Classification of Services

1. Market Segmentation. Final Consumer: leisure, hairdressing, personal finance, package holidays. Business to business: advertising agencies, printing, accountancy, consultancy. Industrial: plant maintenance and repair, work wear and hygiene, installation, project management. 2. Degree of Tangibility. Highly tangible: car rental, vending machines, and telecommunications. Service linked to tangible goods: domestic appliance repair, car service. Highly intangible: psychotherapy, consultancy, legal services. 3. Skills of Service Provider. Highly skilled: teacher, doctor, engineer, and accountant. Semi skilled: compounder, mechanic, etc. 4. Labour Intensiveness. Equipment based: automatic car wash, launderette, vending machine, cinema. People based services: education, dental care, restaurants, and medical services. 5. Expertise. Professional: medical services, legal services, accountancy, tutoring. Non-professional: babysitting, care taking, casual labour. 6. Goals of Service provider. Not-for-profit: The Scouts Association, charities, public sector leisure facilities. Commercial: banks, airlines, tour operators, hotel and catering services. 7. Customer Contact. High Degree (Every day): TV channels, mobile etc. Moderate Degree (Regular): Teacher, Barber, washer man etc. Low Degree (Occasional): Priest, Doctors, etc.

ITC LTD.

Cigarettes: W. D. & H. O. Wills, Gold Flake Kings, Gold Flake Premium, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular,Citric Twist, Mild & Ultra Mild), 555, Benson & Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake. Foods: (Kitchens of India; Aashirvaad,Minto,Sunfeast,Candyman,Bingo,Yippee, Sunfeast Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods); Apparel: (Wills Lifestyle and John Players brands); Personal care: ( Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of products in perfumes, haircare and skincare)[4] Stationery: (Classmate and PaperKraft brands) Safety Matches and Agarbattis: [Ship (through ownership of WIMCO); iKno; Mangaldeep; Aim brands]

Emami Ltd.

Products: Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products.

Marico Ltd.

Products: Edible Oil, Hair Oils, Skin Care, Fabric Care, etc.

Tata Global Beverages Limited

Products: Tea, coffee, dairy products, water, pepper and other plantation crops.

Dabur India Limited:

Products: Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real.

LG Corp.

Products: Electronics, chemicals, telecommunications, engineering

Samsung

Products: Apparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, telecommunications equipment

Hewlett-Packard Company

Products: Printers, Scanners, Cameras, Laptops, Pendrives.

ACC Ltd

Products: Cement

Tata Steel Limited

Products: Steel, flat steel products, long steel products, wire products, plates

Aditya Birla Group:

Products Metals, cements, textiles, chemicals, agribusiness, carbon black, mining, wind power, insulators, telecommunications, financial services, information technology, retail, trading solutions

Hero Motocorp Ltd

Products: Motorcycles, scooters, three-wheeler vehicles and spare parts

Honda Motor Company, Ltd. Automobiles, Motorcycles, Scooters, Electrical Generators,Water pumps

Products :

Suzuki Motor Corporation

Products: Automobiles, Engines, Motorcycles, ATVs, Outboard Motors

Maruti Suzuki India Limited

Products: Automobiles