Mahindra & Mahindra Ltd.

Automotive and Farm Equipment Sectors

Introduction to Mahindra Group

Amongst the top ten industrial houses in India with group turnover of US $12.5 billion

based in Mumbai, India employing more than 119,900 people in over 100 countries

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world

Market leader in tractors, utility vehicles, non-banking rural finance and telecom software solutions

Firm footing in auto components, transport solutions, hospitality and infrastructure Recently forayed in Construction Equipment Industry with revolutionary, best in class

Backhoe Loader known as Mahindra EarthMaster

Automotive and Farm Equipment Sectors

Core Values
Since 1945, weve built our company around the core idea that people will succeed if they are just given the opportunity. Employees across the group constantly challenge conventional thinking to create solutions that make a significant difference in the lives of our customer Our Core Values are:

Good Corporate Citizenship Professionalism Customer First Quality Focus Dignity of The Individual

These values are the compass that guides our actions, both personal and corporate

Automotive and Farm Equipment Sectors

Core Purpose

We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders & communities across the world, to enable them to Rise

Automotive and Farm Equipment Sectors

The House of Mahindra

CORE PURPOSE
We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise.

Accepting No Limits Think big, think global Challenge conventional thinking Agility with discipline Reasoned risk-taking Orientation for Excellence Seek breakthrough solutions

Alternative Thinking Pursue new approaches Celebrate diversity Focus innovation on customer needs Invent your way to growth Frugal mindset

Driving Positive Change Customer sensitivity Build quality to delight customers Entrepreneurial Engagement Forge strong relationships Work hard. Have fun.

BRAND PILLARS

Rise by daring to disturb the universe

Rise with your ingenuity

Rise by shaping destinies

CORE VALUES : Good Corporate Citizenship | Professionalism | Customer First | Quality Focus | Dignity of the Individual

Automotive and Farm Equipment Sectors

The Mahindra EarthMaster

An Introduction.

Automotive and Farm Equipment Sectors

Mahindra Construction Equipment An Introduction

2010-2020

The Infrastructure Decade

Automotive and Farm Equipment Sectors

Mahindra Construction Equipment An Introduction

India Traditionally been offered Older, Obsolete Technology

Engine Hydraulics

Machine diagnostics Styling

Operator Comfort

Automotive and Farm Equipment Sectors

Mahindra Construction Equipment An Introduction

Paradigm Shift M&M sees a large opportunity for Game Changing products in Construction Equipment

41000 units in 2009 growing to 84000 units in 2014 High brand salience for Mahindra 40% of CE owners own at least one Mahindra product Sweet spot: International class products, built for Indian duty cycle at affordable prices

Automotive and Farm Equipment Sectors

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BREAK FREE!!

is the perfect platform for you to

Automotive and Farm Equipment Sectors

Mahindra Construction Equipment What We Are!!!

We are a young organization We are here to learn, unlearn & relearn

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We always set our aspirations high and go all out to turn our dreams into reality. We always read IMPOSSIBLE as I M POSSIBLE
Mahindra Construction Equipment is a new product which has shaken dominance of the established players and achieving new milestones every month

We are a startup organization but part of a much larger group Mahindra & Mahindra. You would be one of the cherished member of M&M Construction Equipment and gain vast experience by journey through other businesses over a period of time
We believe in challenging the conventional ways and bring in a lot of innovation not just through marketing but also in the way we conceptualize, manufacture, sell and reach out to our customers.

Automotive and Farm Equipment Sectors

About the Mahindra EarthMaster

A marvel each one of us is proud of!!
The Mahindra EarthMaster is the first indigenously developed Indian Backhoe Loader that presents the discerning Indian customer with the choice to BREAKFREE from the limitations of dated technology.

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A project where everything was created from Ground Zero. An enthusiastic team of young Mahindraites with limited experience of construction Equipment machinery came together to create a differentiated product that is set to change the face of construction equipment industry in India today.
We have put in place an entire new channel in the shortest time span and Marketing practices are innovative and game changing, we have achieved the fastest ramp up to 100 in the industry. The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters Equipped with superior technology coupled with unmatched fuel economy, superior style and operator comfort and REMOTECARE, it offers a host of benefits and is the ideal machine for all heavy duty applications like excavation, loading, grading, dozing and cutting. Automotive and Farm Equipment Sectors

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What makes us stand apart!!

Automotive and Farm Equipment Sectors

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Redefining Earthmoving Economics

Further improve earnings though 12% increase in productivity

Through 10% more fuel efficient DITEC Engine

Our Assurance

Automotive and Farm Equipment Sectors

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.. through Engineering
Mahindra EarthMaster engineered to Indian duty cycles 20,000 hours of rigorous testing Components and aggregates from the best suppliers in the world

Automotive and Farm Equipment Sectors

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through Innovation
Diesel Level Engine Oil Pressure Transmission Oil Pressure Coolant Temperature Transmission Oil Temperature Air Filter Clogging Hydraulic Oil Filter Clogging Battery Charge Status EGR System Status Diesel Filter COntamination

Automotive and Farm Equipment Sectors

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.through Mahindras Safety Net(work)

Bringing Mahindras Customer Care legacy to Construction Equipment Business Pan India Sales and Service points Dedicated Service vans at dealerships Central & Regional parts warehouses Call center with regional languages support

Automotive and Farm Equipment Sectors

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Effortlessness Redefined

Joystick Controls

CAR like Interiors

6 Indian Regional Languages Digital Display

Audio Warning system in local language

Automotive and Farm Equipment Sectors

Mahindra Construction Equipment Mahindra EarthMaster

Mahindra Construction Equipment through innovation and customer centricity has developed a differentiated product The Mahindra EarthMaster, to construction and earthmoving businesses, thus driving positive change and enabling our customers business to grow.

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A testimony of this is we winning the Research & Development Innovation Award at the Construction Week India Awards 2011. Also Mahindra Construction Equipment has been crowned as the Emerging Construction Equipment Company of the year at the coveted EPC World Awards 2011.

Automotive and Farm Equipment Sectors

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Notable HR Practices
Of the many HR practices that we have, some of the notable ones are as follows: Environment of Respect, Regard & Recognition Talent Management Programme Employee Engagement Samvaad Employee Communication Reach Out Reward & Recognition scheme Employee Care First Impressions

Some of the notable achievements in HR practices which has been recognized globally are: Mahindra - AFS Among Top Companies for Leaders to Work for in the Asia Pacific Region (Ranked 7th in a list of 20 companies): Survey done by Aon Hewitt & Fortune Magazine in association with RBL group in the year 2011 Auto Passion - Best Practice at National Human Resource Network Conference 2011: Selected amongst the Top 8 entries Golden Peacock National Training Award for 2011
Automotive and Farm Equipment Sectors

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To Conclude
We Offer Career and not just a Job Challenges and not just Work Opportunities for Learning & Growth Culture of Out-Performance Professional working Environment

Automotive and Farm Equipment Sectors

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If
You want to be part of our journey to become a 1000+ crore business in next four years & Challenge conventional thinking and ways be a part of

Automotive and Farm Equipment Sectors

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Thank you
Visit our global website at www.mahindra.com/ Visit our Mahindra Construction Equipment website at www.mahindraearthmaster.com

Automotive and Farm Equipment Sectors

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Automotive and Farm Equipment Sectors