Maianne Preble

4517 Columbus Ave, Minneapolis, MN 55407

Tel: 952-261-4771 Email: Mlpreble1@gmail.com

SUMMARY
Dedicated problem solver with experience in both static and rapid-changing settings. Identifies and
connects internal and external stakeholders necessary to program success. Extensive knowledge of New
Media. Proven ability in quickly assessing and evaluating situations and needs, establishing corrective
policies and procedures, creating employee training and programs, and establishing interactive tools to fit
fast changing environments. Demonstrated strong organizational and decision-making skills.

PROFESSIONAL EXPERIENCE
COLDWELL BANKER BURNET
Feb. 2012 Present
Multiple Positions
eMarketing Specialist
April 2014 Present
Provided training and strategic planning to metro-area Coldwell Banker Burnet affiliated realtors in the
areas of eMarketing and technology. Partnered with affiliated realtors to develop business strategy to
effectively reach current and past clients, develop new relationships, and assess marketing strategies
return on investment.
Developed comprehensive social media strategies in partnership with affiliated realtors to
promote themselves and their active listings. Assisted affiliated realtors with identifying their own
personal brand and create marketing pieces and posts that are consistent with that brand on:
Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
Evaluated the online presence for affiliated agents and provided feedback on current strategy
with suggestions for improving effectiveness of online marketing.
Served on a 4-person team to launch company-wide CRM platform to approximately 1600
affiliated agents. Conducted ongoing training after initial rollout to metro area affiliated agents.
Acted as local point-person for all agent improvement requests for CRM platform.
Wrote and presented course material to educate affiliated realtors and staff on internal and 3 rd
party resources, systems, tools, and processes. Topics included: Social Media Strategy, CRM
Tools, Real Estate Promotion, Email Tips/Techniques, Cloud Storage, Digital Document Editing.
Designed training methodology and sequencing for two new eMarketing Specialists on company
and industry tools necessary for eMarketing Specialists success in the field.
Created and maintained company-used drip campaign highlighting company tools and tips for
new agents.
Minnesota Department of Commerce Approved Instructor for real estate continuing education.
Assessed affiliated realtor marketing processes and pieces for compliance to Coldwell Banker
Burnets standards and Department of Commerce regulations.
Supported day-of operation of annual charity golf event. Aggressively sold raffle tickets to
participants during morning registration, set up silent auction and last chance raffle tickets for
evening portion of event.
Listing Coordinator
June 2012 April 2014
Executed processing of all active listings of affiliated agents into regional multiple listing service and
internal systems, including document storage and accounting. Trained new hires in role of Receptionist,
including assisting with listing processing.
Front Desk Receptionist (temporary employee through Manpower) Feb. 2012 June 2012
Assisted in office day-to-day operation including scheduling of appointments at active listings of affiliated
agents.
CATHERINE WARD HOUSE INN
Nov. 2010-Jan. 2012 Director of Global Media and Marketing
Oversaw strategic direction in areas of marketing, guest service, and community involvement while
assisting in the day-to-day management of the business.
Differentiated Inn from other hospitality options within the Savannah Historic District through
consistent branding and messaging across print and online marketing.

Designed, implemented, and maintained Inns social media presence, including: Wordpress blog,
Facebook, Constant Contact newsletter, Pinterest and Twitter.
o Constant Contact newsletter to past clients consistently achieved open and click rates
near 10% above industry standard.
Created new guest service programs that tied into marketing efforts and utilized existing and new
relationships with area businesses and organizations. Programs included:
o 7 days in Savannah itinerary
o Dog Friendly Savannah resource
o Guest Recommended Accommodations map connecting the Inn to other hospitality
options around the world as recommended by past guests
o 15 Minutes Away blog series
Managed Inns participation in Annual Holiday Tour of Homes. Coordinated docent scheduling
and training of Inns unique features, history, and policies. Oversaw day-of activities of 500+
attendees.
Utilized extensive knowledge of neighborhood shops, tours, museums, and restaurants to provide
guests with suggestions to create memorable experiences in Savannah.
Marketed neighborhood resources and attractions to future guests via telephone and email sales.
Partnered with innkeeper to manage guest services, concierge services, and business
operations.
Maintained payroll and daily expense spreadsheets per existing accounting procedures.
Co-Secretary for the Romantic Inns of Savannah executive board.
Trained employees in marketing strategy, which has been maintained for over 3 years, with
consistent growth.

IRVINGTON TERRACE NEIGHBORHOOD ASSOCIATION

Winter 2009
Irvington Plaza Redevelopment Initiative Proposal
Assessed existing conditions and provided complete redevelopment proposal for blighted 4-acre property.
Evaluated Neighborhoods needs and expressed goals for amenities, services, and housing.
Facilitated ongoing discussion amongst area residents regarding site redevelopment by
presenting proposal at a public meeting. Meeting attendees included residents, local officials, and
press.
Addressed how local zoning would impact redevelopment including: building height/massing,
parking requirements, public transportation, and public utilities and safety services.
BALL STATE UNIVERSTY
Spring 2010
Design Thinking and Problem Solving
Evaluated existing conditions of WCRD, Ball State Universitys student radio station, including mission,
facilities, staff, student training opportunities, and programming, to determine: How do we increase
listenership so we can earn more money as part of a self-directed group project for graduate level
Design Thinking and Innovation course.
Retooled staffing procedures, student training opportunities, and programming to realign WCRDs
actions with its existing mission statement.
Provided WCRD with recommendations for implementing changes to improve quality of station,
promote Universitys Immersive Education drive, and increase listenership through changing
format, management, and training opportunities prior to the start of the 2010-2011 academic year.
BALL STATE UNIVERSITY
Aug. 2009 May 2010
Center for Historic Preservation
Part of a team employed to further Centers mission of community outreach and real-life experience.
Collaborated with team to write Historic Structure Reports and Preservation Plans for historic
resources in Indiana, including: the Union Literary Institute School and the Thiebaud House.
Contacted regional stakeholders and local governments for fundraising and marketing campaign.
Edited reports reviewed by the Indiana Department of Historic Preservation and Archaeology.
Contracted by the City of Galena, IL to survey all architectural resources within the city limits.

CATHERINE WARD HOUSE INN

2007 2008
Resident Overnight Manager
Managed property and guest services after hours, in addition to maintaining day-to-day work
responsibilities
Utilized extensive knowledge of neighborhood shops, tours, museums, and restaurants to provide
guests with memorable experiences in Savannah.
Marketed neighborhood resources and attractions to future guests via telephone and email sales.
Created payroll and daily expense accounting procedures in partnership with company president.

Volunteer Involvement
SENATE DISTRICT 33
2012 2014
Outreach Officer
Served on the officers board for State Senate District 33 political party. Managed implementation and
ongoing digital content posted to organizations Twitter and Facebook presence. Promoted
communication about activities, volunteer opportunities, locally significant news, and ongoing efforts of
the organization to stakeholders.
PRESERVATION ALLIANCE of MINNESOTA Summer 2009
Summer Intern
Researched and authored series of six case studies championing the Best Practices of Historic
Preservation and Rehabilitation throughout the state.
Interviewed individuals and organizations involved with Best Practice projects.
Created working content and formatting outline to be used on future Best Practice case studies.
Full text of Best Practice case studies are available to the public online at:
http://www.mnpreservation.org/2013/01/30/preservation-case-studies/
Member of young professional focus group for organization. Participated in formal discussions on
how to improve Alliances visibility to and engagement with young professionals.
MONTGOMERY HISTORICAL SOCIETY
Summer 2007
Volunteer
Designed proposal for and launch of community oral history program
Created acquisition budget for board approval to secure necessary equipment for oral history
program, including budget expenditures for other organizational needs.
Managed the promotion and operation of initial run of oral history interviews.

Education
BALL STATE UNIVERSITY
Advanced Course Work through M.S. Historic Preservation program - 2008-2010
SAVANNAH COLLEGE of ART and DESIGN
Bachelor of Fine Art - 2004-2008 - Graduation - June, 2008