before and after school program, serves students and their families in grades Kindergarten though five. Champions will also benefit from the new school buildings. For the first time, they will have their own Champions Center located in the new addition at Bataan Memorial Elementary School. Champions provides a safe and educational setting for children before school and at the conclusion of the school day until six oclock in the evening. It is such an exciting time for the Port Clinton City School District and Community. With all the changes and exciting news the school district has expanded the way to communicate with students, parents and the community. News is posted on the school website at www.pccsd.net, updates can be followed on Twitter, @ pcsupt or sports @pcskins, plus a new Port Clinton City School District official Facebook page has daily news, fun facts, pictures and much more. The school district is Proudly Charting a Course for Success to the future, not only with state-of-the-art school buildings, but with outstanding educators, terrific students and committed parents. Yes, the future definitely looks bright!

Grand Opening and Ribbon Cutting Held for Hand in Hand Nail Design and Evolved Hair Studio
Port A Ribbon Cutting Ceremony was held for Hand in Hand Nail Design and Evolved Hair Studio located at 1848 E. Perry Street in the Sutton Center on August 22. Representatives of the City and the Port Clinton Area Chamber congratulated them on their grand opening. Pictured left to right: Mayor Vince Leone; Brian Snyder with Sutton Properties Leasing; Rick Hornung; Lori Hornung, owner of Evolved Hair Studio; Joy Cress, owner of Hand in Hand Nail Design; Randy Cress; Laura Schlachter, President of the Port Clinton Area Chamber of Commerce; and Lee Vivod, Vice-Chairman of the Chamber Board.

Grand Re-Opening Celebration Held for By Laurie

A ribbon cutting ceremony celebrating the 8th anniversary of By Laurie located at 120 E. Second Street in downtown historic Port Clinton was held on August 24. Representatives of the Port Clinton Area Chamber of Commerce and Main Street Port Clinton congratulated Laurie Cirone, owner of By Laurie, for her commitment to the Port Clinton community.

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North Coast Business Journal

September 2012 19

Legal
REVOCABLE TRUST BASICS
By Jeff Roth 1. HOW WILL MY LIVING TRUST AVOID PROBATE? A Revocable Living Trust ensures that your estate does not require a court supervised probate. Probate is the process of a court overseeing your final distribution of assets at death. Whether or not you have a will, probate is necessary unless you choose to have your estate administered outside of probate. You have a selected trustee who is responsible for carrying out your wishes after your death. Your declaration of trust states your desires, and your trustee follows your exact directions to distribute immediately without court direction. 2. WHO CAN BE A TRUSTEE? During your lifetime, you are the trustee. At your death, a person chosen by you handles your affairs, receiving their instructions from your written document. This person can be anyone who you totally trust and firmly believe will follow your directions. It can be a family or nonfamily member. Many times it is best to have an outsider administer your estate to guarantee equality and the correct distribution in accordance with your directions. A bank trust department is often used when the trust is to last a long time or special financial guidance is necessary to preserve and grow the assets. 3. DEFINITIONS. The GRANTOR is the person writing the trust and providing directions as to the distribution of assets. The TRUSTEE is normally you while you are alive. You hold title as trustee rather than individually to allow for automatic transfer at your death. The SUCCESSOR TRUSTEE is a person named in the document to immediately take control after your death. The BENEFICIARY is the individual or charity named to receive the assets after all debts are paid. 4. WHEN IS THERE A TRUST? A trust is created when you sign a document directing that a trustee hold title to your assets with a further direction to transfer to a named beneficiary later. You then FUND the trust by transferring title of the assets to the trustee of the trust. At that time, you no longer own the asset personally but as a trustee. You direct the trustee to distribute the assets immediately at death or to continue to hold the asset until a child is of a certain age or until another person should die and then transfer to his children or some other person. 5. WHY HAVE A TRUST? The purpose beyond probate avoidance is to control the assets after your death to complete your estate plan. Giving assets directly to children at your death may be a bad idea. Family problems, money problems or disability problems offer reasons to leave the assets in your trust until that problem can be resolved. Having a trustee control and invest your assets for a beneficiary can provide stability and protection. People think a trust is only for the wealthy. There are many nontax reasons to use a revocable trust and protect your estate. Jeff Roth is a partner with David Bacon and associate Jessica Moon of the firm ROTH and BACON with offices in Port Clinton, Upper Sandusky, Marion, Ohio and Fort Myers, Florida. All members of the firm are licensed in Ohio and Florida. Mr. Roths practice is limited to wealth strategy planning and elder law in both states. Nothing in this article is intended for, nor should be relied upon as individual legal advice. The purpose of this article is to provide information to the public on concepts of law as they pertain to estate and business planning. Jeff Roth can be reached at ohiofloridatrust@aol.com (telephone: 419-732-9994) copyright Jeffrey P. Roth 2012.

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Mercy Tiffin Hospital welcomes Wesley W. Hedges, MD, FACOG to Mercy OB/GYN Associates Tiffin. Dr. Hedges earned a medical degree from Case Western Reserve University in Cleveland, Ohio. While attending medical school, he worked on the Mobile Neonatal Support Team at Rainbow Babies & Childrens Hospital. Dr. Hedges completed an internship and residency in Obstetrics and Gynecology at St. Elizabeth Hospital in Youngstown, Ohio. He brings over 28 years of experience and is board certified by the American College of Obstetrics and Gynecology. To schedule an appointment with Dr. Hedges, please call 419.447.6900. Mercy OB/GYN Associates Tiffin Wesley Hedges, MD, FACOG 1344 W. Seneca Avenue | Tiffin, Ohio 44883 419.447.6900

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2012 Mercy

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North Coast Business Journal

September 2012 21

The Well-Booked Business

By Cathy Allen Sometimes when working with clients on leadership development or management techniques I will mention my belief that everyones area of highest potential for growth is in what they are already good at. Building on existing strengths takes us farther and faster than working to overcome perceived weaknesses. If you are naturally a big risk taker like Richard Branson, I will tell them, it would be counterproductive to try to become deliberate and incremental like Warren Buffet. They both made billions as entrepreneurs, but each had to find and apply his unique talents. Had Branson followed a conventional business plan or modeled himself on a buttoned-down style of individual behavior, he would not have become the super-famous tycoon we all enjoy watching. So who better to write a book about smashing through the stultifying customs of modern business practices? No one I can think of! image Branson and his team were looking for as they sought to re-brand capitalism in a new, globe-conscious way. In Capitalism 24902 business systems are organized so that costs to people and the planet are shown on the balance sheet. It takes 40,000 pounds of raw materials to produce a laptop computer. When companies make a concerted effort to reduce numbers like these, business performance (shareholder return) improves. Sustainability is the ultimate goal, corporate social responsibility is the strategy and increased profits is the outcome. Asking a question like How do we save the world? leads to insufficient solutions. What we must ask is How shall we live in the world? Branson himself is a master at empowering others, allowing business associates and employees to take risks and be creative. His not-for-profit wing, Virgin Unite, doesnt just provide charity, but invests in the inventiveness and motivation of those they seek to help, empowering success that becomes self-sustaining. By mentoring burgeoning entrepreneurs, business leaders practicing Capitalism 24902 are reinventing our world. When entrepreneurs turn their skill to sustainability, they improve the bottom line for their business as well as for the larger community. Many people working in the charitable sector demonstrate an amazing degree of innovation and know-how. When a proven entrepreneur helps these alreadyskilled leaders with financial backing, networking, and strategic guidance great things happen. Wanting to foster more win/ win business thinking in the banking and financial services sector, Branson launched Virgin Money. These guys approach business in the developing world like any other business start up: they listen to the stakeholders, identify the market niche and fill the production and delivery gaps. To Branson, the next frontier is about models of business development based on nontraditional investments and human inventiveness. Funders have to be convinced that investing in areas where wealth does not necessarily already exist can generate high yield. Private sector investments in new technologies such as advancements in medicine can prove their effectiveness and become attractive enough for governments to adopt and implement on a large scale. Business cannot wait for the public and nonprofit sectors to fill the void. Business leaders can and must act now. Environmentalism is a cornerstone of the Capitalism 24902 philosophy. How we treat the earth and its resources reflects not just our humanity but also our commitment to survival. Though people who are struggling just to get by may be hard pressed to take daily pro-environmental actions, business leaders can do so. Branson describes companies who audit their energy use and then set aggressive goals to decrease consumption. This doesnt just reduce costs over time; it also builds customer loyalty as well. We are all connected. Not just spiritually, but now also electronically. Customers around the world can educate each other to the importance of choosing businesses which act responsibly, and they can organize into large enough segments of market share to insist upon it. Leadership models that dont account for such profound interactivity are rapidly becoming obsolete. Branson is involved in launching two world-wide initiatives aimed straight at this new reality, both of which are intriguing studies for those who are interested in process. The community isnt just the town or the neighborhood where we live. It can be our fellow employees, organizational stakeholders, or circle of far-flung friends on social media. Branson is completely convinced that business can and must be the driver of social change, and hes been busily building a community of business leaders who share his passion. He has facilitated some of the worlds highest-achieving entrepreneurs to invest themselves in emerging businesses in the worlds most difficult places, with remarkable win/win success. Together, these leaders are screwing business as usual and yielding great results. I Rest My Case Studies. Branson ends with 15 stories of individual businesses who focus on doing good - and are doing very well as a result. Theres enough variety here to inspire anyone!

Screw BuSineSS
By

Sir richard BranSon Portfolio/Penguin, 2011.

aS

uSual

SUMMARY: Only Sir Richard could produce this critique of business today, calling upon his readers to reinvent capitalism in a more ethical, more just and less destructive way. His primary theme here is that capitalism must be made to serve the world rather than deplete it. Doing good is good for business he says over and over... and then he proves his case. He tells dozens of stories of business leaders who break the model, screw business as usual, and go on to greater wealth and influence than they could have done with traditional methods. And he uses himself as a casein-point to great effect. Bransons own approach is much to be admired. This is a call to action, an appeal to business leaders to improve their bottom lines by doing good. CHAPTERS: An emerging generation of entrepreneurs are screwing business as usual by setting out to do well, and earn a profit along the way. Business as usual - as practiced by Bransons generation - is no longer working and, worse, is exhausting the earths resources. He suggests that those who have played a role in causing harm have an obligation to play a role in fixing it. The earths circumference is 24,902 miles, the

TOOLS: Each chapter ends with a pointer to Bransons website where those who are interested can connect and get involved: www.virginunite. com/screwbusinessasusual. Also included are the Facebook page and Twitter feed. Cathy Allen celebrates her life-long love of books at a new website -www.WhatIsCathyReading. com. She invites visitors to download her twopage summaries, comment on her blog, or connect to a fabulous network of independent booksellers. NCBJ readers who join Cathys email list or send feedback about the website will receive a coupon for a free book summary!

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Sales Warm Lead to Done Deal

By Roger Bostdorff I would very much like to take credit for creating the information below but cannot. I came across this information and felt that it hit a very specific need in the sales/marketing area. Relationships are critical in taking a suspect to a prospect to a qualified lead to a done deal. How do you do that efficiently? What can you do to insure none of the many balls you have in the air drop off the table? How can you be more productive and still invest successfully in developing a relationship? When it comes to converting a warm lead to a done deal, email is a crucial tool. While there are plenty of technology tools for salespeople to use mobile apps, Twitter, LinkedIn and so on email remains the most effective way to maintain and build a personal dialog with prospects. Its an ideal channel for sending a very personal message, without length requirements, that can be forwarded, tracked and measured for effectiveness. And its a great platform for building a long-term, ongoing relationship; something all salespeople know is critical for closing deals. Here are some best practices to keep a conversation going using email and how to get your message noticed to close that important sale: 1.) Be personal and relevant. From sending the very first email to each ongoing message to your prospect, every email must be personal and show that youve done your homework. The days of the generic email blast are gone. You need to stand above the dozens of irrelevant emails your contacts are receiving on a daily basis that head right to their delete folder. Think about how you can impact your prospects life. What kernel of information, what research, what industry news is going to matter to them and make their job easier, and demonstrate that youve thought about an issue from their perspective? 2.) Never just check in. When you follow-up with your prospect via email you should never just be checking in. First of all, you are too busy to have time to just check in. Second of all, it does not bring any value to your prospect. Each and every point of contact should offer some new data point and bring more value to your prospect. It should not appear as if youre just following up to make your number. Ask for their feedback or commentary to the information, or their thoughts or experience on the issue so you can initiate a response and keep that dialog going. 3.) Fridays and weekends are still prime time. In this age of mobile devices, when people are reading email 24/7, it turns out that Monday through Friday, 9-5 isnt necessarily the best time to have your email read. Earlier this year, my company released the results of an email study we did to give salespeople advice on ways to increase open email rates. Turns out that email open rates are slightly higher over the weekend. So saving emails for the end of the week may be the best way to actually catch the attention of your busy prospect. 4.) As they say, timing is everything. You need to be immediately responsive when you get a reply. That sounds obvious, but its always surprising to me how long some emails will sit in a salespersons inbox before he or she responds to it. If you get a message from your prospect you need to reply right away, while youre at the top of their mind. If youre on the road, or in the middle of pressing deadlines, you can and should still respond. Let them know, for example, that you are traveling or in a meeting, and that you will get back to them this evening with a more thoughtful reply to their question. With Blackberrys, iPhones, Droids, and iPads, and WiFi just about everywhere you go, clients and prospects expect very quick responses on email. Dont worry about seeming too available, this is the message you want your prospect to have, that you are easily reachable and responsive to all of their questions and needs. 5.) You can go above, but dont go around. I often get asked, is it ok to cc the persons manager, if I dont get a reply from my point of contact, especially if Ive met that person. This is a tricky subject, but my response is generally yes. This is an ok thing to do, but keep your point of contact copied and never throw him or her under the bus. In other words dont say, Jim isnt getting back to me, so I wanted to get in touch with you. Instead say, Hi Tom, I know you were also interested in XXX, so I wanted to send you this new research that my company just published. I hope you and Jim both find it interesting. Ask for their feedback and suggest next steps of setting up a call that week to show them the latest version of your product, or meeting up at a conference you are all attending. 6.) Silence is death. So, what do you do when you dont hear back.at all. How many times is ok to keep emailing a contact with interesting tidbits of information? I say about 5-6 times, assuming that each email youve sent is relevant, personal and adds value as mentioned above. After the last email with no response, I advise one more message with the very short subject line entitled, Too busy or not interested? Perhaps they just havent had time to respond, and youre giving them one last chance with a very brief message to get back to you. Another option is to try switching channels go to voice, go to social media, try setting up an in-person visit. If your contact really isnt an email person, maybe they will be more responsive on a different medium. When it comes to sales today, I always remind people that they should have a long-term vision. They cant only be focused on hitting their numbers, and closing short-term sales. If salespeople want ongoing business, referrals to new business, and cross-selling opportunities, its all about the bigger picture and developing a deeper relationship. Email is one of the most effective tools for staying in touch with prospects, and continuing to send out personal, relevant and useful information. Keep in mind the email etiquette and mechanics mentioned above to ensure your email will stand out and support your efforts to build that longterm relationship.
Roger Bostdorff is the President of B2B Sales Boost. He spent over 30 years with IBM in sales and sales management. He then became President/COO of a small internet security company before founding B2B Sales Boost, LLC. B2B Sales Boost, LLC is a consulting company helping organizations improve their sales and overall business processes. You can find more about B2B Sales Boost on the web at www.b2bsalesboost.com or calling 419-351-4347. If you would like to receive the B2B Sales Boost Newsletter please send an email to sales@b2bsalesboost.com

Submit stories for the North Coast Business Journal by e-mailing jbryden@ncbj.net

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September 2012 23

Human Resources
The Tasks of Holding People Accountable & Disciplining
Submitted by Steven J. Krisfalusy Holding people accountable and disciplining are in the top 3 problems that small to large businesses face. We often live with the problems/issues until we have had enough or the pain just gets too great! In this article I will attempt to offer some proactive advice (Part One) at the 5000 level to help educate, some explanation as to why this occurs and escalates and to let you know you are not alone. In the next NCBJ October edition (Part Two) we will focus on a more detailed level and discuss various tactics and methods that you can implement. It will not only give you specific ideas to consider to address these types of issues but also help prevent finding yourself in a similar situation down the road. Nothing changes unless something changes. In working with numerous small mid-sized businesses I often find the problem actually starts with the leaders/ownership/mgmt. themselves. The problem often starts from the day a staff person is hired. The lack of clear expectations, proper OnBoarding, lack of a clear job description, policies and procedures often leads to accountability problems down the road. That then creates the synergy of a staff member going off in a direction they themselves decided versus what mgmt. wanted or expected. That scenario can be further compounded when a friend or family member is hired or involved. Another impacting issue tends to stem from the Mgmt./Owner being or getting to close the staff and they start walking on egg shells and or hesitate/put off discussing certain issues before they become a greater problem. If you feel you are getting too close to your people, this is the first sign that you are/already have fallen into that trap and problems are on the horizon. It is just a matter of when not if that you will be facing these challenges. Believe me when I tell you that the staff knows when that is happening and every time they see you avoid these discussions early on they themselves tend to take on an attitude of Well if he/she can do it. You must remember that staff members dont have the same passion, discipline or focus that the owner(s) have for the business. Human nature & history tells us that some people will even use it to take advantage of you/the situation. The used to call it having a pet. That feeling of closeness/friendship typically leads to putting off that important chat that actually sends the wrong message that it is ok to do that, even though that was not your intent. We also know that in a small business almost nothing is a secret. This is where the legal liabilities also start to grow and multiply for the business if discipline and or ultimately termination are required. Establishing a consistent track record is the first critical step. Allowing unacceptable behavior continue actually creates a track record that can create boulders in your path down the road when discipline is required. Inconsistent actions, policies & procedures are the spring boards for creating legal liabilities Member FDIC such as wrongful termination or discrimination for the business. When it comes r to labor law issues, size rarely matters. What can you start doing about it immediately? I suggest you have an honest chat with yourself to identify who you are getting too close to; peoples behaviors that you would like changed but are hesitant to say anything; and start a checklist. This will make you more aware and organized so you can start putting together a game plan to change & control the direction of things before they ignite or escalate. In Octobers article we will discuss specific tactics to implement that will include preventive measures and things you can do if you are in the heat of battle now. They will help you improve your culture, bottom line and help protect the business from litigation. Managing Partner Human Resource/Business Divisions SJK Beringer Group, Inc. Managing Business and Controlling IT

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Taxes Health Savings Accounts

By: Jeffrey J. Rosengarten, CPA Payne, Nickles and Company Given the ever-escalating cost of providing employee health care benefits, I am writing to advise you of a potentially more cost-effective method of providing these benefits; namely, a health savings account (HSA). For eligible individuals, HSAs offer a tax-favorable way to set aside funds (or have their employer do so) to meet future medical needs. Here are the key tax-related elements: contributions you make to an HSA are deductible, with limits, contributions your employer makes arent taxed to you, earnings on the funds within the HSA are not taxed, and distributions from the HSA to cover qualified medical expenses are not taxed. Who is eligible? To be eligible for an HSA, you must be covered by a high deductible health plan (discussed below). You must also not be covered by a plan which (1) is not a high deductible health plan, and (2) provides coverage for any benefit covered by your high deductible plan. (Its okay, however, to be covered by a high deductible plan along with separate coverage, through insurance or otherwise, for accidents, disability, or dental, vision, or long-term care.) For 2012, a high deductible health plan is a plan with an annual deductible of at least $1,200 for self-only coverage, or at least $2,400 for family coverage. For self-only coverage, the 2012 limit on deductible contributions is $3,100. For family coverage, the 2012 limit on deductible contributions is $6,250. Additionally, annual out-of-pocket expenses required to be paid (other than for premiums) for covered benefits cannot exceed $6,050 for self-only coverage or $12,100 for family coverage. An individual (and the individuals covered spouse as well) who has reached age 55 before the close of the tax year (and is an eligible HSA contributor) may make additional catch-up contributions for 2012 of up to $1,000. A high deductible health plan does not include a plan if substantially all of the plans coverage is for accidents, disability, or dental, vision, or long-term care, insurance for a specified disease or illness, or insurance paying a fixed amount per day (or other period) of hospitalization. HSAs may be established by, or on behalf of, any eligible individual. Deduction limits. You can deduct contributions to an HSA for the year up to the total of your monthly limitations for the months you were eligible. For 2012, the monthly limitation on deductible contributions for a person with selfonly coverage is 1/12 of $3,100. For an individual with family coverage, the monthly limitation on deductible contributions is 1/12 of $6,250. Thus, deductible contributions are not limited by the amount of the annual deductible under the high deductible health plan. Also, taxpayers who are eligible individuals during the last month of the tax year are treated as having been eligible individuals for the entire year for purposes of computing the annual HSA contribution. However, if an individual is enrolled in Medicare, he is no longer an eligible individual under the HSA rules, and so contributions to his HSA can no longer be made. Contributions may be made to an HSA by or on behalf of an eligible individual even if the individual has no compensation, or if the contributions exceed the individuals compensation. Contributions made by a family member on behalf of an eligible individual to an HSA (which are subject to the limits described above) are deductible by the eligible individual in computing adjusted gross income. Further, on a once-only basis, taxpayers can withdraw funds from an IRA, and transfer them tax-free to an HSA. The amount transferred can be up to the maximum deductible HSA contribution for the type of coverage (individual or family) in effect at the time of the transfer. The amount so transferred is excluded from the taxpayers gross income, and is not subject to the 10% early withdrawal penalty. Employer contributions. If you are an eligible individual, and your employer contributes to your HSA, the employers contribution is treated as employer-provided coverage for medical expenses under an accident or health plan and is excludable from your gross income up to the deduction limitation, as described above. Further, the employer contributions are not subject to withholding from wages for income tax or subject to FICA or FUTA. The eligible individual cannot deduct employer contributions on his federal income tax return as HSA contributions or as medical expense deductions. An employer that decides to make contributions on its employees behalf must make comparable contributions to the HSAs of all comparable participating employees for that calendar year. If the employer does not make comparable contributions, the employer is subject to a 35% tax on the aggregate amount contributed by the employer to HSAs for that period. Contributions are comparable if they are either: (1) the same amount; or (2) the same percentage of the annual deductible limit under the high deductible health plan covering the employees. For these purposes, comparable participating employees (1) are covered by the employers high deductible health plan and are eligible to establish an HSA; (2) have the same category of coverage (either self-only or family coverage); and (3) have the same category of employment (either part-time or full-time). (IRS regs provide detailed guidelines for comparable contributions.) An exception to the comparable contribution requirements applies for contributions made on behalf of nonhighly compensated employees. Under this exception, an employer may make larger HSA contributions for nonhighly compensated employees than for highly compensated employees. Employer contributions are also excludable if made at the election of the employee under a salary reduction arrangement that is part of a cafeteria plan (i.e., a plan which allows you to elect to use part of your salary towards a variety of benefits). Although contributions to an employees HSA through a cafeteria plan are treated as employer contributions, the comparability rule does not apply to contributions made through a cafeteria plan. Earnings. If the HSA is set up properly, it is generally exempt from taxation, and there is no tax on earnings. However, taxes may apply if contribution limitations are exceeded, required reports are not provided, or prohibited transactions occur. Distributions. Distributions from the HSA to cover an eligible individuals qualified medical expenses, or those of his spouse or dependents, are not taxed. Qualified medical expenses for these purposes generally mean those that would qualify for the medical expense itemized deduction. If funds are withdrawn from the HSA for other reasons, the withdrawal is taxable. Additionally, an extra 20% tax will apply to the withdrawal, unless it is made after reaching age 65, or in the event of death or disability. Distributions from an HSA exclusively to pay for qualified medical expenses are excludable from the gross income of the account beneficiary even though the beneficiary is no longer an eligible individual, e.g., the individual is over age 65 and entitled to Medicare benefits, or no longer has a high deductible health plan. As you can see, HSAs offer a very flexible option for providing health care coverage, but the rules are somewhat involved. Again, please consult your tax advisor if you would like to discuss this topic further. (Authors note: This article is not intended to offer professional tax advice. Please consult your tax advisor.)

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September 2012 25

Increased Participation in CMP Events Benefits Ottawa County Commerce

By Steve Cooper, CMP Writer CAMP PERRY, OHIO Fair weather and enthusiasm for marksmanship schools and match competition drew more than 1,000 new shooters to the firing line in 2012 for the Civilian Marksmanship Programs matches and events, and accounted for five percent growth in the number of CMP match entries. We were extremely pleased to see so many new faces for CMPs portion of the National Matches this year, said Christie Sewell, General Manager of CMP programming. Given the sluggish economy and cost of travel, we were pleasantly surprised to see our numbers continue to grow, she said. The National Matches is a combined effort between the CMP, the National Rifle Association and the Ohio National Guard. The Matches are the national championships of pistol and rifle shooting and considered the World Series of the Shooting Sports and have been held here 87 times since Camp Perry opened in 1907, excluding war years and poor economic times. Though it has been several years since a formal study has been done on the economic impact of the National Matches on the Ottawa County area, its safe to say the Matches contribute millions of dollars in revenue to hotels, restaurants, merchants and local service providers during the nearly six-week period. The National Matches opened on July 9 and concluded on August 15. CMP participation numbers were up across the board this year with 10,125 match entries logged. In CMP National Trophy rifle matches, entries were up slightly over 2011, with 875 new shooters. Similarly in CMP National Trophy pistol matches, entries were up slightly, but drew 417 new shooters. Participation in the CMPs popular Rimfire Sporter Match increased 10 percent with 143 new shooters joining the ranks this year. CMPs most popular new match is the two-person Vintage Sniper Rifle Team Match which pits shooting and spotting skills of competitors using scoped rifles manufactured in 1953 and earlier. The match is fired in time limits at 300 and 600 yards. The match entries nearly doubled in size from last year, drawing 241 twoperson teams compared to 143 teams a year ago. In addition to slight overall growth in matches and clinics, the fact that so many new shooters entered matches for the first time and visited the area means new dollars and potential return of those shooters in future years. The CMP also works closely with the U.S. Army Marksmanship Unit each year to conduct the Small Arms Firing School for pistol on opening day of the matches and for rifle three weeks later. The school dates back to the 1920s and teaches firearm safety and basic marksmanship skills to civilians in the handling of military side arms and rifles, which today are the M9 service pistol and M16A2 service rifle. Additionally the CMP works closely with the U.S. Marine Corps and Remington Arms to present the annual Junior and Adult Highpower Rifle clinics. The clinics are two days of intensive training in competitive rifle shooting one clinic for shooters up to the age of 20 and the other for 21 and older. The clinics teach the effects of weather, proper handling and adjustments of competitive rifles, mental and physical training and more. With the National Matches ending August 15 with the NRAs long-range matches, the CMPs attention turns to its indoor range. The CMPs Olympic-quality Marksmanship Center draws thousands of shooters over the fall and winter months for open public shooting, club matches and the annual Junior ROTC cadet air rifle championships. The CMP had a very busy spring at its 80-firing point airgun range, including the U.S. Olympic Team Trials for Airgun. The participants in this years London Olympic Games in airgun competition were selected at the CMP range after grueling trials in mens air rifle, mens air pistol and womens air rifle. Ottawa County residents can shoot for fun or compete on the same range as the Olympians in regular airgun matches at the CMP Marksmanship

U. S. Army Lt. Kenneth Holman works with Donny Duda, 15, of Berlin Center, ncbj1111AHAC.pdf 11/2/11 11:18:48 AM Ohio, on proper sight alignment during the Small Arms Firing School for rifle.

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26 September 2012

North Coast Business Journal

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Estate Recovering from Identity Theft

Douglas Gildenmeister Senior Vice President, Investments Raymond James Youve read about it, and you thought it would never happen to you. But suddenly your bank account is empty, your credit card bills are through the roof, and youre getting late notices for accounts you dont own. Your identity has been stolen. What now? Time is money To minimize your losses, act fast. Contact, in this order: Your credit card companies Your bank The three major credit bureaus Local, state, or federal law enforcement authorities Your credit card companies Credit card companies are getting better at detecting fraud; in many cases, if they spot activity outside the mainstream of your normal card usage, theyll call you to confirm that you made the charges. But the responsibility to notify them of lost or stolen cards is still yours. If you do so in a reasonable time (within 30 days after you discover the loss), you wont be responsible for more than $50 per card in fraudulent charges. Ask that the accounts be closed at your request, and open new accounts with password protection. If an identity thief opens new accounts in your name, youll need to prove it wasnt you who opened them. Ask the creditors for copies of application forms or other transaction records to verify that the signature on them isnt yours. Follow up your initial creditor contacts with letters indicating the date you reported the loss or theft. Watch your subsequent monthly statements from the creditor; if any fraudulent charges appear, contest them in writing. Your bank If your debit (ATM) card is lost or stolen, you wont be held responsible for any unauthorized withdrawals if you report the loss before its used. Otherwise, the extent of your liability depends on how quickly you report the loss. If you report the loss within two business days after you notice the card is missing, youll be held liable for up to $50 of unauthorized withdrawals. (If the card doubles as a credit card, you may not be protected by this limit.) If you fail to report the loss within two days after you notice the card is missing, you can be held responsible for up to $500 in unauthorized withdrawals. If you fail to report an unauthorized transfer or withdrawal thats posted on your bank statement within 60 days after the statement is mailed to you, you risk unlimited loss. If your checkbook is lost or stolen, stop payment on any outstanding checks, then close the account and open a new one. Dispute any fraudulent checks accepted by merchants in order to prevent collection activity against you. And notify the check-guarantee bureaus: Certegy (FIS) www.certegy.com Check Rite www.checkritesystems.com ChexSystems www.chexhelp.com NPC www.npc.net SCAN www.nobouncedchecks.com TeleCheck www.telecheck.com The three major credit bureaus If your credit cards have been lost or stolen, call the fraud number of any one of the three national credit reporting agencies: 1. Equifax (888) 766-0008 2. Experian (888) 397-3742 3. TransUnion (800) 680-7289 You need to contact only one of the three; the one you call is required to contact the other two. Next, place a fraud alert on your credit report. If your credit cards have been lost or stolen, and you think you may be victimized by identity theft, you may place an initial fraud alert on your report. If you become a victim of identity theft (an existing account is used fraudulently or the thief opens new credit in your name), you may place an extended fraud alert on your credit report once you file a report with a law enforcement agency. Once a fraud alert has been placed on your credit report, any user of your report is required to verify your identity before extending any existing credit or issuing new credit in your name. For extended fraud alerts, this verification process must include contacting you personally by telephone at a number you provide for that purpose. Most states now allow you to freeze your credit report. (In the few that dont, the credit bureaus allow state residents to freeze their reports voluntarily.) Once you freeze your report, no one-creditors, insurers, and even potential employers-will be allowed access to your credit report unless you thaw it for them. To freeze your credit report, you must contact all three major credit reporting agencies. In many cases, victims of identity theft are not charged a fee to freeze and/or thaw their credit reports, but the laws vary from state to state. Contact the office of the attorney general in your state for more information. If you discover fraudulent transactions on your credit reports, contest them through the credit bureaus. Do so in writing, and provide a copy of the identity theft report you file. You should also contest the fraudulent transaction in the same fashion with the merchant, bank, or creditor who reported the information to the credit bureau. Both the credit bureaus and those who provide information to them are responsible for correcting fraudulent information on your credit report, and for taking pains to assure that it doesnt resurface there. Law enforcement agencies While the police may not catch the person who stole your identity, you should file a report about the theft with a federal, state, or local law enforcement agency. Once youve filed the report, get a copy of it; youll need it in order to file an extended fraud alert with the credit bureaus. You may also need to provide it to banks or creditors before theyll forgive any unauthorized transactions. When you file the report, give the law enforcement officer as much information about the crime as possible: the date and location of the loss or theft, information about any existing accounts that have been compromised, and/or information about any new credit accounts that have been opened fraudulently. Write down the name and contact information of the investigator who took your report, and give it to creditors, banks, or credit bureaus that may need to verify your case. If the theft of your identity involved any mail tampering (such as stealing credit card offers or statements from your mailbox, or filing a fraudulent change of address form), notify the U.S. Postal Inspection Service. If your drivers license has been used to pass bad checks or perpetrate other forms of fraud, contact your states Department of Motor Vehicles. If you lose your passport, contact the U.S. Department of State. Finally, if your Social Security card is lost or stolen, notify the Social Security Administration. Follow through Once resolved, most instances of identity theft stay resolved. But stay alert: Monitor your credit reports regularly, check your monthly statements for any unauthorized activity, and be on the lookout for other signs (such as missing mail and debt collection activity) that someone is pretending to be you. This information was developed by Broadridge, an independent third party. It is general in nature, is not a complete statement of all information necessary for making an investment decision, and is not a recommendation or a solicitation to buy or sell any security. Investments and strategies mentioned may not be suitable for all investors. Past performance may not be indicative of future results. Raymond James & Associates, Inc. member New York Stock Exchange/ SIPC does not provide advice on tax, legal or mortgage issues. These matters should be discussed with an appropriate professional. Raymond James & Associates, Inc., member New York Stock Exchange/SIPC.

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North Coast Business Journal

September 2012 27

On The Move
Sandusky County Economic Development Corporation: Newly Appointed Board Members
SCEDC is pleased to welcome to the board Daniel OBrien , the new Division Vice President of Whirlpool-Clyde Division, and Dr. Jerome Webster, the new President of Terra State Community College. We look forward to their leadership on the SCEDC board. SCEDC is a non-profit organization that focuses on business retention, business recruitment, and developing technologies for Sandusky County. To learn more about this organization, please visit our website at www. sanduskycountyedc.org. OBRIEN WEBSTER

Amanda Morsher, owner of Uptown Norwalks newest boutique, Patina46, is bringing the true art of picking to Norwalk. Its our passion for finding, designing, buying, and salvaging unique pieces for the home that started me on the journey of owning my own business, states Amanda, Being able to look past the rust and chipped paint when we are picking and buying, is to some, an art form in and of itself. Patina46 specializes in reclaimed wood furniture from old barns and houses, repurposed industrial items, and chic soft seating pieces. You will find a great mix of the old as well as unique new accessories and furniture for the home. Amanda remembers growing up around antiques and unique things all her life. Her parents, Tim and Connie Morsher, of Norwalk, are pickers and she credits their passion as her inspiration for the shop. I was about 12 years old when I realized that not everyone had a coin operated fortune teller in their basement, laughs Amanda, Antiques were a part of my parents life and their livelihood, so I guess you. Norwalk has such a quaint and happening downtown and it was just what I

Norwalk Picker?

was missing in the city. Amandas dad had his eye on the space at 46 East Main Street for a couple of years, and about a month after Amanda came home the family made the decision to purchase the building. So, not only has Amanda opened a new retail boutique, but she and her family have spent the last 9 months renovating the historic building where the shop has made its home. Renovating the building has been a huge learning experience and truly a labor of love, says Amanda about the project. The Morshers have invested over $80,000 in the Norwalk community with their purchase and renovations of the building; using local products and materials whenever possible, the family did the renovations on their own. The Morsher family has brought a great new boutique that is a great fit with our other antiques and resale shops in the District, says Kristie Wert, Program Manager for Main Street Norwalk, The work that they have done in the building is amazing- we are so excited that they choose Uptown Norwalk to make their home.

CMP, from Page 25

Center throughout the fall and winter. Open public shooting nights are back on Tuesday and Thursday each week, from 5:30 to 8 p.m. Our facility is a safe place to learn about the shooting sports or improve on your game if youre already a seasoned shooter, CMPs Christie Sewell said. We welcome area clubs and individuals to join us each week and for our monthly matches, she said. Our range is open to children, teens and adults. In addition to weekly public marksmanship hours, the CMP will hold monthly airgun matches on September 22, October 27 and November 17. Airgun shooting is relatively inexpensive it costs only $5 to rent an air rifle and a package of 500 pellets is $7. During open public shooting nights, visitors can shoot an unlimited number of shots and can

even shoot simulated matches using the CMPs computerized scoring system. Members of the Ottawa County 4-H club are regular visitors to the range and the CMP welcomes other clubs to join in the fun. Ottawa County 4-H has a great, competitive program and they are always looking to add new members to come out and shoot with them, Sewell said. We are looking for Boy Scout troops, school groups and other area 4-H clubs to our facility. The CMP Marksmanship Center has plenty of room for groups and individuals to shoot in three positions (prone, sitting and standing) or beginning shooters can shoot from a rest sitting on a chair. Range safety officers are always on hand to watch over shooters of all ages. Coaching is also available for shooters just getting started or needing additional help. Though no U.S. Olympian air rifle or pistol shooters earned medals at

the highly-competitive London Games, several shooters who participated in the Games have fired matches at CMP and had success in London. Nicco Campriani, of Italy and the West Virginia University rifle team, won the Silver Medal in mens air rifle in London. Jamie Gray of the U.S., who didnt medal in womens

air rifle, did win the Gold Medal in womens 50-meter rifle, setting a new world record. Gray has been a regular competitor in womens air rifle at the CMPs range at Camp Perry. For more information about the CMPs Marksmanship Center and related airgun programs, log onto www.TheCMP.org.

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28 September 2012

North Coast Business Journal

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On The Move
Experienced Counselors Join Memorial Hospital
Terence R. Somerville, M.A., L.P.C.C. and Barbara Williamson, M.Ed., L.P.C.C. recently joined the Memorial Hospital Center for Mental Health & Well Being and Summit EAP. Somerville sees clients full time in Fremont at Memorial Hospital; Williamson sees patients full time at the centers Findlay office. According to Jeff Vogel, director of the Center for Mental Health & Well-Being, Terence and Barbara bring extensive counseling experience to the center; we are very excited to have them join our team. Terence Somerville Somerville has worked in mental health care since 1995. He specializes in a variety of areas, including crisis management, mood disorders, relationship issues, adolescent behavioral concerns and many others. Somerville sees children, adolescents and adults. Somerville is a licensed professional clinical counselor; he is licensed by the State of Ohio Counselor, Social Worker and Marriage and Family Therapist Board. Somerville earned a Master of Arts in Guidance and Counseling from Bowling Green State University SOMERVILLE (BGSU); he also earned a Bachelor of Science in Biology from BGSU. Barbara Williamson Williamson has worked in mental health care since 1989. She also brings experience in teaching and child welfare to the center. Williamson specializes in a variety of areas, including sexual abuse, marital issues, divorce/loss, anxiety and depression. Williamson is a licensed professional clinical counselor; she is licensed by the State of Ohio Counselor, Social Worker and Marriage and Family Therapist Board. Williamson earned a Master of Education in WILLIAMSON Counseling from Bowling Green State University; she has taken an additional 24 hours of clinical training at Heidelberg University. Williamson works with children, adolescents and adults.

Mercy Willard Foundation Welcomes New Board Members

Willard, OH The Mercy Willard Foundation welcomes four new Board members this year. Kathleen Cole, Donald Graham, Sue Logsdon and Sister Wanda Smith began the first of a three year term on the Foundation Board. The Mercy Willard Foundation is a nonprofit charitable organization dedicated to developing relationships and generating financial resources to support the mission of Mercy Willard Hospital. Gifts made to the Foundation are tax deductible. Mercy Willard Foundation Board members are Dr. Chris Bohach; Melody Brooks; Kathleen Cole, Marsha Danhoff, President; Cindy Dennison, Treasurer; Lynn Detterman; Dr. Chris Ebert, Chairperson; Audrey Ginter, Secretary; Donald Graham; Sue Logsdon; Raymond Bud Schaffer; Sister Wanda Smith, Alec Thornton; and Sister Rita Mary Wasserman. Richard Beal, Certified Financial Planner, assists the Foundation with charitable giving and financial planning and is available for private meetings.

EHOVE Career Center Adds New Staff Members to Team

(L-R) Back row: Noah Rasor, Jen Steinbrick, Chris Frank, Jude Lill, Patricia Liebold, Cheri McGinn, Kimberly Davidson. Front row: Paula Camella, Celia Hall, Marissa Peters, Lisa Kisaberth, Heather Plue.

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North Coast Business Journal

September 2012 29

On The Move
Pediatrician Joins New Anslow Joins Beginnings Pediatrics Ottawa County Health Department
Dr. Abigail C. Chudzinski, who specializes in pediatrics, recently joined New B e g i n n i n g s Pediatrics in Norwalk and Bellevue. She also is a member of the medical staffs at CHUDZINSKI Fisher-Titus Medical Center in Norwalk and The Bellevue Hospital in Bellevue. A graduate of Ohio University, College of Osteopathic Medicine, she completed her pediatric residency at The Ohio State University Nationwide Childrens Hospital. She is currently a member of the American Academy of Pediatrics, American Osteopathic Association and the Ohio Osteopathic Association. Dr. Chudzinski grew up in Fremont and now resides near Monroeville. In her free time, she enjoys running, boating and water skiing on Lake Erie, camping in Northern Michigan and the Upper Peninsula, and spending time with her nieces and nephews. Melanie Anslow has joined the nursing staff of the Ottawa County Health Department. Anslow, a Catawba Island resident, has been in the nursing profession 38 years. She works in the home health care ANSLOW division on a parttime basis, visiting patients in the privacy of their homes. She began her employment there in mid-April. Anslow came on board with a wealth of experience, said Diane Kokinda, the departments director of nursing. Her hiring brings the nursing staff to four full-time employees and four part-time employees, Kokinda added. Anslow has a husband and three children, two adult sons who live in Ottawa County, and a daughter who lives in Columbus.

Lawn Care and Janitorial Services

Goodwill lawn care and janitorial services handles jobs big and small, one-time or scheduled maintenance at your home or business at an affordable price.

Welcome Penny Mullins, M.D.

Dr. Penny Mullins is now seeing patients for Memorial Family Care Old Fort.
Dr. Mullins has more than 15 years experience in Family Medicine. Her professional interests include Womens Health and Travel Medicine. Dr. Mullins provides care for adults, adolescents and children. She has lived in Fremont for 15 years and is active in the community. Dr. Mullins and her husband, Tim Braun, have five children ranging in age from 11-23 years old.

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Dr. Mullins is seeing patients in the practice previously led by Philip Edgar, M.D.

For more information, or to schedule, call 419.992.4231.

30 September 2012

North Coast Business Journal

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On The Move
New Performance Improvement Director Hired at Magruder Hospital
Linda Oman, CPHRM, has recently been hired as the new Director of Performance Improvement/Risk Management at Magruder Hospital. She comes to Magruder with many years of OMAN h e a l t h c a r e experience including 18+ years working in performance/quality improvement. Her hospital experience includes working as the Manager of Performance Improvement and Risk Manager at Henry County Hospital. Most recently NCBJCommHospice_08_12.pdf with the she was employed 8/20/12 Risk Management and Patient Safety Institute through MHA Insurance. In addition, she has experience with Joint Commission Accreditation Preparedness, Corporate Compliance and Disaster Preparedness. Oman holds a degree in Healthcare Administration, and is a Certified Professional Healthcare Risk Manager. Her professional memberships include: Ohio Hospital Association/Ohio Society for Healthcare Risk Managers (served as past Board President for one year); American Society for Healthcare Risk Managers; and American Society for Quality. Oman lives with her husband Jeff in Fremont. They have four grown children and many grandchildren, which they spend most of their time 5:37:24 PM enjoying.

Magruder Hospital Promotes Pharmacy Director to Senior Leadership

M a g r u d e r Hospitals President & CEO, Mike Long, recently announced that Nick Marsico, RPh, Director of M a g r u d e r s Pharmacy, has been promoted to the hospitals senior leadership team as MARSICO Administrative Director. Marsico graduated from the University of Toledo with his Bachelor of Science in Pharmacy graduating cum laude. During his tenure at the university he was a student ambassador, member of the pharmacy student council and the president of Alpha Zeta Omega professional organization. He then went on to complete a pharmaceutical care program through Ferris State University and the University of Purdue. Marsicos work history includes Pharmacy Team Leader for Meijer Pharmacy and an Operational Specialist for Pharmacy Systems, Inc. Marsico came to Magruder in 2005 as the hospitals Director of Pharmacy and in that role he is responsible for overseeing all operations of the department. He also serves on several committees within the hospital that directly impact the delivery of patient care. In addition to his current role, Marsico will now oversee the operations of respiratory therapy, pulmonary rehabilitation and sleep medicine. Nick is a great addition to our senior leadership team. Over the years he has proven himself as a leader not only within his department, but throughout the hospital, with his peers and our medical staff. I welcome both the skills and knowledge he brings to the table, says Long. Marsico and his wife Jen live in the Oregon area with their two children. They are actively involved in many school related activities, organizations as well as coaching youth sports.

With Community GenoaBank Names Stalter as New Hospice Care, its not AVP, Commercial Loan Officer the destination, but the GenoaBank, a Department. She will be based in the locally owned, banks Maumee branch, but will be journey that matters independent, available to provide commercial
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community bank, today announced Jackie Stalters appointment as a new Assistant Vice P r e s i d e n t , Commercial Loan Officer for the STALTER Maumee Branch in Maumee. Stalter brings 17 years of expertise to the Banks Commercial Lending

lending at any of the banks other branches. She will be serving the communities in Northwest Ohio and Southeast Michigan. Stalter attended Heidelberg College, specializing in Business Administration. Stalter who is actively involved in her community is a member of the Maumee Chamber of Commerce. Stalter resides in Whitehouse with her husband Mike and 2 daughters.

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Read the North Coast Business Journal online at

www.ncbj.net

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September 2012 31

On The Move
New Editor named at The Beacon
John Schaffner, Publisher of The Beacon is pleased to announce the appointment of Donna Lueke as Editor of the publication based in east Ottawa County. She has a love of the written word and has been active in a number of local organizations for several years, which should be a plus for her, stated Schaffner. At the top of her resume she wrote whatever the job, wherever I am, whenever I can, I love to write. For the last eight years, Donna Lueke has been the editor of the Lakeside Property Owners Directory. She has also written a book of poetry and photography titled Marblehead Mornings. She has also edited a number of other books and publications. She began her career as an English and French instructor. Donna is a graduate of Adrian College and took classes at Wayne State and Oakland Universities toward a masters degree. I am very excited about this opportunity to work with The Beacon, says Lueke. It will allow me to pursue my passion for writing and for the community. Donna Lueke is a resident of Marblehead. Readers are encouraged to submit stories or story ideas to Donna at The Beacon via her e-mail address, editor@thebeacon.net.

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32 September 2012

North Coast Business Journal

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